{"id":10066,"date":"2022-09-09T23:56:00","date_gmt":"2022-09-09T15:56:00","guid":{"rendered":"https:\/\/www.granitefirm.com\/blog\/us\/?p=10066"},"modified":"2025-10-09T10:32:07","modified_gmt":"2025-10-09T02:32:07","slug":"citigroup-failed-companies","status":"publish","type":"post","link":"https:\/\/www.granitefirm.com\/blog\/us\/2022\/09\/09\/citigroup-failed-companies\/","title":{"rendered":"Citigroup, a downward companies"},"content":{"rendered":"\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #ffffff;color:#ffffff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #ffffff;color:#ffffff\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2022\/09\/09\/citigroup-failed-companies\/#Citigroups_Growth_History\" >Citigroup&#8217;s Growth History<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2022\/09\/09\/citigroup-failed-companies\/#Company_profile\" >Company profile<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2022\/09\/09\/citigroup-failed-companies\/#Citis_History\" >Citi&#8217;s History<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2022\/09\/09\/citigroup-failed-companies\/#Buffett_picked_up_Citi_stocks\" >Buffett picked up Citi stocks<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2022\/09\/09\/citigroup-failed-companies\/#Business_and_Valuation\" >Business and Valuation<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2022\/09\/09\/citigroup-failed-companies\/#Main_business\" >Main business<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2022\/09\/09\/citigroup-failed-companies\/#2021_Financial_Performance\" >2021 Financial Performance<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2022\/09\/09\/citigroup-failed-companies\/#Market_valuation\" >Market valuation<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2022\/09\/09\/citigroup-failed-companies\/#There_are_signs_of_failure\" >There are signs of failure<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2022\/09\/09\/citigroup-failed-companies\/#Reverse_stock_split\" >Reverse stock split<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2022\/09\/09\/citigroup-failed-companies\/#Exit_the_Asian_business\" >Exit the Asian business<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2022\/09\/09\/citigroup-failed-companies\/#Related_articles\" >Related articles<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Citigroups_Growth_History\"><\/span>Citigroup&#8217;s Growth History<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The growth history of Citigroup is worth understanding by investors, especially since it was set up by a commercial bank that used to be the largest commercial bank in the world.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Company_profile\"><\/span>Company profile<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Citigroup was formed from the merger of Citigroup and the successor company of the former U.S. can maker (former Dow component), and it&#8217;s interesting that the U.S. can maker has ties to Citi. Under the leadership of former Wall Street investment giant Gerald Tsai, founder of Manhattan Fund, the American can maker diversified into financial services, changed its name to Primerica, and began selling industrial business. <\/p>\n\n\n\n<p>This development was completed when Primarica merged with Sandy Weil&#8217;s Commercial Credit (which acquired the former), although the combined company took on the name of the acquiree. Primarica acquires Traveler Group and the company changes its name to Citigroup again.<\/p>\n\n\n\n<p>It&#8217;s basically a fine-tuning of Citigroup in a &#8220;merger of equals&#8221;, in the process, <a href=\"https:\/\/www.wsj.com\/articles\/SB875147275805842000\" target=\"_blank\" rel=\"noreferrer noopener\">Traveler Group combined Salomon Brothers and Smith Barney<\/a> to try to merge them into the Salomon Smith Barney umbrella , which briefly acquired Salomon Brothers. Citigroup then sold the insurance company under the Traveller Group.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Citis_History\"><\/span>Citi&#8217;s History<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Citigroup was the largest commercial bank in the United States from the 1980s to the 2000s. And has a wide range of franchises, including what was once the largest portfolio of consumer loans (mainly credit cards) in the United States, a large domestic corporate banking business, and an international banking business with a global distribution.<\/p>\n\n\n\n<p>Citigroup has been plagued by bad debts in developing countries, especially in Latin America. Chairman Walter Wriston in the mid-1980s replaced credit analysis with the assertion that &#8220;the country will not go bankrupt&#8221;; the result was whether the company was going to focus on consumer banks or the dominant line of domestic commercial banks. It became blurred.<\/p>\n\n\n\n<p>His successor, John Reed, has effectively built Citi for the future. Reed, an MIT graduate, got his start in the back office, using technology to build the way ATMs work for credit cards and positioning the bank as a whole for the 1990s and 21st century. Reed&#8217;s major failing was his initial difficulty dealing with the problems left by Walter Wriston and his former colleagues on corporate loans, and given the control of the corporate credit culture, he was able to be promoted to the chairmanship of Citi Holdings, an astonishing achievement. The company suggested that Walter Wriston pit the top three members of the new generation against each other, with Reed winning.<\/p>\n\n\n\n<p>Citi, which was on the brink of bankruptcy in the early 1990s, regularly dipped below $10 a share, a quarter of its book value. Thanks to the timely injection of capital by Arab investor Prince A-Waeed bin Talal, he saved the company. In the second half of 1992 and during 1993, company stocks reflected this fact, similar to Buffett&#8217;s GEICO: both had undergone a major reversal, but this was too risky for the average investor. <\/p>\n\n\n\n<p>Since the Fed raised interest rates seven times between 1994 and 1995, Citigroup and most other banks&#8217; stocks, fell into investable ranges. In early 1995, Citigroup&#8217;s stock price was $39, almost its book value a year earlier. After adding the dividend, the stock price is also below the investment value. In 1995, Citi&#8217;s earnings growth was limited because the 1994 earnings were tax deductible. After accounting for the year&#8217;s after-tax earnings, Citigroup&#8217;s earnings per share in 1994, in particular, were only $5.25. This compares with 1995 earnings of $6 per share, which is a realistic basis for comparison.<\/p>\n\n\n\n<p>In the early to mid-1990s, Citigroup merged with the Travelers Group, led by Sandy Weil, to form Citigroup, which was included in the Dow 30 Among the constituents, it also highlights the value of Citi&#8217;s franchise. In order to approve the merger, Congress had to repeal the Glass-Steagall Act of the 1930s, which stipulated that commercial and investment banks could not be part of the same business. Citigroup later merged a full-scale commercial bank and a large investment bank, Salomon Smith Barney. After the merger, the stock price has soared, and the stock price has exceeded the book value by more than 2 times.<\/p>\n\n\n\n<p><strong>Note<\/strong>: The repeal of the Glass-Steagall Act is a major event that has a very far-reaching impact in the financial world of the United States.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Buffett_picked_up_Citi_stocks\"><\/span>Buffett picked up Citi stocks<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The P\/E ratio is low, coupled with Buffett&#8217;s unique understanding and preference for the banking industry, result in Buffett&#8217;s company bought over 55 million shares of Citigroup in the first quarter of 2022.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Business_and_Valuation\"><\/span>Business and Valuation<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Main_business\"><\/span>Main business<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The revenue performance of each segment in 2021 is as follows:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>BU&#8217;s revenue<\/td><td>Number ($ million)<\/td><\/tr><tr><td>Institutional Customer Group (ICG)<\/td><td>43,887 -9.12%<\/td><\/tr><tr><td>ICG banking<\/td><td>23,253 +16.29%<\/td><\/tr><tr><td>ICG &#8211; Investment bank<\/td><td>7,513<\/td><\/tr><tr><td>ICG &#8211; Trade<\/td><td>9,444<\/td><\/tr><tr><td>ICG &#8211; Corp bank loan<\/td><td>2,291<\/td><\/tr><tr><td>ICG &#8211; Private bank<\/td><td>4,005<\/td><\/tr><tr><td>ICG equity<\/td><td>20,778 -11.29%<\/td><\/tr><tr><td>ICG equity &#8211; Fixed income<\/td><td>13,720<\/td><\/tr><tr><td>ICG equity &#8211; Stock market<\/td><td>4,545<\/td><\/tr><tr><td>ICG equity &#8211; Security service<\/td><td>2,720<\/td><\/tr><tr><td>Global Consumer Banking (GCB)<\/td><td>17,481 -9.35%<\/td><\/tr><tr><td>GCB &#8211; Retail banking and wealth management<\/td><td>4,211<\/td><\/tr><tr><td>GCB &#8211; Credit card<\/td><td>8,189<\/td><\/tr><tr><td>GCB &#8211; North America reatil banking<\/td><td>5,081<\/td><\/tr><tr><td>Total revenue<\/td><td>71.884 -4.79%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2021_Financial_Performance\"><\/span>2021 Financial Performance<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>Index<\/td><td>Number ($ million)<\/td><\/tr><tr><td>Revenue<\/td><td>71,884 -4.79%<\/td><\/tr><tr><td>Loan Loss Provision<\/td><td>(3,778)<\/td><\/tr><tr><td>Net income<\/td><td>21,952 +98.71%<\/td><\/tr><tr><td>Market Capital<\/td><td>92,650<\/td><\/tr><tr><td>Book Value per Share<\/td><td>92.21<\/td><\/tr><tr><td>ROE<\/td><td>11.9%<\/td><\/tr><tr><td>ROA<\/td><td>0.94%<\/td><\/tr><tr><td>Loan<\/td><td>651,312 -1%<\/td><\/tr><tr><td>Total asset<\/td><td>2,291,413<\/td><\/tr><tr><td>Total deposit<\/td><td>1,317,230<\/td><\/tr><tr><td>Long term debt<\/td><td>254,374<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\"><span class=\"ez-toc-section\" id=\"Market_valuation\"><\/span><strong>Market valuation<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>2021<\/td><td>JPMorgan Chase<\/td><td>Bank of America<\/td><td>Wells Fargo<\/td><td>Citigroup&nbsp;<\/td><\/tr><tr><td>Market capitalization ($ billion)<\/td><td>361.68<\/td><td>299.15<\/td><td>167.88<\/td><td>98.82<\/td><\/tr><tr><td>Share price<\/td><td>123.03<\/td><td>37.13<\/td><td>44.16<\/td><td>50.1<\/td><\/tr><tr><td>P\/E<\/td><td>9.13<\/td><td>10.58<\/td><td>9.18<\/td><td>5.91<\/td><\/tr><tr><td>Dividend yield<\/td><td>3.25%<\/td><td>2.26%<\/td><td>2.26%<\/td><td>4.07%<\/td><\/tr><tr><td>Total asset ($ billion)<\/td><td>3,743.567<\/td><td>3,169.495<\/td><td>1,948.068<\/td><td>2,291.413<\/td><\/tr><tr><td>ROA<\/td><td>1.3%<\/td><td>0.9%<\/td><td>0.9%<\/td><td>0.9%<\/td><\/tr><tr><td>ROE<\/td><td>19%<\/td><td>11.6%<\/td><td>10.4%<\/td><td>11.9%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"There_are_signs_of_failure\"><\/span>There are signs of failure<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Reverse_stock_split\"><\/span>Reverse stock split<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Citigroup is one of the few well-known large listed companies in the U.S. that has executed ten shares and one share. This is what I mentioned in the last 5-6 of my book &#8220;The Rules of Super Growth Stocks Investing&#8221;. I used Citigroup to do it. A classic case of a reverse stock split, and a famously negative one.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"235\" height=\"151\" src=\"https:\/\/www.granitefirm.com\/blog\/us\/wp-content\/uploads\/sites\/2\/2022\/09\/c.jpg\" alt=\"Citigroup\" class=\"wp-image-13430\"\/><figcaption class=\"wp-element-caption\">Credit: Citigroup<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Exit_the_Asian_business\"><\/span>Exit the Asian business<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Citigroup decided a year ago to completely withdraw from consumer finance in many developing countries, as detailed in my previous blog post &#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2021\/04\/30\/what-caused-citi-to-abandon-its-retail-banking-business-in-13-countries\/\" target=\"_blank\" rel=\"noreferrer noopener\">What caused Citi to abandon its retail banking business in 13 countries<\/a>&#8220;.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Related_articles\"><\/span>Related articles<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2025\/08\/20\/fannie-mae-and-freddie-mac\/\">Fannie Mae and Freddie Mac high possibility to relist soon<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2025\/10\/06\/companies-us-has-stake\/\">Companies US has stake, and their stock performance<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2021\/05\/08\/invest-in-us-stocks\/\">How to invest in US stocks? sub-brokerage, and fintech<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2025\/08\/14\/too-big-to-fall\/\">&#8220;Too Big To Fall&#8221;-best to know 2008 financial crisis<\/a>&#8220;<\/li>\n\n\n\n<li><a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2025\/06\/22\/inside-job\/\">&#8220;Inside Job&#8221;<\/a><\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2025\/09\/28\/the-big-short\/\">The Big Short<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2023\/02\/18\/banking-investment\/\">How is banking investment different from other industries? <\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2023\/06\/02\/silicon-valley-bank\/\" target=\"_blank\" rel=\"noreferrer noopener\">How did Silicon Valley Bank collapse? What is the impact?<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2025\/10\/08\/morgan-stanley\/\">Morgan Stanley, the king of investment banks<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2022\/07\/12\/jpmorgan-chase\/\" target=\"_blank\" rel=\"noreferrer noopener\">How does JPMorgan Chase make money?<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2024\/07\/18\/bank-of-america\/\" target=\"_blank\" rel=\"noreferrer noopener\">Bank of America, too big to fall<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2022\/06\/17\/wells-fargo\/\">Wells Fargo, a major holding once praised by Buffett and Munger<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2022\/09\/09\/citigroup-failed-companies\/\" target=\"_blank\" rel=\"noreferrer noopener\">Citigroup, a downward companies<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2021\/04\/30\/what-caused-citi-to-abandon-its-retail-banking-business-in-13-countries\/\" target=\"_blank\" rel=\"noreferrer noopener\">What caused Citi to abandon its retail banking business in 13 countries<\/a>&#8220;<\/li>\n<\/ul>\n\n\n\n<p><em><strong>Disclaimer<\/strong><\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>The content of this site is the author\u2019s personal opinions and is for reference only. I am not responsible for the correctness, opinions, and immediacy of the content and information of the article. Readers must make their own judgments.<\/em><\/li>\n\n\n\n<li><em>I shall not be liable for any damages or other legal liabilities for the direct or indirect losses caused by the readers&#8217; direct or indirect reliance on and reference to the information on this site, or all the responsibilities arising therefrom, as a result of any investment behavior.<\/em><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Citigroup on behalf of failed companies, Citigroup&#8217;s Growth History, The growth history of Citigroup is worth understanding by investors, especially since it was set up by a commercial bank that used to be the largest commercial bank in the world.<\/p>\n","protected":false},"author":1,"featured_media":13430,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[469,527,106,105,108,544,121,192,542,165],"tags":[],"class_list":["post-10066","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bank","category-company-bio","category-consumer-banking","category-corp-banking","category-credit-card","category-investment-banks","category-lending","category-regulation","category-scurities-broker","category-stock-split"],"_links":{"self":[{"href":"https:\/\/www.granitefirm.com\/blog\/us\/wp-json\/wp\/v2\/posts\/10066","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.granitefirm.com\/blog\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.granitefirm.com\/blog\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.granitefirm.com\/blog\/us\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.granitefirm.com\/blog\/us\/wp-json\/wp\/v2\/comments?post=10066"}],"version-history":[{"count":33,"href":"https:\/\/www.granitefirm.com\/blog\/us\/wp-json\/wp\/v2\/posts\/10066\/revisions"}],"predecessor-version":[{"id":39292,"href":"https:\/\/www.granitefirm.com\/blog\/us\/wp-json\/wp\/v2\/posts\/10066\/revisions\/39292"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.granitefirm.com\/blog\/us\/wp-json\/wp\/v2\/media\/13430"}],"wp:attachment":[{"href":"https:\/\/www.granitefirm.com\/blog\/us\/wp-json\/wp\/v2\/media?parent=10066"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.granitefirm.com\/blog\/us\/wp-json\/wp\/v2\/categories?post=10066"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.granitefirm.com\/blog\/us\/wp-json\/wp\/v2\/tags?post=10066"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}