{"id":11586,"date":"2023-02-08T23:56:00","date_gmt":"2023-02-08T15:56:00","guid":{"rendered":"https:\/\/www.granitefirm.com\/blog\/us\/?p=11586"},"modified":"2025-12-11T12:28:25","modified_gmt":"2025-12-11T04:28:25","slug":"apples-new-features","status":"publish","type":"post","link":"https:\/\/www.granitefirm.com\/blog\/us\/2023\/02\/08\/apples-new-features\/","title":{"rendered":"Why Apple&#8217;s new features always come later?"},"content":{"rendered":"\n<p>Investors may have long wondered why many new features have appeared on other competitors&#8217; products, but Apple is always slow, sometimes offering it many years later, or even not offering it. It makes many users feel unreasonable.<\/p>\n\n\n\n<p>I suggest that you can refer to another blog post I wrote previously, &#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2023\/01\/16\/improvers-not-inventors\/\">Inventors are rarely successful, but improvers are successful and profitable<\/a>&#8220;<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #ffffff;color:#ffffff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #ffffff;color:#ffffff\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2023\/02\/08\/apples-new-features\/#The_companys_core_values_and_culture\" >The company&#8217;s core values and culture<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2023\/02\/08\/apples-new-features\/#Pursue_long-term_success\" >Pursue long-term success<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2023\/02\/08\/apples-new-features\/#Apple_rarely_invents_something_completely_new\" >Apple rarely invents something completely new<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2023\/02\/08\/apples-new-features\/#High_expectations\" >High expectations<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2023\/02\/08\/apples-new-features\/#Apple_is_very_demanding\" >Apple is very demanding<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2023\/02\/08\/apples-new-features\/#Apple_users_are_also_very_demanding_of_Apple\" >Apple users are also very demanding of Apple<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2023\/02\/08\/apples-new-features\/#Media_and_Competitors\" >Media and Competitors<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2023\/02\/08\/apples-new-features\/#Medical_features_need_to_be_more_cautious\" >Medical features need to be more cautious<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2023\/02\/08\/apples-new-features\/#Uniqueness_of_Medical_Features\" >Uniqueness of Medical Features<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2023\/02\/08\/apples-new-features\/#Focus_on_accuracy\" >Focus on accuracy<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2023\/02\/08\/apples-new-features\/#Related_articles\" >Related articles<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_companys_core_values_and_culture\"><\/span>The company&#8217;s core values and culture<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pursue_long-term_success\"><\/span>Pursue long-term success<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Apple has never rushed to launch products for short-term gain. Samsung phones were years ahead of Apple in introducing facial recognition, but as soon as it launched, many people took photos to unlock their phones. It sounds ridiculous, and it has this vulnerability from S8 to S10. <a href=\"https:\/\/www.samsung.com\/ph\/support\/mobile-devices\/can-you-unlock-face-recognition-with-a-picture\/\" target=\"_blank\" rel=\"noreferrer noopener\">Samsung website admitted this<\/a>, and users are advised to use it with care. This is not the case at Apple.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Apple_rarely_invents_something_completely_new\"><\/span>Apple rarely invents something completely new<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Most people leave no stone unturned every day to find companies that invent new technologies. It is better to subvert the market and obtain business opportunities, which is even more better. But the reality is cruel, and it is not as simple as most people think. History has proved that it is not this type of company that finally makes a lot of money.<\/p>\n\n\n\n<p>Apple is rarely the inventor of the technology, neither the Windows operating system nor the touch-enabled phone were invented by Apple. But the most successful Windows operating system is not Microsoft&#8217;s Windows, but Apple&#8217;s macOS. The most successful touch-based mobile phone is the iPhone, which has completely changed people&#8217;s lives in the past 15 years.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"High_expectations\"><\/span>High expectations<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Apple_is_very_demanding\"><\/span>Apple is very demanding<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Apple has high requirements for its own products. For example, the AirPower wireless charger has been developed for a long time, but it reluctantly gave up because it could not solve the heat problem. However, according to the standards of other manufacturers in the market, it will be launched to make a profit. Because most manufacturers believe that no product is perfect, and after all, there are only a few customers who will complain. This understanding of most manufacturers determines why there is only one company with the level of Apple in the world.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Apple_users_are_also_very_demanding_of_Apple\"><\/span>Apple users are also very demanding of Apple<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>It is an indisputable fact that Apple users have high requirements for Apple products. The leaders of most companies (especially well-known multinational listed companies) are very big, and they think that users can be at their mercy, and seldom apologize for a small function defect of a product. But Apple, the world&#8217;s most valuable company, is not that kind of company, which is one of the main reasons why the company has so many loyal customers and why it is so successful and great.<\/p>\n\n\n\n<p>In 2010, Jobs held a public press conference for the bad reception incident of the iPhone and admitted: &#8220;We are not perfect.&#8221; He announced Apple will have a workaround to fix it before the media.<\/p>\n\n\n\n<p>After the launch of Apple Maps in 2012, the miserable bet made it rare for Apple&#8217;s CEO Cook to publicly apologize to users for the incident in front of the media.<\/p>\n\n\n\n<p>Have you seen the CEO of Samsung publicly apologize for the vulnerability that unlocked his own phone with photos?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Media_and_Competitors\"><\/span>Media and Competitors<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Have you ever wondered why every year when the iPhone is launched, there is almost no need to advertise? Why is there always a bunch of so-called experts pointing fingers at it, criticizing it for nothing, and underestimating its sales prospects. But it&#8217;s still a big sell. Why can&#8217;t mobile phones from other manufacturers attract such attention? And why do Apple&#8217;s competitors always use it as a benchmark?<\/p>\n\n\n\n<p>This is advertising, this is invisible influence, and another form of supervision. All of this forces Apple to get ahead of everyone else, and that&#8217;s why it succeeds.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"192\" height=\"127\" src=\"https:\/\/www.granitefirm.com\/blog\/us\/wp-content\/uploads\/sites\/2\/2023\/02\/Firmbee-1600x1200-1.jpg\" alt=\"Apple's new feature\" class=\"wp-image-17727\"\/><figcaption class=\"wp-element-caption\">Credit: Firmbee<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Medical_features_need_to_be_more_cautious\"><\/span>Medical features need to be more cautious<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Uniqueness_of_Medical_Features\"><\/span>Uniqueness of Medical Features<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Last but not least, it&#8217;s no joke that healthcare and detection require &#8220;absolute correctness&#8221;; and FDA certification is required to launch.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Focus_on_accuracy\"><\/span>Focus on accuracy<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Therefore, Apple will launch the healthcare features after confirming that the relevant features can be trusted and accurate; but this is not necessarily the case for other manufacturers. As an example, body temperature measurement is the most typical example of this. Apple removed the temperature-taking function on the Apple Watch 7 because the algorithm failed to qualify before it entered the Engineering Validation Test (EVT) phase last year.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Related_articles\"><\/span>Related articles<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2025\/08\/12\/apple-tariff-crisis\/\">Apple&#8217;s Crisis Part 1: Apple Tariff Crisis Management Strategy Offers a Lesson for Business<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2025\/09\/06\/apples-ai-lagging-behind\/\">Apple&#8217;s Crisis Part 2: Apple&#8217;s AI is seriously lagging behind<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2025\/10\/20\/china-to-apple\/\">Apple&#8217;s Crisis Part 3: How important is China to Apple?<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2025\/08\/10\/apple-top-three-crises\/\">Apple top three crises since its founding<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2024\/11\/14\/apple-search-engine\/\">Apple search engine, the possibility and necessity to inhouse develop<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2024\/12\/16\/capital-alchemy-repurchase\/\">Apple&#8217;s multiple LT compound capital alchemy is repurchase, 41.9% shares reduced in 12 years<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2024\/12\/18\/apple-repurchase\/\">Apple repurchase, Nvidia capital operation, Tesla, AI bubble, Willow quantum chip, this blog turns off comments<\/a><\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2024\/08\/09\/apple-google-antitrust\/\" target=\"_blank\" rel=\"noreferrer noopener\">Why Apple plummeted by Google antitrust ruled a monopoly?<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2023\/07\/18\/how-does-unity-make-money\/\">How does Unity, the only software partner of Apple Vision Pro, make money?<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2024\/06\/14\/small-language-models\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Importance of Small Language Models (SLM) in AI, how is Apple AI different from others?<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2023\/08\/15\/apple-company-culture\/\" target=\"_blank\" rel=\"noreferrer noopener\">Apple company culture deep dive<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2022\/07\/04\/how-does-apple-make-money\/\" target=\"_blank\" rel=\"noreferrer noopener\">How does Apple make money?<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2022\/07\/08\/apples-upcoming-products\/\" target=\"_blank\" rel=\"noreferrer noopener\">Apple&#8217;s upcoming products, services, and technologies<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2023\/01\/22\/apple-design-philosophy\/\">Apple&#8217;s product design philosophy, How does Apple think?<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2023\/02\/08\/apples-new-features\/\">Why Apple&#8217;s new features always come later? 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I am not responsible for the correctness, opinions, and immediacy of the content and information of the article. Readers must make their own judgments.<\/em><\/li>\n\n\n\n<li><em>I shall not be liable for any damages or other legal liabilities for the direct or indirect losses caused by the readers&#8217; direct or indirect reliance on and reference to the information on this site, or all the responsibilities arising therefrom, as a result of any investment behavior.<\/em><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Investors may have long wondered why many new features have appeared on other competitors&#8217; products, but Apple is always slow, sometimes offering it many years later, or even not offering it. It makes many users feel unreasonable.<\/p>\n","protected":false},"author":1,"featured_media":17727,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[114,1305],"tags":[2],"class_list":["post-11586","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-new-technology","category-diversified-conglomerate-group","tag-aapl"],"_links":{"self":[{"href":"https:\/\/www.granitefirm.com\/blog\/us\/wp-json\/wp\/v2\/posts\/11586","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.granitefirm.com\/blog\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.granitefirm.com\/blog\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.granitefirm.com\/blog\/us\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.granitefirm.com\/blog\/us\/wp-json\/wp\/v2\/comments?post=11586"}],"version-history":[{"count":41,"href":"https:\/\/www.granitefirm.com\/blog\/us\/wp-json\/wp\/v2\/posts\/11586\/revisions"}],"predecessor-version":[{"id":40565,"href":"https:\/\/www.granitefirm.com\/blog\/us\/wp-json\/wp\/v2\/posts\/11586\/revisions\/40565"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.granitefirm.com\/blog\/us\/wp-json\/wp\/v2\/media\/17727"}],"wp:attachment":[{"href":"https:\/\/www.granitefirm.com\/blog\/us\/wp-json\/wp\/v2\/media?parent=11586"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.granitefirm.com\/blog\/us\/wp-json\/wp\/v2\/categories?post=11586"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.granitefirm.com\/blog\/us\/wp-json\/wp\/v2\/tags?post=11586"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}