{"id":16071,"date":"2023-03-04T23:56:00","date_gmt":"2023-03-04T15:56:00","guid":{"rendered":"https:\/\/www.granitefirm.com\/blog\/us\/?p=16071"},"modified":"2025-12-01T11:34:04","modified_gmt":"2025-12-01T03:34:04","slug":"data-center-a-rapidly-growing-semiconductor-field","status":"publish","type":"post","link":"https:\/\/www.granitefirm.com\/blog\/us\/2023\/03\/04\/data-center-a-rapidly-growing-semiconductor-field\/","title":{"rendered":"Data center, a rapidly growing semiconductor field"},"content":{"rendered":"\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #ffffff;color:#ffffff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #ffffff;color:#ffffff\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2023\/03\/04\/data-center-a-rapidly-growing-semiconductor-field\/#Introduction\" >Introduction<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2023\/03\/04\/data-center-a-rapidly-growing-semiconductor-field\/#What_is_data_center\" >What is data center?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2023\/03\/04\/data-center-a-rapidly-growing-semiconductor-field\/#What_are_the_application_areas\" >What are the application areas?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2023\/03\/04\/data-center-a-rapidly-growing-semiconductor-field\/#Star_field_of_semiconductor_industry\" >Star field of semiconductor industry<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2023\/03\/04\/data-center-a-rapidly-growing-semiconductor-field\/#Current_trend\" >Current trend<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2023\/03\/04\/data-center-a-rapidly-growing-semiconductor-field\/#Serverless_computing\" >Serverless computing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2023\/03\/04\/data-center-a-rapidly-growing-semiconductor-field\/#Storage_and_Computing_Separation\" >Storage and Computing Separation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2023\/03\/04\/data-center-a-rapidly-growing-semiconductor-field\/#The_need_for_high-speed_data_transfer\" >The need for high-speed data transfer<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2023\/03\/04\/data-center-a-rapidly-growing-semiconductor-field\/#New_products_appear\" >New products appear<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2023\/03\/04\/data-center-a-rapidly-growing-semiconductor-field\/#Composition_of_Data_Center\" >Composition of Data Center<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2023\/03\/04\/data-center-a-rapidly-growing-semiconductor-field\/#Server_CPU\" >Server CPU<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2023\/03\/04\/data-center-a-rapidly-growing-semiconductor-field\/#Discrete_GPU\" >Discrete GPU<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2023\/03\/04\/data-center-a-rapidly-growing-semiconductor-field\/#Programmable_processor\" >Programmable processor<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2023\/03\/04\/data-center-a-rapidly-growing-semiconductor-field\/#High_Bandwidth_Data_Processor\" >High Bandwidth Data Processor<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2023\/03\/04\/data-center-a-rapidly-growing-semiconductor-field\/#Network_communication\" >Network communication<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2023\/03\/04\/data-center-a-rapidly-growing-semiconductor-field\/#Main_vendors_on_data_center\" >Main vendors on data center<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2023\/03\/04\/data-center-a-rapidly-growing-semiconductor-field\/#Major_players\" >Major players<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2023\/03\/04\/data-center-a-rapidly-growing-semiconductor-field\/#Key_suppliers_and_business_performance\" >Key suppliers and business performance<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2023\/03\/04\/data-center-a-rapidly-growing-semiconductor-field\/#Nvidia\" >Nvidia<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2023\/03\/04\/data-center-a-rapidly-growing-semiconductor-field\/#AMD\" >AMD<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2023\/03\/04\/data-center-a-rapidly-growing-semiconductor-field\/#Intel\" >Intel<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2023\/03\/04\/data-center-a-rapidly-growing-semiconductor-field\/#Market_trend\" >Market trend<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2023\/03\/04\/data-center-a-rapidly-growing-semiconductor-field\/#Related_articles\" >Related articles<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Introduction\"><\/span>Introduction<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_data_center\"><\/span>What is data center?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A data center is not a chip, it is a suit of solution. It is mainly a collection of software and hardware used by enterprises to process data in the background. This article will only discuss the hardware part, not the software part. For details, please refer to the description in the &#8220;Composition of Data Center&#8221; section below.<\/p>\n\n\n\n<p>All the technology companies or large enterprises that you and I know need data center solution products, and the market demand is increasing rapidly year by year, and there is no end in sight so far.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_are_the_application_areas\"><\/span>What are the application areas?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The application fields involved in the data center are too large, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cloud computing<\/li>\n\n\n\n<li>Big Data<\/li>\n\n\n\n<li>Artificial intelligence<\/li>\n\n\n\n<li>Media streaming<\/li>\n\n\n\n<li>e-commerce<\/li>\n\n\n\n<li>Database<\/li>\n\n\n\n<li>Any web service, such as traditional web server, email server<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Star_field_of_semiconductor_industry\"><\/span>Star field of semiconductor industry<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Data center is one of the few semiconductor fields that is still growing rapidly. A modern and complete data center system includes the following components.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Current_trend\"><\/span>Current trend<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>In order to meet the needs of massive data computing, the data center has undergone great changes in recent years, which of course provides many business opportunities. These major trends are the following.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Serverless_computing\"><\/span>Serverless computing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Serverless computing, also known as Function-as-a-Service (FaaS for short), is a model of cloud computing. Based on Platform as a Service (PaaS), serverless computing provides a micro-architecture. End customers do not need to deploy, configure, or manage server services. The server services required for code execution are all provided by the cloud platform.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Storage_and_Computing_Separation\"><\/span>Storage and Computing Separation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>All the architectures with storage and calculation separation are because:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The data retention period does not match the server update period.<\/li>\n\n\n\n<li>Performance reliability and resource utilization are difficult to balance.<\/li>\n\n\n\n<li>New distributed applications such as serverless computing applications require shared storage.<\/li>\n\n\n\n<li>Data center taxes lead to inefficiencies in data-intensive applications.<\/li>\n<\/ul>\n\n\n\n<p>This leads to insufficient utilization of resources during expansion, and additional work such as data migration; whether the server storage supporting the business is performance or capacity, neither can achieve high performance, high reliability, and high resource utilization at the same time. <\/p>\n\n\n\n<p>On the other hand, the rise of new distributed applications represented by serverless applications is like a catalyst, accelerating the demand for shared access to business data, making the storage-computing separation architecture gain more user attention. For example, applications such as distributed databases have turned to containerized deployment and applications. The storage-computing fusion architecture is difficult to meet the requirements of the new decentralized architecture in terms of CPU, memory, storage capacity\/IOPS\/bandwidth, and network IO\/bandwidth. application requirements.<\/p>\n\n\n\n<p>The main competitiveness of Snowflake (ticker: SNOW), which is owned by Buffett, is to focus on the structure of separation of deposit and calculation. For details, please see my article  &#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2022\/09\/03\/snowflake-its-value\/\" target=\"_blank\" rel=\"noreferrer noopener\">What company is Snowflake owned by Buffett? Where is its value?<\/a>&#8220;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_need_for_high-speed_data_transfer\"><\/span>The need for high-speed data transfer<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The rapid development of hardware such as high-performance frameworks, new NVMe\/CXL protocols, dedicated data processors (such as DPUs), and new network technologies such as RDMA\/NoF has laid the foundation for a new storage-computing separation architecture. Compared with the traditional storage-computing separation architecture, the new storage-computing separation architecture has more new features: such as Diskless servers, diversified network protocols, specialized data processors, and storage systems with extremely high storage density.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"New_products_appear\"><\/span>New products appear <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Because of the rapid changes mentioned above, the emergence of various manufacturers competing to launch a large number of DPU products is the best proof. The DPU is mainly to offload a large number of operations such as data storage and access to a dedicated data processor, release the computing power of the server, and improve the energy efficiency ratio of the architecture as a whole.<\/p>\n\n\n\n<p>To replace the local hard disk of the server, a storage system with a diskless architecture is used. In recent years, OpenFlex, Vast Data Ceres, and Huawei&#8217;s OceanStor Micro micro-storage of Weiteng Electronics (ticker: WD) are all new storage-computing separation architectures The following storage system is represented.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Composition_of_Data_Center\"><\/span>Composition of Data Center<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Server_CPU\"><\/span>Server CPU<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>This is the part that ordinary people can easily understand, that is, the super powerful server-level central processing unit. A server-level central processing unit usually must be multi-core, with super computing power and low latency.<\/p>\n\n\n\n<p>The largest market share of server CPUs has been x86-based processors for a long time, especially Intel (ticker: INTC), which once reached nearly 99% of the market share of x86-based server CPUs.<\/p>\n\n\n\n<p>However, the market conditions have changed a lot in recent years. Please refer to my previous posts &#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2021\/10\/30\/how-does-intel-make-money-and-the-benefits-to-invest-in-it\/\" target=\"_blank\" rel=\"noreferrer noopener\">How does Intel make money? and the benefits to invest in it<\/a>&#8221; and &#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2021\/11\/05\/intels-current-difficult-dilemma\/\">Intel&#8217;s current difficult dilemma<\/a>&#8220;.<\/p>\n\n\n\n<p>Another focus is that Nvidia (ticker: NVDA), the overlord of overall data center solutions in recent years, has no server CPU products so far. <a href=\"https:\/\/nvidianews.nvidia.com\/news\/nvidia-introduces-grace-cpu-superchip\" target=\"_blank\" rel=\"noreferrer noopener\">Nvidia did not announce its first data center processor, Grace, until 2021<\/a>, and the product is expected to be available in early 2023.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Discrete_GPU\"><\/span>Discrete GPU<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The discrete graphics display processor (GPU) in the data center is not used for graphics display, but mainly for the training of a large amount of artificial intelligence data. Please refer to my previous article &#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2021\/07\/09\/ai-investment-trap\/\">Artificial intelligence investment trap<\/a>&#8220;. This is also Nvidia&#8217;s strength and the main reason why it can dominate the overall data center solutions in recent years.<\/p>\n\n\n\n<p>AMD (ticker: AMD) also has the second largest independent graphics and display processor business because of its acquisition of ATI many years ago. Although Intel&#8217;s central processing unit has &#8220;built-in&#8221; graphics display processors very early, it will not launch an &#8220;discrete&#8221; graphics display processor until 2022. In this respect, it can only be regarded as a beginner.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Programmable_processor\"><\/span>Programmable processor<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The representative of programmable processing is FPGA (Field Programmable Gate Array). Programmable processors have very high barriers to entry, have a wide range of applications, and have a certain market demand. However, there are very limited large-scale manufacturers. Basically, there are only two major manufacturers, plus a few second-tier smaller manufacturers. But FPGA is expensive, which is its disadvantage. Its advantage is that the settings can be modified at any time, and you can regard it as a processor chip that can be modified in real time.<\/p>\n\n\n\n<p>There are two largest manufacturers in this field, the largest Xilinx (Xilinx) has been acquired by AMD in 2021, and the second largest manufacturer Altera was acquired by Intel as early as 2015.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"High_Bandwidth_Data_Processor\"><\/span>High Bandwidth Data Processor<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A data center has many processors with different tasks. Since it is necessary to move data quickly among these large numbers of processors and components, another class of data processors is required to take care of this task.<\/p>\n\n\n\n<p>To meet such needs, Nvidia acquired Mellanox Technologies, a well-known Israeli chip design manufacturer in the industry, before 2019 to complement this piece of the puzzle and make Nvidia immediately become a leader in the field of data centers; everyone can use this Know how important this part is to the data center.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Network_communication\"><\/span>Network communication<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>This part is mainly responsible for the connection and data transmission of the data center to the outside world, that is, the internet. Due to the growth and popularization of the network and various mobile devices, the application scenarios are becoming wider and wider, and the generated data is growing rapidly in a geometric progression.<\/p>\n\n\n\n<p>It is conceivable that the amount of data that the data center needs to process is astronomically huge. This part is very professional, so it has long been used by Cisco (ticker: CSCO), Huawei, Juniper Networks (ticker: JNPR), Arista (ticker: ANET), and Hewlett Packard Enterprise (ticker: HPE), which acquired Aruba, and so on several manufacturers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Main_vendors_on_data_center\"><\/span>Main vendors on data center<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Major_players\"><\/span>Major players<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Intel, Nvidia, AMD; no matter which one, in addition to the data center has long been listed as the core business of the company, they also emphasize that it will be the focus of the company&#8217;s future development. The main reasons are as follows:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>High profits: Although the shipments of general processors are very large, there are many competitors for general processors, which leads to a year-on-year decline in profits. This is also one of the main reasons why Intel&#8217;s stock price has fallen for a long time and has repeatedly bottomed out.<\/li>\n\n\n\n<li>Data center is still developing at a high speed, the prospect is promising.<\/li>\n\n\n\n<li>There are not many manufacturers with high entry barriers, capable players, and considerable market share. At present, there are only three companies in the world: Intel, Nvidia, and Super Micro. Not only that, but these three companies are good at their own fields. Strictly speaking, none of them can have all the technologies or complete solutions.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Key_suppliers_and_business_performance\"><\/span>Key suppliers and business performance<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Please note that apart from Intel, the data center business of Nvidia and AMD is already the company&#8217;s largest revenue contributor.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Nvidia\"><\/span>Nvidia<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>BU performance (Q3 2022)<\/td><td>Revenue (in US$ billion)<\/td><td>Annual growth rate<\/td><\/tr><tr><td>Total revenue<\/td><td>5.93<\/td><td>-16.5%<\/td><\/tr><tr><td>Data center<\/td><td>3.833<\/td><td>+30.55%<\/td><\/tr><tr><td>Gaming<\/td><td>1.57<\/td><td>-51%<\/td><\/tr><tr><td>Professional visualization<\/td><td>0.2<\/td><td>-65.34%<\/td><\/tr><tr><td>Auto<\/td><td>0.251<\/td><td>+85.93%<\/td><\/tr><tr><td>OEM &amp; Other<\/td><td>0.073<\/td><td> -68.8%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"AMD\"><\/span>AMD<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>AMD&#8217;s data center business includes the following two divisions: data center and embedded.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>BU performance (Q3 2022)<\/td><td>Revenue (in US$ billion)<\/td><td>Annual growth rate<\/td><\/tr><tr><td>Total Revenue<\/td><td>5.6<\/td><td>+29.93%<\/td><\/tr><tr><td>Client <\/td><td>1.02<\/td><td>-40%<\/td><\/tr><tr><td>Data center<\/td><td>1.61<\/td><td>+45%<\/td><\/tr><tr><td>Gaming<\/td><td>1.6<\/td><td>+14%<\/td><\/tr><tr><td>Embedded<\/td><td>1.3<\/td><td>+1549%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Intel\"><\/span>Intel<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Intel&#8217;s data center business actually includes the following two business divisions: Data center and Artificial Intelligence (DCAI) and Network and Edge Business (NEX).<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>BU performance (Q3 2022)<\/td><td>Revenue (in US$ billion)<\/td><td>Annual growth rate<\/td><\/tr><tr><td>Total revenue<\/td><td>15.3<\/td><td>-17.3%<\/td><\/tr><tr><td>CCG<\/td><td>8.1<\/td><td>-17%<\/td><\/tr><tr><td>DCAI<\/td><td>4.2<\/td><td>-27%<\/td><\/tr><tr><td>NEX<\/td><td>2.3<\/td><td>+14%<\/td><\/tr><tr><td>AXG<\/td><td>0.185<\/td><td>+8%<\/td><\/tr><tr><td>Mobileye<\/td><td>0.45<\/td><td>+38%<\/td><\/tr><tr><td>IFS<\/td><td>0.171<\/td><td>-2%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Market_trend\"><\/span>Market trend<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>In addition to these three major manufacturers, the most important trend recently is that customers will develop their own chips to meet their own special needs, because:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The off-the-shelf products purchased are difficult to customize, and customers are unwilling to let manufacturers know too much of their secrets (such as the size of data, algorithms, application fields, etc.)<\/li>\n\n\n\n<li>The purchased off-the-shelf products, due to very few suppliers, have limited bargaining space, and the prices are very high (just look at the share price of Nvidia in recent years). However, the purchase volume of large customers is very large, and the cost is not cost-effective.<\/li>\n\n\n\n<li>The Internet and technology are changing rapidly, and large customers are reluctant to let suppliers determine their own fate and project schedule.<\/li>\n<\/ul>\n\n\n\n<p>As for how many large customers are currently doing this, the answer is a lot. For details, please refer to the description of my previous article &#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2021\/11\/05\/intels-current-difficult-dilemma\/\">Intel&#8217;s current difficult dilemma<\/a>&#8220;.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"151\" height=\"99\" src=\"https:\/\/www.granitefirm.com\/blog\/us\/wp-content\/uploads\/sites\/2\/2022\/12\/The-Verge-1600x1200-2.jpg\" alt=\"Data Center\" class=\"wp-image-16116\"\/><figcaption class=\"wp-element-caption\">credit: The Verge<\/figcaption><\/figure>\n\n\n\n<p><em>I am the author of the original text, the abridged version of this article was originally published in Smart monthly magazine.<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Related_articles\"><\/span>Related articles<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2025\/11\/30\/nebius-ai-data-center\/\">Nebius is the largest European AI data center<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2025\/09\/22\/seagate-comeback-ai\/\">Seagate comeback thanks to AI, No 1 S&amp;P 500 perform stocks YTD<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2025\/07\/06\/the-thinking-machine\/\">A must-read for Nvidia investors\uff02The Thinking Machine\uff02<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2025\/11\/28\/ai-data-center-no-cooling\/\">AI data center shows no signs of cooling down in the near future&#8221;<\/a><\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2025\/05\/19\/gpu-farms-coreweave\/\">How GPU farms CoreWeave make money?<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2025\/08\/22\/applied-digital-make-money\/\">How does Applied Digital make money?<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2024\/12\/08\/comfort-systems\/\">How does Comfort Systems, unattractive business but amazing stock performance, make money?<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2024\/09\/06\/what-are-silicon-photonics\/\" target=\"_blank\" rel=\"noreferrer noopener\">What are silicon photonics? Why it&#8217;s important? and current progress<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2023\/03\/04\/data-center-a-rapidly-growing-semiconductor-field\/\">Data center, a rapidly growing semiconductor field<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2024\/05\/23\/how-vertiv-make-money\/\" target=\"_blank\" rel=\"noreferrer noopener\">How Vertiv, share price return 2.5 times of Nvidia, make money?<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2024\/05\/27\/vistra-a-turned-around\/\" target=\"_blank\" rel=\"noreferrer noopener\">Why did US largest electricity Vistra, a turned around company, share return higher than Nvidia?<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2023\/10\/02\/ai-bubble\/\" target=\"_blank\" rel=\"noreferrer noopener\">The artificial intelligence bubble in the capital market is forming<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2024\/05\/03\/supermicro-is-not-worth\/\" target=\"_blank\" rel=\"noreferrer noopener\">Supermicro, a repeat offender of scandals, valuation is not justified and unsustanable, no worth for long-term holding<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"http:\/\/&quot;&quot;&quot;&quot;how%20does%20the%20all-powerful%20huawei%20make%20money\/?%22\" target=\"_blank\" rel=\"noreferrer noopener\">How does the all-powerful Huawei make money?<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2021\/07\/09\/ai-investment-trap\/\">Artificial intelligence investment trap<\/a>&#8220;<\/li>\n\n\n\n<li> &#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2022\/09\/03\/snowflake-its-value\/\" target=\"_blank\" rel=\"noreferrer noopener\">What company is Snowflake owned by Buffett? Where is its value?<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2023\/11\/30\/tsmc-negative-corp-culture\/\" target=\"_blank\" rel=\"noreferrer noopener\">TSMC negative corp culture and management style are detrimental to its future and growth<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2024\/04\/10\/four-chip-companies\/#google_vignette\" target=\"_blank\" rel=\"noreferrer noopener\">Four chip companies account for one-third of S&amp;P 500 gains so far this year<\/a><\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2024\/04\/06\/artificial-intelligence-listed-companies\/\" target=\"_blank\" rel=\"noreferrer noopener\">Top five lucrative artificial lucrative intelligence listed companies<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2025\/01\/09\/tsmc-valuation\/\">Why is TSMC valuation much lower than US peers?<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2024\/04\/01\/tsmc-dcf-value\/\">What&#8217;s TSMC DCF intrinsic value?How to calculate it quickly with a free tool?<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2022\/10\/01\/how-many-fab-does-tsmc-have\/\" target=\"_blank\" rel=\"noreferrer noopener\">How many fabs and houses does TSMC have currently and in the future?<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2022\/05\/13\/yield-rate-comparison\/\" target=\"_blank\" rel=\"noreferrer noopener\">Comparison of TSMC, Samsung, Intel&#8217;s Yield and Advanced Process<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2023\/04\/29\/cost-of-chip-foundry\/\">The TSMC cost, sell price, and R&amp;D cost of chip foundry<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2022\/01\/15\/asml-who-really-caught-tsmcs-neck\/\" target=\"_blank\" rel=\"noreferrer noopener\">ASML, who dominate TSMC\u2019s fate<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2021\/12\/28\/tsmc-process-roadmap\/\" target=\"_blank\" rel=\"noreferrer noopener\">Comparison of SMIC, Rapidus, TSMC, Intel, and Samsung\u2019s new process roadmaps for future chips<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2021\/07\/30\/two-long-term-threats-to-tsmc\/\" target=\"_blank\" rel=\"noreferrer noopener\">Two long-term threats to TSMC: US and SMIC<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2022\/06\/30\/tsmcs-profit-margin\/\" target=\"_blank\" rel=\"noreferrer noopener\">Why is TSMC\u2019s profit margin much greater than competitors?<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2022\/08\/13\/how-does-tsmc-make-money\/\" target=\"_blank\" rel=\"noreferrer noopener\">How does TSMC make money?<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2022\/11\/02\/zyvex\/\" target=\"_blank\" rel=\"noreferrer noopener\">Zyvex and sub-nanometer semiconductor processes, will Zyvex threat TSMC?<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2023\/01\/28\/tsmc-serious-crises\/\">TSMC gets emerging&nbsp;and serious challenges<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2021\/06\/24\/nvidia-changes-gaming-rules\/\" target=\"_blank\" rel=\"noreferrer noopener\">How does nVidia make money, Nvidia is changing the gaming rules<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2023\/12\/11\/nvidias-monopoly\/\" target=\"_blank\" rel=\"noreferrer noopener\">The reasons for Nvidia\u2019s monopoly and the challenges it faces<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2022\/01\/29\/arm-acquired-by-nvidia\/\">Why nVidia failed to acquire ARM?<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2023\/07\/02\/revisiting-nvidia\/\">Revisiting Nvidia: The Absolute Leader in Artificial Intelligence, Data Center, and Graphics<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2024\/05\/25\/will-intel-go-bankrupt\/\" target=\"_blank\" rel=\"noreferrer noopener\">Will Intel go bankrupt?<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2021\/10\/30\/how-does-intel-make-money-and-the-benefits-to-invest-in-it\/\">How does Intel make money? and the benefits to invest in it<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2021\/11\/05\/intels-current-difficult-dilemma\/\">Intel&#8217;s current difficult dilemma<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2022\/11\/22\/texas-instruments-bio\/\" target=\"_blank\" rel=\"noreferrer noopener\">How does Texas Instruments make money? Amazing long term capital reward and company net profit margin!<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2022\/04\/22\/amd-make-money\/\" target=\"_blank\" rel=\"noreferrer noopener\">How AMD makes money? A rare case of turning defeat into victory<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2024\/02\/05\/amd-jaw-dropping\/\" target=\"_blank\" rel=\"noreferrer noopener\">Why is AMD\u2019s performance so jaw-dropping?<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2022\/05\/01\/qualcomm-diversifies\/\" target=\"_blank\" rel=\"noreferrer noopener\">Qualcomm diversifies success, no nonger highly dependend on phone<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2024\/01\/29\/how-arm-make-money\/\" target=\"_blank\" rel=\"noreferrer noopener\">How does the ubiquitous Arm make money?<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2021\/07\/23\/significant-changes-in-broadcoms-business-approach\/\" target=\"_blank\" rel=\"noreferrer noopener\">Significant changes in Broadcom\u2019s business approach<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2023\/03\/04\/data-center-a-rapidly-growing-semiconductor-field\/\">Data center, a rapidly growing semiconductor field<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2024\/04\/18\/applied-materials\/\" target=\"_blank\" rel=\"noreferrer noopener\">How does Applied Materials, lord of semiconductor equipment, make money?<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2024\/08\/12\/lam-research-chip-equipment\/\" target=\"_blank\" rel=\"noreferrer noopener\">How does Lam Research, top chip equipment player, make money?<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2024\/06\/18\/chip-replaced-software\/#google_vignette\" target=\"_blank\" rel=\"noreferrer noopener\">Semiconductor replaced software and become investors&#8217; darling<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2021\/09\/25\/the-lucrative-semiconductor-industry\/\" target=\"_blank\" rel=\"noreferrer noopener\">The lucrative semiconductor supply chain<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2022\/01\/25\/global-semiconductor-chip-market-in-detail\/\" target=\"_blank\" rel=\"noreferrer noopener\">Global semiconductor chip market in detail, big dominators and markets<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2022\/05\/07\/semiconductor-investment\/\" target=\"_blank\" rel=\"noreferrer noopener\">6 common wrong semiconductor investment myths<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2022\/09\/23\/3rd-gen-semiconductor\/\" target=\"_blank\" rel=\"noreferrer noopener\">Gen 3 semiconductor<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2023\/06\/14\/eda-synopsys-cadence-mentor\/\">Three EDA oligopoly vendors: Synopsys, Cadence, and Mentor Graphics<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2024\/01\/22\/how-cadence-make-money\/\" target=\"_blank\" rel=\"noreferrer noopener\">How does, the EDA oligopoly, Cadence make money?<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2023\/12\/22\/how-synopsis-make-money\/\" target=\"_blank\" rel=\"noreferrer noopener\">How does Synopsis, the EDA oligopoly, make money?<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2024\/06\/04\/how-dell-make-money\/\" target=\"_blank\" rel=\"noreferrer noopener\">How does the resurrected Dell make money?<\/a>&#8220;<\/li>\n<\/ul>\n\n\n\n<p><em><strong>Disclaimer<\/strong><\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>The content of this site is the author\u2019s personal opinions and is for reference only. I am not responsible for the correctness, opinions, and immediacy of the content and information of the article. Readers must make their own judgments.<\/em><\/li>\n\n\n\n<li><em>I shall not be liable for any damages or other legal liabilities for the direct or indirect losses caused by the readers&#8217; direct or indirect reliance on and reference to the information on this site, or all the responsibilities arising therefrom, as a result of any investment behavior.<\/em><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>A data center is not a chip, it is a suit of solution.<\/p>\n","protected":false},"author":1,"featured_media":16116,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[110,104,111,127,454,118,88],"tags":[348,920,210,426,208,41,759,169,826,921],"class_list":["post-16071","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-semiconductor","category-artificial-intelligence","category-big-data","category-cloud-computing","category-communication","category-internet","category-acquisition","tag-amd","tag-anet","tag-csco","tag-hpe","tag-huawei","tag-intc","tag-jnpr","tag-nvda","tag-snow","tag-wd"],"_links":{"self":[{"href":"https:\/\/www.granitefirm.com\/blog\/us\/wp-json\/wp\/v2\/posts\/16071","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.granitefirm.com\/blog\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.granitefirm.com\/blog\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.granitefirm.com\/blog\/us\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.granitefirm.com\/blog\/us\/wp-json\/wp\/v2\/comments?post=16071"}],"version-history":[{"count":60,"href":"https:\/\/www.granitefirm.com\/blog\/us\/wp-json\/wp\/v2\/posts\/16071\/revisions"}],"predecessor-version":[{"id":40413,"href":"https:\/\/www.granitefirm.com\/blog\/us\/wp-json\/wp\/v2\/posts\/16071\/revisions\/40413"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.granitefirm.com\/blog\/us\/wp-json\/wp\/v2\/media\/16116"}],"wp:attachment":[{"href":"https:\/\/www.granitefirm.com\/blog\/us\/wp-json\/wp\/v2\/media?parent=16071"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.granitefirm.com\/blog\/us\/wp-json\/wp\/v2\/categories?post=16071"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.granitefirm.com\/blog\/us\/wp-json\/wp\/v2\/tags?post=16071"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}