{"id":20299,"date":"2023-06-06T23:56:00","date_gmt":"2023-06-06T15:56:00","guid":{"rendered":"https:\/\/www.granitefirm.com\/blog\/us\/?p=20299"},"modified":"2025-03-13T09:17:10","modified_gmt":"2025-03-13T01:17:10","slug":"airbnbs-is-competitive","status":"publish","type":"post","link":"https:\/\/www.granitefirm.com\/blog\/us\/2023\/06\/06\/airbnbs-is-competitive\/","title":{"rendered":"Airbnb&#8217;s unique offering is competitive"},"content":{"rendered":"\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #ffffff;color:#ffffff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #ffffff;color:#ffffff\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2023\/06\/06\/airbnbs-is-competitive\/#Company_Profile\" >Company Profile<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2023\/06\/06\/airbnbs-is-competitive\/#Brief_description\" >Brief description<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2023\/06\/06\/airbnbs-is-competitive\/#Business_model\" >Business model<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2023\/06\/06\/airbnbs-is-competitive\/#Main_competitiveness\" >Main competitiveness<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2023\/06\/06\/airbnbs-is-competitive\/#Potential_market_and_market_share\" >Potential market and market share<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2023\/06\/06\/airbnbs-is-competitive\/#Unstoppable_trend\" >Unstoppable trend<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2023\/06\/06\/airbnbs-is-competitive\/#How_big_is_the_potential_market\" >How big is the potential market?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2023\/06\/06\/airbnbs-is-competitive\/#Market_share\" >Market share<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2023\/06\/06\/airbnbs-is-competitive\/#Performance_in_Q1_2023\" >Performance in Q1 2023<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2023\/06\/06\/airbnbs-is-competitive\/#Financial_Report_Highlights\" >Financial Report Highlights<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2023\/06\/06\/airbnbs-is-competitive\/#Operating_metrics\" >Operating metrics<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2023\/06\/06\/airbnbs-is-competitive\/#Competitors\" >Competitors<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2023\/06\/06\/airbnbs-is-competitive\/#Booking_Holding\" >Booking Holding<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2023\/06\/06\/airbnbs-is-competitive\/#Expedia\" >Expedia<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2023\/06\/06\/airbnbs-is-competitive\/#TripAdvisor\" >TripAdvisor<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2023\/06\/06\/airbnbs-is-competitive\/#Capital_market_performance\" >Capital market performance<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2023\/06\/06\/airbnbs-is-competitive\/#Current_valuation\" >Current valuation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2023\/06\/06\/airbnbs-is-competitive\/#Share_price_performance\" >Share price performance<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2023\/06\/06\/airbnbs-is-competitive\/#Outlook\" >Outlook<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2023\/06\/06\/airbnbs-is-competitive\/#Profit_when_listed\" >Profit when listed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2023\/06\/06\/airbnbs-is-competitive\/#Survived_the_plight_of_the_pandemic\" >Survived the plight of the pandemic<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2023\/06\/06\/airbnbs-is-competitive\/#Conclusion\" >Conclusion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2023\/06\/06\/airbnbs-is-competitive\/#Related_articles\" >Related articles<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Company_Profile\"><\/span>Company Profile<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Brief_description\"><\/span>Brief description<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Airbnb (ticker: ABNB) has made a name for itself in a highly fragmented and crowded travel lodging industry with a lot of clout.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Business_model\"><\/span>Business model<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Most Airbnb hosts own the properties they list on the platform, and the company earns revenue from fees charged on each transaction without accruing costs from property management or ownership. In times of economic uncertainty, Airbnb&#8217;s recent growth numbers underscore two key points: first, people continue to spend money on a broad range of travel types; a method.<\/p>\n\n\n\n<p>Airbnb has a wide variety of listings that cater to everyone from leisure travelers to business travelers to digital nomads, and its capital-light business model gives Airbnb multiple sources of revenue growth and profit. This bodes well for the company and its shareholders who are staying with the company for the long term.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Main_competitiveness\"><\/span>Main competitiveness<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Among Airbnb&#8217;s many competitive advantages, it&#8217;s worth pointing out that the platform not only serves both sides of the travel lodging relationship &#8212; supply and demand &#8212; its growing base of guests and hosts, but also does so in an extremely asset-light model. It can reduce the company&#8217;s capital expenditure and is the type of company that investors prefer.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Potential_market_and_market_share\"><\/span>Potential market and market share<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Unstoppable_trend\"><\/span>Unstoppable trend<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>According to the 2016 U.S. statistics, 68% of the young people will search the Internet first when planning a trip; in addition, as many as 50% of the young people will use smart phones for travel planning. In other words, users not only highly prefer online search as a way of travel planning, but half of the users do not go to the computer to open the portal, but directly use their mobile phones to search and operate.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_big_is_the_potential_market\"><\/span>How big is the potential market?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>In the prospectus S1 when Airbnb went public in December 2020, it estimated that its total potential market reached an astonishing $3.4 trillion. This includes the following subfields:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>$1.8 trillion for short-term accommodation.<\/li>\n\n\n\n<li>$1.4 trillion in travel experiences.<\/li>\n\n\n\n<li>$210 billion for extended stays.<\/li>\n\n\n\n<li>$1.4 trillion in travel experiences.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Market_share\"><\/span>Market share<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Airbnb has about 26 percent of the market for travel booking services and about 20 percent of the overall vacation rental market.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Performance_in_Q1_2023\"><\/span>Performance in Q1 2023<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Financial_Report_Highlights\"><\/span>Financial Report Highlights<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Profit totaled $117 million in the first quarter, with free cash flow reaching $1.6 billion. That free cash flow figure has grown nearly 500% in four years.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Operating_metrics\"><\/span>Operating metrics<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>At the end of the first quarter, several important operating indicators of Airbnb are as follows:<\/p>\n\n\n\n<p>About half of bookings on the platform are for stays of 7 nights or more, and 18% of bookings are for stays of 28 days or more (long stays).<\/p>\n\n\n\n<p>The number of active listings is up 18% from a year ago.<\/p>\n\n\n\n<p>During the three-month period alone, guests booked 121.1 million nights and experiences, up 19% from a year ago and 49% from four years ago.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Competitors\"><\/span>Competitors<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Booking_Holding\"><\/span>Booking Holding<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>In the pan-tourism industry, Airbnb\u2019s biggest competitor is <a href=\"https:\/\/en.wikipedia.org\/wiki\/Booking_Holdings\" target=\"_blank\" rel=\"noreferrer noopener\">Booking Holding <\/a>(ticker: BKNG) group. Its main business is accommodation booking, including services for hotels, youth hostels, apartments, vacation rentals and other properties. The group has six well-known brands: booking.com, Priceline.com, Agoda, KAYAK, rentalcars.com and OpenTable, providing travel for consumers and local manufacturers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Expedia\"><\/span>Expedia<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>According to 2015 data, <a href=\"https:\/\/en.wikipedia.org\/wiki\/Expedia_Group\" target=\"_blank\" rel=\"noopener\">Expedia<\/a> (ticker: EXPE) received a total of 7 billion flight searches a year, with an average of 40 million visitors per month. As far as the travel platform is concerned, Expedia.com has been the world&#8217;s largest travel retailer since 2012. Under the influence of the popularization of mobile networks, this 20-year-old brand is constantly pursuing technology applications.<\/p>\n\n\n\n<p>Its brands include Expedia.com, Hotels.com, Trivago, Hotwire.com, Egencia, Venere.com, HomeAway, Expedia Local Experts, and Classic Vacations. Search Engines Travelocity, Orbitz, etc.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"TripAdvisor\"><\/span>TripAdvisor<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>TripAdvisor (ticker: TRIP) has 24 travel website brands. Once owned by Expedia.com, it was spun off in December 2011 and listed separately. It has branches in 45 countries around the world, including the United States, the United Kingdom, Spain, India, China and other places, covering 28 languages. With more than 600,000 members and information on more than 1,650,000 hotels, 530,000 attractions, and 2,700,000 restaurants.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Capital_market_performance\"><\/span>Capital market performance<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Current_valuation\"><\/span>Current valuation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>At present, the total market value of the company is US$70.19 billion, and the price-to-earnings ratio is 36.58.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Share_price_performance\"><\/span>Share price performance<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Since its listing in December 2020, the stock price has fallen by 21.17%. Compared with most companies listed in the same period, the performance is considered very good. Shares have recovered 29.23% so far in the first five months of 2023.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Outlook\"><\/span>Outlook<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Profit_when_listed\"><\/span>Profit when listed<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Airbnb is one of the very few large companies in recent years that can break even when the company goes public. Please note that it was already a company with a high market share when it went public, not a small start-up company.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Survived_the_plight_of_the_pandemic\"><\/span>Survived the plight of the pandemic<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Airbnb was indeed unlucky, and immediately encountered the new crown epidemic when it went public. To make matters worse, Airbnb&#8217;s industry is the tourism and accommodation industry that has been hit hardest by the new crown epidemic. During this period, it was forced to lay off employees to tide over the company&#8217;s losses. However, after the unblocking in the second half of last year, like many related industries, the company has survived the plight of the epidemic, and its financial and operating indicators have rebounded sharply.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Airbnb has passed the rigorous test of the new crown epidemic, which not only proves that it can indeed survive, but also has a high degree of competitiveness. The future of the company is worth looking forward to.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"51\" height=\"56\" src=\"https:\/\/www.granitefirm.com\/blog\/us\/wp-content\/uploads\/sites\/2\/2023\/06\/Airbnb.png\" alt=\"Airbnb\" class=\"wp-image-20300\"\/><figcaption class=\"wp-element-caption\">credit: Airbnb<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Related_articles\"><\/span>Related articles<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2023\/06\/06\/airbnbs-is-competitive\/\" target=\"_blank\" rel=\"noreferrer noopener\">Airbnb&#8217;s unique offering is competitive<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2025\/03\/12\/booking-travel\/\">How does Booking, the lord of travel e-commerce, make money? Future Prospect Analysis<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2022\/04\/13\/nike-growth-role-model\/\">How does Nike make money? The role model of growth stocks in non-tech industry<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2021\/05\/16\/civilian-production\/\" target=\"_blank\" rel=\"noreferrer noopener\">Discover the possibility of super growth stocks in the civilian production industry<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2022\/12\/29\/procter-gamble-pg\/\">Stocks Better than the S&amp;P 500, Procter &amp; Gamble (P&amp;G) <\/a>&#8220;<\/li>\n<\/ul>\n\n\n\n<p><em><strong>Disclaimer<\/strong><\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>The content of this site is the author\u2019s personal opinions and is for reference only. I am not responsible for the correctness, opinions, and immediacy of the content and information of the article. Readers must make their own judgments.<\/em><\/li>\n\n\n\n<li><em>I shall not be liable for any damages or other legal liabilities for the direct or indirect losses caused by the readers&#8217; direct or indirect reliance on and reference to the information on this site, or all the responsibilities arising therefrom, as a result of any investment behavior.<\/em><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Airbnb has passed the rigorous test of the new crown epidemic, which not only proves that it can indeed survive, but also has a high degree of competitiveness. The future of the company is worth looking forward to.<\/p>\n","protected":false},"author":1,"featured_media":20300,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1003],"tags":[784,785,1004,1169],"class_list":["post-20299","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-travel","tag-abnb","tag-bkng","tag-expe","tag-trip"],"_links":{"self":[{"href":"https:\/\/www.granitefirm.com\/blog\/us\/wp-json\/wp\/v2\/posts\/20299","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.granitefirm.com\/blog\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.granitefirm.com\/blog\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.granitefirm.com\/blog\/us\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.granitefirm.com\/blog\/us\/wp-json\/wp\/v2\/comments?post=20299"}],"version-history":[{"count":7,"href":"https:\/\/www.granitefirm.com\/blog\/us\/wp-json\/wp\/v2\/posts\/20299\/revisions"}],"predecessor-version":[{"id":35395,"href":"https:\/\/www.granitefirm.com\/blog\/us\/wp-json\/wp\/v2\/posts\/20299\/revisions\/35395"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.granitefirm.com\/blog\/us\/wp-json\/wp\/v2\/media\/20300"}],"wp:attachment":[{"href":"https:\/\/www.granitefirm.com\/blog\/us\/wp-json\/wp\/v2\/media?parent=20299"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.granitefirm.com\/blog\/us\/wp-json\/wp\/v2\/categories?post=20299"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.granitefirm.com\/blog\/us\/wp-json\/wp\/v2\/tags?post=20299"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}