{"id":21219,"date":"2023-11-22T23:56:00","date_gmt":"2023-11-22T15:56:00","guid":{"rendered":"https:\/\/www.granitefirm.com\/blog\/us\/?p=21219"},"modified":"2025-11-15T14:54:14","modified_gmt":"2025-11-15T06:54:14","slug":"no-brainer-investments","status":"publish","type":"post","link":"https:\/\/www.granitefirm.com\/blog\/us\/2023\/11\/22\/no-brainer-investments\/","title":{"rendered":"No-brainer investment&#8217;s  requirements and mentality"},"content":{"rendered":"\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #ffffff;color:#ffffff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #ffffff;color:#ffffff\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2023\/11\/22\/no-brainer-investments\/#Why_I_come_out_this_article\" >Why I come out this article?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2023\/11\/22\/no-brainer-investments\/#Requirements_for_a_no-brainer_investment_targets\" >Requirements for a no-brainer investment targets<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2023\/11\/22\/no-brainer-investments\/#Suitable_for_long_term_holding\" >Suitable for long term holding<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2023\/11\/22\/no-brainer-investments\/#Buy_it_and_forget_it\" >Buy it and forget it<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2023\/11\/22\/no-brainer-investments\/#The_mentality_required\" >The mentality required<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2023\/11\/22\/no-brainer-investments\/#Enter_the_market_to_pick_up_bargains_when_it_crashes\" >Enter the market to pick up bargains when it crashes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2023\/11\/22\/no-brainer-investments\/#Dont_expect_to_get_rich_short_term\" >Don&#8217;t expect to get rich short term<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2023\/11\/22\/no-brainer-investments\/#Invest_with_spare_money\" >Invest with spare money<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2023\/11\/22\/no-brainer-investments\/#Dont_stare_on_your_investment_target\" >Don&#8217;t stare on your investment target<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2023\/11\/22\/no-brainer-investments\/#Ignore_the_experts\" >Ignore the experts<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2023\/11\/22\/no-brainer-investments\/#Closing_words\" >Closing words<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2023\/11\/22\/no-brainer-investments\/#Related_articles\" >Related articles<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_I_come_out_this_article\"><\/span>Why I come out this article?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A post I made a few days ago: &#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2023\/07\/20\/spend-time-on-stocks\/\">Not allow or do not want to spend time on stocks?<\/a>&#8220;. After the publication, several friends were very impressed by the short paragraph of &#8220;No-brainer investment&#8221; mentioned in this article, and hoped that I could explain my views in depth.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Requirements_for_a_no-brainer_investment_targets\"><\/span>Requirements for a no-brainer investment targets<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>As I said in &#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2023\/07\/20\/spend-time-on-stocks\/\">Not allow or do not want to spend time on stocks?<\/a>&#8221; As mentioned in the article, any no-brainer investment method must meet the following two simple requirements:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Suitable_for_long_term_holding\"><\/span>Suitable for long term holding<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The implied meaning of this condition is that the stock price of the purchased target will continue to rise in the long run. Investment targets suitable for long-term holding have been tested by the market for many years, and will not fluctuate greatly for no reason.<\/p>\n\n\n\n<p>It&#8217;s their job to make money for shareholders, not yours; just let these kinds of public companies make money for you while you sleep.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Buy_it_and_forget_it\"><\/span>Buy it and forget it<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The implied meaning of this condition is that the purchased target basically does not need to be taken care of, and investors do not need to spend a lot of time on research and tracking.<\/p>\n\n\n\n<p>Throw all investment statement post mails from your brokerage into the trash can, and set all investment statement emails from online brokerages as spam, because reading these things will only waste your precious time, makes your heart beat faster and is bad for your health.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_mentality_required\"><\/span>The mentality required <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Enter_the_market_to_pick_up_bargains_when_it_crashes\"><\/span>Enter the market to pick up bargains when it crashes<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The most difficult thing for most people to overcome is to buy high and sell low, of course they can&#8217;t make money. Nowadays, the information is advanced and the speed of transmission is extremely fast. Even if you do not pay attention to financial information, it is impossible for you not to be unaware of the once-in-a-year stock market crash. When the stock market is not crashing, just be a hibernating bear in a cave, and the stock market has nothing to do with you.<\/p>\n\n\n\n<p>&#8220;What to do when the stock market crashes is to buy, not to sell&#8221;, because at this time no one will compete with you, and there are bargains everywhere.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dont_expect_to_get_rich_short_term\"><\/span>Don&#8217;t expect to get rich short term<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>As I quoted at the end of the preface of my book &#8220;<a href=\"https:\/\/www.books.com.tw\/products\/0010889106?sloc=main\" target=\"_blank\" rel=\"noreferrer noopener\">The Rules of Super Growth Stocks Investing<\/a>&#8220;, Buffett told Bezos&#8217; famous saying &#8220;Because no one wants to get rich slowly.&#8221; Most people still think that the stock market is to make quick money where the money is, I want to get rich overnight.<\/p>\n\n\n\n<p>Whether it is an investor who expects to get rich in the short term, or an investor who believes that the stock market is a place to make quick money, it is not suitable for no-brainer investment.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Invest_with_spare_money\"><\/span>Invest with spare money<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>In this way, even if you lose money, it will not affect your finances, let alone feel distressed, and of course it will not affect your daily life.<\/p>\n\n\n\n<p>You&#8217;ll be thanking yourself for the decisions you made years ago, and the extra fortune you&#8217;ve amassed for yourself.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dont_stare_on_your_investment_target\"><\/span>Don&#8217;t stare on your investment target<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Whether you keep an eye on your investment targets from time to time, whether your hard-earned money has increased in value; these behaviors are not only not beneficial to you, but also have negative effects. Because the stock will not stop its rise or fall just because you watch or ignore it.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ignore_the_experts\"><\/span>Ignore the experts<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>So turn off the TV financial news stations and ignore the Facebook or Youtube celebrities; because what they care about is not the business or its value, but their ratings and click-through rates, and they don\u2019t know any more than you do. <\/p>\n\n\n\n<p>Moreover, the investment performance of most of the financial professors, financial experts, investment experts, Internet celebrities, celebrities, and best-selling authors you are familiar with is disastrous, even worse than that of retail investors or market index. <\/p>\n\n\n\n<p>Keep in mind: &#8220;Investment performance cannot be bought with money, but reputation can.&#8221;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Closing_words\"><\/span>Closing words<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The investment method for no-brainer people is to ensure that you can sleep well every day, and you are willing to believe from the bottom of your heart that ordinary people can get rich slowly.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"173\" height=\"99\" src=\"https:\/\/www.granitefirm.com\/blog\/us\/wp-content\/uploads\/sites\/2\/2023\/08\/no-brainer-1600x1200-1.jpg\" alt=\"No-brainer investment\" class=\"wp-image-21220\"\/><figcaption class=\"wp-element-caption\">credit: capitalworx.in<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Related_articles\"><\/span>Related articles<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2025\/11\/14\/power-of-index-etf\/\">The power of index ETFs underestimated<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2023\/11\/22\/no-brainer-investments\/\" target=\"_blank\" rel=\"noreferrer noopener\">No-brainer investment&#8217;s  requirements and mentality<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2023\/07\/20\/spend-time-on-stocks\/\">Not allow or do not want to spend time on stocks?<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2022\/11\/12\/taiwanese-investors\/\">Taiwan vs US stock market &#8211; For Taiwanese stock investors investing in US stocks<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2022\/07\/18\/fail-in-stocks-invest\/\">Why do most people fail in stocks investment? 4 simple reasons<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2021\/12\/04\/u-should-invest-etfs\/\" target=\"_blank\" rel=\"noreferrer noopener\">Most investors should invest ETFs tracking broader market<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2021\/08\/06\/most-investors-problem-is-concepts-and-psychology-not-stock-selection\/\">Most investors&#8217; problem is concept and psychology, not stock selection<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2021\/05\/25\/necessary-conditions-for-successful-investment-trilogy-do-investing-homework-by-yourself\/\">Do investing homework by yourself: Necessary conditions for successful investment trilogy<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2021\/08\/10\/reading-is-irreplaceable\/\">Reading is irreplaceable and necessity of for investors<\/a>&#8220;<\/li>\n<\/ul>\n\n\n\n<p><em><strong>Disclaimer<\/strong><\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>The content of this site is the author\u2019s personal opinions and is for reference only. I am not responsible for the correctness, opinions, and immediacy of the content and information of the article. Readers must make their own judgments.<\/em><\/li>\n\n\n\n<li><em>I shall not be liable for any damages or other legal liabilities for the direct or indirect losses caused by the readers&#8217; direct or indirect reliance on and reference to the information on this site, or all the responsibilities arising therefrom, as a result of any investment behavior.<\/em><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>As I said in &#8220;Not allow or do not want to spend time on stocks?&#8221; As mentioned in the article, any no-brainer investment method must meet the following two simple requirements<\/p>\n","protected":false},"author":1,"featured_media":21220,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[70,14,17],"tags":[],"class_list":["post-21219","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-patience","category-investing-concept","category-investing-psychology"],"_links":{"self":[{"href":"https:\/\/www.granitefirm.com\/blog\/us\/wp-json\/wp\/v2\/posts\/21219","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.granitefirm.com\/blog\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.granitefirm.com\/blog\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.granitefirm.com\/blog\/us\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.granitefirm.com\/blog\/us\/wp-json\/wp\/v2\/comments?post=21219"}],"version-history":[{"count":15,"href":"https:\/\/www.granitefirm.com\/blog\/us\/wp-json\/wp\/v2\/posts\/21219\/revisions"}],"predecessor-version":[{"id":39995,"href":"https:\/\/www.granitefirm.com\/blog\/us\/wp-json\/wp\/v2\/posts\/21219\/revisions\/39995"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.granitefirm.com\/blog\/us\/wp-json\/wp\/v2\/media\/21220"}],"wp:attachment":[{"href":"https:\/\/www.granitefirm.com\/blog\/us\/wp-json\/wp\/v2\/media?parent=21219"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.granitefirm.com\/blog\/us\/wp-json\/wp\/v2\/categories?post=21219"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.granitefirm.com\/blog\/us\/wp-json\/wp\/v2\/tags?post=21219"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}