{"id":21300,"date":"2023-08-15T23:56:00","date_gmt":"2023-08-15T15:56:00","guid":{"rendered":"https:\/\/www.granitefirm.com\/blog\/us\/?p=21300"},"modified":"2025-10-21T10:50:48","modified_gmt":"2025-10-21T02:50:48","slug":"apple-company-culture","status":"publish","type":"post","link":"https:\/\/www.granitefirm.com\/blog\/us\/2023\/08\/15\/apple-company-culture\/","title":{"rendered":"Apple company culture deep dive"},"content":{"rendered":"\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #ffffff;color:#ffffff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #ffffff;color:#ffffff\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2023\/08\/15\/apple-company-culture\/#Why_I_write_this_article\" >Why I write this article?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2023\/08\/15\/apple-company-culture\/#Article_link_for_Apple_company_culture\" >Article link for Apple company culture<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2023\/08\/15\/apple-company-culture\/#Why_is_this_article_important\" >Why is this article important?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2023\/08\/15\/apple-company-culture\/#Related_articles\" >Related articles<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_I_write_this_article\"><\/span>Why I write this article?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Apple company culture, I believe that friends who have a simple understanding of Apple have always had many puzzled questions about Apple for a long time, and are curious about why many corporate cultures of this company, which has been the world\u2019s largest listed company by market value for more than ten consecutive years, are always different from those of its technology peers. There is a great sense of curiosity. This is why I have written three related articles on this blog before:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2023\/01\/22\/apple-design-philosophy\/\">Apple&#8217;s product design philosophy, How does Apple think?<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2023\/02\/08\/apples-new-features\/\">Why Apple&#8217;s new features always come later? <\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2021\/06\/28\/apples-steve-jobs\/\" target=\"_blank\" rel=\"noreferrer noopener\">Steve Jobs\u2019s Apple innovation gone with him?<\/a>&#8220;<\/li>\n<\/ul>\n\n\n\n<p>After reading this article, I believe that most investors should be able to answer many questions about Apple over the years.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Article_link_for_Apple_company_culture\"><\/span>Article link for Apple company culture<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/36kr.com\/p\/2387112518252800\" target=\"_blank\" rel=\"noreferrer noopener\">Cook&#8217;s 60 business thoughts: Apple has been following the North Star&#8217;s guidance<\/a><\/li>\n<\/ul>\n\n\n\n<p>Note that the original text of this article is in Simplified Chinese. Although the title of this article is Cook, senior investors who know Apple should all agree that Cook (please note it is not Jobs) is the leader in Apple&#8217;s corporate history, bringing Apple to the top in market value and continuing Apple company culture. He is the biggest hero for Apple Inc.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_is_this_article_important\"><\/span>Why is this article important?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>This is an article on the Internet, but after reading it personally, I think it is worth sharing with you on my blog. The reasons:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>This is by far the most in-depth and complete description of Apple&#8217;s culture that I&#8217;ve personally seen.<\/li>\n\n\n\n<li>The original text will not be too long, nor too short, but moderate in length.<\/li>\n\n\n\n<li>The most important thing is that what this article describes is not far from the Apple company I have studied and read in the past ten years, heavyweight analysis reports, insider articles, and the Apple company I personally know.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"223\" height=\"141\" src=\"https:\/\/www.granitefirm.com\/blog\/us\/wp-content\/uploads\/sites\/2\/2023\/08\/ap-1600x1200-1.jpg\" alt=\" Apple company culture\" class=\"wp-image-21312\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Related_articles\"><\/span>Related articles<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2025\/08\/12\/apple-tariff-crisis\/\">Apple&#8217;s Crisis Part 1: Apple Tariff Crisis Management Strategy Offers a Lesson for Business<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2025\/09\/06\/apples-ai-lagging-behind\/\">Apple&#8217;s Crisis Part 2: Apple&#8217;s AI is seriously lagging behind<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2025\/10\/20\/china-to-apple\/\">Apple&#8217;s Crisis Part 3: How important is China to Apple?<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2025\/08\/10\/apple-top-three-crises\/\">Apple top three crises since its founding<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2025\/01\/29\/corporate-culture\/\">Identify good companies with corporate culture, how to do in overheated market?<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2025\/05\/21\/apples-experience-in-cash\/\">The importance of cash, Apple\u2019s experience in using cash<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2023\/08\/15\/apple-company-culture\/\" target=\"_blank\" rel=\"noreferrer noopener\">Apple company culture deep dive<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2023\/11\/30\/tsmc-negative-corp-culture\/\" target=\"_blank\" rel=\"noreferrer noopener\">TSMC negative corp culture and management style are detrimental to its future and growth<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2025\/01\/29\/corporate-culture\/\">Identify good companies with corporate culture, how to do in overheated market?<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2024\/08\/09\/apple-google-antitrust\/\" target=\"_blank\" rel=\"noreferrer noopener\">Why Apple plummeted by Google antitrust ruled a monopoly?<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2024\/06\/14\/small-language-models\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Importance of Small Language Models (SLM) in AI, how is Apple AI different from others?<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2023\/07\/18\/how-does-unity-make-money\/\">How does Unity, the only software partner of Apple Vision Pro, make money?<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2022\/07\/04\/how-does-apple-make-money\/\" target=\"_blank\" rel=\"noreferrer noopener\">How does Apple make money?<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2022\/07\/08\/apples-upcoming-products\/\" target=\"_blank\" rel=\"noreferrer noopener\">Apple&#8217;s upcoming products, services, and technologies<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2023\/01\/22\/apple-design-philosophy\/\">Apple&#8217;s product design philosophy, How does Apple think?<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2023\/02\/08\/apples-new-features\/\">Why Apple&#8217;s new features always come later? <\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2021\/06\/28\/apples-steve-jobs\/\" target=\"_blank\" rel=\"noreferrer noopener\">Steve Jobs\u2019s Apple innovation gone with him?<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2021\/10\/23\/a-small-privacy-change\/\" target=\"_blank\" rel=\"noreferrer noopener\">Apple\u2019s small privacy change caused US stocks evaporate 200 billion U.S. dollars in one day<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2021\/09\/14\/apple-epic-games\/\" target=\"_blank\" rel=\"noreferrer noopener\">Did Apple really lose the lawsuit with Epic Games?<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2021\/06\/11\/apple-app-store\/\" target=\"_blank\" rel=\"noreferrer noopener\">The importance of the App Store legal battle between Apple and Epic Games<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2021\/06\/01\/why-is-apples-privacy-policy-so-important\/\" target=\"_blank\" rel=\"noreferrer noopener\">Why is Apple\u2019s privacy policy so important?<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2024\/12\/16\/capital-alchemy-repurchase\/\">Apple&#8217;s multiple LT compound capital alchemy is repurchase, 41.9% shares reduced in 12 years<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2024\/12\/18\/apple-repurchase\/\">Apple repurchase, Nvidia capital operation, Tesla, AI bubble, Willow quantum chip, this blog turns off comments<\/a><\/li>\n<\/ul>\n\n\n\n<p><em><strong>Disclaimer<\/strong><\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>The content of this site is the author\u2019s personal opinions and is for reference only. I am not responsible for the correctness, opinions, and immediacy of the content and information of the article. Readers must make their own judgments.<\/em><\/li>\n\n\n\n<li><em>I shall not be liable for any damages or other legal liabilities for the direct or indirect losses caused by the readers&#8217; direct or indirect reliance on and reference to the information on this site, or all the responsibilities arising therefrom, as a result of any investment behavior.<\/em><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Cook (please note it is not Jobs) is the leader in Apple&#8217;s corporate history, bringing Apple to the top in market value and continuing Apple company culture. He is the biggest hero for Apple Inc.<\/p>\n","protected":false},"author":1,"featured_media":21312,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[591,222,1305,420,694,28],"tags":[2],"class_list":["post-21300","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-culture","category-ceo","category-diversified-conglomerate-group","category-founders","category-other-articles","category-us-stock-market","tag-aapl"],"_links":{"self":[{"href":"https:\/\/www.granitefirm.com\/blog\/us\/wp-json\/wp\/v2\/posts\/21300","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.granitefirm.com\/blog\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.granitefirm.com\/blog\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.granitefirm.com\/blog\/us\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.granitefirm.com\/blog\/us\/wp-json\/wp\/v2\/comments?post=21300"}],"version-history":[{"count":16,"href":"https:\/\/www.granitefirm.com\/blog\/us\/wp-json\/wp\/v2\/posts\/21300\/revisions"}],"predecessor-version":[{"id":39553,"href":"https:\/\/www.granitefirm.com\/blog\/us\/wp-json\/wp\/v2\/posts\/21300\/revisions\/39553"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.granitefirm.com\/blog\/us\/wp-json\/wp\/v2\/media\/21312"}],"wp:attachment":[{"href":"https:\/\/www.granitefirm.com\/blog\/us\/wp-json\/wp\/v2\/media?parent=21300"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.granitefirm.com\/blog\/us\/wp-json\/wp\/v2\/categories?post=21300"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.granitefirm.com\/blog\/us\/wp-json\/wp\/v2\/tags?post=21300"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}