{"id":27904,"date":"2024-11-11T23:56:00","date_gmt":"2024-11-11T15:56:00","guid":{"rendered":"https:\/\/www.granitefirm.com\/blog\/us\/?p=27904"},"modified":"2025-06-09T11:36:44","modified_gmt":"2025-06-09T03:36:44","slug":"blitzscaling","status":"publish","type":"post","link":"https:\/\/www.granitefirm.com\/blog\/us\/2024\/11\/11\/blitzscaling\/","title":{"rendered":"&#8220;Blitzscaling&#8221; expansion speed decide if startup success eventually"},"content":{"rendered":"\n<p> &#8220;<a href=\"https:\/\/www.amazon.com\/Blitzscaling-Lightning-Fast-Building-Massively-Companies\/dp\/1524761419\" target=\"_blank\" rel=\"noreferrer noopener\">Blitzscaling<\/a>&#8221; by Reid Hoffman, is a book for entrepreneur, venture capital industry, and investors.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #ffffff;color:#ffffff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #ffffff;color:#ffffff\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2024\/11\/11\/blitzscaling\/#Author\" >Author<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2024\/11\/11\/blitzscaling\/#The_central_idea_of_%E2%80%8B%E2%80%8Bthis_book\" >The central idea of \u200b\u200bthis book<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2024\/11\/11\/blitzscaling\/#The_difference\" >The difference<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2024\/11\/11\/blitzscaling\/#Similarities\" >Similarities<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2024\/11\/11\/blitzscaling\/#My_opinion\" >My opinion<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2024\/11\/11\/blitzscaling\/#What_kind_of_startups_are_more_likely_to_exponential_growth\" >What kind of startups are more likely to exponential growth?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2024\/11\/11\/blitzscaling\/#Market\" >Market<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2024\/11\/11\/blitzscaling\/#Sales_and_Marketing\" >Sales and Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2024\/11\/11\/blitzscaling\/#Company_fundamentals\" >Company fundamentals<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2024\/11\/11\/blitzscaling\/#Common_misunderstandings\" >Common misunderstandings<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2024\/11\/11\/blitzscaling\/#Related_articles\" >Related articles<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2024\/11\/11\/blitzscaling\/#Related_books\" >Related books<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Author\"><\/span>Author<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>This book is written by Reid Hoffman, the former VP of PayPal and the founder of LinkedIn. After Reid Hoffman sold LinkedIn, which he founded, to Microsoft, he founded a well-known artificial intelligence startup, Inflection.ai, and is currently focusing on running this company.<\/p>\n\n\n\n<p>After PayPal was acquired by EBay, Hoffman became one of the most prolific and successful angel investors in Silicon Valley; it is no exaggeration to say that he is the most successful angel investor in the past 10 years. He has participated in the venture capital investment of at least 80 high-tech companies, and has an extremely precise vision. He has participated in the establishment of many new companies that have led important trends in the technology industry in the past two decades.<\/p>\n\n\n\n<p>In 2010, Hoffman joined Greylock Partners and was responsible for managing the company&#8217;s US$20 million fund. He is currently the most important venture investor in Silicon Valley and the venture capital industry, and assists many Silicon Valley companies in their operations. He is a heavyweight in the technology industry.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_central_idea_of_%E2%80%8B%E2%80%8Bthis_book\"><\/span>The central idea of \u200b\u200bthis book<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>After reading this book, I really felt that it was the same as another well-known book written by Silicon Valley entrepreneur Peter Thiel. There is a sense of d\u00e9j\u00e0 vu in &#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2021\/06\/06\/zero-to-one\/\">Zero to One<\/a>&#8220;, the most famous book written by Thiel and one that has far-reaching influence in the entrepreneurial and investment circles.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_difference\"><\/span>The difference<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The entire book &#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2021\/06\/06\/zero-to-one\/\">Zero to One<\/a>&#8221; emphasizes that new ventures must have the originality to disrupt industries and markets, but &#8220;<a href=\"https:\/\/www.amazon.com\/Blitzscaling-Lightning-Fast-Building-Massively-Companies\/dp\/1524761419\" target=\"_blank\" rel=\"noreferrer noopener\">Blitzscaling<\/a>&#8221; emphasizes that the rapid expansion ability and speed of an enterprise determine its fate. Success is more important than corporate performance or other indicators. The author made an analogy in the book, what we want is a breakthrough from 1 to 100 million, not just a disruptive breakthrough from 0 to 1.<\/p>\n\n\n\n<p>If you can&#8217;t formulate a strategy at the beginning of the company&#8217;s establishment, defeat competitors at lightning speed, and seize market share, no matter how great the method is, how powerful the product is, or how excellent the entrepreneurial team is, it will be in vain.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Similarities\"><\/span>Similarities<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Both books emphasize that the only criterion for judging the success of a company is whether the company can have an astonishing growth rate in the future. Only an astonishing growth rate can bring about exponential growth. It would be great if it can bring about power growth. This is also the reason for the book &#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2022\/08\/09\/the-power-law\/\">The Power Law<\/a>&#8220;, the spirit of the book, and the book also lists all the successful entrepreneurial stories in Silicon Valley, the secret that later became the well-known enterprise today is the amazing growth rate.<\/p>\n\n\n\n<p>Only companies with an astonishing growth rate, that is, &#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2024\/01\/18\/exponential-growth\/\" target=\"_blank\" rel=\"noreferrer noopener\">Exponential growth can produce excess returns<\/a>&#8221; can bring a considerable rate of return to early investors who are discerning of heroes in its early stage, which is different from ordinary companies.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"My_opinion\"><\/span>My opinion<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2021\/06\/06\/zero-to-one\/\">Zero to One<\/a>&#8221; focuses on the &#8220;strategies&#8221; for new companies to succeed, that is, the idea of \u200b\u200bdisrupting industries; but &#8220;<a href=\"https:\/\/www.amazon.com\/Blitzscaling-Lightning-Fast-Building-Massively-Companies\/dp\/1524761419\" target=\"_blank\" rel=\"noreferrer noopener\">Blitzscaling<\/a>&#8221; emphasizes how new companies should do it , can ensure successful &#8220;tactics&#8221;.<\/p>\n\n\n\n<p>Of course, it would be great if a new startup could do both.<\/p>\n\n\n\n<p><strong>Note<\/strong>: A strategy is a plan of action that gets you where you want to go, and tactics are the individual steps and actions that get you there.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_kind_of_startups_are_more_likely_to_exponential_growth\"><\/span>What kind of startups are more likely to exponential growth?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Market\"><\/span>Market<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Companies with good, and preferably innovative, business models are better choices: for example, a subscription model is much better than a one-time buyout business model.<\/li>\n\n\n\n<li>The total addressable market (TAM) must be large enough: venture capitalists will not be interested in companies with a market size of less than one billion US dollars.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Sales_and_Marketing\"><\/span>Sales and Marketing <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Companies with successful and strong marketing capabilities have historically proven to be able to defeat companies that focus on product features. For example, virality is a great marketing tool.<\/li>\n\n\n\n<li>Companies with a strong moat like network effects can not only grow exponentially, but also achieve business expansion almost without spending a lot of money.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Company_fundamentals\"><\/span>Company fundamentals<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The gross profit margin must be high enough: Companies, like people, are not inherently equal. Companies engaged in industries with slim profit margins cannot bring amazing returns to investors. A 60% or 70% gross profit margin is usually one of the necessary conditions for a top-notch new venture. 30-20% or less, no one will waste time on it.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Common_misunderstandings\"><\/span>Common misunderstandings<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Being first in the market does not necessarily have an advantage.<\/li>\n\n\n\n<li>Things other than products are sometimes more valuable and more futuristic than the product itself: Netscape made this mistake at the time, thinking that the browser would be the company&#8217;s main source of income, and actually spent 5 million yuan to reduce the functionality of the Internet search engine. The sale to Excite also allowed Google and Yahoo to see huge business opportunities.<\/li>\n\n\n\n<li>If revenue growth fails to bring profits in the long term, don&#8217;t be reluctant to give up; don&#8217;t be reluctant to part with the hard work you have invested.<\/li>\n\n\n\n<li>Good core talents are very valuable and can only be found but not sought; start-up companies do not need too many people, so don\u2019t be superstitious about how many people can get things done.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"148\" src=\"https:\/\/www.granitefirm.com\/blog\/us\/wp-content\/uploads\/sites\/2\/2024\/06\/bz-Custom.jpg\" alt=\"Blitzscaling\" class=\"wp-image-27905\"\/><figcaption class=\"wp-element-caption\">credit: Amazon.com<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Related_articles\"><\/span>Related articles<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2024\/11\/11\/blitzscaling\/\">&#8220;Blitzscaling&#8221; expansion speed decide if startup success eventually<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2025\/06\/08\/secrets-of-sand-hill-road\/\">a16z&#8217;s &#8220;Secrets of sand hill road&#8221; to investors and entrepreneurs<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2023\/06\/24\/traitorous-eight\/\">Traitorous Eight, the origin of the semiconductor and venture capital industries<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2023\/10\/24\/angel\/\" target=\"_blank\" rel=\"noreferrer noopener\">Angel is an excellent venture capital  book for ordinary people<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2023\/06\/08\/essays-by-marc-anderson\/\" target=\"_blank\" rel=\"noreferrer noopener\">Two famous essays by Marc Anderson on software and artificial intelligence<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2024\/05\/29\/don-valentine-sequoia\/\" target=\"_blank\" rel=\"noreferrer noopener\">Don Valentine, founder of Sequoia Capital, father of Silicon Valley Venture Capital<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2022\/08\/09\/the-power-law\/\">The Power Law<\/a>&#8220;<\/li>\n\n\n\n<li> &#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2021\/06\/06\/zero-to-one\/\">Zero to One<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2021\/10\/16\/venture-capital-unicorns\/\" target=\"_blank\" rel=\"noreferrer noopener\">Venture capital and unicorns introduction<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2022\/02\/17\/venture-capital-and-unicorn\/\" target=\"_blank\" rel=\"noreferrer noopener\">Global Venture Capital and Unicorn Report<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2024\/01\/18\/exponential-growth\/\" target=\"_blank\" rel=\"noreferrer noopener\">Exponential growth can produce excess returns<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2023\/11\/20\/the-compound-effect\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Compound Effect<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2023\/09\/24\/compound-interest-2\/\" target=\"_blank\" rel=\"noreferrer noopener\">The power of compound interest<\/a>&#8220;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\"><span class=\"ez-toc-section\" id=\"Related_books\"><\/span><strong>Related books<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>If you want to know more about and Peter Thiel, his companies and startups,  you can refer to the following three other books by PayPal Mafia members that are influential in Silicon Valley and the venture capital community:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2021\/06\/06\/zero-to-one\/\">Zero to One<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.amazon.com\/Hard-Thing-About-Things-Building\/dp\/0062273205\" target=\"_blank\" rel=\"noreferrer noopener\">The Hard Thing About Hard Things<\/a>&#8221; by A16Z co-founder Ben Horowitz.<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.amazon.com\/PayPal-Wars-Battles-Hardcover-September\/dp\/B010EWMMRW\" target=\"_blank\" rel=\"noreferrer noopener\">PayPal Wars<\/a>&#8221; by former PayPal executive Eric Jackson<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.amazon.com\/Alliance-Managing-Talent-Networked-Age\/dp\/1625275773\" target=\"_blank\" rel=\"noreferrer noopener\">The Alliance<\/a>&#8221; by former deputy general manager of PayPal and founder of LinkedIn Reid Hoffman<\/li>\n<\/ul>\n\n\n\n<p><strong>Note<\/strong>: <\/p>\n\n\n\n<p>After Reid Hoffman sold LinkedIn, which he founded, to Microsoft, he founded a well-known artificial intelligence startup, <a href=\"https:\/\/en.wikipedia.org\/wiki\/Inflection_AI\" target=\"_blank\" rel=\"noreferrer noopener\">Inflection.ai<\/a>, and is currently focusing on running this company.<\/p>\n\n\n\n<p><em><strong>Disclaimer<\/strong><\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>The content of this site is the author\u2019s personal opinions and is for reference only. I am not responsible for the correctness, opinions, and immediacy of the content and information of the article. Readers must make their own judgments.<\/em><\/li>\n\n\n\n<li><em>I shall not be liable for any damages or other legal liabilities for the direct or indirect losses caused by the readers&#8217; direct or indirect reliance on and reference to the information on this site, or all the responsibilities arising therefrom, as a result of any investment behavior.<\/em><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;Zero to One&#8221; focuses on the &#8220;strategies&#8221; for new companies to succeed, that is, the idea of \u200b\u200bdisrupting industries; but &#8220;Blitzscaling&#8221; emphasizes how new companies should do it , can ensure successful &#8220;tactics&#8221;.<\/p>\n","protected":false},"author":1,"featured_media":27905,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[65,91,420,83,85],"tags":[499,1292,3,4],"class_list":["post-27904","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-books","category-entrepreneur","category-founders","category-startup","category-venture-capital","tag-ebay","tag-inflection-ai","tag-msft","tag-pypl"],"_links":{"self":[{"href":"https:\/\/www.granitefirm.com\/blog\/us\/wp-json\/wp\/v2\/posts\/27904","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.granitefirm.com\/blog\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.granitefirm.com\/blog\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.granitefirm.com\/blog\/us\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.granitefirm.com\/blog\/us\/wp-json\/wp\/v2\/comments?post=27904"}],"version-history":[{"count":16,"href":"https:\/\/www.granitefirm.com\/blog\/us\/wp-json\/wp\/v2\/posts\/27904\/revisions"}],"predecessor-version":[{"id":36971,"href":"https:\/\/www.granitefirm.com\/blog\/us\/wp-json\/wp\/v2\/posts\/27904\/revisions\/36971"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.granitefirm.com\/blog\/us\/wp-json\/wp\/v2\/media\/27905"}],"wp:attachment":[{"href":"https:\/\/www.granitefirm.com\/blog\/us\/wp-json\/wp\/v2\/media?parent=27904"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.granitefirm.com\/blog\/us\/wp-json\/wp\/v2\/categories?post=27904"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.granitefirm.com\/blog\/us\/wp-json\/wp\/v2\/tags?post=27904"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}