{"id":29431,"date":"2026-09-24T23:56:00","date_gmt":"2026-09-24T15:56:00","guid":{"rendered":"https:\/\/www.granitefirm.com\/blog\/us\/?p=29431"},"modified":"2026-08-14T11:58:13","modified_gmt":"2026-08-14T03:58:13","slug":"visa-and-mastercard-business-model","status":"publish","type":"post","link":"https:\/\/www.granitefirm.com\/blog\/us\/2026\/09\/24\/visa-and-mastercard-business-model\/","title":{"rendered":"Visa and Mastercard&#8217;s business model, value, and scale, and their only risk"},"content":{"rendered":"\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #ffffff;color:#ffffff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #ffffff;color:#ffffff\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2026\/09\/24\/visa-and-mastercard-business-model\/#Visa_and_Mastercard_in_my_book\" >Visa and Mastercard in my book<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2026\/09\/24\/visa-and-mastercard-business-model\/#Business_model\" >Business model<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2026\/09\/24\/visa-and-mastercard-business-model\/#Toll_station_model\" >Toll station model<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2026\/09\/24\/visa-and-mastercard-business-model\/#No_need_to_bear_losses_or_liability\" >No need to bear losses or liability<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2026\/09\/24\/visa-and-mastercard-business-model\/#Invisible_and_low-key_champion\" >Invisible and low-key champion<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2026\/09\/24\/visa-and-mastercard-business-model\/#The_value\" >The value<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2026\/09\/24\/visa-and-mastercard-business-model\/#Control_global_payment_network\" >Control global payment network<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2026\/09\/24\/visa-and-mastercard-business-model\/#Duopoly\" >Duopoly<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2026\/09\/24\/visa-and-mastercard-business-model\/#Business_scale\" >Business scale<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2026\/09\/24\/visa-and-mastercard-business-model\/#Card_issue_scale\" >Card issue scale<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2026\/09\/24\/visa-and-mastercard-business-model\/#How_many_Visa_and_Master_cards_worldwide\" >How many Visa and Master cards worldwide?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2026\/09\/24\/visa-and-mastercard-business-model\/#How_big_is_the_transaction_volume\" >How big is the transaction volume?<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2026\/09\/24\/visa-and-mastercard-business-model\/#Visa\" >Visa<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2026\/09\/24\/visa-and-mastercard-business-model\/#Mastercard\" >Mastercard<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2026\/09\/24\/visa-and-mastercard-business-model\/#What_is_the_maximum_transaction_capacity\" >What is the maximum transaction capacity?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2026\/09\/24\/visa-and-mastercard-business-model\/#The_only_risk\" >The only risk<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2026\/09\/24\/visa-and-mastercard-business-model\/#Related_articles\" >Related articles<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Visa_and_Mastercard_in_my_book\"><\/span>Visa and Mastercard in my book<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>I have introduced the two credit card issuers Visa (ticker: V) and Mastercard (ticker: MA) in detail in Sections 2-3 of the book &#8220;<a href=\"https:\/\/www.books.com.tw\/products\/0010889106\" target=\"_blank\" rel=\"noreferrer noopener\">The Rules of Super Growth Stocks Investing<\/a>&#8220;, if you are not clear about the basic business, moat, market share and other important issues of these two companies, I suggest that readers refer to this small chapter in my book.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Business_model\"><\/span>Business model<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Toll_station_model\"><\/span>Toll station model<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The best business model in Buffett&#8217;s eyes\u2500\u2500the &#8220;toll booth&#8221; model.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"No_need_to_bear_losses_or_liability\"><\/span>No need to bear losses or liability<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Visa and Mastercard Credit Card Network are two companies that are rare in the business world and have a business model that hardly needs to bear losses. The reason is that the two companies, Visa and Mastercard Credit Card Network, do not issue credit cards themselves, but are issued by member banks that have joined the Visa and Mastercard Credit Card Network. Moreover, almost all commercial banks in the world issue Visa and Mastercard credit cards.<\/p>\n\n\n\n<p>If the cardholder suffers losses due to fraud, the issuing bank will be responsible for them and has nothing to do with Visa or Mastercard. In the same way, if a cardholder defaults on a card debt for a long time, the debt will be recorded in the account of the issuing bank and has nothing to do with Visa or Mastercard.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Invisible_and_low-key_champion\"><\/span>Invisible and low-key champion<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Visa has a trading volume that is ten times that of retail giant Walmart, and its market value is more than twice that of General Electric. Visa&#8217;s success lies not only in its scale, but also in its almost invisible construction of a truly &#8220;invisible and low-key&#8221; global business empire with far-reaching influence.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_value\"><\/span>The value<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Control_global_payment_network\"><\/span>Control global payment network<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>It is the second and third largest credit card network system in the world, second only to China&#8217;s UnionPay card.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Duopoly\"><\/span>Duopoly<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>high profit margin<\/p>\n\n\n\n<p>Among the large companies listed on the U.S. stock market, Visa and Mastercard Credit Card Network are two famous companies with high profit margins. Among the large listed companies in my memory, except for Arm (ticker: ARM) Apart from these two companies, it seems that no other company is higher than these three companies.<\/p>\n\n\n\n<p>Table 1 in Section 2-4 of my book &#8220;<a href=\"https:\/\/www.books.com.tw\/products\/0010889106\" target=\"_blank\" rel=\"noreferrer noopener\">The Rules of Super Growth Stocks Investing<\/a>&#8221; lists for readers a ranking of high-profit-profit companies among large companies listed on the US stock market. There are 11 companies in total for readers&#8217; reference. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Business_scale\"><\/span>Business scale<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Card_issue_scale\"><\/span>Card issue scale<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Today, JPMorgan Chase Bank is the world&#8217;s largest issuing bank of VISA cards. VISA is currently issued in more than 200 countries and regions around the world.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_many_Visa_and_Master_cards_worldwide\"><\/span>How many Visa and Master cards worldwide?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>According to the information in the financial report released by Visa in the third quarter of 2023, the total number of Visa cards issued worldwide is 4.26 billion; of which 1.279 billion are Visa credit cards, and the Visa debit card financial There are 2.981 billion cards.<\/p>\n\n\n\n<p>According to the financial report of Mastercard in the first quarter of 2024, the total number of Mastercard cards issued worldwide is 3.4 billion.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_big_is_the_transaction_volume\"><\/span>How big is the transaction volume?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Visa\"><\/span>Visa<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>According to information in the financial report released by Visa in the second quarter of 2024, the global Visa card transaction volume in the quarter was US$3.95 trillion; of which the United States accounted for US$1.803 trillion, and non-US accounted for 2.147 trillion US dollars.<\/p>\n\n\n\n<p>According to the information in the financial report released by Visa in the third quarter of 2023, the global Visa card transaction volume in that quarter was 56 billion transactions.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Mastercard\"><\/span>Mastercard <span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>According to Mastercard&#8217;s financial report, in the second quarter of 2024, the global Visa card transaction volume in that quarter was US$2.403 trillion.<\/p>\n\n\n\n<p>According to the information in the financial report released by Mastercard in the second quarter of 2024, the transaction volume of Mastercard globally in the quarter was 47.382 billion transactions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_the_maximum_transaction_capacity\"><\/span>What is the maximum transaction capacity?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Visa announced in 2018 the global transaction network of Visa credit cards:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Capable of processing 24,000 transactions per second.<\/li>\n\n\n\n<li>Connected to 15,500 financial institutions, surpassing SWIFT\u2019s 11,000+ connected institutions.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_only_risk\"><\/span>The only risk<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The only risk From the above discussion, it can be seen that Visa and Wanshida Credit Card Network have the best business models in the world. The only operating risk for these two companies is regulatory risk.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"160\" height=\"98\" src=\"https:\/\/www.granitefirm.com\/blog\/us\/wp-content\/uploads\/sites\/2\/2022\/09\/v.jpg\" alt=\"Visa and Mastercard\" class=\"wp-image-13881\" style=\"width:160px;height:98px\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Related_articles\"><\/span>Related articles<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2023\/11\/24\/credit-card-threats\/\" target=\"_blank\" rel=\"noreferrer noopener\">Several possible threats to the Visa and Mastercard credit card networks<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2025\/05\/15\/oligopoly-enterprise\/\">The world&#8217;s most well-known oligopoly companies<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2023\/07\/30\/whats-the-credit-card-difference-among-american-express-visa-and-mastercard-at-least-8-differences\/\"><\/a><a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2023\/07\/30\/credit-card-difference\/\">What&#8217;s the credit card difference among American Express, Visa and MasterCard ? at least 8 differences<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2023\/07\/12\/american-express\/\">American Express, one of the best investments of Buffett&#8217;s career<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2022\/02\/11\/the-differences-between-visa-and-mastercard\/\" target=\"_blank\" rel=\"noreferrer noopener\">The differences between Visa and Mastercard?<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2021\/06\/04\/has-the-moat-of-the-two-major-credit-card-networks-loosened\/\" target=\"_blank\" rel=\"noreferrer noopener\">Has the moat of ubiquitous credit card networks loosened?<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2021\/12\/amazons-dominance-from-stock-price-trends-of-paypal-affirm-fair-isaac-visa-and-mastercard\/\" target=\"_blank\" rel=\"noreferrer noopener\">Amazon&#8217;s dominance from stock price trends of PayPal, Affirm, Fair Isaac, Visa, and Mastercard<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2023\/09\/08\/union-pacific\/\" target=\"_blank\" rel=\"noreferrer noopener\">Union Pacific, representative of the duopoly<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2025\/11\/22\/bet-on-dominant-player\/\">Bet on dominant player, don&#8217;t predict<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2025\/05\/15\/oligopoly-enterprise\/\">The world&#8217;s most well-known oligopoly companies<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2022\/09\/13\/there-are-indeed-monopoly\/\" target=\"_blank\" rel=\"noreferrer noopener\">There are indeed monopoly in this world<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2023\/03\/08\/monopolies-or-oligopolies\/\">How do monopolies or oligopolies work in the real world?<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2023\/02\/23\/industries-with-moat\/\">Industries with moat and going downhill<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2021\/06\/08\/tech-antitrust-governance\/\" target=\"_blank\" rel=\"noreferrer noopener\">Antitrust and governance faced by Chinese and American technology giants<\/a>\uff02<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2021\/05\/21\/how-should-investors-view-companies-being-included-in-the-antitrust-investigation-list\/\" target=\"_blank\" rel=\"noreferrer noopener\">Investors should not afraid of antitrust investigation on your holdings<\/a>&#8220;<\/li>\n<\/ul>\n\n\n\n<p><em><strong>Disclaimer<\/strong><\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>The content of this site is the author\u2019s personal opinions and is for reference only. I am not responsible for the correctness, opinions, and immediacy of the content and information of the article. Readers must make their own judgments.<\/em><\/li>\n\n\n\n<li><em>I shall not be liable for any damages or other legal liabilities for the direct or indirect losses caused by the readers&#8217; direct or indirect reliance on and reference to the information on this site, or all the responsibilities arising therefrom, as a result of any investment behavior.<\/em><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Visa and Mastercard Credit Card Network are two companies that are rare in the business world and have a business model that hardly needs to bear losses. The reason is that the two companies, Visa and Mastercard Credit Card Network, do not issue credit cards themselves, but are issued by member banks that have joined the Visa and Mastercard Credit Card Network. <\/p>\n","protected":false},"author":1,"featured_media":13881,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[108,1328,59],"tags":[556,160,140],"class_list":["post-29431","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-credit-card","category-business-model","category-governance","tag-arm","tag-ma","tag-v"],"_links":{"self":[{"href":"https:\/\/www.granitefirm.com\/blog\/us\/wp-json\/wp\/v2\/posts\/29431","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.granitefirm.com\/blog\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.granitefirm.com\/blog\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.granitefirm.com\/blog\/us\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.granitefirm.com\/blog\/us\/wp-json\/wp\/v2\/comments?post=29431"}],"version-history":[{"count":21,"href":"https:\/\/www.granitefirm.com\/blog\/us\/wp-json\/wp\/v2\/posts\/29431\/revisions"}],"predecessor-version":[{"id":40140,"href":"https:\/\/www.granitefirm.com\/blog\/us\/wp-json\/wp\/v2\/posts\/29431\/revisions\/40140"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.granitefirm.com\/blog\/us\/wp-json\/wp\/v2\/media\/13881"}],"wp:attachment":[{"href":"https:\/\/www.granitefirm.com\/blog\/us\/wp-json\/wp\/v2\/media?parent=29431"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.granitefirm.com\/blog\/us\/wp-json\/wp\/v2\/categories?post=29431"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.granitefirm.com\/blog\/us\/wp-json\/wp\/v2\/tags?post=29431"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}