{"id":31875,"date":"2025-04-09T23:56:00","date_gmt":"2025-04-09T15:56:00","guid":{"rendered":"https:\/\/www.granitefirm.com\/blog\/us\/?p=31875"},"modified":"2025-06-27T07:54:34","modified_gmt":"2025-06-26T23:54:34","slug":"williams-sonoma-surged","status":"publish","type":"post","link":"https:\/\/www.granitefirm.com\/blog\/us\/2025\/04\/09\/williams-sonoma-surged\/","title":{"rendered":"Upscale retailer Williams-Sonoma, stock surged in recent years, What\u2019s special?"},"content":{"rendered":"\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #ffffff;color:#ffffff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #ffffff;color:#ffffff\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2025\/04\/09\/williams-sonoma-surged\/#Company_profile\" >Company profile<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2025\/04\/09\/williams-sonoma-surged\/#Introduction\" >Introduction<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2025\/04\/09\/williams-sonoma-surged\/#Business_model\" >Business model<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2025\/04\/09\/williams-sonoma-surged\/#Initial_public_offering\" >Initial public offering<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2025\/04\/09\/williams-sonoma-surged\/#Controversial_events\" >Controversial events<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2025\/04\/09\/williams-sonoma-surged\/#False_advertising\" >False advertising<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2025\/04\/09\/williams-sonoma-surged\/#Incorrect_origin_labeling\" >Incorrect origin labeling<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2025\/04\/09\/williams-sonoma-surged\/#Operating_status\" >Operating status<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2025\/04\/09\/williams-sonoma-surged\/#Brands\" >Brands<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2025\/04\/09\/williams-sonoma-surged\/#e-commerce\" >e-commerce<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2025\/04\/09\/williams-sonoma-surged\/#Global_presency\" >Global presency<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2025\/04\/09\/williams-sonoma-surged\/#Acquisitions\" >Acquisitions<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2025\/04\/09\/williams-sonoma-surged\/#Capital_market_performance\" >Capital market performance<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2025\/04\/09\/williams-sonoma-surged\/#Share_price_performance\" >Share price performance<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2025\/04\/09\/williams-sonoma-surged\/#Valuation\" >Valuation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2025\/04\/09\/williams-sonoma-surged\/#Dividend\" >Dividend<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2025\/04\/09\/williams-sonoma-surged\/#Stock_split\" >Stock split<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2025\/04\/09\/williams-sonoma-surged\/#Whats_special\" >What&#8217;s special<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2025\/04\/09\/williams-sonoma-surged\/#Effects_of_COVID-19\" >Effects of COVID-19<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2025\/04\/09\/williams-sonoma-surged\/#Anomalies_in_the_physical_retail_industry\" >Anomalies in the physical retail industry<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2025\/04\/09\/williams-sonoma-surged\/#Miracles_have_happened_in_recent_years\" >Miracles have happened in recent years<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2025\/04\/09\/williams-sonoma-surged\/#Related_articles\" >Related articles<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Company_profile\"><\/span>Company profile<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Introduction\"><\/span>Introduction<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><a href=\"https:\/\/www.williams-sonomainc.com\/\" target=\"_blank\" rel=\"noopener\">Williams-Sonoma (ticker: WSM)<\/a> is an American listed consumer retail company that sells upscale kitchenware and home furnishings. Headquartered in San Francisco, California, USA. The company has 625 physical stores and distributes to more than 60 countries.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Business_model\"><\/span>Business model<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>It is an American high-end household products retail company that mainly sells kitchenware, furniture, bedding, specialty foods, soaps, detergents and other household products.<\/p>\n\n\n\n<p>William Sonoma sells its products through online stores, direct sales and brick-and-mortar stores.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Initial_public_offering\"><\/span>Initial public offering<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>William Sonoma conducted its initial public offering in July 1983.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Controversial_events\"><\/span>Controversial events<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"False_advertising\"><\/span>False advertising<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>In March 2020, the Federal Trade Commission (FTC) announced a settlement with William Sonoma on false advertising charges involving Goldtouch Bakeware products, Rejuvenation brand products, and Pottery Barn Teen and Pottery Barn Kids brand upholstered furniture products. It says it&#8217;s made in the United States. As part of its settlement with the FTC, William Sonoma agreed to stop making false, misleading or unsubstantiated &#8220;Made in the USA&#8221; claims and to pay $1 million to the FTC.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Incorrect_origin_labeling\"><\/span>Incorrect origin labeling<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>In April 2024, Williams-Sonoma was fined nearly $3.2 million by the FTC for violating the FTC&#8217;s 2020 order to truthfully state whether its products were made in the United States, the first ever &#8220;Made in the USA&#8221; case. The largest civil penalty ever imposed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Operating_status\"><\/span>Operating status<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Brands\"><\/span>Brands<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Under the organization of William Sonoma, the company&#8217;s brands are:<\/p>\n\n\n\n<p><strong>Williams-Sonoma<\/strong>: Mainly for cooking, dining and entertainment products, including cookware, knives, appliances, tableware, dining tables and bars, outdoor products, furniture and cookbooks and other high-end products for the kitchen and home.<\/p>\n\n\n\n<p><strong>Mark and Graham<\/strong>: Products include men&#8217;s and women&#8217;s accessories, small leather goods, jewelry, clothing, stationery, bar entertainment supplies, home decoration and seasonal merchandise, etc.<\/p>\n\n\n\n<p><strong>Bteen series<\/strong>: It is specially designed for teenagers&#8217; bedrooms, dormitories, study rooms and leisure rooms, providing furniture, bedding, lamps and decorations, etc. In addition, it also provides a complete set of lighting and home products, including lamps, hardware, furniture and retro home furnishings. Decoration etc.<\/p>\n\n\n\n<p><strong>Pottery Barn<\/strong>: Products include furniture, bedding, bath products, rugs, curtains, lamps, dining tables, outdoor products, decorative accessories and more.<\/p>\n\n\n\n<p><strong>Pottery Barn Kids series<\/strong>: is a furniture brand specially designed for children; West Elm products include furniture, bedding, bathroom supplies, carpets, curtains, lamps, decorative accessories, tableware, kitchen recipes and gifts.<\/p>\n\n\n\n<p><strong>Rejuvenation Collection<\/strong>: Lamps, hardware and homewares.<\/p>\n\n\n\n<p><strong>West Elm Collection<\/strong>: modern furniture and home decor.<\/p>\n\n\n\n<p><strong>Green Row Collection<\/strong>: sustainably sourced furniture.<\/p>\n\n\n\n<p>In addition, William Sonoma operates through eight counterpart sites and a gift registry.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"e-commerce\"><\/span>e-commerce<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>William Sonoma is one of the largest e-commerce retailers in the United States and one of the largest multi-channel specialty retailers in the world. In 1987, William Sonoma launched an e-commerce website. William Sonoma&#8217;s e-commerce sales accounted for about 52 percent of its parent company&#8217;s first-quarter 2015 revenue.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Global_presency\"><\/span>Global presency<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>As of January 3, 2019, the company operated 625 stores, including 579 stores in 43 states, Washington, D.C., and Puerto Rico; 24 stores in Canada; 19 stores in Australia; 3 stores in the United Kingdom; and 108 franchises Run the store. In addition, the company operates e-commerce websites in the Middle East, Philippines, Mexico and South Korea.<\/p>\n\n\n\n<p>As of February 2, 2020, Williams-Sonoma operated 614 stores, including 572 stores in 43 states in the United States; 20 stores in Canada; 19 stores in Australia; and 3 stores in the United Kingdom. Stores; 129 specialty stores and e-commerce sites in the Middle East, Philippines, Mexico and South Korea.<\/p>\n\n\n\n<p>William Sonama China was established in 2011 and has branches in Dongguan, Hangzhou, Shanghai and Shenzhen. However, as of now, there is still no news of opening a store.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Acquisitions\"><\/span>Acquisitions<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>In September 1986, William Sonoma purchased Pottery Barn from Gap. The acquisition includes Pottery Barn&#8217;s 27 home furnishings stores in California, Connecticut, New Jersey and New York for a total of $6 million. The company&#8217;s expansion led to the opening of its first distribution center in 1984 in Memphis, Tennessee.<\/p>\n\n\n\n<p>In November 2011, the company acquired Portland, Ore.-based Rejuvenation, a lighting and hardware manufacturer and direct marketer with stores in Portland, Seattle and Los Angeles.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Capital_market_performance\"><\/span>Capital market performance<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Share_price_performance\"><\/span>Share price performance<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>As of November 27, 2024:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The company&#8217;s stock price has risen 400% over the past five years.<\/li>\n\n\n\n<li>It has increased by 83% in the past year.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Valuation\"><\/span>Valuation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The price-to-earnings ratio is only 20.28 times, which is not amazing. The market value is 20.98 billion US dollars, which is not high (please note that it is a high-end home retail, and the market is not large).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dividend\"><\/span>Dividend<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The company&#8217;s current cash yield is 1.33%.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Stock_split\"><\/span>Stock split<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Since its listing, the company has undergone eight stock splits. One share at the time of listing has now become 60.75 shares.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Whats_special\"><\/span>What&#8217;s special<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Effects_of_COVID-19\"><\/span>Effects of COVID-19<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The COVID-19 epidemic is raging and people are spending more time at home, driving up demand for household products. The company&#8217;s quarterly results surged and were better than expected. The stock price began to skyrocket, but after the COVID-19 epidemic of most companies ended, the stock price fell back to its original level, but William Sonoma has been rising all the way to this day.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Anomalies_in_the_physical_retail_industry\"><\/span>Anomalies in the physical retail industry<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The profits of the retail industry are not high, and the physical retail industry is even more difficult to operate. What&#8217;s more, William Sonoma operates high-end home retail, which is even more difficult to operate.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Miracles_have_happened_in_recent_years\"><\/span>Miracles have happened in recent years<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The miracle of William Sonoma&#8217;s business comeback has occurred in recent years. The company went public as far back as July 1983; but the stock price has not performed outstandingly over the past four decades. Most of the increase in the company&#8217;s stock price has occurred in the past five years, which is really rare.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"140\" height=\"90\" src=\"https:\/\/www.granitefirm.com\/blog\/us\/wp-content\/uploads\/sites\/2\/2024\/11\/wsm-Custom.jpg\" alt=\"Williams-Sonoma\" class=\"wp-image-31876\"\/><figcaption class=\"wp-element-caption\">credit: Ideogram<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Related_articles\"><\/span>Related articles<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2025\/04\/09\/williams-sonoma-surged\/\">Upscale retailer Williams-Sonoma, stock surged in recent years, What\u2019s special?<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2025\/06\/26\/costcos-valuation\/\">Why is Costco\u2019s valuation so staggering? <\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2021\/12\/16\/amazon-vs-alibaba\/\" target=\"_blank\" rel=\"noreferrer noopener\">Amazon vs. Alibaba<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2021\/12\/10\/amazons-economic-scale\/\" target=\"_blank\" rel=\"noreferrer noopener\">Amazon\u2019s dominance by its economic scale, impact share price of PayPal, Affirm, Fair Isaac, Visa, and Mastercard<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2024\/08\/29\/walmart\/\" target=\"_blank\" rel=\"noreferrer noopener\">Walmart, the real retail overlord, how it makes money?<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2021\/11\/27\/costco-moats-difference\/\" target=\"_blank\" rel=\"noreferrer noopener\">Costco&#8217;s moats, and the Differences from Other Competitors<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2022\/02\/02\/how-costco-make-money\/\" target=\"_blank\" rel=\"noreferrer noopener\">How does Costco make money?<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2022\/10\/03\/dollar-general-dollar-tree\/\">Dollar General vs. Dollar Tree<\/a>&#8220;<\/li>\n<\/ul>\n\n\n\n<p><em><strong>Disclaimer<\/strong><\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>The content of this site is the author\u2019s personal opinions and is for reference only. I am not responsible for the correctness, opinions, and immediacy of the content and information of the article. Readers must make their own judgments.<\/em><\/li>\n\n\n\n<li><em>I shall not be liable for any damages or other legal liabilities for the direct or indirect losses caused by the readers&#8217; direct or indirect reliance on and reference to the information on this site, or all the responsibilities arising therefrom, as a result of any investment behavior.<\/em><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Williams-Sonoma&#8217;s business comeback has occurred in recent years. The company went public as far back as July 1983; but the stock price has not performed outstandingly over the past four decades. Most of the increase in the company&#8217;s stock price has occurred in the past five years, which is really rare.<\/p>\n","protected":false},"author":1,"featured_media":31876,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[128],"tags":[1406],"class_list":["post-31875","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail","tag-wsm"],"_links":{"self":[{"href":"https:\/\/www.granitefirm.com\/blog\/us\/wp-json\/wp\/v2\/posts\/31875","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.granitefirm.com\/blog\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.granitefirm.com\/blog\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.granitefirm.com\/blog\/us\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.granitefirm.com\/blog\/us\/wp-json\/wp\/v2\/comments?post=31875"}],"version-history":[{"count":9,"href":"https:\/\/www.granitefirm.com\/blog\/us\/wp-json\/wp\/v2\/posts\/31875\/revisions"}],"predecessor-version":[{"id":37113,"href":"https:\/\/www.granitefirm.com\/blog\/us\/wp-json\/wp\/v2\/posts\/31875\/revisions\/37113"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.granitefirm.com\/blog\/us\/wp-json\/wp\/v2\/media\/31876"}],"wp:attachment":[{"href":"https:\/\/www.granitefirm.com\/blog\/us\/wp-json\/wp\/v2\/media?parent=31875"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.granitefirm.com\/blog\/us\/wp-json\/wp\/v2\/categories?post=31875"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.granitefirm.com\/blog\/us\/wp-json\/wp\/v2\/tags?post=31875"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}