{"id":35473,"date":"2025-03-18T23:56:00","date_gmt":"2025-03-18T15:56:00","guid":{"rendered":"https:\/\/www.granitefirm.com\/blog\/us\/?p=35473"},"modified":"2025-07-05T09:03:41","modified_gmt":"2025-07-05T01:03:41","slug":"same-as-ever","status":"publish","type":"post","link":"https:\/\/www.granitefirm.com\/blog\/us\/2025\/03\/18\/same-as-ever\/","title":{"rendered":"&#8220;Same As Ever&#8221;"},"content":{"rendered":"\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #ffffff;color:#ffffff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #ffffff;color:#ffffff\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2025\/03\/18\/same-as-ever\/#Reasons_to_recommend_Same_As_Ever\" >Reasons to recommend Same As Ever<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2025\/03\/18\/same-as-ever\/#Some_highlights_of_this_book\" >Some highlights of this book<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2025\/03\/18\/same-as-ever\/#Related_articles\" >Related articles<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Reasons_to_recommend_Same_As_Ever\"><\/span>Reasons to recommend Same As Ever<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>This article is about a good financial book called &#8220;<a href=\"https:\/\/www.amazon.com\/Same-Ever-Guide-Never-Changes\/dp\/0593332709\" target=\"_blank\" rel=\"noopener\">Same As Ever<\/a>&#8220;, written by the author of &#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2022\/12\/01\/psychology-of-money\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Psychology of Money<\/a>&#8220;.<\/li>\n\n\n\n<li>In addition, the author quotes a lot in the book, which is a good book on finance and personal career guidance that I have also introduced: &#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2022\/04\/25\/the-almanack-of-naval-ravikant\/\" target=\"_blank\" rel=\"noreferrer noopener\">An excellent book for career and life- The Almanack of Naval Ravikant<\/a>&#8220;.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Some_highlights_of_this_book\"><\/span>Some highlights of this book<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>After deducting everything you have considered, what remains is the risk. Or risk is what you didn&#8217;t expect.<\/li>\n\n\n\n<li>People don&#8217;t want precision, they want certainty.<\/li>\n\n\n\n<li>Because they are valuable, people usually take every possible measure to protect physical assets. Just because they have no price tag and cannot be traded, people ignore and cannot see things that are in fact more precious assets, such as vision, family affection, etc.<\/li>\n\n\n\n<li>Stories are always more powerful than statistics. The best stories will win. Every equation you put in a book will cut sales in half.<\/li>\n\n\n\n<li>Lansdale: One thing missing from the Department of Defense data is how the Vietnamese felt. Lansdale: One thing missing from the Department of Defense data is how the Vietnamese felt, and you can&#8217;t reduce it to a statistic or a chart.<\/li>\n\n\n\n<li>Grant: Anyone who thinks that the value of a common stock is based entirely on DCF and earnings adjusted for marginal tax rates has forgotten that people once burned witches and started wars on impulse.<\/li>\n\n\n\n<li>72 hours before the collapse of Lehman Brothers, the capital ratio, which is the main indicator for measuring banks&#8217; ability to withstand losses, was 11.7%, better than the previous quarter and far better than Bank of America and Goldman Sachs.<\/li>\n\n\n\n<li>Hayes: People who don&#8217;t read history think everything they see is unprecedented.<\/li>\n\n\n\n<li>Good news takes time to develop, but bad news often comes in an instant.<\/li>\n\n\n\n<li>Economic value is a simple idea: if someone wants something, it has value, no matter what the reason is.<\/li>\n\n\n\n<li>The secret to doing good research is to be a little lazy.<\/li>\n\n\n\n<li>There are five main reasons why competitive advantage fades.<\/li>\n\n\n\n<li>A book is far more than what the author writes, it also contains everything you can imagine and understand.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"90\" height=\"180\" src=\"https:\/\/www.granitefirm.com\/blog\/us\/wp-content\/uploads\/sites\/2\/2025\/03\/same-as-ever-Custom.jpg\" alt=\"Same As Ever\" class=\"wp-image-35474\" style=\"width:90px;height:180px\"\/><figcaption class=\"wp-element-caption\">credit: Amazon.com<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Related_articles\"><\/span>Related articles<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2025\/03\/18\/same-as-ever\/\">&#8220;Same As Ever&#8221;<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2025\/07\/04\/tools-of-titans\/\">&#8220;Tools of Titans&#8221;<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2025\/05\/23\/the-fog-of-war\/\">&#8220;The Fog of War&#8221;<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2025\/05\/07\/die-kunst-des-klaren-denkens\/\">&#8220;Die Kunst des klaren Denkens&#8221;<\/a><\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2024\/05\/11\/jim-simons-pass-away\/#google_vignette\" target=\"_blank\" rel=\"noreferrer noopener\">Jim Simons, the lord of quantitative investing<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2023\/08\/27\/love-your-job-reputation\/\" target=\"_blank\" rel=\"noreferrer noopener\">Protect your reputation and love your job<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2024\/08\/15\/dream-big-and-win\/\" target=\"_blank\" rel=\"noreferrer noopener\">You can &#8220;Dream big and Win&#8221; also<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2022\/08\/25\/richer-wiser-happier\/\" target=\"_blank\" rel=\"noreferrer noopener\">Richer, Wiser, Happier<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2021\/05\/30\/secrets-of-the-millionaire-mind\/\" target=\"_blank\" rel=\"noreferrer noopener\">Secrets of the Millionaire Mind<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2021\/05\/27\/rich-dad-poor-dad\/\" target=\"_blank\" rel=\"noreferrer noopener\">Rich dad, poor dad<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2022\/12\/01\/psychology-of-money\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Psychology of Money<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2023\/11\/13\/the-millionaire-fastlane\/\" target=\"_blank\" rel=\"noreferrer noopener\">Unconventional &#8220;The Millionaire Fastlane&#8221;<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2022\/04\/25\/the-almanack-of-naval-ravikant\/\" target=\"_blank\" rel=\"noreferrer noopener\">An excellent book for career and life- The Almanack of Naval Ravikant<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2022\/04\/19\/successful-investors\/\" target=\"_blank\" rel=\"noreferrer noopener\">The main investment principles of successful investors are similar<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2024\/02\/15\/paul-gettys-how-to-be-rich\/\">Paul Getty&#8217;s &#8220;How to be rich&#8221;, by the world&#8217;s richest man in the mid-20th century<\/a>&#8220;<\/li>\n<\/ul>\n\n\n\n<p><em><strong>Disclaimer<\/strong><\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>The content of this site is the author\u2019s personal opinions and is for reference only. I am not responsible for the correctness, opinions, and immediacy of the content and information of the article. Readers must make their own judgments.<\/em><\/li>\n\n\n\n<li><em>I shall not be liable for any damages or other legal liabilities for the direct or indirect losses caused by the readers&#8217; direct or indirect reliance on and reference to the information on this site, or all the responsibilities arising therefrom, as a result of any investment behavior.<\/em><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>This article is about a good financial book called &#8220;Same As Ever&#8221;, written by the author of &#8220;The Psychology of Money&#8221;.<\/p>\n","protected":false},"author":1,"featured_media":35474,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[65],"tags":[],"class_list":["post-35473","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-books"],"_links":{"self":[{"href":"https:\/\/www.granitefirm.com\/blog\/us\/wp-json\/wp\/v2\/posts\/35473","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.granitefirm.com\/blog\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.granitefirm.com\/blog\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.granitefirm.com\/blog\/us\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.granitefirm.com\/blog\/us\/wp-json\/wp\/v2\/comments?post=35473"}],"version-history":[{"count":11,"href":"https:\/\/www.granitefirm.com\/blog\/us\/wp-json\/wp\/v2\/posts\/35473\/revisions"}],"predecessor-version":[{"id":37156,"href":"https:\/\/www.granitefirm.com\/blog\/us\/wp-json\/wp\/v2\/posts\/35473\/revisions\/37156"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.granitefirm.com\/blog\/us\/wp-json\/wp\/v2\/media\/35474"}],"wp:attachment":[{"href":"https:\/\/www.granitefirm.com\/blog\/us\/wp-json\/wp\/v2\/media?parent=35473"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.granitefirm.com\/blog\/us\/wp-json\/wp\/v2\/categories?post=35473"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.granitefirm.com\/blog\/us\/wp-json\/wp\/v2\/tags?post=35473"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}