{"id":39491,"date":"2025-11-10T23:56:00","date_gmt":"2025-11-10T15:56:00","guid":{"rendered":"https:\/\/www.granitefirm.com\/blog\/us\/?p=39491"},"modified":"2025-11-11T10:25:15","modified_gmt":"2025-11-11T02:25:15","slug":"amazon-insider-activity","status":"publish","type":"post","link":"https:\/\/www.granitefirm.com\/blog\/us\/2025\/11\/10\/amazon-insider-activity\/","title":{"rendered":"Amazon insider activity contributes 2025 stock price weakness"},"content":{"rendered":"\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #ffffff;color:#ffffff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #ffffff;color:#ffffff\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2025\/11\/10\/amazon-insider-activity\/#Amazon_insider_activity_one_of_the_cause_for_stock_weakness\" >Amazon insider activity, one of the cause for stock weakness<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2025\/11\/10\/amazon-insider-activity\/#AWSs_Poor_Performance\" >AWS&#8217;s Poor Performance<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2025\/11\/10\/amazon-insider-activity\/#E-commerce_Moat_is_Widing\" >E-commerce Moat is Widing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2025\/11\/10\/amazon-insider-activity\/#Other_Factors\" >Other Factors<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2025\/11\/10\/amazon-insider-activity\/#Amazon_Insider_Activities\" >Amazon Insider Activities<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2025\/11\/10\/amazon-insider-activity\/#Bezos\" >Bezos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2025\/11\/10\/amazon-insider-activity\/#MacKenzie_Scott\" >MacKenzie Scott<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2025\/11\/10\/amazon-insider-activity\/#Company_Executives\" >Company Executives<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2025\/11\/10\/amazon-insider-activity\/#Jeffrey_P_Bezos_Executive_Chairman\" >Jeffrey P. Bezos (Executive Chairman)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2025\/11\/10\/amazon-insider-activity\/#Andrew_R_Jassy_President_and_CEO\" >Andrew R. Jassy (President and CEO)<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2025\/11\/10\/amazon-insider-activity\/#Douglas_J_Herrington_CEO_Amazon_Worldwide_Stores\" >Douglas J. Herrington (CEO, Amazon Worldwide Stores)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2025\/11\/10\/amazon-insider-activity\/#List_of_Significant_Transactions\" >List of Significant Transactions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2025\/11\/10\/amazon-insider-activity\/#Related_articles\" >Related articles<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Amazon_insider_activity_one_of_the_cause_for_stock_weakness\"><\/span>Amazon insider activity, one of the cause for stock weakness<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"AWSs_Poor_Performance\"><\/span>AWS&#8217;s Poor Performance<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>In my previous post &#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2025\/10\/02\/aws-is-no-longer-impressive\/\">When AWS is no longer impressive<\/a>&#8220;, I analyzed the business fundamentals and explained that the primary reason for Amazon&#8217;s sluggish stock price in 2025 is that AWS&#8217;s performance significantly lags behind its peers, making it the worst-performing of the seven major tech stocks.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"E-commerce_Moat_is_Widing\"><\/span>E-commerce Moat is Widing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The sluggish stock price of Amazon in 2025 is somewhat surprising, given that Amazon virtually monopolizes the e-commerce market in all of North America and Europe. Its moat has not weakened, but widened year after year, and its financial figures haven&#8217;t deteriorated enough to warrant stagnant stock prices.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Other_Factors\"><\/span>Other Factors<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Since the performance of Amazon&#8217;s three major business segments isn&#8217;t so poor as to warrant significant investor punishment, why is the stock price so depressed? I must reiterate: Amazon&#8217;s fundamentals, aside from the significant weakening of its cash flow generator due to stronger peers (note: AWS still holds the largest market share in the cloud computing market), seem to have no reason for its stock price to remain so depressed.<\/p>\n\n\n\n<p>I found the only compelling reason<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Amazon_Insider_Activities\"><\/span>Amazon Insider Activities<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Bezos\"><\/span>Bezos<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Amazon founder Jeff Bezos&#8217;s stake in the company has fallen below 10%. <a href=\"https:\/\/www.hollywoodreporter.com\/business\/business-news\/jeff-bezos-sells-amazon-stock-ownership-less-than-10-1236400986\/\" target=\"_blank\" rel=\"noopener\">He disclosed in an October 15th SEC filing that after selling more than 100 million Amazon shares over the past year, he now holds approximately 9% of the company&#8217;s outstanding shares<\/a>. Regulatory records show that a year ago, Bezos controlled approximately 10.1% of Amazon.<\/p>\n\n\n\n<p>When Amazon went public in 1997, Jeff Bezos held over 43% of the shares. When Bezos stepped down as CEO in 2021 and handed over day-to-day operations to his successor, Andy Jassy, \u200b\u200bhe held approximately 14% of the company.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"MacKenzie_Scott\"><\/span>MacKenzie Scott<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The couple divorced in 2019. According to Forbes, MacKenzie Scott will be the world&#8217;s third-richest woman after the divorce, holding 4% of Amazon&#8217;s outstanding shares, worth $35.6 billion. Bezos owns 12% of Amazon, making her the company&#8217;s largest shareholder.<\/p>\n\n\n\n<p><a href=\"https:\/\/finance.yahoo.com\/news\/mackenzie-scott-slashed-amazon-com-055003336.html\" target=\"_blank\" rel=\"noopener\">Over the past year, MacKenzie Scott, the ex-wife of founder Jeff Bezos, has reduced her Amazon stake by 42%.<\/a> According to a filing on September 30, Scott currently holds 81.1 million shares, down 58 million shares from a year ago.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Company_Executives\"><\/span>Company Executives<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jeffrey_P_Bezos_Executive_Chairman\"><\/span>Jeffrey P. Bezos (Executive Chairman)<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Adopted a Rule 10b5-1 plan (March 4, 2025) allowing for the sale of up to 25,000,000 shares by May 29, 2026 (Company Disclosure).<\/p>\n\n\n\n<p>June 27, 2025: Sold 3,324,926 shares (reported in the press release summarizing Form 4 details). This sale was part of the implementation of Rule 10b5-1 and was widely reported.<\/p>\n\n\n\n<p>July 2025 Form 4s: Filed additional significant sales (e.g., Form 4 filed in July 2025 reporting additional sales \u2013 see index to July 2025 Form 4).<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Andrew_R_Jassy_President_and_CEO\"><\/span>Andrew R. Jassy (President and CEO)<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Reported routine sales in 2025 under the 10b5-1 plan (e.g., 19,872 shares reported on August 21, 2025; similar small, periodic sales were reported earlier in 2025). These reports indicate typical executive cash-outs, but Jassy still holds millions of shares.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Douglas_J_Herrington_CEO_Amazon_Worldwide_Stores\"><\/span>Douglas J. Herrington (CEO, Amazon Worldwide Stores)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Reported several small sales on Form 4s in 2025 (e.g., 2,500 shares sold on September 2, 2025 at approximately $223.49 per share \u2013 a routine cash-out under the 10b5-1 plan). Other small sales\/vestings were reported in August\/May.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"List_of_Significant_Transactions\"><\/span>List of Significant Transactions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Date<\/strong><\/td><td><strong>Insider (Role)<\/strong><\/td><td><strong>Transaction<\/strong><\/td><td><strong>Shares<\/strong><\/td><td><strong>Price-\/Value*<\/strong><\/td><\/tr><tr><td>2025\/6\/27<\/td><td>Jeffrey P. Bezos (Executive Chair)<\/td><td>Sale<\/td><td>3,324,926<\/td><td>~$221.56\/share \u2192 \u2248 $736.7 m<\/td><\/tr><tr><td>2025\/7\/3<\/td><td>Jeffrey P. Bezos<\/td><td>Sale<\/td><td>2,974,445<\/td><td>~$223.86\/share \u2192 \u2248 $665.9 m<\/td><\/tr><tr><td>2025\/7\/8<\/td><td>Jeffrey P. Bezos<\/td><td>Sale<\/td><td>485,205<\/td><td>~$223.99\/share \u2192 \u2248 $108.7 m<\/td><\/tr><tr><td>2025\/9\/2<\/td><td>Douglas J. Herrington (CEO \u2013 Worldwide Stores)<\/td><td>Sale<\/td><td>2,500<\/td><td>~$223.49\/share \u2192 \u2248 $0.56 m<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"121\" height=\"90\" src=\"https:\/\/www.granitefirm.com\/blog\/us\/wp-content\/uploads\/sites\/2\/2025\/02\/amzn_insider-Custom.jpg\" alt=\"Amazon insider activity\" class=\"wp-image-39495\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Related_articles\"><\/span>Related articles<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\uff02<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2025\/11\/10\/amazon-insider-activity\/\">Amazon insider activity contributes 2025 stock price weakness<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2025\/10\/02\/aws-is-no-longer-impressive\/\">When AWS is no longer impressive<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2025\/10\/04\/ai-software-make-money\/\">Some AI software vendors are starting to make money<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2022\/02\/26\/overlord-of-cloud-computing\/\">Cloud computing No.1 should be Microsoft, not Amazon<\/a>&#8220;<\/li>\n\n\n\n<li><a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2022\/02\/26\/overlord-of-cloud-computing\/\" target=\"_blank\" rel=\"noreferrer noopener\">&#8220;Microsoft, the dominant overlord of cloud computing<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2021\/06\/18\/consider-alphabet-if-you-can-buy-one-stock-only-to-retire-from-it\/\">Consider Alphabet if you can buy one stock only to retire from it? <\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2024\/09\/20\/oracles-oci-ai\/\">Oracle\u2019s cloud computing and AI finally recognized<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2021\/05\/28\/amazon-buy-mgm\/\" target=\"_blank\" rel=\"noreferrer noopener\">Why Amazon acquired MGM?<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2025\/10\/28\/shopify-surpassed-amazon\/\">Shopify surpassed Amazon in some important e-commerce metrics<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2021\/12\/16\/amazon-vs-alibaba\/\" target=\"_blank\" rel=\"noreferrer noopener\">Amazon vs. Alibaba<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2021\/12\/10\/amazons-economic-scale\/\" target=\"_blank\" rel=\"noreferrer noopener\">Amazon\u2019s dominance by its economic scale, impact share price of PayPal, Affirm, Fair Isaac, Visa, and Mastercard<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2023\/12\/04\/pinduoduo\/\" target=\"_blank\" rel=\"noreferrer noopener\">How does Pinduoduo make money, why it surpass Alibaba and become No. valuable listed Chinese companies in US?<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2023\/09\/30\/shein\/\" target=\"_blank\" rel=\"noreferrer noopener\">How does Shein, the world&#8217;s fastest growing fast fashion seller, make money?<\/a>&#8220;<\/li>\n<\/ul>\n\n\n\n<p><em><strong>Disclaimer<\/strong><\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>The content of this site is the author\u2019s personal opinions and is for reference only. I am not responsible for the correctness, opinions, and immediacy of the content and information of the article. Readers must make their own judgments.<\/em><\/li>\n\n\n\n<li><em>I shall not be liable for any damages or other legal liabilities for the direct or indirect losses caused by the readers&#8217; direct or indirect reliance on and reference to the information on this site, or all the responsibilities arising therefrom, as a result of any investment behavior.<\/em><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Amazon&#8217;s three main business segments weren&#8217;t performing so poorly that investors had to punish its stock price. That&#8217;s why the stock price was so depressed. Later, I found the only reason that convinced me: Amazon insider activity.<\/p>\n","protected":false},"author":1,"featured_media":39495,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[56,130,420],"tags":[227],"class_list":["post-39491","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insiders","category-ecommerce","category-founders","tag-amzn"],"_links":{"self":[{"href":"https:\/\/www.granitefirm.com\/blog\/us\/wp-json\/wp\/v2\/posts\/39491","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.granitefirm.com\/blog\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.granitefirm.com\/blog\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.granitefirm.com\/blog\/us\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.granitefirm.com\/blog\/us\/wp-json\/wp\/v2\/comments?post=39491"}],"version-history":[{"count":10,"href":"https:\/\/www.granitefirm.com\/blog\/us\/wp-json\/wp\/v2\/posts\/39491\/revisions"}],"predecessor-version":[{"id":39839,"href":"https:\/\/www.granitefirm.com\/blog\/us\/wp-json\/wp\/v2\/posts\/39491\/revisions\/39839"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.granitefirm.com\/blog\/us\/wp-json\/wp\/v2\/media\/39495"}],"wp:attachment":[{"href":"https:\/\/www.granitefirm.com\/blog\/us\/wp-json\/wp\/v2\/media?parent=39491"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.granitefirm.com\/blog\/us\/wp-json\/wp\/v2\/categories?post=39491"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.granitefirm.com\/blog\/us\/wp-json\/wp\/v2\/tags?post=39491"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}