{"id":39601,"date":"2025-11-04T23:56:00","date_gmt":"2025-11-04T15:56:00","guid":{"rendered":"https:\/\/www.granitefirm.com\/blog\/us\/?p=39601"},"modified":"2025-11-05T15:23:21","modified_gmt":"2025-11-05T07:23:21","slug":"ticker-symbol-changed","status":"publish","type":"post","link":"https:\/\/www.granitefirm.com\/blog\/us\/2025\/11\/04\/ticker-symbol-changed\/","title":{"rendered":"Ticker symbol changed companies&#8217; stock performance?"},"content":{"rendered":"\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #ffffff;color:#ffffff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #ffffff;color:#ffffff\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2025\/11\/04\/ticker-symbol-changed\/#Company_List\" >Company List<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2025\/11\/04\/ticker-symbol-changed\/#Reasons_for_Ticker_Symbol_Changes\" >Reasons for Ticker Symbol Changes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2025\/11\/04\/ticker-symbol-changed\/#Stock_performance_after_ticker_symbol_change\" >Stock performance after ticker symbol change<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2025\/11\/04\/ticker-symbol-changed\/#Closing_words\" >Closing words<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2025\/11\/04\/ticker-symbol-changed\/#Related_articles\" >Related articles<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Company_List\"><\/span>Company List<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The following is a list of companies that are relatively well-known or that I know of that have had their ticker symbol changed, used as examples:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td>Name<\/td><td>Old Ticker<\/td><td>New Ticker<\/td><td>Date<\/td><td>Reason<\/td><td>Stock perf after change (%)<\/td><\/tr><tr><td>Meta<\/td><td>FB<\/td><td>META<\/td><td>2022\/6\/9<\/td><td>Company direction changes<\/td><td>89.5<\/td><\/tr><tr><td>Block<\/td><td>SQ<\/td><td>XYZ<\/td><td>2025\/1\/21<\/td><td>Biz scope changes<\/td><td>11.5<\/td><\/tr><tr><td>Under Armour<\/td><td>UA<\/td><td>UAA<\/td><td>2016\/12\/7<\/td><td>Simplified identification<\/td><td>21.2<\/td><\/tr><tr><td>Axon<\/td><td>TASR<\/td><td>AXON<\/td><td>2021\/1\/26<\/td><td>Biz scope changes<\/td><td>59.3<\/td><\/tr><tr><td>Globe Life<\/td><td>TMK<\/td><td>GL<\/td><td>2019\/8\/9<\/td><td>Company name changed<\/td><td>35.4<\/td><\/tr><tr><td>Macy&#8217;s<\/td><td>FD<\/td><td>M<\/td><td>2007\/6\/1<\/td><td>Enhance company identity<\/td><td>15.1<\/td><\/tr><tr><td>Gap<\/td><td>GPS<\/td><td>GAP<\/td><td>2024\/8\/22<\/td><td>Enhance company identity<\/td><td>92.9<\/td><\/tr><tr><td>Ball<\/td><td>BLL<\/td><td>BALL<\/td><td>2022\/5\/10<\/td><td>Brand modernization<\/td><td>14.2<\/td><\/tr><tr><td>ZoomInfo<\/td><td>ZI<\/td><td>GTM<\/td><td>2025\/5\/13<\/td><td>Corporate rebranding<\/td><td>3.3<\/td><\/tr><tr><td>Yum! Brands<\/td><td>TRICON<\/td><td>YUM<\/td><td>2002\/5\/16<\/td><td>Corporate rebranding<\/td><td>1000<\/td><\/tr><tr><td>Alphabet<\/td><td>GOOG<\/td><td>GOOGL<\/td><td>2014\/4\/3<\/td><td>Established a holding company<\/td><td>1000<\/td><\/tr><tr><td>Warner Bros<\/td><td>DISCA<\/td><td>WBD<\/td><td>2022\/4\/11<\/td><td>Business Combination<\/td><td>-70<\/td><\/tr><tr><td>Lumen Tech<\/td><td>CTL<\/td><td>LUMN<\/td><td>2020\/9\/18<\/td><td>CenturyLink changed its name<\/td><td>-50<\/td><\/tr><tr><td>Paramount<\/td><td>VIAC<\/td><td>PARA<\/td><td>2022\/2\/16<\/td><td>Viacom changed its name<\/td><td>-60<\/td><\/tr><tr><td>Kyndryl<\/td><td>IBM<\/td><td>KD<\/td><td>2021\/11\/4<\/td><td>Spun off from IBM<\/td><td>-50<\/td><\/tr><tr><td>NCR Voyix<\/td><td>NCR<\/td><td>VYX<\/td><td>2023\/10\/18<\/td><td>Corporate restructuring<\/td><td>0<\/td><\/tr><tr><td>WW<\/td><td>WEN<\/td><td>WW<\/td><td>2018\/3\/22<\/td><td>Company name changed<\/td><td>-10<\/td><\/tr><tr><td>Booking<\/td><td>PCLN<\/td><td>BKNG<\/td><td>2018\/2\/15<\/td><td>Priceline was acquired<\/td><td>100<\/td><\/tr><tr><td>Nextdoor<\/td><td>KIND<\/td><td>NXDR<\/td><td>2021\/11\/18<\/td><td>SPAC merger<\/td><td>-50<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Reasons_for_Ticker_Symbol_Changes\"><\/span>Reasons for Ticker Symbol Changes<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>As listed in the table in this article, the reasons for ticker symbol changes are generally:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A change in business direction: For example, Facebook&#8217;s change to Meta.<\/li>\n\n\n\n<li>A major restructuring of the corporate structure: For example, Google&#8217;s change to Alphabet.<\/li>\n\n\n\n<li>A breakup of a large company: For example, the split of the old HP into HP and HPE, and <a href=\"https:\/\/www.reuters.com\/markets\/us\/ge-completes-three-way-split-breaking-off-its-storied-past-2024-04-02\/\" target=\"_blank\" rel=\"noopener\">GE&#8217;s split into three independent companies<\/a>. (please see my post of &#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2024\/04\/14\/ge-spinoff\/\" target=\"_blank\" rel=\"noreferrer noopener\">How did three listed companies make money after GE spinoff? What are the prospects?<\/a>&#8220;)<\/li>\n\n\n\n<li>A merger.<\/li>\n\n\n\n<li>Increasing or enhancing a company&#8217;s identity: For example, in the cases of Macy&#8217;s and GAP.<\/li>\n\n\n\n<li>Evading legal action: For example, Johnson &amp; Johnson attempted to escape years of litigation and astronomical damages in the talc powder cancer case through a split.<\/li>\n\n\n\n<li>Getting rid of a money-losing business: For example, as listed in the table, <a href=\"https:\/\/investors.kyndryl.com\/shareholder-resources\/spinoff-information\" target=\"_blank\" rel=\"noopener\">IBM spun off its unprofitable Kyndryl<\/a>.<\/li>\n\n\n\n<li>Other: This is the most common reason, and it&#8217;s also the most dangerous.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Stock_performance_after_ticker_symbol_change\"><\/span>Stock performance after ticker symbol change<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Based on my personal experience tracking public companies, what are the stock returns of companies that have changed their stock symbols? Basically, there are only two options: neither extremely good nor extremely bad; and the bad is more common.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Closing_words\"><\/span>Closing words<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>My advice: Unless you are very familiar with the company you&#8217;re investing in (unfortunately, the answer is mostly no) and understand why it&#8217;s changing its stock trading symbol, unless there are legitimate reasons (such as in the cases of Facebook and Google), and if you truly don&#8217;t understand (most companies&#8217; excuses are deliberately designed to deceive investors), I sincerely recommend you stay away from companies that change their stock trading symbols.<\/p>\n\n\n\n<p>A great and outstanding company wouldn&#8217;t change its name or trading symbol for no reason. Spending time on this won&#8217;t affect the company&#8217;s competitiveness unless there are shady reasons.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"107\" height=\"90\" src=\"https:\/\/www.granitefirm.com\/blog\/us\/wp-content\/uploads\/sites\/2\/2026\/02\/ticker_changed-Custom.jpg\" alt=\"Ticker symbol changed\n\" class=\"wp-image-39608\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Related_articles\"><\/span>Related articles<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2025\/11\/04\/ticker-symbol-changed\/\">Ticker symbol changed companies&#8217; stock performance?<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2023\/09\/22\/how-yum-make-money\/\" target=\"_blank\" rel=\"noreferrer noopener\">How does ubiquitous Yum! Brands make money?<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2021\/09\/12\/you-should-know-the-company-square\/\">You should know the company Square (rebraned to Block)<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2024\/02\/12\/how-axon-make-money\/\">How does Axon, which has the global monopoly on police Taser guns, make money?<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2024\/04\/14\/ge-spinoff\/\" target=\"_blank\" rel=\"noreferrer noopener\">How did three listed companies make money after GE spinoff? What are the prospects?<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2025\/03\/12\/booking-travel\/\">How does Booking, the lord of travel e-commerce, make money? Future Prospect Analysis<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2024\/09\/24\/hpe-on-enterprise\/\">HPE expertizes on enterprise technology services<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2022\/03\/04\/hp-important-good-company\/\" target=\"_blank\" rel=\"noreferrer noopener\">How does HP make money? The pros and cons of investing in HP<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2025\/10\/22\/investing-in-alphabet\/\">The pros and cons of investing in Alphabet amid AI evolution<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2021\/06\/18\/consider-alphabet-if-you-can-buy-one-stock-only-to-retire-from-it\/\">Consider Alphabet if you can buy one stock only to retire from it?<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2025\/10\/04\/ai-software-make-money\/\">Some AI software vendors are starting to make money<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2021\/07\/20\/alphabets-urgent-crisis\/\" target=\"_blank\" rel=\"noreferrer noopener\">Alphabet\u2019s urgent crisis<\/a>&#8220;<\/li>\n\n\n\n<li><a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2024\/10\/15\/search-engine-antitrust\/\">&#8220;Will Google&#8217;s search engine antitrust ruled out has big impact on Alphabet?&#8221;<\/a><\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2025\/04\/01\/meta-outperform-peers\/\">Why Meta share outperform peers in recent years?<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2022\/02\/05\/a-hard-day-for-the-modern-evil-empire-meta\/\" target=\"_blank\" rel=\"noreferrer noopener\">Meta, the modern evil empire, a hard day<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2021\/06\/12\/meta-copycat-empire\/\">Why did Meta Platform (Facebook) become a copycat empire?<\/a>&#8220;<\/li>\n<\/ul>\n\n\n\n<p><em><strong>Disclaimer<\/strong><\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>The content of this site is the author\u2019s personal opinions and is for reference only. I am not responsible for the correctness, opinions, and immediacy of the content and information of the article. Readers must make their own judgments.<\/em><\/li>\n\n\n\n<li><em>I shall not be liable for any damages or other legal liabilities for the direct or indirect losses caused by the readers&#8217; direct or indirect reliance on and reference to the information on this site, or all the responsibilities arising therefrom, as a result of any investment behavior.<\/em><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>I sincerely recommend you stay away from Ticker symbol changed companies&#8217; stock unless you are really know why it &#8216;MUST&#8217; do so, and there are very few need to do so<\/p>\n","protected":false},"author":1,"featured_media":39608,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1424,527],"tags":[],"class_list":["post-39601","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-historical-statistic","category-company-bio"],"_links":{"self":[{"href":"https:\/\/www.granitefirm.com\/blog\/us\/wp-json\/wp\/v2\/posts\/39601","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.granitefirm.com\/blog\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.granitefirm.com\/blog\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.granitefirm.com\/blog\/us\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.granitefirm.com\/blog\/us\/wp-json\/wp\/v2\/comments?post=39601"}],"version-history":[{"count":23,"href":"https:\/\/www.granitefirm.com\/blog\/us\/wp-json\/wp\/v2\/posts\/39601\/revisions"}],"predecessor-version":[{"id":39790,"href":"https:\/\/www.granitefirm.com\/blog\/us\/wp-json\/wp\/v2\/posts\/39601\/revisions\/39790"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.granitefirm.com\/blog\/us\/wp-json\/wp\/v2\/media\/39608"}],"wp:attachment":[{"href":"https:\/\/www.granitefirm.com\/blog\/us\/wp-json\/wp\/v2\/media?parent=39601"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.granitefirm.com\/blog\/us\/wp-json\/wp\/v2\/categories?post=39601"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.granitefirm.com\/blog\/us\/wp-json\/wp\/v2\/tags?post=39601"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}