{"id":590,"date":"2021-05-20T23:49:00","date_gmt":"2021-05-20T15:49:00","guid":{"rendered":"https:\/\/www.granitefirm.com\/blog\/us\/?p=590"},"modified":"2024-07-16T11:53:32","modified_gmt":"2024-07-16T03:53:32","slug":"the-key-factors-that-determine-the-valuation-of-att-and-verizon-stocks","status":"publish","type":"post","link":"https:\/\/www.granitefirm.com\/blog\/us\/2021\/05\/20\/the-key-factors-that-determine-the-valuation-of-att-and-verizon-stocks\/","title":{"rendered":"Decisive factor for AT&#038;T and Verizon stocks valuation"},"content":{"rendered":"\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #ffffff;color:#ffffff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #ffffff;color:#ffffff\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2021\/05\/20\/the-key-factors-that-determine-the-valuation-of-att-and-verizon-stocks\/#Top_two_major_telecommunications_providers_in_the_US\" >Top two major telecommunications providers in the U.S.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2021\/05\/20\/the-key-factors-that-determine-the-valuation-of-att-and-verizon-stocks\/#Amazing_dividend\" >Amazing dividend<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2021\/05\/20\/the-key-factors-that-determine-the-valuation-of-att-and-verizon-stocks\/#AT_Ts_business\" >AT&amp;T&#8217;s business<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2021\/05\/20\/the-key-factors-that-determine-the-valuation-of-att-and-verizon-stocks\/#Verizons_business\" >Verizon&#8217;s business<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2021\/05\/20\/the-key-factors-that-determine-the-valuation-of-att-and-verizon-stocks\/#The_winner_is_too_obvious\" >The winner is too obvious<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2021\/05\/20\/the-key-factors-that-determine-the-valuation-of-att-and-verizon-stocks\/#Share_price_performance_of_two_companies_in_past_decade\" >Share price performance of two companies in past decade<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2021\/05\/20\/the-key-factors-that-determine-the-valuation-of-att-and-verizon-stocks\/#Valuation_comparison\" >Valuation comparison<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2021\/05\/20\/the-key-factors-that-determine-the-valuation-of-att-and-verizon-stocks\/#The_worlds_most_indebted_company\" >The world&#8217;s most indebted company<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2021\/05\/20\/the-key-factors-that-determine-the-valuation-of-att-and-verizon-stocks\/#A_new_media_giant_born\" >A new media giant born<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2021\/05\/20\/the-key-factors-that-determine-the-valuation-of-att-and-verizon-stocks\/#AT_T_splits_the_media_business\" >AT&amp;T splits the media business<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2021\/05\/20\/the-key-factors-that-determine-the-valuation-of-att-and-verizon-stocks\/#Warner_Bros_Discovery_traded_as_WBD\" >Warner Bros. Discovery traded as WBD<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2021\/05\/20\/the-key-factors-that-determine-the-valuation-of-att-and-verizon-stocks\/#Related_articles\" >Related articles<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Top_two_major_telecommunications_providers_in_the_US\"><\/span><strong>Top two major telecommunications providers in the U.S.<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>AT&amp;T (ticker: T) and Verizon (ticker: VZ) are the top two telecommunications companies in the United States, with similar market values and scales, and they compete fiercely in various fields. Investors may have discovered that the field of competition between the two has quietly expanded to the media in recent years.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Amazing_dividend\"><\/span>Amazing dividend<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The dividends distributed by these two companies are amazing. In the US stock market, they have been in the dividend leader group for a long time. They are very suitable for dividend owners to consider. Please refer to my other post &#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2021\/10\/08\/us-stocks-dividend-rich-industries-and-difference-from-taiwan\/\" target=\"_blank\" rel=\"noreferrer noopener\">U.S. stocks\u2019 dividend-rich industries and difference from Taiwan<\/a>&#8220;.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"AT_Ts_business\"><\/span><strong>AT&amp;T&#8217;s business<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Let\u2019s first take a look at which companies are included in AT&amp;T\u2019s media empire:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Time Warner, this $84.5 billion mega-merger is the fourth largest transaction in the history of the media and communications industry. It triggered antitrust review and was delayed until 2018. Disney (ticker: DIS) grabbed 38% of the $11.26 billion in the U.S. box office in 2019, followed by Time Warner with 13.8%.\n<ul class=\"wp-block-list\">\n<li>HBO: Including HBO cable TV and the HBO Max streaming service launched in 2020, HBO Max subscribers have reached 9.7 million.<\/li>\n\n\n\n<li>Warner Bros film production company: Disney grabbed 38% of the 2019 US box office of 11.26 billion U.S. dollars, followed by Warner with 13.8%.<\/li>\n\n\n\n<li>Warner Bros Games<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Discovery (ticker: DISCA\uff09\n<ul class=\"wp-block-list\">\n<li>Discovery Plus streaming subscribers reached 15 million.<\/li>\n\n\n\n<li>HGTV<\/li>\n\n\n\n<li>Oprah Television Network<\/li>\n\n\n\n<li>Eurosport<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>DirecTV\n<ul class=\"wp-block-list\">\n<li>Now streaming service<\/li>\n\n\n\n<li>DirecTV pay TV service<\/li>\n\n\n\n<li>Direct TV live satellite service<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>CNN<\/li>\n\n\n\n<li>AppNexus: A digital advertiser with both SSP and DSP business.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Verizons_business\"><\/span><strong>Verizon&#8217;s business<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Let\u2019s take a look at the companies that Verizon\u2019s media empire \u201cused\u201d owned:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Verizon Media Group: That is, Yahoo Group, which was acquired for $4.83 billion in 2017, formerly known as Oath. In May 2017, Verizon Media Group and America Online were packaged and sold to Apollo Group for $5 billion.<\/li>\n\n\n\n<li>American Online (ex-ticker: AOL): American Online was also in the limelight 20 years ago. In 2000, it even acquired Time Warner and became the nation&#8217;s most valuable Internet and media group at that time.<\/li>\n\n\n\n<li>Huffington Post: In November 2020, Verizon Media Group sold the most iconic and widely acclaimed, once influential Internet newspaper pioneer in the United States to BuzzFeed (ticker: BZFD).<\/li>\n\n\n\n<li>The third largest SSP digital advertiser in the United States.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_winner_is_too_obvious\"><\/span><strong>The winner is too obvious<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>I want to finish here, and I don\u2019t need to say anything further. Everyone should see that as of May 2021, the media empire wars this round; the media empire built by AT&amp;T is even sufficient to challenge Disney. On the contrary, Verizon is undoubtedly at a disadvantage. <\/p>\n\n\n\n<p>Not only did it lose money, it was just to compete with AT&amp;T and forced to do mergers and acquisitions along the way. It was afraid that it would lag behind its old rival AT&amp;T. The merger strategy was chaotic and it can be said that nothing has been achieved so far. One of the most critical mergers and acquisitions should be AT&amp;T&#8217;s successful acquisition of Time Warner in 2018, which has since left Verizon.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Share_price_performance_of_two_companies_in_past_decade\"><\/span><strong>Share price performance of two companies in past decade<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The following is a chart (from Charles Schwab) of the stock prices of the two companies over the past ten years from May 2011 to May 2021. Please note that after 2018, AT&amp;T (Orange Line) passed antitrust review and determined the acquisition of Time Warner. Since then, the stock price has risen from the long-term entanglement of Verizon (Green Line) and has been rising all the way.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"666\" height=\"361\" src=\"https:\/\/www.granitefirm.com\/blog\/us\/wp-content\/uploads\/sites\/2\/2021\/09\/1-6.png\" alt=\"\" class=\"wp-image-602\" srcset=\"https:\/\/www.granitefirm.com\/blog\/us\/wp-content\/uploads\/sites\/2\/2021\/09\/1-6.png 666w, https:\/\/www.granitefirm.com\/blog\/us\/wp-content\/uploads\/sites\/2\/2021\/09\/1-6-300x163.png 300w\" sizes=\"auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 984px) 61vw, (max-width: 1362px) 45vw, 600px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Valuation_comparison\"><\/span><strong>Valuation comparison<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>As of 5\/20\/2021, the main stock related data of the two companies are as follows:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><\/td><td>AT&amp;T<\/td><td>Verizon<\/td><\/tr><tr><td>Stock Price<\/td><td>28.8<\/td><td>56.72<\/td><\/tr><tr><td>Market Capital (US$ billion)<\/td><td> 205.561 <\/td><td> 234.949 <\/td><\/tr><tr><td>P\/E<\/td><td>N\/A<\/td><td>12.33<\/td><\/tr><tr><td>EPS<\/td><td>-0.34<\/td><td>4.56<\/td><\/tr><tr><td>Dividend Yield<\/td><td>6.45%<\/td><td>4.39%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"226\" height=\"81\" src=\"https:\/\/www.granitefirm.com\/blog\/us\/wp-content\/uploads\/sites\/2\/2022\/09\/at-1600x1200-1.jpg\" alt=\"AT&amp;T\" class=\"wp-image-14222\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_worlds_most_indebted_company\"><\/span><strong>The world&#8217;s most indebted company<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Although AT&amp;T has also become the world&#8217;s most indebted company due to its leveraged acquisition of Time Warner, with debts as high as $181 billion, no one has ever doubted the long-term value of this merger. Of course, this move also burdens the company with a huge interest burden. The interest in 2020 will be as high as 7.925 billion U.S. dollars, which is much higher than the full-year operating income of 6.405 billion U.S. dollars, resulting in a net loss of 3.821 billion U.S. dollars for the company in 2020. Equivalent earnings per share is negative 0.34. <\/p>\n\n\n\n<p>As long as AT&amp;T can solve the huge debt interest (the company has announced that it will start to reduce dividends to 40% of free cash flow), I believe that the success or failure of the two companies in the media empire will affect the future prospects and long-term prospects of the two companies in the future. Discovery&#8217;s merger will make AT&amp;T&#8217;s media business jump to the world&#8217;s third largest streaming media giant, second only to Netflix (ticker: NFLX) and Disney+. Let us keep our eyes open and wait and see!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_new_media_giant_born\"><\/span>A new media giant born<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"AT_T_splits_the_media_business\"><\/span><strong>AT&amp;T splits the media business<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><a href=\"https:\/\/www.cnbc.com\/2022\/02\/01\/att-to-spin-off-warnermedia-in-43-billion-discovery-media-merger.html\" target=\"_blank\" rel=\"noopener\">AT&amp;T intends to separate all its media businesses, including Warner and Discovery Channel<\/a>, which is a major event in the industry. After the split, the new company will be the world\u2019s second largest media group after Disney, with 79 million subscribers for streaming video alone (64 million on the HBO video platform, plus 15 million people on the Discovery Channel).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Warner_Bros_Discovery_traded_as_WBD\"><\/span>Warner Bros. Discovery traded as WBD<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>AT&amp;T finally spun off Warner Bros. Discovery on April 8, 2022, and the two stocks started trading separately on April 11, the ticker for Warner Bros. Discovery is WBD.<\/p>\n\n\n\n<p>In addition to HBO and Discovery asset, Warner Bros. Discovery includes CNN and Warner Bros. A media giant could compete with Disney (ticker: DIS).<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"181\" height=\"98\" src=\"https:\/\/www.granitefirm.com\/blog\/us\/wp-content\/uploads\/sites\/2\/2022\/11\/wb-1600x1200-1.jpg\" alt=\"Warner Bros. Discovery\" class=\"wp-image-15125\"\/><figcaption class=\"wp-element-caption\">credit: wikimedia<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Related_articles\"><\/span>Related articles<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2023\/08\/21\/how-does-netflix-make-money\/\" target=\"_blank\" rel=\"noreferrer noopener\">How does Netflix make money? what&#8217;s great about<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2022\/06\/28\/how-does-disney-make-money-where-is-the-future\/\">How does Disney make money? How is the future?<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2023\/08\/13\/disney-crisis\/\" target=\"_blank\" rel=\"noreferrer noopener\">Disney is currently facing its biggest crisis since its inception<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2023\/10\/26\/disneys-espn-bet\/\" target=\"_blank\" rel=\"noreferrer noopener\">Disney&#8217;s ESPN enters sports betting, and US listed gambling companies<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2021\/05\/28\/amazon-buy-mgm\/\" target=\"_blank\" rel=\"noreferrer noopener\">Why Amazon acquired MGM?<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2023\/10\/06\/warner-bros-discovery\/\" target=\"_blank\" rel=\"noreferrer noopener\">Warner Bros. Discovery, a new media giant<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2022\/10\/09\/streaming-video-throne\/\" target=\"_blank\" rel=\"noreferrer noopener\">The global streaming video throne is replaced<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2021\/05\/20\/the-key-factors-that-determine-the-valuation-of-att-and-verizon-stocks\/\" target=\"_blank\" rel=\"noreferrer noopener\">Decisive factor for AT&amp;T and Verizon stocks valuation<\/a>&#8220;<\/li>\n<\/ul>\n\n\n\n<p><em><strong>Disclaimer<\/strong><\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>The content of this site is the author\u2019s personal opinions and is for reference only. I am not responsible for the correctness, opinions, and immediacy of the content and information of the article. Readers must make their own judgments.<\/em><\/li>\n\n\n\n<li><em>I shall not be liable for any damages or other legal liabilities for the direct or indirect losses caused by the readers&#8217; direct or indirect reliance on and reference to the information on this site, or all the responsibilities arising therefrom, as a result of any investment behavior.<\/em><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>The key factors that determine the valuation of AT&#038;T and Verizon stocks<\/p>\n","protected":false},"author":1,"featured_media":14222,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[194,199,180,181,163,173,201,176,178,102],"tags":[200,197,202,195,196,908],"class_list":["post-590","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-telecom","category-advertisement","category-cash-flow","category-debt","category-dividend","category-interest","category-media","category-net-margin","category-operating-margin","category-video-streaming","tag-bzfd","tag-dis","tag-nflx","tag-t","tag-vz","tag-wbd"],"_links":{"self":[{"href":"https:\/\/www.granitefirm.com\/blog\/us\/wp-json\/wp\/v2\/posts\/590","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.granitefirm.com\/blog\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.granitefirm.com\/blog\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.granitefirm.com\/blog\/us\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.granitefirm.com\/blog\/us\/wp-json\/wp\/v2\/comments?post=590"}],"version-history":[{"count":44,"href":"https:\/\/www.granitefirm.com\/blog\/us\/wp-json\/wp\/v2\/posts\/590\/revisions"}],"predecessor-version":[{"id":22125,"href":"https:\/\/www.granitefirm.com\/blog\/us\/wp-json\/wp\/v2\/posts\/590\/revisions\/22125"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.granitefirm.com\/blog\/us\/wp-json\/wp\/v2\/media\/14222"}],"wp:attachment":[{"href":"https:\/\/www.granitefirm.com\/blog\/us\/wp-json\/wp\/v2\/media?parent=590"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.granitefirm.com\/blog\/us\/wp-json\/wp\/v2\/categories?post=590"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.granitefirm.com\/blog\/us\/wp-json\/wp\/v2\/tags?post=590"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}