{"id":979,"date":"2021-06-14T23:58:00","date_gmt":"2021-06-14T15:58:00","guid":{"rendered":"https:\/\/www.granitefirm.com\/blog\/us\/?p=979"},"modified":"2025-10-25T11:59:05","modified_gmt":"2025-10-25T03:59:05","slug":"palantir-introduction","status":"publish","type":"post","link":"https:\/\/www.granitefirm.com\/blog\/us\/2021\/06\/14\/palantir-introduction\/","title":{"rendered":"What kind of company is Palantir? How it makes money?"},"content":{"rendered":"\n<p><strong>Note<\/strong>: I suggest you read affiliated post for Palantir: &#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2021\/06\/14\/palantir-introduction\/\">&#8220;<\/a><a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2025\/03\/04\/value-and-problem-palantir\/\">The value of Palantir, pros and cons of Palantir investment<\/a>&#8220;<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #ffffff;color:#ffffff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #ffffff;color:#ffffff\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2021\/06\/14\/palantir-introduction\/#Palantir_is_a_big_data_company\" >Palantir is a big data company<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2021\/06\/14\/palantir-introduction\/#Its_success_is_highly_controversial\" >Its success is highly controversial<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2021\/06\/14\/palantir-introduction\/#Main_products\" >Main products<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2021\/06\/14\/palantir-introduction\/#Rely_on_government_tenders_to_make_money\" >Rely on government tenders to make money<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2021\/06\/14\/palantir-introduction\/#An_atypical_technology_company\" >An atypical technology company<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2021\/06\/14\/palantir-introduction\/#Main_competitors\" >Main competitors<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2021\/06\/14\/palantir-introduction\/#Big_Datas_main_rivals\" >Big Data\u2019s main rivals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2021\/06\/14\/palantir-introduction\/#Rivals_in_artificial_intelligence\" >Rivals in artificial intelligence<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.granitefirm.com\/blog\/us\/2021\/06\/14\/palantir-introduction\/#Related_articles\" >Related articles<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading has-medium-font-size\"><span class=\"ez-toc-section\" id=\"Palantir_is_a_big_data_company\"><\/span><strong>Palantir is a big data company<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Palantir (ticker: PLTR) is a technology company that adopted a direct listing (DPO) in September 2020. I mentioned this company founded by Peter Thiel in my blog article &#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2021\/06\/06\/zero-to-one\/\">Zero to One<\/a>&#8220;. It is a typical big data company, in addition to government units, it now also provides services to corporate customers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\"><span class=\"ez-toc-section\" id=\"Its_success_is_highly_controversial\"><\/span><strong>Its success is highly controversial<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Palantir is an ideal enterprise with both devil and angel status and lofty goals. Because its value and competitiveness are built on the edge of law and privacy, its moat does not lie in technology itself. It has a certain level of technology, but it is not top; because C3.ai (ticker: AI), Alphabet (ticker:s: GOOGL and GOOG), Splunk (ticker: SPLK) and other companies on the market that own even better  technology than Palantir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\"><span class=\"ez-toc-section\" id=\"Main_products\"><\/span><strong>Main products<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Whether it is Gotham (Palantir&#8217;s products targeted at corporate users) or Foundry (previously known as Palantir Government, Palantir targeted at government units&#8217; products), the two product lines, in order to show the power of its products, Palantir must collect tons of unknown information, otherwise Gotham or Foundry is just Excel with a nicer interface. For another analogy, we can think of Gotham as a software platform on which the user can find a needle in a haystack (you read this sentence correctly). From this we can see how high users expect it, or how Palantir boasts the power of its products.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\"><span class=\"ez-toc-section\" id=\"Rely_on_government_tenders_to_make_money\"><\/span>R<strong>ely on government tenders to make money<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The point is that most of these data are not available. This is the fundamental reason why Palantir is more successful in the government case, while the corporate case is less successful. Because the government has any information about you and me, think about it. Why <a href=\"https:\/\/www.theguardian.com\/world\/2013\/jun\/09\/edward-snowden-nsa-whistleblower-surveillance\" target=\"_blank\" rel=\"noreferrer noopener\">Edward Snowden is still wanted by the United States for treason and has to flee to Russia to hide<\/a>? You understand how sensitive this information is and how unpopular it is. The main factor for Palantir&#8217;s success is to rely on Peter Thiel and others have a wealth of high-level contacts in the relationship between government departments and super-large enterprises, especially in the major departments of the United States.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"174\" height=\"50\" src=\"https:\/\/www.granitefirm.com\/blog\/us\/wp-content\/uploads\/sites\/2\/2022\/09\/q-1600x1200-2.jpg\" alt=\"Palantir\" class=\"wp-image-14155\"\/><figcaption class=\"wp-element-caption\">credit: wikimedia<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\"><span class=\"ez-toc-section\" id=\"An_atypical_technology_company\"><\/span><strong>An atypical technology company<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>If you are a long-term investor and only focus on investing in artificial intelligence and big data, then Palantir is a well-established company. Because after a sharp drop of 50% from the high point, the market has given it a more reasonable price range. And CEO Alex Karp also stated that the company can grow by 30% every year in the next 5 years. In terms of its market value (US$30-40 billion), it can be regarded as a very good annual growth rate. Alex, who majored in philosophy. He has already said, don\u2019t expect the company\u2019s stock price to rise sharply, because the company will only focus on long-term company development.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"290\" src=\"https:\/\/www.granitefirm.com\/blog\/us\/wp-content\/uploads\/sites\/2\/2021\/09\/1-16.png\" alt=\"\" class=\"wp-image-985\" srcset=\"https:\/\/www.granitefirm.com\/blog\/us\/wp-content\/uploads\/sites\/2\/2021\/09\/1-16.png 512w, https:\/\/www.granitefirm.com\/blog\/us\/wp-content\/uploads\/sites\/2\/2021\/09\/1-16-300x170.png 300w\" sizes=\"auto, (max-width: 512px) 85vw, 512px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Palantir&#8217;s recent stock price chart (data from Google Finance)<\/p>\n\n\n\n<p>In order to stay away from the troubles of Silicon Valley, let employees concentrate on work. The company also moved away from densely populated areas on the east and west sides of the United States and moved its head office to Denver, Colorado, which is a mountainous region.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Main_competitors\"><\/span>Main competitors<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Big_Datas_main_rivals\"><\/span>Big Data\u2019s main rivals<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Palantir&#8217;s main competitors in the big data market (note: this is Palantir&#8217;s main business area) include Splunk (ticker: CSCO) acquired by Cisco, BigQuery, Cloud Dataflow and Cloud Dataproc acquired by Google (ticker: GOOGL and GOOG), Amazon (ticker: AMZN), SAP (ticker: SAP), Snowflake (ticker: SNOW), Salesforce (ticker: CRM), IBM&#8217;s Watson Studio, Oracle&#8217;s ORCL, Cognizant (ticker:CTSH), and private companies Databricks, SAS, Qlik, Alteryx, Cloudera acquired by KKR, and Vista Equity&#8217;s Partners acquired TIBCO, etc.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Rivals_in_artificial_intelligence\"><\/span>Rivals in artificial intelligence<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Palantir&#8217;s main competitors in the artificial intelligence market include Microsoft (ticker: MSFT), Alphabet&#8217;s (ticker: GOOGL and GOOG) Google, Salesforce (ticker: CRM), IBM (ticker: IBM) , Oracle (ticker: ORCL), C3.ai (ticker: AI), Oracle (ticker: ORCL), private OpenAI, RNV Analytics, VULCAiN AI, Voyager Labs, CloudNine AI, Resilitix, RhythmX AI, Adarga , Quantexa, etc.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Related_articles\"><\/span>Related articles<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2025\/08\/26\/software-hit-hard-by-ai\/\">Software hit hard by AI<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2025\/10\/04\/ai-software-make-money\/\">Some AI software vendors are starting to make money<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2025\/10\/16\/the-technological-republic\/\">&#8220;The Technological Republic&#8221;,the only book to understand Palantir<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2025\/03\/04\/value-and-problem-palantir\/\">The value of Palantir, pros and cons of Palantir investment<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2021\/06\/14\/palantir-introduction\/\">What kind of company is Palantir?<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2025\/10\/24\/innodata-road-to-fame\/\">Innodata road to fame<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2021\/06\/06\/zero-to-one\/\">Zero to One<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2025\/02\/08\/deepseek-rout\/\">DeepSeek routed the global AI and stock<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2025\/02\/12\/chinese-ai-companies\/\">Chinese AI progress and top companies<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2025\/02\/02\/ai-agent-software-trend\/\">AI Agent will be the next wave of software industry<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2025\/02\/26\/deep-dive-soundhound\/\">Deep Dive on SoundHound, the top AI Voice expert<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2021\/07\/09\/ai-investment-trap\/\">Artificial intelligence investment trap<\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2021\/06\/18\/consider-alphabet-if-you-can-buy-one-stock-only-to-retire-from-it\/\">Consider Alphabet if you can buy one stock only to retire from it? <\/a>&#8220;<\/li>\n\n\n\n<li>&#8220;<a href=\"https:\/\/www.granitefirm.com\/blog\/us\/2021\/06\/07\/how-microsoft-makes-money-where-is-the-future\/\">How Microsoft makes money? 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I am not responsible for the correctness, opinions, and immediacy of the content and information of the article. Readers must make their own judgments.<\/em><\/li>\n\n\n\n<li><em>I shall not be liable for any damages or other legal liabilities for the direct or indirect losses caused by the readers&#8217; direct or indirect reliance on and reference to the information on this site, or all the responsibilities arising therefrom, as a result of any investment behavior.<\/em><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>What kind of company is Palantir? Palantir (ticker: PLTR) is a technology company that adopted a direct listing (DPO) in September 2020. I mentioned this company founded by Peter Thiel in my blog article &#8220;Zero to One&#8221;.<\/p>\n","protected":false},"author":1,"featured_media":14155,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[111,104,91,122,28],"tags":[306,227,379,210,1385,307,97,95,168,3,339,309,308,333,826,305],"class_list":["post-979","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-big-data","category-artificial-intelligence","category-entrepreneur","category-software","category-us-stock-market","tag-ai","tag-amzn","tag-crm","tag-csco","tag-ctsh","tag-dpo","tag-goog","tag-googl","tag-ibm","tag-msft","tag-orcl","tag-peter-thiel","tag-pltr","tag-sap","tag-snow","tag-splk"],"_links":{"self":[{"href":"https:\/\/www.granitefirm.com\/blog\/us\/wp-json\/wp\/v2\/posts\/979","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.granitefirm.com\/blog\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.granitefirm.com\/blog\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.granitefirm.com\/blog\/us\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.granitefirm.com\/blog\/us\/wp-json\/wp\/v2\/comments?post=979"}],"version-history":[{"count":31,"href":"https:\/\/www.granitefirm.com\/blog\/us\/wp-json\/wp\/v2\/posts\/979\/revisions"}],"predecessor-version":[{"id":39626,"href":"https:\/\/www.granitefirm.com\/blog\/us\/wp-json\/wp\/v2\/posts\/979\/revisions\/39626"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.granitefirm.com\/blog\/us\/wp-json\/wp\/v2\/media\/14155"}],"wp:attachment":[{"href":"https:\/\/www.granitefirm.com\/blog\/us\/wp-json\/wp\/v2\/media?parent=979"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.granitefirm.com\/blog\/us\/wp-json\/wp\/v2\/categories?post=979"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.granitefirm.com\/blog\/us\/wp-json\/wp\/v2\/tags?post=979"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}