{"id":14115,"date":"2022-04-13T23:56:00","date_gmt":"2022-04-13T15:56:00","guid":{"rendered":"https:\/\/www.granitefirm.com\/blog\/?p=14115"},"modified":"2025-12-17T09:47:28","modified_gmt":"2025-12-17T01:47:28","slug":"%e6%b0%91%e7%94%9f%e7%94%a2%e6%a5%ad%e6%88%90%e9%95%b7%e8%82%a1%e7%9a%84%e5%85%b8%e7%af%84%e8%80%90%e5%90%89%ef%bc%88nike%ef%bc%89","status":"publish","type":"post","link":"https:\/\/www.granitefirm.com\/blog\/blog\/2022\/04\/13\/%e6%b0%91%e7%94%9f%e7%94%a2%e6%a5%ad%e6%88%90%e9%95%b7%e8%82%a1%e7%9a%84%e5%85%b8%e7%af%84%e8%80%90%e5%90%89%ef%bc%88nike%ef%bc%89\/","title":{"rendered":"\u8010\u5409\uff08Nike\uff09\u5982\u4f55\u8cfa\u9322\uff1f\u6c11\u751f\u7522\u696d\u6210\u9577\u80a1\u7684\u5178\u7bc4"},"content":{"rendered":"\n<p>\u7531\u65bc\u6211\u5728<a href=\"https:\/\/www.books.com.tw\/products\/0010889106?sloc=main\" target=\"_blank\" rel=\"noopener\">\u300a\u8d85\u7d1a\u6210\u9577\u80a1\u6295\u8cc7\u6cd5\u5247\u300b<\/a>\u4e00\u66f8\u88e1\u9762\u8a73\u7d30\u4ecb\u7d39\u904e\u5982\u4f55\u7be9\u9078\u8d85\u7d1a\u6210\u9577\u80a1\uff0c \u66f8\u4e2d\u7b2c\u4e94\u7ae0\u4e5f\u63d0\u904e\u6211\u64c1\u6709\u904e\u8010\u5409\uff08\u7f8e\u80a1\u4ee3\u78bc\uff1aNKE\uff09\u7684\u80a1\u7968\uff0c\u4f46\u6211\u5728\u66f8\u4e2d\u91cd\u9ede\u90fd\u5728\u8ac7\u79d1\u6280\u80a1\uff0c\u9084\u662f\u6709\u8a31\u591a\u670b\u53cb\u5e0c\u671b\u6211\u6709\u6a5f\u6703\u662f\u5426\u80fd\u8ac7\u4e00\u4e0b\u975e\u79d1\u6280\u80a1\u3002\u56e0\u6b64\u6211\u624d\u6703\u5728\u53bb\u5e74\u5728\u6211\u7684\u90e8\u843d\u683c\u5beb\u4e86\u4e00\u7bc7\u6587\u7ae0<span style=\"font-size: revert;\">\u300a<a href=\"https:\/\/www.granitefirm.com\/blog\/blog\/2021\/05\/16\/%e7%99%bc%e7%8f%be%e6%b0%91%e7%94%9f%e7%94%a2%e6%a5%ad%e8%a3%a1%e7%9a%84%e8%b6%85%e7%b4%9a%e6%88%90%e9%95%b7%e8%82%a1%e7%9a%84%e5%8f%af%e8%83%bd%e6%80%a7\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u767c\u73fe\u6c11\u751f\u7522\u696d\u88e1\u8d85\u7d1a\u6210\u9577\u80a1\u7684\u53ef\u80fd\u6027<\/a>\u300b<\/span>\uff0c\u9678\u7e8c\u6211\u5728\u672c\u90e8\u843d\u683c\u4e5f\u8ac7\u904e\u4e0d\u5c11\u7684\u975e\u79d1\u6280\u80a1\u3002\u9019\u7bc7\u8981\u8ac7\u7684\u662f\u6211\u8a8d\u70ba\u4e00\u5bb6\u5f88\u503c\u5f97\u5c0a\u656c\u7684\u7f8e\u80a1\u4e0a\u5e02\u4f01\u696d\uff0c\u5f9e\u5404\u65b9\u9762\u4f86\u770b\uff0c\u8010\u5409\u90fd\u5f88\u4ee4\u4eba\u4f69\u670d\u3002<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u986f\u793a\/\u96b1\u85cf\u5167\u5bb9\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #ffffff;color:#ffffff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #ffffff;color:#ffffff\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.granitefirm.com\/blog\/blog\/2022\/04\/13\/%e6%b0%91%e7%94%9f%e7%94%a2%e6%a5%ad%e6%88%90%e9%95%b7%e8%82%a1%e7%9a%84%e5%85%b8%e7%af%84%e8%80%90%e5%90%89%ef%bc%88nike%ef%bc%89\/#%E6%93%81%E6%9C%89%E5%A0%85%E5%BC%B7%E7%9A%84%E6%AD%BB%E5%BF%A0%E5%AE%A2%E6%88%B6\" >\u64c1\u6709\u5805\u5f37\u7684\u6b7b\u5fe0\u5ba2\u6236<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.granitefirm.com\/blog\/blog\/2022\/04\/13\/%e6%b0%91%e7%94%9f%e7%94%a2%e6%a5%ad%e6%88%90%e9%95%b7%e8%82%a1%e7%9a%84%e5%85%b8%e7%af%84%e8%80%90%e5%90%89%ef%bc%88nike%ef%bc%89\/#%E4%B8%BB%E8%A6%81%E7%AB%B6%E7%88%AD%E5%B0%8D%E6%89%8B\" >\u4e3b\u8981\u7af6\u722d\u5c0d\u624b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.granitefirm.com\/blog\/blog\/2022\/04\/13\/%e6%b0%91%e7%94%9f%e7%94%a2%e6%a5%ad%e6%88%90%e9%95%b7%e8%82%a1%e7%9a%84%e5%85%b8%e7%af%84%e8%80%90%e5%90%89%ef%bc%88nike%ef%bc%89\/#%E8%80%90%E5%90%89%E7%9A%84%E6%A5%AD%E5%8B%99%E9%83%A8%E9%96%80\" >\u8010\u5409\u7684\u696d\u52d9\u90e8\u9580<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.granitefirm.com\/blog\/blog\/2022\/04\/13\/%e6%b0%91%e7%94%9f%e7%94%a2%e6%a5%ad%e6%88%90%e9%95%b7%e8%82%a1%e7%9a%84%e5%85%b8%e7%af%84%e8%80%90%e5%90%89%ef%bc%88nike%ef%bc%89\/#%E9%8A%B7%E5%94%AE%E6%96%B9%E5%BC%8F%E6%AD%A3%E6%94%B9%E7%82%BA%E7%9B%B4%E6%8E%A5%E9%8A%B7%E5%94%AE%E7%B5%A6%E6%B6%88%E8%B2%BB%E8%80%85\" >\u92b7\u552e\u65b9\u5f0f\u6b63\u6539\u70ba\u76f4\u63a5\u92b7\u552e\u7d66\u6d88\u8cbb\u8005<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.granitefirm.com\/blog\/blog\/2022\/04\/13\/%e6%b0%91%e7%94%9f%e7%94%a2%e6%a5%ad%e6%88%90%e9%95%b7%e8%82%a1%e7%9a%84%e5%85%b8%e7%af%84%e8%80%90%e5%90%89%ef%bc%88nike%ef%bc%89\/#%E5%B8%82%E5%A0%B4%E7%9A%84%E4%BC%B0%E5%80%BC\" >\u5e02\u5834\u7684\u4f30\u503c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.granitefirm.com\/blog\/blog\/2022\/04\/13\/%e6%b0%91%e7%94%9f%e7%94%a2%e6%a5%ad%e6%88%90%e9%95%b7%e8%82%a1%e7%9a%84%e5%85%b8%e7%af%84%e8%80%90%e5%90%89%ef%bc%88nike%ef%bc%89\/#%E8%82%A1%E5%83%B9%E8%A1%A8%E7%8F%BE\" >\u80a1\u50f9\u8868\u73fe<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.granitefirm.com\/blog\/blog\/2022\/04\/13\/%e6%b0%91%e7%94%9f%e7%94%a2%e6%a5%ad%e6%88%90%e9%95%b7%e8%82%a1%e7%9a%84%e5%85%b8%e7%af%84%e8%80%90%e5%90%89%ef%bc%88nike%ef%bc%89\/#%E6%88%91%E7%9A%84%E6%9B%B8%E4%B8%AD%E6%9C%89%E9%97%9C%E8%80%90%E5%90%89%E7%9A%84%E5%85%A7%E5%AE%B9\" >\u6211\u7684\u66f8\u4e2d\u6709\u95dc\u8010\u5409\u7684\u5167\u5bb9<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.granitefirm.com\/blog\/blog\/2022\/04\/13\/%e6%b0%91%e7%94%9f%e7%94%a2%e6%a5%ad%e6%88%90%e9%95%b7%e8%82%a1%e7%9a%84%e5%85%b8%e7%af%84%e8%80%90%e5%90%89%ef%bc%88nike%ef%bc%89\/#%E7%9B%B8%E9%97%9C%E6%9B%B8%E7%B1%8D\" >\u76f8\u95dc\u66f8\u7c4d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.granitefirm.com\/blog\/blog\/2022\/04\/13\/%e6%b0%91%e7%94%9f%e7%94%a2%e6%a5%ad%e6%88%90%e9%95%b7%e8%82%a1%e7%9a%84%e5%85%b8%e7%af%84%e8%80%90%e5%90%89%ef%bc%88nike%ef%bc%89\/#%E7%9B%B8%E9%97%9C%E6%96%87%E7%AB%A0\" >\u76f8\u95dc\u6587\u7ae0<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading has-medium-font-size\"><span class=\"ez-toc-section\" id=\"%E6%93%81%E6%9C%89%E5%A0%85%E5%BC%B7%E7%9A%84%E6%AD%BB%E5%BF%A0%E5%AE%A2%E6%88%B6\"><\/span><strong>\u64c1\u6709\u5805\u5f37\u7684\u6b7b\u5fe0\u5ba2\u6236<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u6211\u5011\u901a\u5e38\u6703\u4ee5\u860b\u679c\uff08\u7f8e\u80a1\u4ee3\u78bc\uff1aAAPL\uff09\u7522\u54c1\u5927\u53d7\u6b61\u8fce\uff0c\u64c1\u6709\u5927\u6279\u5fe0\u5fc3\u7684\u5ba2\u6236\u4f86\u505a\u70ba\u4f01\u696d\u662f\u5426\u5177\u6709\u751f\u614b\u5708\u7684\u7bc4\u4f8b\u3002\u7684\u78ba\u64c1\u6709\u5927\u6279\u5fe0\u5fc3\u7684\u5ba2\u6236\uff0c\u662f\u5224\u65b7\u4f01\u696d\u751f\u614b\u5708\u7684\u91cd\u8981\u6a19\u6e96\u6307\u6a19\u4e4b\u4e00\u3002\u8010\u5409\u5728\u9019\u65b9\u9762\u4e5f\u4e0d\u9051\u591a\u8b93\uff0c\u5b83\u7684\u7522\u54c1\u9577\u671f\u53d7\u7f8e\u570b\u9752\u5c11\u5e74\u7684\u6b61\u8fce\uff0c\u6bcf\u5e74\u5404\u5bb6\u6c11\u8abf\u4e5f\u90fd\u8b49\u5be6\u8010\u5409\u7684\u7522\u54c1\u5728\u8863\u8457\u670d\u98fe\u985e\u5225\u4e0a\uff0c\u9577\u671f\u90fd\u662f\u7b2c\u4e00\u540d\u3002<\/p>\n\n\n\n<p>\u6839\u64da<a href=\"https:\/\/www.businesswire.com\/news\/home\/20220406005379\/en\/Piper-Sandler-Completes-43rd-Semi-Annual-Generation-Z-Survey-of-7100-U.S.-Teens\" target=\"_blank\" rel=\"noreferrer noopener\">Piper Sandler\u57282022\u5e742\u670816\u65e5\u81f33\u670822\u65e5\u5c0d44\u500b\u5dde\u76847,100\u540d\u5e73\u5747\u5e74\u9f61\u70ba 16.2 \u6b72\u7684\u7f8e\u570b\u9752\u5c11\u5e74\u7684\u8abf\u67e5<\/a>\u3002\u8010\u5409\u5df2\u7d93\u9023\u7e8c11\u5e74\u87ec\u806f\u9752\u5c11\u5e74\u6700\u559c\u6b61\u7684\u670d\u88dd\u54c1\u724c\uff0c\u7dca\u96a8\u5176\u5f8c\u7684\u662f\u7f8e\u9df9\u50b2\u98db\uff08\u7f8e\u80a1\u4ee3\u78bc\uff1aAEO\uff09\u540c\u70ba\u904b\u52d5\u4f11\u9592\u54c1\u724c\u7684\u9732\u9732\u6ab8\u6aac\uff08\u7f8e\u80a1\u4ee3\u78bc\uff1aLULU\uff09\u3002\u8010\u5409\u4e5f\u662f\u9752\u5c11\u5e74\u6700\u559c\u6b61\u7684\u978b\u985e\u54c1\u724c\uff0c\u5176\u6b21\u662f\u8010\u5409\u65d7\u4e0b\u7684\u5321\u5a01\uff08Converse\uff09\uff0c\u7136\u5f8c\u662f\u611b\u8fea\u9054\uff08\u7f8e\u80a1\u4ee3\u78bc\uff1aADDYY\uff09\u3002<\/p>\n\n\n\n<p>\u800c\u9752\u5c11\u5e74\u6b63\u662f\u904b\u52d5\u670d\u98fe\u6d88\u8cbb\u7684\u6700\u5927\u65cf\u7fa4\u3002 <\/p>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\"><span class=\"ez-toc-section\" id=\"%E4%B8%BB%E8%A6%81%E7%AB%B6%E7%88%AD%E5%B0%8D%E6%89%8B\"><\/span><strong>\u4e3b\u8981\u7af6\u722d\u5c0d\u624b<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u5305\u62ec\u611b\u8fea\u9054\u3001\u4e9e\u745f\u58eb\u3001\u9732\u9732\u6ab8\u6aac\u3001\u5f6a\u99ac\uff08\u7f8e\u80a1\u4ee3\u78bc\uff1aPUMSY\uff09\u548c\u5b89\u5fb7\u746a\uff08\u7f8e\u80a1\u4ee3\u78bc\uff1aUAA\uff09\u3002&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\"><span class=\"ez-toc-section\" id=\"%E8%80%90%E5%90%89%E7%9A%84%E6%A5%AD%E5%8B%99%E9%83%A8%E9%96%80\"><\/span>\u8010\u5409\u7684\u696d\u52d9\u90e8\u9580<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p id=\"mntl-sc-block_1-0-14\">\u8010\u5409\u5c07\u5176\u8ca1\u52d9\u6307\u6a19\u5206\u70ba\u4e09\u5927\u90e8\u9580\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u8010\u5409\u54c1\u724c<\/li>\n\n\n\n<li>\u5321\u5a01<\/li>\n\n\n\n<li>\u4f01\u696d<\/li>\n<\/ul>\n\n\n\n<p id=\"mntl-sc-block_1-0-14\">\u8010\u5409\u54c1\u724c\u90e8\u9580\u9084\u53ef\u4ee5\u518d\u9032\u4e00\u6b65\u7d30\u5206\u70ba\u5730\u7406\u5340\u57df\uff1a\u5317\u7f8e\u3001\u6b50\u6d32\u4e2d\u6771\u548c\u975e\u6d32\u3001\u5927\u4e2d\u83ef\u5340\u3001\u4e9e\u592a\u548c\u62c9\u4e01\u7f8e\u6d32\u3001\u548c\u5168\u7403\u54c1\u724c\u90e8\u9580\u3002\u800c<a rel=\"noreferrer noopener\" href=\"https:\/\/d18rn0p25nwr6d.cloudfront.net\/CIK-0000320187\/4477f684-cd03-4909-8ce5-38510c228686.pdf\" target=\"_blank\"><\/a>\u8010\u5409\u7684\u54c1\u724c\u90e8\u9580\u5360\u4e86\u516c\u53f8\u7e3d\u6536\u5165\u768495%\uff0c\u57282021\u5e74\u7b2c\u56db\u5b63\u7684\u8868\u73fe\u5982\u4e0b\u8868\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>\u54c1\u724c\u90e8\u9580 <\/td><td>\u71df\u6536<\/td><td>\u606f\u7a05\u524d\u5229\u6f64<\/td><\/tr><tr><td>\u8010\u5409\u54c1\u724c\u90e8\u9580-\u5317\u7f8e<\/td><td>39\u5104\u7f8e\u5143 +8.9%<\/td><td>9.67\u5104\u7f8e\u5143 -0.3%<\/td><\/tr><tr><td>\u8010\u5409\u54c1\u724c\u90e8\u9580-\u6b50\u6d32\u3001\u4e2d\u6771\u3001\u975e\u6d32<\/td><td>28\u5104\u7f8e\u5143 +6.5%<\/td><td>7.13\u5104\u7f8e\u5143 +33.8%<\/td><\/tr><tr><td>\u8010\u5409\u54c1\u724c\u90e8\u9580-\u5927\u4e2d\u83ef\u5340<\/td><td>22\u5104\u7f8e\u5143 -5.2%<\/td><td>7.84\u5104\u7f8e\u5143 -19.4%<\/td><\/tr><tr><td>\u8010\u5409\u54c1\u724c\u90e8\u9580-\u4e9e\u592a\u548c\u62c9\u4e01\u7f8e\u6d32<\/td><td>15\u5104\u7f8e\u5143 +11.1%&nbsp;<\/td><td>4.78\u5104\u7f8e\u5143 -17.2%<\/td><\/tr><tr><td>\u5321\u5a01\u90e8\u9580  <\/td><td>5.67\u5104\u7f8e\u5143 -0.5%<\/td><td>1.68\u5104\u7f8e\u5143 +12.0%<\/td><\/tr><tr><td>\u4f01\u696d\u90e8\u9580<\/td><td>-1900 \u842c\u7f8e\u5143<\/td><td>-4.12 \u5104\u7f8e\u5143<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>\u8010\u5409\u7684\u5321\u5a01\u90e8\u9580\u5f9e\u4e8b\u4f11\u9592\u904b\u52d5\u978b\u3001\u670d\u88dd\u548c\u914d\u98fe\u7684\u8a2d\u8a08\u3001\u5206\u92b7\u3001\u8a31\u53ef\u548c\u92b7\u552e\uff1b\u64c1\u6709\u4ee5\u4e0b\u7684\u5e7e\u500b\u91cd\u8981\u7684\u5546\u6a19\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Converse<\/li>\n\n\n\n<li>Chuck Taylor<\/li>\n\n\n\n<li>All-Star<\/li>\n\n\n\n<li>One Star<\/li>\n\n\n\n<li>Star Chevron<\/li>\n\n\n\n<li>Jack Purcell<\/li>\n<\/ul>\n\n\n\n<p>\u8010\u5409\u7684\u4f01\u696d\u90e8\u9580\u6536\u5165\u4e3b\u8981\u662f\u5305\u62ec\u8207\u8010\u5409\u5176\u4ed6\u90e8\u9580\u7522\u751f\u7684\u6536\u5165\u76f8\u95dc\u7684\u5916\u532f\u5c0d\u6c96\u640d\u76ca\u3002<\/p>\n\n\n\n<p id=\"mntl-sc-block_1-0-16\">\u8010\u5409\u6bcf\u689d\u7522\u54c1\u7dda\u57282021 \u5e74\u7b2c4\u5b63\u5ea6\u7522\u751f\u7684\u6536\u5165\u4f54\u6bd4\u70ba\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u978b\u985e\uff0866%\uff09<\/li>\n\n\n\n<li>\u670d\u88dd\uff0830%\uff09<\/li>\n\n\n\n<li>\u8a2d\u5099\uff084%\uff09<\/li>\n\n\n\n<li>\u548c\u5176\u5b83\u2500\u2500\u2500\u2500\u5305\u62ec\u4f86\u81ea\u5168\u7403\u54c1\u724c\u90e8\u9580\u548c\u5321\u5a01\u90e8\u9580\u7684\u8a31\u53ef\u696d\u52d9\u7684\u6536\u5165\uff0c\u4ee5\u53ca\u4f01\u696d\u90e8\u9580\u4e2d\u7684\u5916\u5e63\u5c0d\u6c96\u640d\u76ca\u3002<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\"><span class=\"ez-toc-section\" id=\"%E9%8A%B7%E5%94%AE%E6%96%B9%E5%BC%8F%E6%AD%A3%E6%94%B9%E7%82%BA%E7%9B%B4%E6%8E%A5%E9%8A%B7%E5%94%AE%E7%B5%A6%E6%B6%88%E8%B2%BB%E8%80%85\"><\/span><strong>\u92b7\u552e\u65b9\u5f0f\u6b63\u6539\u70ba\u76f4\u63a5\u92b7\u552e\u7d66\u6d88\u8cbb\u8005<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>2021\u5e74\u7b2c4\u5b63\u5ea6\u6642\u8010\u5409\u7684\u92b7\u552e\u7ba1\u9053\u7684\u6536\u5165\u5982\u4e0b\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5c0d\u6279\u767c\u5ba2\u6236\u7684\u92b7\u552e\u4f5455%\uff0c\u540c\u6bd4\u4e0b\u964d 2.4%<\/li>\n\n\n\n<li>\u76f4\u63a5\u9762\u5411\u6d88\u8cbb\u8005\u7684\u92b7\u552e\uff08\u5373 NIKE Direct\uff09\u4f5444%\uff0c\u540c\u6bd4\u589e\u9577 15.9%<\/li>\n\n\n\n<li>\u5176\u9918\u7684\u53ef\u4ee5\u5ffd\u7565\u4e0d\u8a08<\/li>\n<\/ul>\n\n\n\n<p>\u4f46\u8010\u5409\u8fd1\u5e74\u6700\u5927\u7684\u7b56\u7565\u6539\u8b8a\u5c31\u662f\u628a\u4ee5\u5f80\u4ef0\u8cf4\u7684\u6279\u767c\u92b7\u552e\u65b9\u5f0f\u6539\u70ba\u76f4\u63a5\u92b7\u552e\u7d66\u6d88\u8cbb\u8005\u3002\u516c\u53f8\u7684\u8ca1\u52d9\u9577\u57282021\u5e74\u7b2c\u56db\u5b63\u7684\u8ca1\u5831\u767c\u8868\u6703\u8b70\u88e1\u8868\u793a\u300c\u5728\u904e\u53bb\u56db\u5e74\u4e2d\uff0c\u6211\u5011\u5c07\u5168\u7403\u6279\u767c\u5546\u6578\u91cf\u6e1b\u5c11\u4e86 50% \u4ee5\u4e0a\uff0c\u540c\u6642\u901a\u904eNike Direct\u548c\u6211\u5011\u5269\u9918\u7684\u6279\u767c\u5408\u4f5c\u5925\u4f34\u5be6\u73fe\u4e86\u5f37\u52c1\u7684\u6536\u5165\u589e\u9577\u300d\u3002<\/p>\n\n\n\n<p>\u81ea\u5f9e\u75ab\u60c5\u5927\u6d41\u884c\u958b\u59cb\u5c0e\u81f4\u88fd\u9020\u548c\u7269\u6d41\u4f9b\u61c9\u93c8\u4e2d\u65b7\u4ee5\u4f86\uff0c\u9019\u9805\u8209\u63aa\u7684\u91cd\u8981\u6027\u5c31\u63d0\u9ad8\u4e86\u3002\u5c31\u8ca1\u52d9\u65b9\u9762\u4f86\u8aaa\uff0c\u5411\u6279\u767c\u5546\u92b7\u552e\u7684\u5229\u6f64\u7387\u4f4e\u65bc\u76f4\u63a5\u5411\u6d88\u8cbb\u8005\u92b7\u552e\u3002\u5728\u622a\u81f32\u670828\u65e5\u7684\u4e5d\u500b\u6708\u4e2d\uff0c\u6bdb\u5229\u7387\u4e5f\u56e0\u6b64\u4e0a\u5347\u4e86\u8fd1200\u500b\u57fa\u9ede\uff0c\u9054\u523046.4%\uff08\u79d1\u6280\u696d\u7684\u53f0\u7a4d\u96fb\u4e5f\u624d50%\uff0c\u4f46\u8010\u5409\u53ef\u662f\u50b3\u7d71\u7522\u696d\u554a\uff09\u3002\u9019\u9ad8\u65bc\u53bb\u5e74\u540c\u671f\u768444.4%\u3002<\/p>\n\n\n\n<p>\u4f46\u9019\u6a23\u505a\u6709\u98a8\u96aa\uff0c\u5982\u679c\u8b49\u660e\u7121\u6cd5\u5f9e\u81ea\u5df1\u7684\u76f4\u63a5\u92b7\u552e\u7ba1\u9053\u7372\u5f97\u8db3\u5920\u7684\u92b7\u552e\u984d\uff0c\u90a3\u9ebc\u5118\u7ba1\u5229\u6f64\u7387\u6709\u6240\u63d0\u9ad8\uff0c\u4f46\u5b83\u53ef\u80fd\u6703\u964d\u4f4e\u6574\u9ad4\u5229\u6f64\u7e3d\u984d\uff0c\u56e0\u6b64\u662f\u4e00\u628a\u96d9\u9762\u5203\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"192\" height=\"127\" src=\"https:\/\/www.granitefirm.com\/blog\/wp-content\/uploads\/2022\/09\/tookapic.jpg\" alt=\"\u8010\u5409\" class=\"wp-image-25084\"\/><figcaption class=\"wp-element-caption\">credit: tookapic<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\"><span class=\"ez-toc-section\" id=\"%E5%B8%82%E5%A0%B4%E7%9A%84%E4%BC%B0%E5%80%BC\"><\/span><strong>\u5e02\u5834\u7684\u4f30\u503c<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>\u6307\u6a19<\/td><td>\u6578\u5b57<\/td><\/tr><tr><td>\u80a1\u50f9<\/td><td>129.38<\/td><\/tr><tr><td>\u5e02\u503c<\/td><td>2036.1\u5104\u7f8e\u91d1<\/td><\/tr><tr><td>\u672c\u76ca\u6bd4<\/td><td>34.19<\/td><\/tr><tr><td>\u80a1\u50f9\u71df\u6536\u6bd4<\/td><td>4.4<\/td><\/tr><tr><td>\u73fe\u91d1\u80a1\u5229\u6b96\u5229\u7387<\/td><td>0.94%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\"><span class=\"ez-toc-section\" id=\"%E8%82%A1%E5%83%B9%E8%A1%A8%E7%8F%BE\"><\/span><strong>\u80a1\u50f9\u8868\u73fe<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u5982\u4e0b\u5716\u6240\u793a\uff0c\u904e\u53bb\u4e94\u5e74\u5b83\u80a1\u50f9\u6f32\u4e86131.66%\uff0c\u8acb\u6ce8\u610f\u9019\u662f\u75314\/7\/2022\u56de\u63a8\u4e94\u5e74\uff0c\u6240\u4ee5\u8a08\u5165\u4e86\u7b2c\u4e00\u5b63\u7684\u7f8e\u80a1\u5927\u5e45\u4fee\u6b63\u7684\u7d50\u679c\uff0c\u9019\u500b\u6210\u7e3e\u4e8b\u5be6\u4e0a\u6bd4\u8a31\u591a\u79d1\u6280\u80a1\u9084\u597d\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"552\" height=\"279\" src=\"https:\/\/www.granitefirm.com\/blog\/wp-content\/uploads\/2022\/04\/nke-1600x1200-2.png\" alt=\"\" class=\"wp-image-14177\" srcset=\"https:\/\/www.granitefirm.com\/blog\/wp-content\/uploads\/2022\/04\/nke-1600x1200-2.png 552w, https:\/\/www.granitefirm.com\/blog\/wp-content\/uploads\/2022\/04\/nke-1600x1200-2-300x152.png 300w\" sizes=\"auto, (max-width: 552px) 85vw, 552px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E6%88%91%E7%9A%84%E6%9B%B8%E4%B8%AD%E6%9C%89%E9%97%9C%E8%80%90%E5%90%89%E7%9A%84%E5%85%A7%E5%AE%B9\"><\/span>\u6211\u7684\u66f8\u4e2d\u6709\u95dc\u8010\u5409\u7684\u5167\u5bb9<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u6211\u5728\u6700\u8fd1\u7684\u5169\u672c\u66f8\u88e1\uff0c\u90fd\u8a0e\u8ad6\u8010\u5409\u9019\u5bb6\u516c\u53f8\u3002\u5305\u62ec\u4e86\uff1a<\/p>\n\n\n\n<p>\u5728\u300a<a href=\"https:\/\/www.books.com.tw\/products\/0010889106?sloc=main\" target=\"_blank\" rel=\"noreferrer noopener\">\u8d85\u7d1a\u6210\u9577\u80a1\u6295\u8cc7\u6cd5\u5247<\/a>\u300b\u4e00\u66f8\u4e2d\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>2-3\u7bc0\uff0c\u7b2c131\u9801\uff0c\u4ee5\u8010\u5409\u70ba\u4f8b\uff0c\u95dc\u65bc\u54c1\u724c\u512a\u52e2\u7684\u8a0e\u8ad6<\/li>\n\n\n\n<li>5-6\u7bc0\uff0c\u7b2c385-392\u9801\uff0c\u4ee5\u8010\u5409\u70ba\u548c\u5176\u5b83\u516c\u53f8\u4f8b\uff0c\u95dc\u65bc\u80a1\u7968\u5206\u5272\u7684\u8a0e\u8ad6<\/li>\n<\/ul>\n\n\n\n<p>\u5728\u300a<a href=\"https:\/\/www.books.com.tw\/products\/0010935641?sloc=main\" target=\"_blank\" rel=\"noreferrer noopener\">10\u500d\u80a1\u6cd5\u5247<\/a>\u300b\u4e00\u66f8\u4e2d\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>3-5\u7bc0\uff0c\u7b2c156-161\u9801\uff0c\u95dc\u65bc\u6c11\u751f\u7522\u696d\u7684\u8a0e\u8ad6<\/li>\n\n\n\n<li>5-2\u7bc0\uff0c\u7b2c227-229\u9801\uff0c\u8a0e\u8ad6\u95dc\u65bc\u9732\u9732\u6ab8\u6aac\u9019\u5bb6\u516c\u53f8<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\"><span class=\"ez-toc-section\" id=\"%E7%9B%B8%E9%97%9C%E6%9B%B8%E7%B1%8D\"><\/span><strong>\u76f8\u95dc\u66f8\u7c4d<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u8010\u5409\u7684\u5275\u8fa6\u4eba\u83f2\u723e\uff0e\u5948\u7279\uff08Phil Knight\uff09 \u5e7e\u5e74\u524d\u624d\u51fa\u7248\u4e86\u300a<a href=\"https:\/\/www.amazon.com\/Shoe-Dog-Memoir-Creator-Nike-ebook\/dp\/B0176M1A44\" target=\"_blank\" rel=\"noreferrer noopener\">\u8dd1\u51fa\u5168\u4e16\u754c\u7684\u4eba\uff1aNIKE\u5275\u8fa6\u4eba\u83f2\u723e\u30fb\u5948\u7279\u5922\u60f3\u8def\u4e0a\u7684\u52c7\u6c23\u8207\u521d\u5fc3\uff08Shoe Dog: A Memoir by the Creator of Nike\uff09<\/a>\u300b\u3002\u4f5c\u8005\uff1a\u83f2\u723e\uff0e\u5948\u7279\uff0c\u8afe\u4f2f\u7279\uff0e\u91cc\u5967\uff0e\u5e03\u8328\uff08Phil Knight\uff0cNorbert Leo Butz\uff09\u3002\u9019\u672c\u66f8\u5beb\u5f97\u5be6\u5728\u662f\u68d2\u6975\u4e86\uff0c\u6295\u8cc7\u8010\u5409\u80a1\u7968\u7684\u4eba\u4e0d\u53ef\u932f\u904e\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E7%9B%B8%E9%97%9C%E6%96%87%E7%AB%A0\"><\/span>\u76f8\u95dc\u6587\u7ae0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-size: revert;\">\u300a<\/span><a href=\"https:\/\/www.granitefirm.com\/blog\/blog\/2025\/07\/24\/%e5%b0%8f%e7%9c%be%e5%b0%88%e6%a5%ad%e7%9a%84%e9%81%8b%e5%8b%95%e7%94%a8%e5%93%81%e5%95%86%e6%98%82%e8%b7%91on%e8%a1%a8%e7%8f%be%e4%b8%8d%e4%bf%97\/\">\u5c0f\u773e\u5c08\u696d\u7684\u904b\u52d5\u7528\u54c1\u5546\u6602\u8dd1\uff08On\uff09\u8868\u73fe\u4e0d\u4fd7<\/a><span style=\"font-size: revert;\">\u300b<\/span><\/li>\n\n\n\n<li><span style=\"font-size: revert;\">\u300a<\/span><a href=\"https:\/\/www.granitefirm.com\/blog\/blog\/2025\/12\/16\/%e5%be%b7%e5%85%8b%e6%96%af%e6%88%b6%e5%a4%96deckers-outdoor%e5%a6%82%e4%bd%95%e8%b3%ba%e9%8c%a2\/\">\u65b0\u7ac4\u8d77\u7684\u7b2c\u4e09\u5927\u904b\u52d5\u978b\u5546\u5fb7\u514b\u65af\u6236\u5916\uff08Deckers Outdoor\uff09\u5982\u4f55\u8cfa\u9322\uff1f<\/a><span style=\"font-size: revert;\">\u300b<\/span><\/li>\n\n\n\n<li><span style=\"font-size: revert;\">\u300a<a href=\"https:\/\/www.granitefirm.com\/blog\/blog\/2021\/05\/16\/%e7%99%bc%e7%8f%be%e6%b0%91%e7%94%9f%e7%94%a2%e6%a5%ad%e8%a3%a1%e7%9a%84%e8%b6%85%e7%b4%9a%e6%88%90%e9%95%b7%e8%82%a1%e7%9a%84%e5%8f%af%e8%83%bd%e6%80%a7\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u767c\u73fe\u6c11\u751f\u7522\u696d\u88e1\u8d85\u7d1a\u6210\u9577\u80a1\u7684\u53ef\u80fd\u6027<\/a>\u300b<\/span><\/li>\n\n\n\n<li>\u300a<a href=\"https:\/\/www.granitefirm.com\/blog\/blog\/2024\/07\/06\/%E8%B3%A3%E5%88%B6%E6%9C%8D%E8%B3%A3%E5%88%B0%E8%B3%BA%E5%A4%A7%E9%8C%A2%E7%9A%84%E4%BF%A1%E9%81%94%E6%80%9D%EF%BC%88cintas%EF%BC%89\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u8ce3\u5236\u670d\u8ce3\u5230\u8cfa\u5927\u9322\u7684\u4fe1\u9054\u601d\uff08Cintas\uff09<\/a><span style=\"font-size: revert;\">\u300b<\/span><\/li>\n\n\n\n<li>\u300a<a href=\"https:\/\/www.granitefirm.com\/blog\/blog\/2023\/05\/27\/%E7%B6%93%E7%87%9F%E7%AD%96%E7%95%A5%E6%88%90%E5%8A%9F%E7%9A%84%E9%9C%B2%E9%9C%B2%E6%AA%B8%E6%AA%AC\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u7d93\u71df\u7b56\u7565\u6210\u529f\u7684\u9732\u9732\u6ab8\u6aac\uff08Lululemon\uff09<\/a><span style=\"font-size: revert;\">\u300b<\/span><\/li>\n\n\n\n<li><span style=\"font-size: revert;\">\u300a<\/span><a href=\"https:\/\/www.granitefirm.com\/blog\/blog\/2022\/12\/29\/%e6%af%94%e6%a8%99%e6%99%ae500%e6%8c%87%e6%95%b8%e9%82%84%e6%a3%92%e7%9a%84%e8%82%a1%e7%a5%a8%e5%af%b6%e5%83%91%ef%bc%88pg%ef%bc%89\/\">\u6bd4\u6a19\u666e500\u6307\u6578\u9084\u68d2\u7684\u80a1\u7968\u5bf6\u50d1\uff08P&amp;G\uff09<\/a><span style=\"font-size: revert;\">\u300b<\/span><\/li>\n\n\n\n<li><span style=\"font-size: revert;\">\u300a<\/span><a href=\"https:\/\/www.granitefirm.com\/blog\/blog\/2022\/04\/13\/%e6%b0%91%e7%94%9f%e7%94%a2%e6%a5%ad%e6%88%90%e9%95%b7%e8%82%a1%e7%9a%84%e5%85%b8%e7%af%84%e8%80%90%e5%90%89%ef%bc%88nike%ef%bc%89\/\">\u8010\u5409\uff08Nike\uff09\u5982\u4f55\u8cfa\u9322\uff1f\u6c11\u751f\u7522\u696d\u6210\u9577\u80a1\u7684\u5178\u7bc4<\/a><span style=\"font-size: revert;\">\u300b<\/span><\/li>\n<\/ul>\n\n\n\n<p><em><strong>\u91cd\u8981\u8072\u660e<\/strong><\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>\u672c\u7ad9\u5167\u5bb9\u70ba\u4f5c\u8005\u500b\u4eba\u610f\u898b\uff0c\u50c5\u4f9b\u53c3\u8003\uff0c\u672c\u4eba\u4e0d\u5c0d\u6587\u7ae0\u5167\u5bb9\u3001\u8cc7\u6599\u4e4b\u6b63\u78ba\u6027\u3001\u770b\u6cd5\u3001\u8207\u5373\u6642\u6027\u8ca0\u4efb\u4f55\u8cac\u4efb\uff0c\u8b80\u8005\u8acb\u52d9\u5fc5\u81ea\u884c\u5224\u65b7\u3002<\/em><\/li>\n\n\n\n<li><em>\u5c0d\u65bc\u8b80\u8005\u76f4\u63a5\u6216\u9593\u63a5\u4f9d\u8cf4\u4e26\u53c3\u8003\u672c\u7ad9\u8cc7\u8a0a\u5f8c\uff0c\u63a1\u53d6\u4efb\u4f55\u6295\u8cc7\u884c\u70ba\u6240\u5c0e\u81f4\u4e4b\u76f4\u63a5\u6216\u9593\u63a5\u640d\u5931\uff0c\u6216\u56e0\u6b64\u7522\u751f\u4e4b\u4e00\u5207\u8cac\u4efb\uff0c\u672c\u4eba\u5747\u4e0d\u8ca0\u4efb\u4f55\u640d\u5bb3\u8ce0\u511f\u53ca\u5176\u4ed6\u6cd5\u5f8b\u4e0a\u4e4b\u8cac\u4efb\u3002<\/em><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\u6c11\u751f\u7522\u696d\u6210\u9577\u80a1\u7684\u5178\u7bc4\u8010\u5409\uff08Nike\uff09. \u7531\u65bc\u6211\u5728\u300a\u8d85\u7d1a\u6210\u9577\u80a1\u6295\u8cc7\u6cd5\u5247\u300b\u4e00\u66f8\u88e1\u9762\u8a73\u7d30\u4ecb\u7d39\u904e\u5982\u4f55\u7be9\u9078\u8d85\u7d1a\u6210\u9577\u80a1\uff0c \u66f8\u4e2d\u7b2c\u4e94\u7ae0\u4e5f\u63d0\u904e\u6211\u64c1\u6709\u904e\u8010\u5409\uff08\u7f8e\u80a1\u4ee3\u78bc\uff1aNKE\uff09\u7684\u80a1\u7968\uff0c\u96d6\u7136\u6211\u5728\u66f8\u4e2d\u91cd\u9ede\u90fd\u5728\u8ac7\u79d1\u6280\u80a1.<\/p>\n","protected":false},"author":1,"featured_media":25084,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[455,514,483,3,161,454],"tags":[169,838,839,108,109,840,209,111],"class_list":["post-14115","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-apparel","category-founders","category-gross-income-financial-sheets","category-us-stocks","category-financial-books","category-consumer-cyclical","tag-aapl","tag-addyy","tag-aeo","tag-lulu","tag-nke","tag-pumsy","tag-tsm","tag-uaa"],"_links":{"self":[{"href":"https:\/\/www.granitefirm.com\/blog\/wp-json\/wp\/v2\/posts\/14115","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.granitefirm.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.granitefirm.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.granitefirm.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.granitefirm.com\/blog\/wp-json\/wp\/v2\/comments?post=14115"}],"version-history":[{"count":2,"href":"https:\/\/www.granitefirm.com\/blog\/wp-json\/wp\/v2\/posts\/14115\/revisions"}],"predecessor-version":[{"id":76461,"href":"https:\/\/www.granitefirm.com\/blog\/wp-json\/wp\/v2\/posts\/14115\/revisions\/76461"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.granitefirm.com\/blog\/wp-json\/wp\/v2\/media\/25084"}],"wp:attachment":[{"href":"https:\/\/www.granitefirm.com\/blog\/wp-json\/wp\/v2\/media?parent=14115"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.granitefirm.com\/blog\/wp-json\/wp\/v2\/categories?post=14115"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.granitefirm.com\/blog\/wp-json\/wp\/v2\/tags?post=14115"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}