{"id":1413,"date":"2021-07-02T23:35:00","date_gmt":"2021-07-02T15:35:00","guid":{"rendered":"https:\/\/www.granitefirm.com\/blog\/?p=1413"},"modified":"2025-03-25T10:07:31","modified_gmt":"2025-03-25T02:07:31","slug":"%e5%8f%af%e5%8f%a3%e5%8f%af%e6%a8%82%e8%bf%91%e5%8d%81%e5%b9%b4%e8%a1%a8%e7%8f%be%e4%b8%8d%e5%8f%aa%e4%b8%8d%e5%a6%82%e7%99%be%e4%ba%8b%e5%8f%af%e6%a8%82%ef%bc%8c%e8%80%8c%e4%b8%94%e5%af%a6%e8%b3%aa","status":"publish","type":"post","link":"https:\/\/www.granitefirm.com\/blog\/blog\/2021\/07\/02\/%e5%8f%af%e5%8f%a3%e5%8f%af%e6%a8%82%e8%bf%91%e5%8d%81%e5%b9%b4%e8%a1%a8%e7%8f%be%e4%b8%8d%e5%8f%aa%e4%b8%8d%e5%a6%82%e7%99%be%e4%ba%8b%e5%8f%af%e6%a8%82%ef%bc%8c%e8%80%8c%e4%b8%94%e5%af%a6%e8%b3%aa\/","title":{"rendered":"\u53ef\u53e3\u53ef\u6a02\uff08Coca-Cola\uff09\u8fd110\u5e74\u8868\u73fe\u4e0d\u53ea\u4e0d\u5982\u767e\u4e8b\u516c\u53f8\uff08PepsiCo\uff09\uff0c\u800c\u4e14\u5be6\u8cea\u6295\u5831\u7387\u9084\u662f\u8ca0\u7684\uff01"},"content":{"rendered":"\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u986f\u793a\/\u96b1\u85cf\u5167\u5bb9\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #ffffff;color:#ffffff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #ffffff;color:#ffffff\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.granitefirm.com\/blog\/blog\/2021\/07\/02\/%e5%8f%af%e5%8f%a3%e5%8f%af%e6%a8%82%e8%bf%91%e5%8d%81%e5%b9%b4%e8%a1%a8%e7%8f%be%e4%b8%8d%e5%8f%aa%e4%b8%8d%e5%a6%82%e7%99%be%e4%ba%8b%e5%8f%af%e6%a8%82%ef%bc%8c%e8%80%8c%e4%b8%94%e5%af%a6%e8%b3%aa\/#%E7%BE%8E%E5%9C%8B%E6%96%87%E5%8C%96%E7%9A%84%E4%BB%A3%E8%A1%A8\" >\u7f8e\u570b\u6587\u5316\u7684\u4ee3\u8868<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.granitefirm.com\/blog\/blog\/2021\/07\/02\/%e5%8f%af%e5%8f%a3%e5%8f%af%e6%a8%82%e8%bf%91%e5%8d%81%e5%b9%b4%e8%a1%a8%e7%8f%be%e4%b8%8d%e5%8f%aa%e4%b8%8d%e5%a6%82%e7%99%be%e4%ba%8b%e5%8f%af%e6%a8%82%ef%bc%8c%e8%80%8c%e4%b8%94%e5%af%a6%e8%b3%aa\/#%E6%9C%80%E8%BF%91%E5%8D%81%E5%B9%B4%E7%9A%84%E8%82%A1%E5%83%B9%E8%A1%A8%E7%8F%BE\" >\u6700\u8fd1\u5341\u5e74\u7684\u80a1\u50f9\u8868\u73fe<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.granitefirm.com\/blog\/blog\/2021\/07\/02\/%e5%8f%af%e5%8f%a3%e5%8f%af%e6%a8%82%e8%bf%91%e5%8d%81%e5%b9%b4%e8%a1%a8%e7%8f%be%e4%b8%8d%e5%8f%aa%e4%b8%8d%e5%a6%82%e7%99%be%e4%ba%8b%e5%8f%af%e6%a8%82%ef%bc%8c%e8%80%8c%e4%b8%94%e5%af%a6%e8%b3%aa\/#%E8%BF%91%E5%8D%81%E5%B9%B4%E7%9A%84%E8%B2%A1%E5%8B%99%E6%95%B8%E5%AD%97\" >\u8fd1\u5341\u5e74\u7684\u8ca1\u52d9\u6578\u5b57<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.granitefirm.com\/blog\/blog\/2021\/07\/02\/%e5%8f%af%e5%8f%a3%e5%8f%af%e6%a8%82%e8%bf%91%e5%8d%81%e5%b9%b4%e8%a1%a8%e7%8f%be%e4%b8%8d%e5%8f%aa%e4%b8%8d%e5%a6%82%e7%99%be%e4%ba%8b%e5%8f%af%e6%a8%82%ef%bc%8c%e8%80%8c%e4%b8%94%e5%af%a6%e8%b3%aa\/#%E5%92%8C%E7%99%BE%E4%BA%8B%E5%85%AC%E5%8F%B8%E7%9B%B8%E6%AF%94%E5%91%A2%EF%BC%9F\" >\u548c\u767e\u4e8b\u516c\u53f8\u76f8\u6bd4\u5462\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.granitefirm.com\/blog\/blog\/2021\/07\/02\/%e5%8f%af%e5%8f%a3%e5%8f%af%e6%a8%82%e8%bf%91%e5%8d%81%e5%b9%b4%e8%a1%a8%e7%8f%be%e4%b8%8d%e5%8f%aa%e4%b8%8d%e5%a6%82%e7%99%be%e4%ba%8b%e5%8f%af%e6%a8%82%ef%bc%8c%e8%80%8c%e4%b8%94%e5%af%a6%e8%b3%aa\/#%E5%8E%9F%E5%9B%A0%E6%98%AF%E4%BB%80%E9%BA%BC%EF%BC%9F\" >\u539f\u56e0\u662f\u4ec0\u9ebc\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.granitefirm.com\/blog\/blog\/2021\/07\/02\/%e5%8f%af%e5%8f%a3%e5%8f%af%e6%a8%82%e8%bf%91%e5%8d%81%e5%b9%b4%e8%a1%a8%e7%8f%be%e4%b8%8d%e5%8f%aa%e4%b8%8d%e5%a6%82%e7%99%be%e4%ba%8b%e5%8f%af%e6%a8%82%ef%bc%8c%e8%80%8c%e4%b8%94%e5%af%a6%e8%b3%aa\/#%E8%8B%A5%E8%80%83%E6%85%AE%E8%82%A1%E5%88%A9%E5%91%A2%EF%BC%9F\" >\u82e5\u8003\u616e\u80a1\u5229\u5462\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.granitefirm.com\/blog\/blog\/2021\/07\/02\/%e5%8f%af%e5%8f%a3%e5%8f%af%e6%a8%82%e8%bf%91%e5%8d%81%e5%b9%b4%e8%a1%a8%e7%8f%be%e4%b8%8d%e5%8f%aa%e4%b8%8d%e5%a6%82%e7%99%be%e4%ba%8b%e5%8f%af%e6%a8%82%ef%bc%8c%e8%80%8c%e4%b8%94%e5%af%a6%e8%b3%aa\/#%E6%B2%92%E6%9C%89%E6%B0%B8%E9%81%A0%E5%AD%98%E5%9C%A8%E7%9A%84%E8%AD%B7%E5%9F%8E%E6%B2%B3\" >\u6c92\u6709\u6c38\u9060\u5b58\u5728\u7684\u8b77\u57ce\u6cb3<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.granitefirm.com\/blog\/blog\/2021\/07\/02\/%e5%8f%af%e5%8f%a3%e5%8f%af%e6%a8%82%e8%bf%91%e5%8d%81%e5%b9%b4%e8%a1%a8%e7%8f%be%e4%b8%8d%e5%8f%aa%e4%b8%8d%e5%a6%82%e7%99%be%e4%ba%8b%e5%8f%af%e6%a8%82%ef%bc%8c%e8%80%8c%e4%b8%94%e5%af%a6%e8%b3%aa\/#%E7%9B%B8%E9%97%9C%E6%96%87%E7%AB%A0\" >\u76f8\u95dc\u6587\u7ae0<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E7%BE%8E%E5%9C%8B%E6%96%87%E5%8C%96%E7%9A%84%E4%BB%A3%E8%A1%A8\"><\/span>\u7f8e\u570b\u6587\u5316\u7684\u4ee3\u8868<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u5b83\u4e0d\u53ea\u662f\u7f8e\u570b\u6587\u5316\u7684\u4ee3\u8868\uff0c\u4e5f\u662f\u5df4\u83f2\u7279\u7684\u6700\u611b\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E6%9C%80%E8%BF%91%E5%8D%81%E5%B9%B4%E7%9A%84%E8%82%A1%E5%83%B9%E8%A1%A8%E7%8F%BE\"><\/span><strong>\u6700\u8fd1\u5341\u5e74\u7684\u80a1\u50f9\u8868\u73fe  <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u5982\u679c\u719f\u6089\u7f8e\u80a1\u7684\u6295\u8cc7\u4eba\uff0c\u61c9\u8a72\u90fd\u6703\u77e5\u9053\u5df4\u83f2\u7279\u6700\u9418\u611b\u7684\u53ef\u53e3\u53ef\u6a02\uff08Coca-Cola\uff0c\u7f8e\u80a1\u4ee3\u78bc\uff1aKO\uff09\u6700\u8fd1\u5341\u5e74\u7684\u80a1\u50f9\u8868\u73fe\uff0c\u9060\u9060\u4e0d\u5982\u5b83\u7684\u4e3b\u8981\u5c0d\u624b\u767e\u4e8b\u516c\u53f8\uff08PepsiCo\uff0c\u7f8e\u80a1\u4ee3\u78bc\uff1aPEP\uff09\u7684\u80a1\u50f9\u8868\u73fe\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"668\" height=\"355\" src=\"https:\/\/www.granitefirm.com\/blog\/wp-content\/uploads\/2021\/06\/KO_PEP-1600x1200-2.png\" alt=\"\" class=\"wp-image-1542\" srcset=\"https:\/\/www.granitefirm.com\/blog\/wp-content\/uploads\/2021\/06\/KO_PEP-1600x1200-2.png 668w, https:\/\/www.granitefirm.com\/blog\/wp-content\/uploads\/2021\/06\/KO_PEP-1600x1200-2-300x159.png 300w\" sizes=\"auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 984px) 61vw, (max-width: 1362px) 45vw, 600px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>\u57161\uff1a\u904e\u53bb\u5341\u5e74\u9593\u5b83\uff08\u6a58\u8272\uff09\u548c\u767e\u4e8b\u53ef\u6a02\u7684\u80a1\u50f9\uff08\u7da0\u8272\uff09\u8d70\u52e2\u6bd4\u8f03\u5716\uff08\u8cc7\u6599\u4f86\u81ea\u5609\u4fe1\u7406\u8ca1\uff09<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E8%BF%91%E5%8D%81%E5%B9%B4%E7%9A%84%E8%B2%A1%E5%8B%99%E6%95%B8%E5%AD%97\"><\/span><strong>\u8fd1\u5341\u5e74\u7684\u8ca1\u52d9\u6578\u5b57<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u6211\u5728<a href=\"https:\/\/www.books.com.tw\/products\/0010889106?sloc=main\" target=\"_blank\" rel=\"noopener\">\u300a\u8d85\u7d1a\u6210\u9577\u80a1\u6295\u8cc7\u6cd5\u5247\u300b<\/a>\u4e00\u66f82-3\u7bc0\u7b2c131 \u9801\u8a0e\u8ad6\u4f01\u696d\u7684\u8b77\u57ce\u6cb3\u6642\uff0c\u7684\u78ba\u66fe\u63d0\u53ca\u5b83\u5177\u6709\u5f37\u5927\u7684\u54c1\u724c\u512a\u52e2\u3002\u53ef\u662f\u6211\u5011\u5982\u679c\u62ff\u8fd1\u5341\u5e74\u7684\u8868\u73fe\u4f86\u770b\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u767e\u4e8b\u516c\u53f8\u80a1\u50f9\u4e0a\u6f32113.1%\uff0c\u5b83\u53ea\u4e0a\u6f3244.71%\u3002<\/li>\n\n\n\n<li>\u767e\u4e8b\u516c\u53f8ROE\u5341\u5e74\u5e73\u5747\u503c\u70ba41.14%\uff0c\u5b83\u53ea\u670928.61%\u3002<\/li>\n\n\n\n<li>\u767e\u4e8b\u516c\u53f810\u5e74\u7684\u6295\u8cc7\u5e74\u5316\u5831\u916c\u7387\u70ba7.86%\uff0c\u5b83\u53ea\u67093.76%\u3002<\/li>\n\n\n\n<li>\u4ee3\u8868\u7f8e\u80a1\u5e02\u5834\u5927\u76e4\u7684\u6a19\u666e500\u7684\u5e74\u5316\u5831\u916c\u70ba12.9%\u3002<\/li>\n\n\n\n<li>\u7f8e\u570b\u7684\u5e73\u5747\u5e74\u5ea6GDP\u6210\u9577\u7387\u70ba2.8%\u3002<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%92%8C%E7%99%BE%E4%BA%8B%E5%85%AC%E5%8F%B8%E7%9B%B8%E6%AF%94%E5%91%A2%EF%BC%9F\"><\/span><strong>\u548c\u767e\u4e8b\u516c\u53f8\u76f8\u6bd4\u5462\uff1f<\/strong> <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u5373\u4f7f\u5c312020\u5e74\u800c\u8a00\uff0c\u5b83\u7684\u5168\u5e74\u71df\u6536\u70ba330\u5104\u7f8e\u5143\uff0c\u540c\u6bd4\u4e0b\u6ed111%\uff08\u4ee5\u9019\u7a2e\u5927\u578b\u80a1\u800c\u8a00\uff0c\u9019\u500b\u6578\u5b57\u7b97\u975e\u5e38\u975e\u5e38\u5730\u5dee\u52c1\uff1b\u75ab\u60c5\u671f\u9593\u5927\u5bb6\u9084\u662f\u6703\u53e3\u6e34\u548c\u809a\u5b50\u9913\uff0c\u5f88\u591a\u6c11\u751f\u80a1\u548c\u96f6\u552e\u80a1\u696d\u7e3e\u53cd\u800c\u5927\u589e\uff0c\u56e0\u6b64\u75ab\u60c5\u4e0d\u662f\u7406\u7531\uff09\uff1b\u767e\u4e8b\u516c\u53f8\u5168\u5e74\u71df\u6536\u70ba703.72\u5104\u7f8e\u5143\uff0c\u540c\u6bd4\u4e0b\u964d2.65%\uff08\u6ce8\u610f\u5230\u6c92\uff1f\u66fe\u5e7e\u4f55\u6642\u767e\u4e8b\u53ef\u6a02\u5e74\u71df\u696d\u984d\u5df2\u7d93\u662f\u5b83\u76842.13\u500d\u4e86\uff09\u3002\u96d6\u7136\u5b83\u76ee\u524d\u7684\u80a1\u5229\u6b96\u5229\u7387\u70ba3.16%\uff0c\u518d\u6263\u53bb\u6240\u5f97\u7a05\uff0c\u8a08\u5165\u901a\u81a8\uff0c\u6700\u5f8c\u63db\u7b97\u6210\u5be6\u8cea\u7684\u8cfc\u8cb7\u529b\uff1b\u904e\u53bb\u5341\u5e74\u5982\u679c\u6295\u8cc7\u5b83\u7684\u8a71\uff0c\u4e0d\u50c5\u767d\u5fd9\u4e00\u5834\uff0c\u4f60\u7684\u5be6\u8cea\u5831\u916c\u7387\u5f88\u53ef\u80fd\u662f\u8ca0\u7684\uff01\u9084\u4e0d\u5982\u53bb\u8cb7\u7121\u8166\u7684\u7f8e\u80a1\u5927\u76e4ETF\u6a19\u666e500\u6307\u6578<strong>\u3002<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%8E%9F%E5%9B%A0%E6%98%AF%E4%BB%80%E9%BA%BC%EF%BC%9F\"><\/span><strong>\u539f\u56e0\u662f\u4ec0\u9ebc\uff1f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u7b87\u4e2d\u539f\u56e0\u5f88\u591a\uff0c\u4f46\u662f\u4e0d\u812b\u4ee5\u4e0b\u5e7e\u9ede\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u767e\u4e8b\u516c\u53f8\u9664\u4e86\u8edf\u6027\u98f2\u6599\u5916\uff0c\u4e5f\u7a4d\u6975\u767c\u5c55\u96f6\u98df\u7684\u54c1\u9805\uff1b\u4e0d\u50cf\u5b83\u6574\u500b\u5e1d\u570b\u5e7e\u4e4e\u90fd\u570d\u7e5e\u5728\u8edf\u6027\u98f2\u6599\u4e0a\u9762\u3002<\/li>\n\n\n\n<li>\u8fd1\u5eff\u5e74\u4f86\uff0c\u542b\u7cd6\u98f2\u6599\u5df2\u88ab\u591a\u6578\u4eba\u5b9a\u7fa9\u70ba\u4e0d\u5065\u5eb7\uff08\u751a\u81f3\u662f\u6709\u5bb3\uff09\u98df\u54c1\u7684\u4ee3\u540d\u8a5e\u3002\u9ea5\u7576\u52de\uff08McDonald&#8217;s\uff0c\u7f8e\u80a1\u4ee3\u78bc\uff1aMCD\uff09\u4e5f\u6709\u985e\u4f3c\u7684\u554f\u984c\uff0c\u4f46\u554f\u984c\u6c92\u6709\u5b83\u56b4\u91cd\u3002\u8fd1\u671f\u7684\u4f8b\u5b50\u5c31\u662f6\/14\/2021\u6642\uff0c\u7576\u4ee3\u6700\u5049\u5927\u7684\u8db3\u7403\u5de8\u661f\u4e4b\u4e00<a href=\"https:\/\/www.espn.com\/soccer\/portugal-por\/story\/4410619\/cristiano-ronaldo-snub-sees-coca-cola-share-price-fall-by-$4bn\" data-type=\"URL\" data-id=\"https:\/\/www.espn.com\/soccer\/portugal-por\/story\/4410619\/cristiano-ronaldo-snub-sees-coca-cola-share-price-fall-by-$4bn\" target=\"_blank\" rel=\"noreferrer noopener\">\u7f85\u7d0d\u5ea6\uff08Cristiano Ronaldo\uff09\u51fa\u5e2d\u6b50\u6d32\u76c3\u8db3\u7403\u8cfd\u8a18\u8005\u6703\u6642\uff0c\u4e0d\u592a\u9ad8\u8208\u5730\u62ff\u8d70\u684c\u4e0a\u7684\u53ef\u6a02\uff0c\u4e26\u6697\u793a\u559d\u6c34\u624d\u5065\u5eb7<\/a>\uff0c\u6b64\u8209\u5f15\u767c\u7576\u5929\u80a1\u50f9\u91cd\u632b\uff0c\u5e02\u503c\u4e00\u4e0b\u5b50\u5c31\u84b8\u767c 40 \u5104\u7f8e\u5143\u3002<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E8%8B%A5%E8%80%83%E6%85%AE%E8%82%A1%E5%88%A9%E5%91%A2%EF%BC%9F\"><\/span><strong>\u82e5\u8003\u616e\u80a1\u5229\u5462\uff1f <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u5982\u679c\u8981\u8003\u616e\u5b83\u7684\u80a1\u5229\uff0c\u4e00\u5982\u6211\u5728<a href=\"https:\/\/www.books.com.tw\/products\/0010889106?sloc=main\" target=\"_blank\" rel=\"noopener\">\u300a\u8d85\u7d1a\u6210\u9577\u80a1\u6295\u8cc7\u6cd5\u5247\u300b<\/a>\u4e00\u66f85-6\u7bc0\u7b2c400\u9801\u7684\u8d85\u7d1a\u85cd\u7c4c\u80a1\u7684\u80a1\u5229\u5c0d\u7167\u8868\u4e2d\u6240\u986f\u793a\u7684\uff0c\u9084\u4e0d\u5982\u8003\u616e\u5bf6\u50d1\uff08Procter &amp; Gamble\uff0c\u7f8e\u80a1\u4ee3\u78bc\uff1aPG\uff09\u548c\u9ad8\u9732\u6f54-\u68d5\u6b16\uff08Colgate-Palmolive\uff0c\u7f8e\u80a1\u4ee3\u78bc\uff1aCL\uff09\uff0c\u81f3\u5c11\u80a5\u7682\u548c\u6d17\u9aee\u7cbe\u5e7e\u5341\u5e74\u5f8c\u9084\u662f\u80a5\u7682\u548c\u6d17\u9aee\u7cbe\uff0c\u4e00\u767e\u5e74\u5f8c\u5927\u5bb6\u9084\u662f\u5f97\u6d17\u6fa1\u6d17\u982d\u9aee\u3002\u9019\u4e5f\u662f\u6211\u4e0d\u5927\u8d0a\u540c\u53f0\u7063\u578b\u5f0f\u5b58\u80a1\uff08\u8a73\u898b\u6211\u7684\u53e6\u4e00\u7bc7\u90e8\u843d\u683c\u6587\u7ae0<a href=\"https:\/\/www.granitefirm.com\/blog\/stocks\/us-stocks\/%e6%88%91%e7%82%ba%e4%bd%95%e9%9d%92%e7%9d%9e%e6%88%90%e9%95%b7%e8%82%a1%e8%80%8c%e9%9d%9e%e5%83%b9%e5%80%bc%e8%82%a1%ef%bc%9f\/\">\u300a\u6211\u70ba\u4f55\u9752\u775e\u6210\u9577\u80a1\u800c\u975e\u50f9\u503c\u80a1\uff1f\u300b<\/a>\uff09\uff0c\u800c\u63d0\u5021\u6210\u9577\u80a1\u6295\u8cc7\u7684\u539f\u56e0\u4e4b\u4e00\u3002\u53e6\u5916\uff0c\u5df4\u83f2\u7279\u56e0\u70ba\u6301\u80a1\u6210\u672c\u5f88\u4f4e\uff0c\u4ed6\u5728\u5e7e\u5341\u5e74\u524d\u5c31\u8cb7\u9032\uff0c\u7576\u6642\u5c0d\u5b83\u7684\u7af6\u722d\u529b\u5206\u6790\u5df2\u7d93\u4e0d\u7b26\u5408\u73fe\u5728\u7684\u60c5\u5f62\u4e86\u3002\u800c\u4e14\u4ed6\u53ef\u4ee5\u5e74\u6536\u5927\u91cf\u80a1\u5229\uff08\u5b83\u662f\u6ce2\u514b\u590f\u80a1\u7968\u7d44\u5408\u88e1\u7684\u7b2c\u4e09\u5927\u6301\u80a1\uff09\u548c\u76f4\u63a5\u5f71\u97ff\u5b83\u7684\u8463\u4e8b\u6703\uff08\u5df4\u83f2\u7279\u81ea\u5df1\u66fe\u7d93\u662f\u5b83\u7684\u8463\u4e8b\u6703\u7684\u6210\u54e1\uff09\uff0c\u5c31\u8fd1\u5e74\u6295\u8cc7\u9019\u6a94\u80a1\u7968\u9019\u4e8b\u800c\u8a00\uff0c\u6295\u8cc7\u4eba\u4e0d\u8981\u53d7\u4ed6\u5f71\u97ff\u800c\u5805\u6301\u53bb\u8cb7\u5165\u9019\u6a94\u80a1\u7968\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"180\" height=\"72\" src=\"https:\/\/www.granitefirm.com\/blog\/wp-content\/uploads\/2022\/09\/c-1600x1200-2.jpg\" alt=\"\u53ef\u53e3\u53ef\u6a02\" class=\"wp-image-25422\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E6%B2%92%E6%9C%89%E6%B0%B8%E9%81%A0%E5%AD%98%E5%9C%A8%E7%9A%84%E8%AD%B7%E5%9F%8E%E6%B2%B3\"><\/span><strong>\u6c92\u6709\u6c38\u9060\u5b58\u5728\u7684\u8b77\u57ce\u6cb3<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u7531\u9019\u500b\u6d3b\u751f\u751f\u7684\u4f8b\u5b50\u4f86\u8aaa\uff0c\u518d\u6b21\u5370\u8b49\u4e86\uff0c\u6295\u8cc7\u4eba\u5fc5\u9808\u8981\u8ffd\u8e64\u81ea\u5df1\u6295\u8cc7\u7d44\u5408\u88e1\u7684\u516c\u53f8\u7684\u8868\u73fe\uff0c\u4e0d\u8ad6\u5b83\u904e\u53bb\u7684\u8868\u73fe\u6709\u591a\u597d\uff0c\u904e\u53bb\u5c31\u904e\u53bb\u4e86\uff0c\u6211\u5011\u8981\u7684\u662f\u80a1\u7968\u5728\u672a\u4f86\u7e7c\u7e8c\u80fd\u70ba\u6211\u5011\u8cfa\u9322<strong>\u2500\u2500<\/strong>\u2500\u2500\u516c\u53f8\u7684\u8b77\u57ce\u6cb3\u662f\u5426\u52a0\u5bec\uff0c\u662f\u5426\u4ecd\u7136\u6709\u7af6\u722d\u529b\uff1f\u4e0d\u9032\u5247\u9000\uff0c\u4f60\u7684\u8b77\u57ce\u6cb3\u82e5\u4e0d\u52a0\u5bec\uff0c\u7af6\u722d\u8005\u6709\u53ef\u80fd\u7a4d\u6975\u5730\u5f37\u5316\u5b83\u7684\u7af6\u722d\u529b\uff0c\u4e00\u6d88\u4e00\u9577\uff0c\u7576\u7136\u6703\u524a\u5f31\u6c92\u6709\u9032\u6b65\u8005\u7684\u7af6\u722d\u529b\u3002\u7e3d\u4e4b\uff0c\u4e00\u5982\u6211\u5728<a href=\"https:\/\/www.books.com.tw\/products\/0010889106?sloc=main\" target=\"_blank\" rel=\"noopener\">\u300a\u8d85\u7d1a\u6210\u9577\u80a1\u6295\u8cc7\u6cd5\u5247\u300b<\/a>\u4e00\u66f85-4\u7bc0\u7b2c374\u9801\u6240\u5f37\u8abf\u904e\u7684\uff0c\u5546\u696d\u754c\u7576\u7136\u6c92\u6709\u6c38\u9060\u5b58\u5728\u7684\u8b77\u57ce\u6cb3\uff0c\u6295\u8cc7\u4eba\u8981\u96a8\u6642\u775c\u5927\u81ea\u5df1\u7684\u773c\u775b\uff0c\u4e0d\u8981\u6c89\u8ff7\u65bc\u904e\u53bb\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E7%9B%B8%E9%97%9C%E6%96%87%E7%AB%A0\"><\/span>\u76f8\u95dc\u6587\u7ae0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u300a<a href=\"https:\/\/www.granitefirm.com\/blog\/blog\/2024\/04\/26\/%E5%85%A8%E7%90%83%E6%9C%80%E5%A4%A7%E7%9A%84%E9%80%9F%E9%A3%9F%E9%BE%8D%E9%A0%AD%E9%BA%A5%E7%95%B6%E5%8B%9E%E5%A6%82%E4%BD%95%E8%B3%BA%E9%8C%A2%EF%BC%9F\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u5168\u7403\u6700\u5927\u7684\u901f\u98df\u9f8d\u982d\u9ea5\u7576\u52de\uff08McDonald&#8217;s\uff09\u5982\u4f55\u8cfa\u9322\uff1f<\/a>\u300b<\/li>\n\n\n\n<li>\u300a<a href=\"https:\/\/www.granitefirm.com\/blog\/blog\/2025\/03\/24\/%e9%81%94%e7%99%bb%e9%a4%90%e9%a3%b2darden%e5%a6%82%e4%bd%95%e8%b3%ba%e9%8c%a2\/\">\u5177\u8870\u9000\u97cc\u6027\u7684\u9054\u767b\u9910\u98f2\uff08Darden Restaurants\uff09\u5982\u4f55\u8cfa\u9322\uff1f<\/a>\u300b<\/li>\n\n\n\n<li>\u300a<a href=\"https:\/\/www.granitefirm.com\/blog\/blog\/2024\/05\/15\/%E9%A9%9A%E4%BA%BA%E7%9A%84wingstop%E6%88%90%E9%95%B7%E5%8F%B2\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u9a5a\u4eba\u7684Wingstop\u6210\u9577\u53f2\u5728\u9910\u98f2\u696d\u524d\u6240\u672a\u898b\uff0c\u6301\u7e8c\u6027\u503c\u5f97\u6ce8\u610f<\/a>\u300b<\/li>\n\n\n\n<li><span style=\"font-size: revert;\">\u300a<\/span><a href=\"https:\/\/www.granitefirm.com\/blog\/blog\/2025\/03\/20\/%e6%98%9f%e5%ba%a7constellation%e5%a6%82%e4%bd%95%e8%b3%ba%e9%8c%a2\/\">\u5df4\u83f2\u7279\u65b0\u5efa\u5009\u7684\u661f\u5ea7\u54c1\u724c\uff08Constellation Brands\uff09\u5982\u4f55\u8cfa\u9322\uff1f<\/a><span style=\"font-size: revert;\">\u300b<\/span><\/li>\n\n\n\n<li><span style=\"font-size: revert;\">\u300a<\/span><a href=\"https:\/\/www.granitefirm.com\/blog\/blog\/2024\/08\/21\/%E6%96%B0%E5%B4%9B%E8%B5%B7%E7%9A%84%E8%83%BD%E9%87%8F%E9%A3%B2%E6%96%99%E4%BC%81%E6%A5%ADcelsius\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u65b0\u5d1b\u8d77\u7684\u80fd\u91cf\u98f2\u6599\u4f01\u696dCelsius<\/a><span style=\"font-size: revert;\">\u300b<\/span><\/li>\n\n\n\n<li>\u300a<a href=\"https:\/\/www.granitefirm.com\/blog\/blog\/2023\/09\/22\/%e7%84%a1%e6%89%80%e4%b8%8d%e5%9c%a8%e7%9a%84%e7%99%be%e5%8b%9dyum%e6%98%af%e5%a6%82%e4%bd%95%e8%b3%ba%e9%8c%a2%e7%9a%84\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u7121\u6240\u4e0d\u5728\u7684\u767e\u52dd\u9910\u98f2\uff08Yum! Brands\uff09\u662f\u5982\u4f55\u8cfa\u9322\u7684\uff1f<\/a>\u300b<\/li>\n\n\n\n<li>\u300a<a href=\"https:\/\/www.granitefirm.com\/blog\/blog\/2023\/11\/10\/%E5%A5%87%E6%B3%A2%E9%9B%B7%E5%A2%A8%E8%A5%BF%E5%93%A5%E7%87%92%E7%83%A4\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u5947\u6ce2\u96f7\u58a8\u897f\u54e5\u71d2\u70e4\uff08Chipotle\uff09\uff0c\u8868\u73fe\u9a5a\u4eba\u7684\u65b0\u751f\u4ee3\u4f11\u9592\u5feb\u9910<\/a>\u300b<\/li>\n\n\n\n<li>\u300a<a href=\"https:\/\/www.granitefirm.com\/blog\/blog\/2023\/01\/12\/%e5%ae%87%e5%ae%99%e7%ac%ac%e4%b8%80%e5%a5%87%e8%82%a1%e9%81%94%e7%be%8e%e6%a8%82%ef%bc%88domino%ef%bc%89\/\">\u5831\u916c\u6253\u6557\u5b57\u6bcd\u7684\u9054\u7f8e\u6a02\uff08Domino&#8217;s\uff09\u662f\u5982\u4f55\u8cfa\u9322\u7684\uff1f<\/a>\u300b<\/li>\n\n\n\n<li>\u300a<a href=\"https:\/\/www.granitefirm.com\/blog\/blog\/2022\/06\/11\/%e6%98%9f%e5%b7%b4%e5%85%8b%e5%a6%82%e4%bd%95%e8%b3%ba%e9%8c%a2%ef%bc%9f%e4%bb%a5%e5%8f%8a%e7%9b%ae%e5%89%8d%e7%9a%84%e5%9b%b0%e5%a2%83\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u661f\u5df4\u514b\uff08Starbucks\uff09\u5982\u4f55\u8cfa\u9322\uff1f\u4ee5\u53ca\u76ee\u524d\u7684\u56f0\u5883<\/a>\u300b<\/li>\n\n\n\n<li>\u300a<a href=\"https:\/\/www.granitefirm.com\/blog\/blog\/2021\/05\/16\/%E7%99%BC%E7%8F%BE%E6%B0%91%E7%94%9F%E7%94%A2%E6%A5%AD%E8%A3%A1%E7%9A%84%E8%B6%85%E7%B4%9A%E6%88%90%E9%95%B7%E8%82%A1%E7%9A%84%E5%8F%AF%E8%83%BD%E6%80%A7\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u767c\u73fe\u6c11\u751f\u7522\u696d\u88e1\u8d85\u7d1a\u6210\u9577\u80a1\u7684\u53ef\u80fd\u6027<\/a>\u300b<\/li>\n\n\n\n<li><span style=\"font-size: revert;\">\u300a<\/span><a href=\"https:\/\/www.granitefirm.com\/blog\/blog\/2022\/06\/22\/%e6%8a%95%e8%b3%87%e5%8f%af%e5%8f%a3%e5%8f%af%e6%a8%82%e7%9a%84%e5%84%aa%e7%bc%ba%e9%bb%9e\/\">\u6295\u8cc7\u53ef\u53e3\u53ef\u6a02\uff08Coca-Cola\uff09\u7684\u512a\u7f3a\u9ede<\/a><span style=\"font-size: revert;\">\u300b<\/span><\/li>\n\n\n\n<li>\u300a<a href=\"https:\/\/www.granitefirm.com\/blog\/blog\/2021\/07\/02\/%e5%8f%af%e5%8f%a3%e5%8f%af%e6%a8%82%e8%bf%91%e5%8d%81%e5%b9%b4%e8%a1%a8%e7%8f%be%e4%b8%8d%e5%8f%aa%e4%b8%8d%e5%a6%82%e7%99%be%e4%ba%8b%e5%8f%af%e6%a8%82%ef%bc%8c%e8%80%8c%e4%b8%94%e5%af%a6%e8%b3%aa\/\">\u53ef\u53e3\u53ef\u6a02\uff08Coca-Cola\uff09\u8fd110\u5e74\u8868\u73fe\u4e0d\u53ea\u4e0d\u5982\u767e\u4e8b\u516c\u53f8\uff08PepsiCo\uff09\uff0c\u800c\u4e14\u5be6\u8cea\u6295\u5831\u7387\u9084\u662f\u8ca0\u7684\uff01<\/a><\/li>\n\n\n\n<li><span style=\"font-size: revert;\">\u300a<\/span><a href=\"https:\/\/www.granitefirm.com\/blog\/blog\/2023\/05\/11\/%e6%80%aa%e7%89%a9%e9%a3%b2%e6%96%99monster-beverage\/\">\u602a\u7269\u7b49\u7d1a\u80a1\u7968\u56de\u5831\u7684\u602a\u7269\u98f2\u6599\uff08\u6469\u722a\uff0cMonster Beverage\uff09<\/a><\/li>\n\n\n\n<li>\u300a<a href=\"https:\/\/www.granitefirm.com\/blog\/blog\/2021\/05\/16\/%E7%99%BC%E7%8F%BE%E6%B0%91%E7%94%9F%E7%94%A2%E6%A5%AD%E8%A3%A1%E7%9A%84%E8%B6%85%E7%B4%9A%E6%88%90%E9%95%B7%E8%82%A1%E7%9A%84%E5%8F%AF%E8%83%BD%E6%80%A7\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u767c\u73fe\u6c11\u751f\u7522\u696d\u88e1\u8d85\u7d1a\u6210\u9577\u80a1\u7684\u53ef\u80fd\u6027<\/a>\u300b<\/li>\n\n\n\n<li><span style=\"font-size: revert;\">\u300a<\/span><a href=\"https:\/\/www.granitefirm.com\/blog\/blog\/2021\/10\/08\/%e7%be%8e%e8%82%a1%e8%82%a1%e5%88%a9%e8%b1%90%e5%8e%9a%e7%9a%84%e7%94%a2%e6%a5%ad%e5%8f%8a%e5%92%8c%e5%8f%b0%e8%82%a1%e7%9a%84%e4%b8%8d%e4%b8%8d%e4%b9%8b%e8%99%95\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u7f8e\u80a1\u80a1\u5229\u8c50\u539a\u7684\u7522\u696d\u53ca\u548c\u53f0\u80a1\u76846\u9ede\u4e0d\u540c\u4e4b\u8655<\/a><span style=\"font-size: revert;\">\u300b<\/span><\/li>\n\n\n\n<li><span style=\"font-size: revert;\">\u300a<\/span><a href=\"https:\/\/www.granitefirm.com\/blog\/blog\/2021\/11\/13\/%e8%82%a1%e5%88%a9%e6%8a%95%e8%b3%87%e4%ba%ba%e5%bf%85%e9%9c%80%e7%9a%84%e8%80%83%e9%87%8f\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u80a1\u5229\u6295\u8cc7\u4eba\u5fc5\u9700\u7684\u8003\u91cf<\/a><span style=\"font-size: revert;\">\u300b<\/span><\/li>\n\n\n\n<li><span style=\"font-size: revert;\">\u300a<\/span><a href=\"https:\/\/www.granitefirm.com\/blog\/blog\/2021\/05\/22\/%e7%82%ba%e4%bd%95%e6%84%88%e4%be%86%e6%84%88%e5%a4%9a%e7%9a%84%e7%be%8e%e5%9c%8b%e7%a7%91%e6%8a%80%e8%82%a1%e4%b8%8a%e5%b8%82%e5%85%ac%e5%8f%b8%e5%82%be%e5%90%91%e4%b8%8d%e7%99%bc%e6%94%be%e8%82%a1\/\">\u70ba\u4f55\u6108\u4f86\u6108\u591a\u7684\u7f8e\u570b\u79d1\u6280\u80a1\u4e0a\u5e02\u516c\u53f8\u50be\u5411\u4e0d\u767c\u653e\u80a1\u5229<\/a><span style=\"font-size: revert;\">\u300b<\/span><\/li>\n\n\n\n<li>\u300a<a href=\"https:\/\/www.granitefirm.com\/blog\/blog\/2021\/09\/29\/%e6%8a%95%e8%b3%87%e4%ba%ba%e7%9a%84%e5%85%a9%e5%a4%a7%e6%ae%ba%e6%89%8b%e9%80%9a%e8%86%a8%e5%92%8c%e5%88%a9%e7%8e%87\/\">\u6295\u8cc7\u4eba\u7684\u4e09\u5927\u6bba\u624b\uff1a\u901a\u81a8\uff0c\u5229\u7387\uff0c\u548c\u7a05\u8ce6<\/a>\u300b<\/li>\n\n\n\n<li>\u300a<a href=\"https:\/\/www.granitefirm.com\/blog\/blog\/2022\/08\/17\/%e9%95%b7%e6%9c%9f%e6%8c%81%e8%82%a1%e7%9a%84%e5%8f%af%e8%83%bd%e6%80%a7\/\">\u9577\u671f\u6301\u80a1\u7684\u53ef\u80fd\u6027\uff0c\u5df4\u83f2\u7279\u6301\u80a1\u7684\u5be6\u969b\u6848\u4f8b<\/a>\u300b<\/li>\n<\/ul>\n\n\n\n<p><em><strong>\u91cd\u8981\u8072\u660e<\/strong><\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>\u672c\u7ad9\u5167\u5bb9\u70ba\u4f5c\u8005\u500b\u4eba\u610f\u898b\uff0c\u50c5\u4f9b\u53c3\u8003\uff0c\u672c\u4eba\u4e0d\u5c0d\u6587\u7ae0\u5167\u5bb9\u3001\u8cc7\u6599\u4e4b\u6b63\u78ba\u6027\u3001\u770b\u6cd5\u3001\u8207\u5373\u6642\u6027\u8ca0\u4efb\u4f55\u8cac\u4efb\uff0c\u8b80\u8005\u8acb\u52d9\u5fc5\u81ea\u884c\u5224\u65b7\u3002<\/em><\/li>\n\n\n\n<li><em>\u5c0d\u65bc\u8b80\u8005\u76f4\u63a5\u6216\u9593\u63a5\u4f9d\u8cf4\u4e26\u53c3\u8003\u672c\u7ad9\u8cc7\u8a0a\u5f8c\uff0c\u63a1\u53d6\u4efb\u4f55\u6295\u8cc7\u884c\u70ba\u6240\u5c0e\u81f4\u4e4b\u76f4\u63a5\u6216\u9593\u63a5\u640d\u5931\uff0c\u6216\u56e0\u6b64\u7522\u751f\u4e4b\u4e00\u5207\u8cac\u4efb\uff0c\u672c\u4eba\u5747\u4e0d\u8ca0\u4efb\u4f55\u640d\u5bb3\u8ce0\u511f\u53ca\u5176\u4ed6\u6cd5\u5f8b\u4e0a\u4e4b\u8cac\u4efb\u3002<\/em><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\u53ef\u53e3\u53ef\u6a02\uff08Coca 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