{"id":15117,"date":"2022-06-11T23:56:00","date_gmt":"2022-06-11T15:56:00","guid":{"rendered":"https:\/\/www.granitefirm.com\/blog\/?p=15117"},"modified":"2025-03-25T10:04:14","modified_gmt":"2025-03-25T02:04:14","slug":"%e6%98%9f%e5%b7%b4%e5%85%8b%e5%a6%82%e4%bd%95%e8%b3%ba%e9%8c%a2%ef%bc%9f%e4%bb%a5%e5%8f%8a%e7%9b%ae%e5%89%8d%e7%9a%84%e5%9b%b0%e5%a2%83","status":"publish","type":"post","link":"https:\/\/www.granitefirm.com\/blog\/blog\/2022\/06\/11\/%e6%98%9f%e5%b7%b4%e5%85%8b%e5%a6%82%e4%bd%95%e8%b3%ba%e9%8c%a2%ef%bc%9f%e4%bb%a5%e5%8f%8a%e7%9b%ae%e5%89%8d%e7%9a%84%e5%9b%b0%e5%a2%83\/","title":{"rendered":"\u661f\u5df4\u514b\uff08Starbucks\uff09\u5982\u4f55\u8cfa\u9322\uff1f\u4ee5\u53ca\u76ee\u524d\u7684\u56f0\u5883"},"content":{"rendered":"\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u986f\u793a\/\u96b1\u85cf\u5167\u5bb9\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #ffffff;color:#ffffff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #ffffff;color:#ffffff\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 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href=\"https:\/\/www.granitefirm.com\/blog\/blog\/2022\/06\/11\/%e6%98%9f%e5%b7%b4%e5%85%8b%e5%a6%82%e4%bd%95%e8%b3%ba%e9%8c%a2%ef%bc%9f%e4%bb%a5%e5%8f%8a%e7%9b%ae%e5%89%8d%e7%9a%84%e5%9b%b0%e5%a2%83\/#%E7%BE%8E%E5%9C%8B%E6%96%87%E5%8C%96%E7%9A%84%E7%AC%A6%E8%99%9F%E8%A1%A8%E5%BE%B5\" >\u7f8e\u570b\u6587\u5316\u7684\u7b26\u865f\u8868\u5fb5<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.granitefirm.com\/blog\/blog\/2022\/06\/11\/%e6%98%9f%e5%b7%b4%e5%85%8b%e5%a6%82%e4%bd%95%e8%b3%ba%e9%8c%a2%ef%bc%9f%e4%bb%a5%e5%8f%8a%e7%9b%ae%e5%89%8d%e7%9a%84%e5%9b%b0%e5%a2%83\/#%E7%8D%A8%E7%89%B9%E7%9A%84%E8%AD%B7%E5%9F%8E%E6%B2%B3\" >\u7368\u7279\u7684\u8b77\u57ce\u6cb3<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.granitefirm.com\/blog\/blog\/2022\/06\/11\/%e6%98%9f%e5%b7%b4%e5%85%8b%e5%a6%82%e4%bd%95%e8%b3%ba%e9%8c%a2%ef%bc%9f%e4%bb%a5%e5%8f%8a%e7%9b%ae%e5%89%8d%e7%9a%84%e5%9b%b0%e5%a2%83\/#%E5%89%B5%E8%BE%A6%E4%BA%BA%E7%AD%89%E6%96%BC%E6%98%9F%E5%B7%B4%E5%85%8B\" >\u5275\u8fa6\u4eba\u7b49\u65bc\u661f\u5df4\u514b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.granitefirm.com\/blog\/blog\/2022\/06\/11\/%e6%98%9f%e5%b7%b4%e5%85%8b%e5%a6%82%e4%bd%95%e8%b3%ba%e9%8c%a2%ef%bc%9f%e4%bb%a5%e5%8f%8a%e7%9b%ae%e5%89%8d%e7%9a%84%e5%9b%b0%e5%a2%83\/#%E7%A7%91%E6%8A%80%E5%89%B5%E6%96%B0\" >\u79d1\u6280\u5275\u65b0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.granitefirm.com\/blog\/blog\/2022\/06\/11\/%e6%98%9f%e5%b7%b4%e5%85%8b%e5%a6%82%e4%bd%95%e8%b3%ba%e9%8c%a2%ef%bc%9f%e4%bb%a5%e5%8f%8a%e7%9b%ae%e5%89%8d%e7%9a%84%e5%9b%b0%e5%a2%83\/#%E6%9C%83%E5%93%A1%E5%88%B6\" >\u6703\u54e1\u5236<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.granitefirm.com\/blog\/blog\/2022\/06\/11\/%e6%98%9f%e5%b7%b4%e5%85%8b%e5%a6%82%e4%bd%95%e8%b3%ba%e9%8c%a2%ef%bc%9f%e4%bb%a5%e5%8f%8a%e7%9b%ae%e5%89%8d%e7%9a%84%e5%9b%b0%e5%a2%83\/#%E6%98%9F%E5%B7%B4%E5%85%8B%E7%9A%84%E8%A6%8F%E6%A8%A1\" >\u661f\u5df4\u514b\u7684\u898f\u6a21<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.granitefirm.com\/blog\/blog\/2022\/06\/11\/%e6%98%9f%e5%b7%b4%e5%85%8b%e5%a6%82%e4%bd%95%e8%b3%ba%e9%8c%a2%ef%bc%9f%e4%bb%a5%e5%8f%8a%e7%9b%ae%e5%89%8d%e7%9a%84%e5%9b%b0%e5%a2%83\/#%E4%B8%AD%E5%9C%8B%E5%B0%8D%E6%98%9F%E5%B7%B4%E5%85%8B%E7%9A%84%E9%87%8D%E8%A6%81%E6%80%A7\" >\u4e2d\u570b\u5c0d\u661f\u5df4\u514b\u7684\u91cd\u8981\u6027<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.granitefirm.com\/blog\/blog\/2022\/06\/11\/%e6%98%9f%e5%b7%b4%e5%85%8b%e5%a6%82%e4%bd%95%e8%b3%ba%e9%8c%a2%ef%bc%9f%e4%bb%a5%e5%8f%8a%e7%9b%ae%e5%89%8d%e7%9a%84%e5%9b%b0%e5%a2%83\/#%E6%A5%AD%E5%8B%99%E6%A6%82%E6%B3%81\" >\u696d\u52d9\u6982\u6cc1<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.granitefirm.com\/blog\/blog\/2022\/06\/11\/%e6%98%9f%e5%b7%b4%e5%85%8b%e5%a6%82%e4%bd%95%e8%b3%ba%e9%8c%a2%ef%bc%9f%e4%bb%a5%e5%8f%8a%e7%9b%ae%e5%89%8d%e7%9a%84%e5%9b%b0%e5%a2%83\/#%E8%82%A1%E5%83%B9%E7%9A%84%E4%BC%B0%E5%80%BC\" >\u80a1\u50f9\u7684\u4f30\u503c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.granitefirm.com\/blog\/blog\/2022\/06\/11\/%e6%98%9f%e5%b7%b4%e5%85%8b%e5%a6%82%e4%bd%95%e8%b3%ba%e9%8c%a2%ef%bc%9f%e4%bb%a5%e5%8f%8a%e7%9b%ae%e5%89%8d%e7%9a%84%e5%9b%b0%e5%a2%83\/#%E8%82%A1%E5%83%B9%E8%A1%A8%E7%8F%BE\" >\u80a1\u50f9\u8868\u73fe<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.granitefirm.com\/blog\/blog\/2022\/06\/11\/%e6%98%9f%e5%b7%b4%e5%85%8b%e5%a6%82%e4%bd%95%e8%b3%ba%e9%8c%a2%ef%bc%9f%e4%bb%a5%e5%8f%8a%e7%9b%ae%e5%89%8d%e7%9a%84%e5%9b%b0%e5%a2%83\/#%E7%9B%AE%E5%89%8D%E7%9A%84%E5%9B%B0%E5%A2%83\" >\u76ee\u524d\u7684\u56f0\u5883<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.granitefirm.com\/blog\/blog\/2022\/06\/11\/%e6%98%9f%e5%b7%b4%e5%85%8b%e5%a6%82%e4%bd%95%e8%b3%ba%e9%8c%a2%ef%bc%9f%e4%bb%a5%e5%8f%8a%e7%9b%ae%e5%89%8d%e7%9a%84%e5%9b%b0%e5%a2%83\/#%E7%9B%B8%E9%97%9C%E6%96%87%E7%AB%A0\" >\u76f8\u95dc\u6587\u7ae0<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading has-medium-font-size\"><span class=\"ez-toc-section\" id=\"%E7%89%B9%E6%AE%8A%E7%9A%84%E9%A3%9F%E5%93%81%E9%9B%B6%E5%94%AE%E6%A5%AD\"><\/span><strong>\u7279\u6b8a\u7684\u98df\u54c1\u96f6\u552e\u696d<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u6211\u5728\u300a<a href=\"https:\/\/www.books.com.tw\/products\/0010889106?sloc=main\" target=\"_blank\" rel=\"noreferrer noopener\">\u8d85\u7d1a\u6210\u9577\u80a1\u6295\u8cc7\u6cd5\u5247<\/a>\u300b\u4e00\u66f8\u76845-6\u5c0f\u7bc0\u4e2d\u63d0\u904e\u5b83\u662f\u4e00\u5bb6\u5df2\u7d93\u88ab\u80af\u5b9a\u6210\u529f\u7684\u4f01\u696d\uff0c\u80a1\u7968\u81f3\u4eca\u5206\u5272\u904e6\u6b21\u3002\u6211\u5728\u90e8\u843d\u683c\u7684\u53e6\u4e00\u7bc7\u6587\u7ae0\u300a<a href=\"https:\/\/www.granitefirm.com\/blog\/blog\/2021\/05\/16\/%E7%99%BC%E7%8F%BE%E6%B0%91%E7%94%9F%E7%94%A2%E6%A5%AD%E8%A3%A1%E7%9A%84%E8%B6%85%E7%B4%9A%E6%88%90%E9%95%B7%E8%82%A1%E7%9A%84%E5%8F%AF%E8%83%BD%E6%80%A7\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u767c\u73fe\u6c11\u751f\u7522\u696d\u88e1\u8d85\u7d1a\u6210\u9577\u80a1\u7684\u53ef\u80fd\u6027<\/a>\u300b\uff0c\u4e5f\u4ee5\u5b83\u70ba\u4f8b\u8aaa\u660e\u975e\u79d1\u6280\u80a1\u5f88\u96e3\u627e\u5230\u8d85\u7d1a\u6210\u9577\u80a1\u4e26\u975e\u4e8b\u5be6\u3002<\/p>\n\n\n\n<p>\u661f\u5df4\u514b\uff08\u7f8e\u80a1\u4ee3\u78bc\uff1aSBUX\uff09\u662f\u5c6c\u65bc\u5f88\u96e3\u6b78\u985e\u7684\u4e00\u5bb6\u7f8e\u80a1\u4e0a\u5e02\u4f01\u696d\uff0c\u56e0\u70ba\u5b83\u662f\u4e00\u5bb6\u540c\u6642\u5177\u5099\u98df\u54c1\uff0c\u98f2\u6599\uff0c\u96f6\u552e\u696d\uff0c\u96fb\u5546\uff0c\u79d1\u6280\u7684\u7279\u6b8a\u516c\u53f8\u3002\u9019\u4e5f\u662f\u70ba\u4ec0\u9ebc\u6709\u773e\u591a\u7684\u5927\u5c0f\u4f01\u696d\u8dd1\u53bb\u89c0\u6469\uff0c\u4ee5\u53ca\u90fd\u60f3\u548c\u661f\u5df4\u514b\u5408\u4f5c\u7684\u539f\u56e0\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\"><span class=\"ez-toc-section\" id=\"%E7%BE%8E%E5%9C%8B%E6%96%87%E5%8C%96%E7%9A%84%E7%AC%A6%E8%99%9F%E8%A1%A8%E5%BE%B5\"><\/span><strong>\u7f8e\u570b\u6587\u5316\u7684\u7b26\u865f\u8868\u5fb5<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u5982\u679c\u60a8\u554f\u4e0d\u540c\u570b\u5bb6\u7684\u4eba\uff0c\u4ee3\u7f8e\u570b\u6587\u5316\u7684\u7b26\u865f\uff0c\u6703\u5f97\u5230\u8af8\u5982\u53ef\u53e3\u53ef\u6a02\uff08\u7f8e\u80a1\u4ee3\u78bc\uff1aKO\uff09\uff0c\u9ea5\u7576\u52de\uff08\u7f8e\u80a1\u4ee3\u78bc\uff1aMCD\uff09\uff0c\u8010\u5409\uff08\u7f8e\u80a1\u4ee3\u78bc\uff1aNKE\uff09\uff0c\u860b\u679c\uff08\u7f8e\u80a1\u4ee3\u78bc\uff1aAAPL\uff09\u7b49\u4e0d\u540c\u7684\u7b54\u6848\uff0c\u4f46\u661f\u5df4\u514b\u80af\u5b9a\u6703\u5728\u7b54\u6848\u88e1\u9762\u3002\u5c31\u8aaa\u660e\u4e86\u661f\u5df4\u514b\u7684\u5f71\u97ff\u529b\u5df2\u7d93\u4e0d\u9650\u65bc\u7f8e\u570b\u672c\u571f\u4e86\uff1b\u9019\u4e9b\u516c\u53f8\u90fd\u5f88\u660e\u986f\u5177\u6709\u54c1\u724c\u7684\u512a\u52e2\uff0c\u5ba2\u6236\u5fe0\u8aa0\u5ea6\uff0c\u9019\u662f\u7121\u5f62\u7684\u4f01\u696d\u50f9\u503c\uff0c\u4e5f\u4ee3\u8868\u6f32\u50f9\u7684\u6b0a\u529b\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\"><span class=\"ez-toc-section\" id=\"%E7%8D%A8%E7%89%B9%E7%9A%84%E8%AD%B7%E5%9F%8E%E6%B2%B3\"><\/span><strong>\u7368\u7279\u7684\u8b77\u57ce\u6cb3<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u53e6\u5916\uff0c\u83ef\u723e\u8857\u5728\u8a0e\u8ad6\u661f\u5df4\u514b\u6642\uff0c\u8fd1\u5e74\u63d0\u51fa\u9019\u5bb6\u516c\u53f8\u7368\u7279\u7684\u512a\u52e2\uff0c\u4e5f\u662f\u5176\u5b83\u4f01\u696d\u5f88\u96e3\u5177\u5099\u7684\u8b77\u57ce\u6cb3\u2500\u2500\u2500\u2500<a href=\"https:\/\/stories.starbucks.com\/stories\/2022\/starbucks-creating-the-digital-third-place\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u7b2c\u4e09\u5730\uff08The third place\uff09<\/a>\uff1b\u4e5f\u5c31\u662f\u60a8\u5bb6\u88e1\uff0c\u4e0a\u73ed\u5de5\u4f5c\u6216\u5b78\u6821\u9019\u5169\u500b\u6bcf\u500b\u4eba\u90fd\u6703\u53bb\u7684\u5730\u65b9\u4e4b\u5916\uff0c\u5927\u90e8\u4efd\u7684\u4eba\u60f3\u5230\u7d04\u6703\u6216\u898b\u9762\u7684\u9996\u9078\u3002\u9019\u662f\u4e00\u500b\u5168\u65b0\u7684\u6982\u5ff5\uff0c\u4e5f\u662f\u5f88\u5c11\u4e0a\u5e02\u4f01\u696d\u5177\u5099\u7684\u4f01\u696d\u7af6\u722d\u529b\u3002<\/p>\n\n\n\n<p><strong>\u8a3b<\/strong>\uff1a\u96f7\u00b7\u5967\u723e\u767b\u4f2f\u683c\uff08Ray Oldenburg\uff09\u5275\u9020\u4e86\u201c\u7b2c\u4e09\u5834\u6240\u201d\uff08third place\uff09\u9019\u500b\u8a5e\uff0c\u6307\u7684\u662f\u5728\u5bb6\u5ead\u6216\u5de5\u4f5c\u4e4b\u5916\u8209\u8fa6\u201c\u5b9a\u671f\u7684\u3001\u81ea\u9858\u7684\u3001\u975e\u6b63\u5f0f\u7684\u3001\u4ee4\u4eba\u6109\u5feb\u7684\u805a\u6703\u201d\u7684\u5730\u65b9\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\"><span class=\"ez-toc-section\" id=\"%E5%89%B5%E8%BE%A6%E4%BA%BA%E7%AD%89%E6%96%BC%E6%98%9F%E5%B7%B4%E5%85%8B\"><\/span><strong>\u5275\u8fa6\u4eba\u7b49\u65bc\u661f\u5df4\u514b<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u5275\u8fa6\u4eba\u8212\u8332\u5df2\u7d93\u5169\u5ea6\u56de\u934b\u91cd\u638c\u57f7\u884c\u9577\u5927\u4f4d\uff0c\u5169\u6b21\u90fd\u5728\u516c\u53f8\u9762\u81e8\u5b58\u4ea1\u4e4b\u969b\uff0c\u9019\u6b21\u7576\u7136\u4e5f\u4e0d\u4f8b\u5916\u3002\u7b2c\u4e00\u6b21\u56de\u6b78\uff0c\u8b93\u8d70\u4e0b\u5761\u7684\u661f\u5df4\u514b\u91cd\u65b0\u56de\u5230\u4e86\u6210\u9577\uff0c\u4ee5\u53ca\u6b63\u78ba\u7684\u516c\u53f8\u6587\u5316\u7684\u9053\u8def\u4e0a\uff0c\u7576\u7136\u6295\u8cc7\u4eba\u90fd\u7d66\u4e88\u6975\u5927\u7684\u80af\u5b9a\u3002\u4f46\u9019\u6b21\u7684\u56de\u6b78\uff0c\u548c\u4e0a\u4e00\u6b21\u7684\u6311\u6230\u4e0d\u540c\uff0c\u9664\u4e86\u696d\u52d9\u6210\u9577\u4e4f\u529b\u5916\uff0c\u6700\u4e3b\u8981\u7684\u662f\u73fe\u5728\u4e16\u754c\u7684\u60c5\u52e2\u767c\u751f\u4e86\u5f88\u5927\u7684\u8b8a\u5316\u2500\u2500\u2500\u2500\u4f46\u4e3b\u8981\u662f\u6975\u70ba\u68d8\u624b\uff0c\u800c\u4e14\u662f\u661f\u5df4\u514b\u4e00\u5ea6\u5f15\u4ee5\u81ea\u8c6a\u7684\u516c\u53f8\u7684\u6587\u5316\u56e0\u7d20\uff0c\u5305\u62ec\u4e86\u54e1\u5de5\u5728\u5404\u5730\u4e32\u9023\u5cf0\u706b\u904d\u5730\u7684\u5de5\u6703\u6216\u7f77\u5de5\u3002<\/p>\n\n\n\n<p>\u8212\u8332\u5df2\u7d93\u8868\u660e\uff0c\u9019\u6b21\u4ed6\u56de\u4efb\u57f7\u884c\u9577\u4e0d\u6703\u4e45\u4efb\u3002\u4ed6\u7684\u4efb\u52d9\u662f\u5e0c\u671b\u80fd\u5728\u4eca\u5e74\u5e74\u5e95\u524d\uff0c\u70ba\u516c\u53f8\u627e\u5230\u5408\u9069\u7684\u5916\u90e8\u4eba\u9078\u3002\u83ef\u723e\u8857\u5c0d\u4ed6\u9019\u6b21\u56de\u4efb\u7684\u8208\u596e\u7a0b\u5ea6\uff0c\u5df2\u7d93\u4e0d\u82e5\u7b2c\u4e00\u6b21\u4ed6\u7684\u56de\u4efb\u822c\u7684\u6b61\u8fce\uff0c\u56e0\u70ba\u5982\u679c\u4f01\u696d\u53ea\u80fd\u4ef0\u8cf4\u4e00\u500b\u4eba\u7d93\u71df\uff0c\u5373\u4f7f\u4ed6\u9019\u6b21\u56de\u4efb\u53c8\u89e3\u6551\u4e86\u516c\u53f8\uff0c\u4f46\u7562\u7adf\u4f01\u696d\u7121\u6cd5\u56e0\u4eba\u8a2d\u4e8b\uff1b\u7121\u6cd5\u6709\u6210\u529f\u7e7c\u4efb\u4eba\u9078\u7684\u4f01\u696d\uff0c\u90fd\u4e0d\u6703\u662f\u5e38\u9752\uff0c\u6216\u662f\u6210\u70ba\u5049\u5927\u7684\u4f01\u696d\u7684\u3002\u76ee\u524d\u770b\u4f86\uff0c\u4e00\u5207\u9032\u884c\u5730\u4e26\u4e0d\u9806\u5229\uff0c\u80a1\u50f9\u7576\u7136\u4e5f\u53cd\u6620\u4e86\u6295\u8cc7\u4eba\u5c0d\u9019\u4ef6\u4e8b\u7684\u770b\u6cd5\u3002<\/p>\n\n\n\n<p>\u7e3d\u4e4b\uff0c\u5275\u8fa6\u4eba\u4e00\u518d\u56de\u4efb\u57f7\u884c\u9577\uff0c\u5c0d\u4f01\u696d\u662f\u56b4\u91cd\u7684\u8b66\u8a0a\uff0c\u7279\u5225\u662f\u5c0d\u661f\u5df4\u514b\u9019\u7a2e\u5df2\u7d93\u5728\u5404\u65b9\u9762\u90fd\u88ab\u80af\u5b9a\uff0c\u751a\u81f3\u662f\u7f8e\u570b\u6587\u5316\u8f38\u51fa\u4ee3\u8868\u7684\u516c\u53f8\uff0c\u7d55\u5c0d\u662f\u4e0d\u5229\u7684\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\"><span class=\"ez-toc-section\" id=\"%E7%A7%91%E6%8A%80%E5%89%B5%E6%96%B0\"><\/span><strong>\u79d1\u6280\u5275\u65b0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u661f\u5df4\u514b\u662f\u5f88\u65e9\u5c31\u8b93\u884c\u52d5\u652f\u4ed8\u904b\u7528\u666e\u53ca\u7684\u5ee0\u5546\uff0c\u800c\u4e14\u5be6\u884c\u5730\u975e\u5e38\u6210\u529f\uff08\u516c\u53f8\u6709\u8d85\u904e\u5343\u540d\u4ee5\u5c08\u4efb\u7684\u8edf\u9ad4\u5de5\u7a0b\u5e2b\uff09\uff0c\u9020\u6210\u8a31\u591a\u4f01\u696d\u62ff\u661f\u5df4\u514b\u7576\u6210\u79d1\u6280\u5275\u65b0\u7684\u5178\u7bc4\u30022017-2022\u9593\u9818\u5c0e\u516c\u53f8\uff0c\u525b\u96e2\u4efb\u7684\u524d\u57f7\u884c\u9577\u51f1\u6587\u00b7\u5f37\u751f\u5c31\u662f\u5f9e\u66fe\u4efbIBM\uff08\u7f8e\u80a1\u4ee3\u78bc\uff1aIBM\uff09\uff0c\u77bb\u535a\u7db2\u8def\uff08\u7f8e\u80a1\u4ee3\u78bc\uff1aJNPR\uff09\uff0c\u5fae\u8edf\uff08\u7f8e\u80a1\u4ee3\u78bc\uff1aMSFT\uff09\u9ad8\u7ba1\u7684\u79d1\u6280\u754c\u4eba\u58eb\u3002<\/p>\n\n\n\n<p>\u661f\u5df4\u514b\u7684\u79d1\u6280\u904b\u7528\u6709\u591a\u6210\u529f\uff1f\u900f\u904e\u661f\u5df4\u514b\u7684\u884c\u52d5\u7a0b\u5f0f\u4e0b\u55ae\u7684\u6703\u54e1\u5360\u661f\u5df4\u514b\u71df\u6536\u8fd150%\uff0c\u516c\u53f8\u67091\/4\u7684\u4ea4\u6613\u4f86\u81ea\u661f\u5df4\u514b\u624b\u6a5f\u4e0b\u55ae\u548c\u652f\u4ed8\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\"><span class=\"ez-toc-section\" id=\"%E6%9C%83%E5%93%A1%E5%88%B6\"><\/span><strong>\u6703\u54e1\u5236<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u5728\u7f8e\u570b\u4e0a\u5e02\u4f01\u696d\u88e1\u9762\uff0c\u4e9e\u99ac\u905c\uff08\u7f8e\u80a1\u4ee3\u78bc\uff1aAMZN\uff09\uff0c\u597d\u58eb\u591a\uff08\u7f8e\u80a1\u4ee3\u78bc\uff1aCOST\uff09\uff0c\u4ee5\u53ca\u661f\u5df4\u514b\uff0c\u56e0\u70ba\u6703\u54e1\u4eba\u6578\u9a5a\u4eba\uff0c\u4f01\u696d\u898f\u6a21\uff0c\u4ee5\u53ca\u4e0d\u65b7\u63a8\u9673\u51fa\u65b0\u7684\u798f\u5229\u548c\u56de\u994b\uff0c\u4f7f\u5f97\u8a31\u591a\u9867\u5ba2\u6a02\u65bc\u52a0\u5165\u6210\u70ba\u661f\u5df4\u514b\u7684\u6703\u54e1\u30022021\u5e74\u5e95\uff0c\u5b83\u5728\u7f8e\u570b\u67092640\u842c\u7684\u6703\u54e1\uff0c\u5e74\u6210\u9577\u4e8621%\u3002<\/p>\n\n\n\n<p>\u6703\u54e1\u5236\u7684\u6210\u529f\u53ef\u4ee5\u70ba\u4f01\u696d\u5e36\u4f86\u8a31\u591a\u7684\u597d\u8655\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u53e6\u4e00\u7a2e\u578b\u5f0f\u7684\u7522\u54c1\u8a02\u95b1\u5236\uff0c\u53ef\u4ee5\u5e36\u4f86\u7a33\u5b9a\u7684\u73fe\u91d1\u6d41\uff0c\u9019\u662f\u5c6c\u65bc\u80fd\u91cd\u8986\u767c\u751f\u7684\u4f01\u696d\u6536\u5165\uff0c\u4e5f\u662f\u6295\u8cc7\u4eba\u6700\u559c\u6b61\u7684\u5546\u696d\u6a21\u5f0f\u3002<\/li>\n\n\n\n<li>\u6613\u65bc\u898f\u6a21\u5316\u548c\u6709\u5229\u65bc\u7522\u54c1\u6216\u5404\u9805\u92b7\u552e\u65b9\u6848\u7684\u63a8\u5c55\u3002<\/li>\n\n\n\n<li>\u5ba2\u6236\u7684\u5fe0\u8aa0\u5ea6\u3002<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\"><span class=\"ez-toc-section\" id=\"%E6%98%9F%E5%B7%B4%E5%85%8B%E7%9A%84%E8%A6%8F%E6%A8%A1\"><\/span><strong>\u661f\u5df4\u514b\u7684\u898f\u6a21<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u5b83\u7684\u4e3b\u8981\u7af6\u722d\u5c0d\u624b\u6709\u53ef\u53e3\u53ef\u6a02\u65d7\u4e0b\u7684Costa Coffee\u4ee5\u53ca\u745e\u5e78\uff08\u7f8e\u80a1\u4ee3\u78bc\uff1aLKNCY\uff09\u30022021\u5e74\u5e95\uff0c\u5b83\u5728\u5168\u740384\u500b\u570b\u5bb6\u6216\u5730\u5340\u670934,317\u5bb6\u5206\u5e97\uff1b\u5176\u4e2d\u7f8e\u570b\u672c\u571f\u670917,000\u5bb6\u5206\u5e97\uff0c\u4f54\u4e86\u4e00\u534a\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\"><span class=\"ez-toc-section\" id=\"%E4%B8%AD%E5%9C%8B%E5%B0%8D%E6%98%9F%E5%B7%B4%E5%85%8B%E7%9A%84%E9%87%8D%E8%A6%81%E6%80%A7\"><\/span><strong>\u4e2d\u570b\u5c0d\u661f\u5df4\u514b\u7684\u91cd\u8981\u6027<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u56e0\u70ba\u661f\u5df4\u514b\u5728\u6240\u6709\u4e3b\u8981\u7684\u570b\u5bb6\u7684\u8986\u84cb\u7387\u5e7e\u4e4e\u90fd\u5df2\u7d93\u98fd\u548c\uff0c\u4e2d\u570b\u662f\u552f\u4e00\u4e00\u500b\u80fd\u70ba\u661f\u5df4\u514b\u5e36\u4f86\u5e0c\u671b\u7684\u5e02\u5834\u3002\u516c\u53f8\u7684\u7ba1\u7406\u968e\u5c64\u5728\u591a\u5e74\u524d\u65e9\u5df2\u610f\u8b58\u5230\u9019\u4e00\u9ede\uff0c\u8a8d\u5b9a\u4e2d\u570b\u7684\u64f4\u5c55\u8a08\u5283\u7684\u6210\u6557\u95dc\u4e4e\u661f\u5df4\u514b\u672a\u4f86\u7684\u5b58\u4ea1\u3002<\/p>\n\n\n\n<p>2021\u5e74\u5e95\uff0c\u5b83\u5728\u4e2d\u570b\u67095400\u5bb6\u5206\u5e97\uff0c\u5e74\u5c55\u5e97\u6210\u9577\u738714.9%\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\"><span class=\"ez-toc-section\" id=\"%E6%A5%AD%E5%8B%99%E6%A6%82%E6%B3%81\"><\/span><strong>\u696d\u52d9\u6982\u6cc1<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>2021\u5e74\uff0c\u7522\u54c1\u985e\u5225\u4f54\u71df\u6536\u6bd4\u662f\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>\u7522\u54c1<\/td><td>\u4f54\u71df\u6536\u6bd4<\/td><\/tr><tr><td>\u98f2\u6599<\/td><td>74%<\/td><\/tr><tr><td>\u98df\u54c1<\/td><td>21%<\/td><\/tr><tr><td>\u5176\u5b83<\/td><td>5%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>2021\u5e74\uff0c\u52a0\u76df\u548c\u76f4\u71df\u5e97\u4f54\u71df\u6536\u7684\u6982\u6cc1\u5982\u4e0b\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><\/td><td>\u71df\u6536\u984d\uff08\u767e\u842c\u7f8e\u91d1\uff09<\/td><\/tr><tr><td>\u76f4\u71df\u5e97<\/td><td>24,607 \uff0b28.4\uff05<\/td><\/tr><tr><td>\u52a0\u76df\u5e97<\/td><td>2,683.6&nbsp;+15.3%<\/td><\/tr><tr><td>\u5176\u5b83<\/td><td>1,770 -12.6%<\/td><\/tr><tr><td>\u7e3d\u71df\u6536<\/td><td>29,060.6 \uff0b23.6\uff05<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>\u4e3b\u8981\u8ca1\u52d9\u6578\u5b57\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><\/td><td>\u661f\u5df4\u514b<\/td><td>\u9ea5\u7576\u52de<\/td><\/tr><tr><td>\u7e3d\u71df\u6536\uff08\u767e\u842c\u7f8e\u91d1\uff09<\/td><td>29,060.6 \uff0b23.6\uff05<\/td><td>23,222.9 +20.9%<\/td><\/tr><tr><td>\u6bdb\u5229\u7387<\/td><td>32.47%<\/td><td>54.17%<\/td><\/tr><tr><td>\u71df\u696d\u5229\u6f64\u7387<\/td><td>16.18%<\/td><td>42.51%<\/td><\/tr><tr><td>\u6de8\u5229\u7387<\/td><td>14.45%<\/td><td>32.49%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\"><span class=\"ez-toc-section\" id=\"%E8%82%A1%E5%83%B9%E7%9A%84%E4%BC%B0%E5%80%BC\"><\/span><strong>\u80a1\u50f9\u7684\u4f30\u503c<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><\/td><td>\u661f\u5df4\u514b<\/td><td>\u9ea5\u7576\u52de<\/td><\/tr><tr><td>\u5e02\u503c\uff08\u5341\u5104\u7f8e\u91d1\uff09<\/td><td>86.7<\/td><td>182.42<\/td><\/tr><tr><td>\u80a1\u50f9<\/td><td>75.37<\/td><td>246.64<\/td><\/tr><tr><td>\u672c\u76ca\u6bd4<\/td><td>20.33<\/td><td>26.06<\/td><\/tr><tr><td>\u80a1\u50f9\u71df\u6536\u6bd4<\/td><td>2.93<\/td><td>7.83<\/td><\/tr><tr><td>\u80a1\u5229\u6b96\u5229\u7387<\/td><td>2.6%<\/td><td>2.24%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"123\" height=\"122\" src=\"https:\/\/www.granitefirm.com\/blog\/wp-content\/uploads\/2022\/09\/s-3.jpg\" alt=\"\u661f\u5df4\u514b\" class=\"wp-image-24562\"\/><figcaption class=\"wp-element-caption\">credit:wikimedia<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\"><span class=\"ez-toc-section\" id=\"%E8%82%A1%E5%83%B9%E8%A1%A8%E7%8F%BE\"><\/span><strong>\u80a1\u50f9\u8868\u73fe<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u4ee5\u4e0b\u662f\u661f\u5df4\u514b\u548c\u9ea5\u7576\u52de\u904e\u53bb\u5341\u5e74\u7684\u80a1\u50f9\u8868\u73fe\u8d70\u52e2\u5716\uff1b\u85cd\u7dda\u662f\u661f\u5df4\u514b\uff0c\u7d05\u7dda\u70ba\u9ea5\u7576\u52de\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"818\" height=\"290\" src=\"https:\/\/www.granitefirm.com\/blog\/wp-content\/uploads\/2022\/05\/a-1600x1200-3.png\" alt=\"\" class=\"wp-image-15181\" srcset=\"https:\/\/www.granitefirm.com\/blog\/wp-content\/uploads\/2022\/05\/a-1600x1200-3.png 818w, https:\/\/www.granitefirm.com\/blog\/wp-content\/uploads\/2022\/05\/a-1600x1200-3-300x106.png 300w, https:\/\/www.granitefirm.com\/blog\/wp-content\/uploads\/2022\/05\/a-1600x1200-3-768x272.png 768w\" sizes=\"auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 984px) 61vw, (max-width: 1362px) 45vw, 600px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\"><span class=\"ez-toc-section\" id=\"%E7%9B%AE%E5%89%8D%E7%9A%84%E5%9B%B0%E5%A2%83\"><\/span><strong>\u76ee\u524d\u7684\u56f0\u5883<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u56e0\u70ba\u661f\u5df4\u514b\u662f\u5178\u578b\u7684\u5be6\u9ad4\u98df\u54c1\u96f6\u552e\u696d\uff0c\u53c8\u5c6c\u65bc\u5373\u98df\u5feb\u901f\u61c9\u4ed8\u5ba2\u6236\u8981\u6c42\u985e\u578b\u7684\u9910\u98f2\uff0c\u800c\u4e14\u662f\u7121\u6cd5\u4e8b\u5148\u6e96\u5099\u7684\u98df\u54c1\uff1b\u9700\u8981\u5927\u91cf\u7684\u9580\u5e97\u670d\u52d9\u4eba\u54e1\u3002\u661f\u5df4\u514b\u4e00\u76f4\u4ee5\u4f86\u90fd\u5f88\u91cd\u8996\u9580\u5e97\u670d\u52d9\u4eba\u54e1\uff0c\u9019\u4e5f\u662f\u9020\u6210\u661f\u5df4\u514b\u80fd\u548c\u5176\u5b83\u7af6\u722d\u8005\u5dee\u7570\u5316\uff0c\u4e26\u53ef\u9054\u5230\u76ee\u524d\u6210\u5c31\u7684\u4e3b\u8981\u6210\u529f\u539f\u56e0\u4e4b\u4e00\u3002<\/p>\n\n\n\n<p>\u4f46\u6210\u4e5f\u856d\u4f55\uff0c\u6557\u4e5f\u856d\u4f55\u3002\u904e\u53bb\u661f\u5df4\u514b\u900f\u904e\u8a13\u7df4\uff0c\u798f\u5229\uff0c\u53e3\u865f\uff0c\u6587\u5316\uff0c\u4ee5\u53ca\u69ae\u8b7d\u611f\uff0c\u4f7f\u904e\u53bb\u4e8c\u4e09\u5341\u5e74\u4f86\uff0c\u6210\u70ba\u96f6\u552e\u696d\u54e1\u5de5\u5c31\u696d\u7684\u9996\u9078\u4e4b\u4e00\u3002\u96a8\u8457\u74b0\u5883\u548c\u751f\u62ec\u6c34\u6e96\u7684\u6574\u9ad4\u63d0\u5347\uff0c\u4ee5\u53ca\u5e74\u8f15\u4e00\u4ee3\uff08\u661f\u5df4\u514b\u7684\u54e1\u5de5\u5927\u90e8\u4efd\u90fd\u662f\u5e74\u8f15\u7684\u54e1\u5de5\uff09\u7684\u89ba\u9192\uff0c\u6311\u6230\u73fe\u6709\u7684\u9ad4\u5236\u4ee5\u53ca\u66f4\u597d\u7684\u798f\u5229\u5f85\u9047\uff0c\u4f7f\u5f97\u7f8e\u570b\u548c\u5404\u8655\u7684\u661f\u5df4\u514b\u9580\u5e97\u7684\u54e1\u5de5\u8208\u8d77\u7d44\u5de5\u6703\u7684\u6d6a\u6f6e\uff08\u76ee\u524d\u4e9e\u99ac\u905c\u7684\u7269\u6d41\u90e8\u9580\u4e5f\u78b0\u5230\u4e00\u6a23\u7684\u554f\u984c\uff09\uff0c\u800c\u4e14\u6210\u70ba\u76ee\u524d\u516c\u53f8\u6700\u5927\u7684\u71df\u904b\u4e0a\u7684\u5a01\u8105\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E7%9B%B8%E9%97%9C%E6%96%87%E7%AB%A0\"><\/span>\u76f8\u95dc\u6587\u7ae0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u300a<a href=\"https:\/\/www.granitefirm.com\/blog\/blog\/2022\/06\/11\/%e6%98%9f%e5%b7%b4%e5%85%8b%e5%a6%82%e4%bd%95%e8%b3%ba%e9%8c%a2%ef%bc%9f%e4%bb%a5%e5%8f%8a%e7%9b%ae%e5%89%8d%e7%9a%84%e5%9b%b0%e5%a2%83\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u661f\u5df4\u514b\uff08Starbucks\uff09\u5982\u4f55\u8cfa\u9322\uff1f\u4ee5\u53ca\u76ee\u524d\u7684\u56f0\u5883<\/a>\u300b<\/li>\n\n\n\n<li>\u300a<a href=\"https:\/\/www.granitefirm.com\/blog\/blog\/2025\/03\/24\/%e9%81%94%e7%99%bb%e9%a4%90%e9%a3%b2darden%e5%a6%82%e4%bd%95%e8%b3%ba%e9%8c%a2\/\">\u5177\u8870\u9000\u97cc\u6027\u7684\u9054\u767b\u9910\u98f2\uff08Darden Restaurants\uff09\u5982\u4f55\u8cfa\u9322\uff1f<\/a>\u300b<\/li>\n\n\n\n<li><span style=\"font-size: revert;\">\u300a<\/span><a href=\"https:\/\/www.granitefirm.com\/blog\/blog\/2025\/03\/20\/%e6%98%9f%e5%ba%a7constellation%e5%a6%82%e4%bd%95%e8%b3%ba%e9%8c%a2\/\">\u5df4\u83f2\u7279\u65b0\u5efa\u5009\u7684\u661f\u5ea7\u54c1\u724c\uff08Constellation Brands\uff09\u5982\u4f55\u8cfa\u9322\uff1f<\/a><span style=\"font-size: revert;\">\u300b<\/span><\/li>\n\n\n\n<li><span style=\"font-size: revert;\">\u300a<\/span><a href=\"https:\/\/www.granitefirm.com\/blog\/blog\/2024\/08\/21\/%E6%96%B0%E5%B4%9B%E8%B5%B7%E7%9A%84%E8%83%BD%E9%87%8F%E9%A3%B2%E6%96%99%E4%BC%81%E6%A5%ADcelsius\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u65b0\u5d1b\u8d77\u7684\u80fd\u91cf\u98f2\u6599\u4f01\u696dCelsius<\/a><span style=\"font-size: revert;\">\u300b<\/span><\/li>\n\n\n\n<li>\u300a<a href=\"https:\/\/www.granitefirm.com\/blog\/blog\/2024\/05\/15\/%E9%A9%9A%E4%BA%BA%E7%9A%84wingstop%E6%88%90%E9%95%B7%E5%8F%B2\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u9a5a\u4eba\u7684Wingstop\u6210\u9577\u53f2\u5728\u9910\u98f2\u696d\u524d\u6240\u672a\u898b\uff0c\u6301\u7e8c\u6027\u503c\u5f97\u6ce8\u610f<\/a>\u300b<\/li>\n\n\n\n<li>\u300a<a href=\"https:\/\/www.granitefirm.com\/blog\/blog\/2024\/04\/26\/%E5%85%A8%E7%90%83%E6%9C%80%E5%A4%A7%E7%9A%84%E9%80%9F%E9%A3%9F%E9%BE%8D%E9%A0%AD%E9%BA%A5%E7%95%B6%E5%8B%9E%E5%A6%82%E4%BD%95%E8%B3%BA%E9%8C%A2%EF%BC%9F\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u5168\u7403\u6700\u5927\u7684\u901f\u98df\u9f8d\u982d\u9ea5\u7576\u52de\uff08McDonald&#8217;s\uff09\u5982\u4f55\u8cfa\u9322\uff1f<\/a>\u300b<\/li>\n\n\n\n<li>\u300a<a href=\"https:\/\/www.granitefirm.com\/blog\/blog\/2023\/11\/10\/%E5%A5%87%E6%B3%A2%E9%9B%B7%E5%A2%A8%E8%A5%BF%E5%93%A5%E7%87%92%E7%83%A4\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u5947\u6ce2\u96f7\u58a8\u897f\u54e5\u71d2\u70e4\uff08Chipotle\uff09\uff0c\u8868\u73fe\u9a5a\u4eba\u7684\u65b0\u751f\u4ee3\u4f11\u9592\u5feb\u9910<\/a>\u300b<\/li>\n\n\n\n<li>\u300a<a href=\"https:\/\/www.granitefirm.com\/blog\/blog\/2023\/09\/22\/%e7%84%a1%e6%89%80%e4%b8%8d%e5%9c%a8%e7%9a%84%e7%99%be%e5%8b%9dyum%e6%98%af%e5%a6%82%e4%bd%95%e8%b3%ba%e9%8c%a2%e7%9a%84\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u7121\u6240\u4e0d\u5728\u7684\u767e\u52dd\u9910\u98f2\uff08Yum! Brands\uff09\u662f\u5982\u4f55\u8cfa\u9322\u7684\uff1f<\/a>\u300b<\/li>\n\n\n\n<li>\u300a<a href=\"https:\/\/www.granitefirm.com\/blog\/blog\/2023\/01\/12\/%e5%ae%87%e5%ae%99%e7%ac%ac%e4%b8%80%e5%a5%87%e8%82%a1%e9%81%94%e7%be%8e%e6%a8%82%ef%bc%88domino%ef%bc%89\/\">\u5831\u916c\u6253\u6557\u5b57\u6bcd\u7684\u9054\u7f8e\u6a02\uff08Domino&#8217;s\uff09\u662f\u5982\u4f55\u8cfa\u9322\u7684\uff1f<\/a>\u300b<\/li>\n\n\n\n<li><span style=\"font-size: revert;\">\u300a<\/span><a href=\"https:\/\/www.granitefirm.com\/blog\/blog\/2023\/05\/11\/%e6%80%aa%e7%89%a9%e9%a3%b2%e6%96%99monster-beverage\/\">\u602a\u7269\u7b49\u7d1a\u80a1\u7968\u56de\u5831\u7684\u602a\u7269\u98f2\u6599\uff08\u6469\u722a\uff0cMonster Beverage\uff09<\/a><span style=\"font-size: revert;\">\u300b<\/span><\/li>\n\n\n\n<li><span style=\"font-size: revert;\">\u300a<\/span><a href=\"https:\/\/www.granitefirm.com\/blog\/blog\/2022\/06\/22\/%e6%8a%95%e8%b3%87%e5%8f%af%e5%8f%a3%e5%8f%af%e6%a8%82%e7%9a%84%e5%84%aa%e7%bc%ba%e9%bb%9e\/\">\u6295\u8cc7\u53ef\u53e3\u53ef\u6a02\uff08Coca-Cola\uff09\u7684\u512a\u7f3a\u9ede<\/a><span style=\"font-size: revert;\">\u300b<\/span><\/li>\n\n\n\n<li>\u300a<a href=\"https:\/\/www.granitefirm.com\/blog\/blog\/2021\/07\/02\/%e5%8f%af%e5%8f%a3%e5%8f%af%e6%a8%82%e8%bf%91%e5%8d%81%e5%b9%b4%e8%a1%a8%e7%8f%be%e4%b8%8d%e5%8f%aa%e4%b8%8d%e5%a6%82%e7%99%be%e4%ba%8b%e5%8f%af%e6%a8%82%ef%bc%8c%e8%80%8c%e4%b8%94%e5%af%a6%e8%b3%aa\/\">\u53ef\u53e3\u53ef\u6a02\uff08Coca-Cola\uff09\u8fd110\u5e74\u8868\u73fe\u4e0d\u53ea\u4e0d\u5982\u767e\u4e8b\u516c\u53f8\uff08PepsiCo\uff09\uff0c\u800c\u4e14\u5be6\u8cea\u6295\u5831\u7387\u9084\u662f\u8ca0\u7684\uff01<\/a><\/li>\n\n\n\n<li>\u300a<a href=\"https:\/\/www.granitefirm.com\/blog\/blog\/2021\/05\/16\/%E7%99%BC%E7%8F%BE%E6%B0%91%E7%94%9F%E7%94%A2%E6%A5%AD%E8%A3%A1%E7%9A%84%E8%B6%85%E7%B4%9A%E6%88%90%E9%95%B7%E8%82%A1%E7%9A%84%E5%8F%AF%E8%83%BD%E6%80%A7\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u767c\u73fe\u6c11\u751f\u7522\u696d\u88e1\u8d85\u7d1a\u6210\u9577\u80a1\u7684\u53ef\u80fd\u6027<\/a>\u300b<\/li>\n<\/ul>\n\n\n\n<p><em><strong>\u91cd\u8981\u8072\u660e<\/strong><\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>\u672c\u7ad9\u5167\u5bb9\u70ba\u4f5c\u8005\u500b\u4eba\u610f\u898b\uff0c\u50c5\u4f9b\u53c3\u8003\uff0c\u672c\u4eba\u4e0d\u5c0d\u6587\u7ae0\u5167\u5bb9\u3001\u8cc7\u6599\u4e4b\u6b63\u78ba\u6027\u3001\u770b\u6cd5\u3001\u8207\u5373\u6642\u6027\u8ca0\u4efb\u4f55\u8cac\u4efb\uff0c\u8b80\u8005\u8acb\u52d9\u5fc5\u81ea\u884c\u5224\u65b7\u3002<\/em><\/li>\n\n\n\n<li><em>\u5c0d\u65bc\u8b80\u8005\u76f4\u63a5\u6216\u9593\u63a5\u4f9d\u8cf4\u4e26\u53c3\u8003\u672c\u7ad9\u8cc7\u8a0a\u5f8c\uff0c\u63a1\u53d6\u4efb\u4f55\u6295\u8cc7\u884c\u70ba\u6240\u5c0e\u81f4\u4e4b\u76f4\u63a5\u6216\u9593\u63a5\u640d\u5931\uff0c\u6216\u56e0\u6b64\u7522\u751f\u4e4b\u4e00\u5207\u8cac\u4efb\uff0c\u672c\u4eba\u5747\u4e0d\u8ca0\u4efb\u4f55\u640d\u5bb3\u8ce0\u511f\u53ca\u5176\u4ed6\u6cd5\u5f8b\u4e0a\u4e4b\u8cac\u4efb\u3002<\/em><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\u6211\u5728\u300a\u8d85\u7d1a\u6210\u9577\u80a1\u6295\u8cc7\u6cd5\u5247\u300b\u4e00\u66f8\u76845-6\u5c0f\u7bc0\u4e2d\u63d0\u904e\u661f\u5df4\u514b\u662f\u4e00\u5bb6\u5df2\u7d93\u88ab\u80af\u5b9a\u6210\u529f\u7684\u4f01\u696d\uff0c\u80a1\u7968\u81f3\u4eca\u5206\u5272\u904e6\u6b21\u3002<\/p>\n","protected":false},"author":1,"featured_media":24562,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1403,685,8,514,583,572,578,454,323,298,297,1136],"tags":[169,165,145,140,859,276,1120,684,153,109,110],"class_list":["post-15117","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-restaurant","category-company-culture","category-business-leaders","category-founders","category-branding-advantage","category-price-power","category-economic-scale","category-consumer-cyclical","category-retail","category-ecommerce","category-food","category-beverage","tag-aapl","tag-amzn","tag-cost","tag-ibm","tag-jnpr","tag-ko","tag-lkncy","tag-mcd","tag-msft","tag-nke","tag-sbux"],"_links":{"self":[{"href":"https:\/\/www.granitefirm.com\/blog\/wp-json\/wp\/v2\/posts\/15117","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.granitefirm.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.granitefirm.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.granitefirm.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.granitefirm.com\/blog\/wp-json\/wp\/v2\/comments?post=15117"}],"version-history":[{"count":0,"href":"https:\/\/www.granitefirm.com\/blog\/wp-json\/wp\/v2\/posts\/15117\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.granitefirm.com\/blog\/wp-json\/wp\/v2\/media\/24562"}],"wp:attachment":[{"href":"https:\/\/www.granitefirm.com\/blog\/wp-json\/wp\/v2\/media?parent=15117"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.granitefirm.com\/blog\/wp-json\/wp\/v2\/categories?post=15117"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.granitefirm.com\/blog\/wp-json\/wp\/v2\/tags?post=15117"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}