{"id":27833,"date":"2023-02-02T23:56:00","date_gmt":"2023-02-02T15:56:00","guid":{"rendered":"https:\/\/www.granitefirm.com\/blog\/?p=27833"},"modified":"2025-03-05T08:49:06","modified_gmt":"2025-03-05T00:49:06","slug":"%e8%90%83%e5%a5%95%e7%9a%84%e6%a0%b8%e5%bf%83%e7%ab%b6%e7%88%ad%e5%8a%9b","status":"publish","type":"post","link":"https:\/\/www.granitefirm.com\/blog\/blog\/2023\/02\/02\/%e8%90%83%e5%a5%95%e7%9a%84%e6%a0%b8%e5%bf%83%e7%ab%b6%e7%88%ad%e5%8a%9b\/","title":{"rendered":"\u8403\u5955\uff08The Trade Desk\uff09\u7684\u6838\u5fc3\u7af6\u722d\u529b"},"content":{"rendered":"\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u986f\u793a\/\u96b1\u85cf\u5167\u5bb9\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #ffffff;color:#ffffff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #ffffff;color:#ffffff\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.granitefirm.com\/blog\/blog\/2023\/02\/02\/%e8%90%83%e5%a5%95%e7%9a%84%e6%a0%b8%e5%bf%83%e7%ab%b6%e7%88%ad%e5%8a%9b\/#%E5%85%AC%E5%8F%B8%E4%BB%8B%E7%B4%B9\" >\u516c\u53f8\u4ecb\u7d39<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.granitefirm.com\/blog\/blog\/2023\/02\/02\/%e8%90%83%e5%a5%95%e7%9a%84%e6%a0%b8%e5%bf%83%e7%ab%b6%e7%88%ad%e5%8a%9b\/#%E7%B0%A1%E4%BB%8B\" >\u7c21\u4ecb<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.granitefirm.com\/blog\/blog\/2023\/02\/02\/%e8%90%83%e5%a5%95%e7%9a%84%e6%a0%b8%e5%bf%83%e7%ab%b6%e7%88%ad%e5%8a%9b\/#%E6%88%91%E7%9A%84%E6%9B%B8%E4%B8%AD%E6%9C%89%E9%97%9C%E8%90%83%E5%A5%95%E7%9A%84%E5%85%A7%E5%AE%B9\" >\u6211\u7684\u66f8\u4e2d\u6709\u95dc\u8403\u5955\u7684\u5167\u5bb9<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.granitefirm.com\/blog\/blog\/2023\/02\/02\/%e8%90%83%e5%a5%95%e7%9a%84%e6%a0%b8%e5%bf%83%e7%ab%b6%e7%88%ad%e5%8a%9b\/#%E8%90%83%E5%A5%95%E5%92%8C%E5%85%B6%E5%AE%83%E5%BB%A3%E5%91%8A%E5%95%86%E7%9A%84%E4%B8%8D%E5%90%8C\" >\u8403\u5955\u548c\u5176\u5b83\u5ee3\u544a\u5546\u7684\u4e0d\u540c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.granitefirm.com\/blog\/blog\/2023\/02\/02\/%e8%90%83%e5%a5%95%e7%9a%84%e6%a0%b8%e5%bf%83%e7%ab%b6%e7%88%ad%e5%8a%9b\/#%E5%85%AC%E5%8F%B8%E7%9A%84%E6%AD%B7%E5%8F%B2%E5%92%8C%E5%A4%A7%E4%BA%8B%E8%A8%98\" >\u516c\u53f8\u7684\u6b77\u53f2\u548c\u5927\u4e8b\u8a18<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.granitefirm.com\/blog\/blog\/2023\/02\/02\/%e8%90%83%e5%a5%95%e7%9a%84%e6%a0%b8%e5%bf%83%e7%ab%b6%e7%88%ad%e5%8a%9b\/#%E8%90%83%E5%A5%95%E5%80%BC%E5%BE%97%E7%A0%94%E7%A9%B6\" >\u8403\u5955\u503c\u5f97\u7814\u7a76<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.granitefirm.com\/blog\/blog\/2023\/02\/02\/%e8%90%83%e5%a5%95%e7%9a%84%e6%a0%b8%e5%bf%83%e7%ab%b6%e7%88%ad%e5%8a%9b\/#%E6%95%B8%E4%BD%8D%E5%BB%A3%E5%91%8A%E5%B8%82%E5%A0%B4%E6%9C%89%E5%A4%9A%E5%A4%A7\" >\u6578\u4f4d\u5ee3\u544a\u5e02\u5834\u6709\u591a\u5927<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.granitefirm.com\/blog\/blog\/2023\/02\/02\/%e8%90%83%e5%a5%95%e7%9a%84%e6%a0%b8%e5%bf%83%e7%ab%b6%e7%88%ad%e5%8a%9b\/#%E7%86%8A%E5%B8%82%E8%A3%A1%E7%9A%84%E5%BB%A3%E5%91%8A%E6%A5%AD\" >\u718a\u5e02\u88e1\u7684\u5ee3\u544a\u696d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.granitefirm.com\/blog\/blog\/2023\/02\/02\/%e8%90%83%e5%a5%95%e7%9a%84%e6%a0%b8%e5%bf%83%e7%ab%b6%e7%88%ad%e5%8a%9b\/#%E7%86%8A%E5%B8%82%E7%87%9F%E6%94%B6%E6%9C%AA%E8%A6%8B%E5%A4%A7%E5%B9%85%E8%A1%B0%E9%80%80\" >\u718a\u5e02\u71df\u6536\u672a\u898b\u5927\u5e45\u8870\u9000<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.granitefirm.com\/blog\/blog\/2023\/02\/02\/%e8%90%83%e5%a5%95%e7%9a%84%e6%a0%b8%e5%bf%83%e7%ab%b6%e7%88%ad%e5%8a%9b\/#%E5%AE%83%E5%88%B0%E5%BA%95%E6%9C%89%E4%BD%95%E8%83%BD%E8%80%90%EF%BC%9F\" >\u5b83\u5230\u5e95\u6709\u4f55\u80fd\u8010\uff1f<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.granitefirm.com\/blog\/blog\/2023\/02\/02\/%e8%90%83%e5%a5%95%e7%9a%84%e6%a0%b8%e5%bf%83%e7%ab%b6%e7%88%ad%e5%8a%9b\/#%E8%90%83%E5%A5%95%E6%BD%9B%E5%9C%A8%E7%9A%84%E6%A9%9F%E6%9C%83\" >\u8403\u5955\u6f5b\u5728\u7684\u6a5f\u6703<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.granitefirm.com\/blog\/blog\/2023\/02\/02\/%e8%90%83%e5%a5%95%e7%9a%84%e6%a0%b8%e5%bf%83%e7%ab%b6%e7%88%ad%e5%8a%9b\/#%E5%85%B7%E5%BD%88%E6%80%A7%E7%9A%84%E5%95%86%E6%A5%AD%E6%A8%A1%E5%BC%8F\" >\u5177\u5f48\u6027\u7684\u5546\u696d\u6a21\u5f0f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.granitefirm.com\/blog\/blog\/2023\/02\/02\/%e8%90%83%e5%a5%95%e7%9a%84%e6%a0%b8%e5%bf%83%e7%ab%b6%e7%88%ad%e5%8a%9b\/#%E9%A0%98%E5%85%88%E7%9A%84%E6%8A%80%E8%A1%93%E5%B9%B3%E5%8F%B0\" >\u9818\u5148\u7684\u6280\u8853\u5e73\u53f0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.granitefirm.com\/blog\/blog\/2023\/02\/02\/%e8%90%83%e5%a5%95%e7%9a%84%e6%a0%b8%e5%bf%83%e7%ab%b6%e7%88%ad%e5%8a%9b\/#OpenPath\" >OpenPath<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.granitefirm.com\/blog\/blog\/2023\/02\/02\/%e8%90%83%e5%a5%95%e7%9a%84%e6%a0%b8%e5%bf%83%e7%ab%b6%e7%88%ad%e5%8a%9b\/#%E5%BC%B7%E5%81%A5%E7%9A%84%E8%B2%A1%E5%8B%99%E5%84%AA%E5%8B%A2\" >\u5f37\u5065\u7684\u8ca1\u52d9\u512a\u52e2<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.granitefirm.com\/blog\/blog\/2023\/02\/02\/%e8%90%83%e5%a5%95%e7%9a%84%e6%a0%b8%e5%bf%83%e7%ab%b6%e7%88%ad%e5%8a%9b\/#%E4%B8%89%E5%A4%A7%E6%9C%89%E5%88%A9%E7%9A%84%E5%82%AC%E5%8C%96%E5%8A%91\" >\u4e09\u5927\u6709\u5229\u7684\u50ac\u5316\u5291<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.granitefirm.com\/blog\/blog\/2023\/02\/02\/%e8%90%83%e5%a5%95%e7%9a%84%e6%a0%b8%e5%bf%83%e7%ab%b6%e7%88%ad%e5%8a%9b\/#%E5%AE%A2%E8%A7%80%E4%B8%AD%E7%AB%8B%E6%80%A7\" >\u5ba2\u89c0\u4e2d\u7acb\u6027<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.granitefirm.com\/blog\/blog\/2023\/02\/02\/%e8%90%83%e5%a5%95%e7%9a%84%e6%a0%b8%e5%bf%83%e7%ab%b6%e7%88%ad%e5%8a%9b\/#%E9%80%8F%E6%98%8E%E5%92%8C%E6%9C%80%E5%A4%A7%E7%9A%84%E5%9B%9E%E5%A0%B1\" >\u900f\u660e\u548c\u6700\u5927\u7684\u56de\u5831<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.granitefirm.com\/blog\/blog\/2023\/02\/02\/%e8%90%83%e5%a5%95%e7%9a%84%e6%a0%b8%e5%bf%83%e7%ab%b6%e7%88%ad%e5%8a%9b\/#%E9%80%A3%E7%B6%B2%E9%9B%BB%E8%A6%96\" >\u9023\u7db2\u96fb\u8996<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.granitefirm.com\/blog\/blog\/2023\/02\/02\/%e8%90%83%e5%a5%95%e7%9a%84%e6%a0%b8%e5%bf%83%e7%ab%b6%e7%88%ad%e5%8a%9b\/#%E7%86%8A%E5%B8%82%E4%B8%8B%E7%9A%84%E6%A5%AD%E5%8B%99%E8%A1%A8%E7%8F%BE\" >\u718a\u5e02\u4e0b\u7684\u696d\u52d9\u8868\u73fe<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.granitefirm.com\/blog\/blog\/2023\/02\/02\/%e8%90%83%e5%a5%95%e7%9a%84%e6%a0%b8%e5%bf%83%e7%ab%b6%e7%88%ad%e5%8a%9b\/#%E5%92%8C%E4%B8%BB%E8%A6%81%E7%AB%B6%E7%88%AD%E5%BB%A0%E5%95%86%E7%9A%84%E6%AF%94%E8%BC%83\" >\u548c\u4e3b\u8981\u7af6\u722d\u5ee0\u5546\u7684\u6bd4\u8f03<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.granitefirm.com\/blog\/blog\/2023\/02\/02\/%e8%90%83%e5%a5%95%e7%9a%84%e6%a0%b8%e5%bf%83%e7%ab%b6%e7%88%ad%e5%8a%9b\/#%E6%8A%B5%E6%8A%97%E7%86%8A%E5%B8%82%E7%9A%84%E8%83%BD%E5%8A%9B\" >\u62b5\u6297\u718a\u5e02\u7684\u80fd\u529b<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/www.granitefirm.com\/blog\/blog\/2023\/02\/02\/%e8%90%83%e5%a5%95%e7%9a%84%e6%a0%b8%e5%bf%83%e7%ab%b6%e7%88%ad%e5%8a%9b\/#%E7%9B%B8%E9%97%9C%E6%96%87%E7%AB%A0\" >\u76f8\u95dc\u6587\u7ae0<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%85%AC%E5%8F%B8%E4%BB%8B%E7%B4%B9\"><\/span>\u516c\u53f8\u4ecb\u7d39<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E7%B0%A1%E4%BB%8B\"><\/span>\u7c21\u4ecb<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u6578\u4f4d\u5ee3\u544a\u7368\u7acb\u4ef2\u4ecb\u5546\u8403\u5955\uff08The Trade Desk\uff0c\u7f8e\u80a1\u4ee3\u78bc\uff1aTTD\uff09\u6210\u7acb\u65bc2009\u5e74\uff0c\u4e4b\u6240\u4ee5\u80fd\u80fd\u5920\u5efa\u7acb\u696d\u754c\u7684\u9818\u5148\u5730\u4f4d\uff0c\u4e3b\u8981\u662f\u56e0\u70ba\u5275\u8fa6\u4eba\u57f7\u884c\u9577\u683c\u6797\uff08Jeff Green\uff09\u5728\u5ee3\u544a\u6280\u8853\u884c\u696d\u64c1\u670920\u591a\u5e74\u7684\u7d93\u9a57\u3002\u4ed6\u548c\u53e6\u4e00\u4f4d\u5275\u8fa6\u4eba\u5927\u885b\uff08David Pickles\uff09\u662f\u56e0\u70ba2007\u5e74\u5fae\u8edf\u6536\u8cfc\u4e86\u683c\u6797\u7684\u65e9\u671f\u5275\u7acb\u7684\u5373\u6642\u6578\u4f4d\u5ee3\u544a\u62cd\u8ce3\u516c\u53f8AdECN\u5f8c\uff0c\u4ed6\u5011\u5728\u5fae\u8edf\u76f8\u8b58\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E6%88%91%E7%9A%84%E6%9B%B8%E4%B8%AD%E6%9C%89%E9%97%9C%E8%90%83%E5%A5%95%E7%9A%84%E5%85%A7%E5%AE%B9\"><\/span>\u6211\u7684\u66f8\u4e2d\u6709\u95dc\u8403\u5955\u7684\u5167\u5bb9<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u6211\u5728\u6700\u8fd1\u7684\u5169\u672c\u66f8\u88e1\uff0c\u90fd\u8a0e\u8ad6\u904e\u8403\u5955\u9019\u5bb6\u516c\u53f8\uff0c\u7279\u5225\u662f\u300a<a href=\"https:\/\/www.books.com.tw\/products\/0010935641?sloc=main\" target=\"_blank\" rel=\"noreferrer noopener\">10\u500d\u80a1\u6cd5\u5247<\/a>\u300b\u4e00\u66f8\u76847-2\uff0c\u7b2c368-373\u9801\uff0c\u6709\u5c08\u9580\u6574\u500b\u5c0f\u7bc0\u7684\u4ecb\u7d39\u9019\u5bb6\u516c\u53f8\u3002\u5176\u4e2d\u5305\u62ec\u4e86\uff1a<\/p>\n\n\n\n<p>\u300a<a href=\"https:\/\/www.books.com.tw\/products\/0010889106?sloc=main\" target=\"_blank\" rel=\"noreferrer noopener\">\u8d85\u7d1a\u6210\u9577\u80a1\u6295\u8cc7\u6cd5\u5247<\/a>\u300b\u4e00\u66f8\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>3-4\uff0c\u7b2c198-202\u9801<\/li>\n<\/ul>\n\n\n\n<p>\u300a<a href=\"https:\/\/www.books.com.tw\/products\/0010935641?sloc=main\" target=\"_blank\" rel=\"noreferrer noopener\">10\u500d\u80a1\u6cd5\u5247<\/a>\u300b\u4e00\u66f8\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>6-7\uff0c\u7b2c328\u9801<\/li>\n\n\n\n<li>7-2\uff0c\u7b2c368-373\u9801\uff0c\u5c08\u9580\u4e00\u5c0f\u7bc0\u7684\u4ecb\u7d39<\/li>\n<\/ul>\n\n\n\n<p>\u672c\u6587\u4e0d\u6703\u91cd\u8986\u6211\u5728\u4e0a\u9762\u5169\u672c\u66f8\u4e2d\u6240\u63d0\u904e\u7684\u5167\u5bb9\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E8%90%83%E5%A5%95%E5%92%8C%E5%85%B6%E5%AE%83%E5%BB%A3%E5%91%8A%E5%95%86%E7%9A%84%E4%B8%8D%E5%90%8C\"><\/span>\u8403\u5955\u548c\u5176\u5b83\u5ee3\u544a\u5546\u7684\u4e0d\u540c<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u6709\u5225\u65bc\u5b57\u6bcd\u548cMeta\u7684\u5ee3\u544a\u5546\u5fc5\u9700\u4f7f\u7528\u5b57\u6bcd\uff08\u7f8e\u80a1\u4ee3\u78bc\uff1aGOOGL\u548cGOOG\uff09\u548cMeta\uff08\u7f8e\u80a1\u4ee3\u78bc\uff1aMETA\uff09\u5c6c\u65bc\u81ea\u5df1\u5c01\u9589\u7684\u5ee3\u544a\u4e0b\u6a19\u7a0b\u5f0f\uff0c\u624d\u80fd\u5728\u5169\u8005\u7684\u5e73\u53f0\u4e0b\u6a19\u5ee3\u544a\uff08\u56e0\u6b64\u88ab\u7a31\u70ba\u4ed8\u8cbb\u7246\uff09\uff0c\u8403\u5955\u5247\u662f\u4e00\u500b\u4e2d\u7acb\u7684\u6578\u4f4d\u5ee3\u544a\u4e0b\u6a19\u5e73\u53f0\u3002<\/p>\n\n\n\n<p>\u7279\u5225\u8981\u6307\u51fa\u7684\u662f\u7a0b\u5f0f\u5316\u6578\u4f4d\u5ee3\u544a\u516c\u53f8\u8403\u5955\u662fDSP\uff08Demand-Side Platform\uff0c\u5ee3\u544a\u9700\u6c42\u65b9\u5e73\u53f0\uff09\u7684\u696d\u8005\uff0c\u4e0d\u662fSSP\uff08Supply-Side Platform\uff0c\u5ee3\u544a\u4f9b\u61c9\u65b9\u5e73\u53f0\uff09\u6578\u4f4d\u5ee3\u544a\u696d\u8005\u3002<\/p>\n\n\n\n<p>\u8403\u5955\u662f\u5168\u7403\u6700\u5927\u7684\u7368\u7acb DSP\uff08\u9700\u6c42\u65b9\u5e73\u53f0\uff09\uff0c\u9019\u8868\u793a\u5b83\u53ef\u4ee5\u5e6b\u52a9\u5ee3\u544a\u4e3b\u5728\u5404\u7a2e\u5e73\u53f0\u4e0a\u8cfc\u8cb7\u5ee3\u544a\u7a7a\u9593\u3002 DSP \u901a\u5e38\u8207\u8ce3\u65b9\u5e73\u53f0 (SSP) \u5408\u4f5c\uff0c\u5e6b\u52a9\u767c\u5e03\u5546\u92b7\u552e\u81ea\u5df1\u7684\u5ee3\u544a\u5eab\u5b58\u3002<\/p>\n\n\n\n<p>\u8c37\u6b4c\u5728\u5176\u6578\u4f4d\u5ee3\u544a\u5e73\u53f0\u4e2d\u5c07 DSP\u3001SSP \u548c\u5176\u4ed6\u5ee3\u544a\u6280\u8853\u5de5\u5177\u6346\u7d81\u5728\u4e00\u8d77\u3002\u8c37\u6b4c\u5927\u90e8\u5206\u6536\u5165\u4f86\u81ea\u8c37\u6b4c\u7684\u641c\u5c0b\u5f15\u64ce\u3001\u5ee3\u544a\u7db2\u8def\u548c YouTube\uff0c\u4e26\u8207 Meta Platforms\u5728\u6578\u4f4d\u5ee3\u544a\u5e02\u5834\u5e7e\u4e4e\u4f54\u64da\u58df\u65b7\u7684\u5730\u4f4d\u3002<\/p>\n\n\n\n<p>\u8403\u5955\u662f\u5ee3\u544a\u6280\u8853\u9818\u57df\u7684\u4e00\u500b\u4e3b\u8981\u53c3\u8207\u8005\uff0c\u904b\u71df\u8457\u4e16\u754c\u4e0a\u6700\u5927\u7684\u7368\u7acb\u5728\u7dda\u5ee3\u544a\u9700\u6c42\u7aef\u5e73\u53f0\u3002\u591a\u8667\u4e86DSP\uff0c\u5ee3\u544a\u516c\u53f8\u3001\u5ee3\u544a\u5546\u548c\u4ea4\u6613\u90e8\u9580\u624d\u80fd\u7a0b\u5e8f\u5316\u5ee3\u544a\u9032\u884c\u6295\u6a19\u3002\u8207\u5e6b\u52a9\u767c\u884c\u5546\u92b7\u552e\u81ea\u5df1\u7684\u5ee3\u544a\u5eab\u5b58\u7684\u8ce3\u65b9\u5e73\u53f0(SSP)\u76f8\u6bd4\uff0c\u5b83\u5011\u8655\u65bc\u5ee3\u544a\u4f9b\u61c9\u93c8\u7684\u53e6\u4e00\u7aef\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%85%AC%E5%8F%B8%E7%9A%84%E6%AD%B7%E5%8F%B2%E5%92%8C%E5%A4%A7%E4%BA%8B%E8%A8%98\"><\/span>\u516c\u53f8\u7684\u6b77\u53f2\u548c\u5927\u4e8b\u8a18<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u4ee5\u4e0b\u5c31\u662f\u8403\u5955\u5275\u7acb\u4ee5\u4f86\uff0c\u503c\u5f97\u63d0\u51fa\u7684\u91cd\u5927\u4e8b\u4ef6\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>2016\u5e749\u670821\u65e5\uff0c\u8403\u5955\u6210\u70ba\u4e0a\u5e02\u516c\u53f8\uff0c\u4e0a\u5e02\u50f9\u70ba\u6bcf\u80a118\u7f8e\u5143\u3002<\/li>\n\n\n\n<li>2017 \u5e74\uff0c\u8403\u5955\u5c07\u806f\u7db2\u96fb\u8996\u8cfc\u8cb7\u548c\u6e2c\u91cf\u76f4\u63a5\u96c6\u6210\u5230\u5176\u5e73\u53f0\u4e2d\uff0c\u6536\u8cfc\u5e02\u5834\u884c\u92b7\u516c\u53f8 AdBrain\uff0c\u4e26\u8207\u9632\u6b3a\u8a50\u516c\u53f8White Ops\u5408\u4f5c\uff0c\u963b\u6b62\u6b3a\u8a50\u6027\u7684\u5ee3\u544a\u3002<\/li>\n\n\n\n<li>2018\u5e74\uff0c\u958b\u59cb\u5728\u4e9e\u592a\u5730\u5340\u5927\u8209\u6295\u8cc7\uff0c\u5728\u4e2d\u570b\u63a8\u51fa\u5176\u7a0b\u5f0f\u5316\u5ee3\u544a\u8cfc\u8cb7\u5e73\u53f0\uff0c\u548c\u963f\u91cc\u5df4\u5df4\u3001\u9a30\u8a0a\u548c\u767e\u5ea6\u7b49\u4e2d\u570b\u5a92\u9ad4\u516c\u53f8\u5efa\u7acb\u5408\u4f5c\u95dc\u4fc2\u3002\u8403\u5955\u9084\u63a8\u51fa\u4e86\u4e00\u500b\u540d\u70baKoa\u7684\u4eba\u5de5\u667a\u6167\u9810\u6e2c\u5f15\u64ce\u3001\u4e00\u500b\u65b0\u7684\u7528\u6236\u754c\u9762\u3001\u4e00\u500b\u540d\u70ba\u8403\u5955Planner\u7684\u7b56\u7565\u5de5\u5177\uff0c\u4ee5\u53ca\u4e00\u500b\u540d\u70ba\u7d71\u4e00\u8b58\u5225\u7b26\uff08Unified ID 2.0\uff0c\u8acb\u898b\u300a<a href=\"https:\/\/www.books.com.tw\/products\/0010935641?sloc=main\" target=\"_blank\" rel=\"noreferrer noopener\">10\u500d\u80a1\u6cd5\u5247<\/a>\u300b\u4e00\u66f8\u76847-2\u7684\u8aaa\u660e\uff09\u7684\u5c08\u6709\u5168\u7403\u7528\u6236\u8eab\u4efd\u89e3\u6790\u5de5\u5177\u3002<\/li>\n\n\n\n<li>2019 \u5e74\uff0c\u63a8\u51fa\u4e86\u548c\u4e9e\u99ac\u905c\uff08\u7f8e\u80a1\u4ee3\u78bc\uff1aAMZN\uff09\u670d\u52d9\u6574\u5408\u7684\u9023\u7db2\u96fb\u8996\uff08CTV\uff09 \u61c9\u7528\u7a0b\u5f0f\uff0c\u5141\u8a31\u900f\u904e\u4e9e\u99ac\u905c\u7684Fire TV\u88dd\u7f6e\u70ba\u7b2c\u4e09\u65b9\u96fb\u8996\u5167\u5bb9\u63d0\u4f9b\u5546\u8cfc\u8cb7\u5ee3\u544a\u3002<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E8%90%83%E5%A5%95%E5%80%BC%E5%BE%97%E7%A0%94%E7%A9%B6\"><\/span>\u8403\u5955\u503c\u5f97\u7814\u7a76<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E6%95%B8%E4%BD%8D%E5%BB%A3%E5%91%8A%E5%B8%82%E5%A0%B4%E6%9C%89%E5%A4%9A%E5%A4%A7\"><\/span>\u6578\u4f4d\u5ee3\u544a\u5e02\u5834\u6709\u591a\u5927<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u6839\u64daIDC\u7684\u6578\u64da\uff0c\u5ee3\u544a\u662f\u4e00\u500b\u5de8\u5927\u7684\u5e02\u5834\uff0c2019\u5e74\u5168\u7403\u652f\u51fa\u9054\u5230\u7d047500\u5104\u7f8e\u5143\u3002\u96a8\u8457\u6d88\u8cbb\u8005\u504f\u597d\u8f49\u5411\u79fb\u52d5\u3001\u667a\u6167\u578b\u96fb\u8996\u548c\u5176\u4ed6\u6578\u4f4d\u5a92\u9ad4\uff0c\u5ee3\u544a\u6536\u5165\u4e5f\u5728\u8f49\u5411\u6578\u4f4d\u901a\u8def\u3002Statista\u9810\u8a08\uff0c\u52302027\u5e74\uff0c82% \u7684\u5ee3\u544a\u7e3d\u6536\u5165\u5c07\u7528\u65bc\u6578\u4f4d\u5ee3\u544a\uff0c\u5176\u4e2d84%\u7684\u6578\u4f4d\u5ee3\u544a\u6536\u5165\u5c07\u4f86\u81ea\u7a0b\u5f0f\u5316\u7684\u6578\u4f4d\u5ee3\u544a\u5e73\u53f0\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E7%86%8A%E5%B8%82%E8%A3%A1%E7%9A%84%E5%BB%A3%E5%91%8A%E6%A5%AD\"><\/span>\u718a\u5e02\u88e1\u7684\u5ee3\u544a\u696d<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>2022\u5e74\u958b\u5e74\u4ee5\u4f86\u80a1\u5e02\u5927\u8dcc\uff0c\u60b2\u89c0\u8ff7\u6f2b\u3002\u5176\u4e2d\u4e00\u7a2e\u4e3b\u6d41\u7684\u770b\u6cd5\u662f\u96a8\u8457\u7d93\u6fdf\u653e\u7de9\uff0c\u5ee3\u544a\u696d\u7684\u696d\u7e3e\u5c07\u8dcc\u6703\u4e00\u4f75\u8dcc\u843d\u61f8\u5d16\u3002\u7576\u7136\uff0c\u5728\u66f4\u8271\u96e3\u7684\u74b0\u5883\u4e2d\uff0c\u5ee3\u544a\u9810\u7b97\u6703\u53d7\u5230\u56b4\u683c\u5be9\u67e5\uff0c\u4f46\u9019\u4e26\u4e0d\u8868\u793a\u5728\u6578\u4f4d\u5ee3\u544a\u7522\u696d\u4e2d\u7684\u6bcf\u4e00\u5bb6\u516c\u53f8\u90fd\u6703\u9677\u5165\u5384\u904b\u3002\u5176\u4e2d\u7684\u8403\u5955\uff0c\u5c31\u662f\u4e00\u5bb6\u5c24\u5176\u8655\u65bc\u6709\u5229\u5730\u4f4d\u7684\u516c\u53f8\uff0c\u4e0d\u50c5\u80fd\u5920\u62b5\u79a6\u56f0\u96e3\u7684\u7d93\u6fdf\uff0c\u800c\u4e14\u80fd\u5920\u5f9e\u9577\u9060\u4f86\u770b\u64f4\u5927\u5176\u9818\u5148\u5730\u4f4d\u3002\u56e0\u6b64\uff0c\u5118\u7ba1\u8a31\u591a\u4eba\u5c0d\u5e02\u5834\u524d\u666f\u611f\u5230\u5bb3\u6015\uff0c\u4f46\u8070\u660e\u7684\u6295\u8cc7\u4eba\u61c9\u8a72\u8d81\u718a\u5e02\u6642\uff0c\u4ed4\u7d30\u7814\u7a76\u8403\u5955\u516c\u53f8\u6240\u5177\u5099\u7684\u4e00\u4e9b\u7af6\u722d\u529b\u548c\u5546\u696d\u512a\u52e2\uff0c\u597d\u5728\u50f9\u683c\u8dcc\u81f3\u5408\u7406\u50f9\u4f4d\u6642\uff0c\u9032\u5834\u8cb7\u5165\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E7%86%8A%E5%B8%82%E7%87%9F%E6%94%B6%E6%9C%AA%E8%A6%8B%E5%A4%A7%E5%B9%85%E8%A1%B0%E9%80%80\"><\/span>\u718a\u5e02\u71df\u6536\u672a\u898b\u5927\u5e45\u8870\u9000<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u5c0d\u8a31\u591a\u79d1\u6280\u516c\u53f8\u4f86\u8aaa\uff0c2022\u5e74\u662f\u8271\u96e3\u7684\u4e00\u5e74\uff0c\u56e0\u70ba\u5fc5\u9808\u9762\u5c0d\u589e\u9577\u653e\u7de9\u7684\u6b98\u9177\u6aa2\u9a57\u6240\u5c0e\u81f4\u7684\u80a1\u50f9\u5d29\u8dcc\u3002\u4f8b\u5982\u5b57\u6bcd\u516c\u53f8\u7684\u589e\u9577\u660e\u986f\u653e\u7de9\uff1bMeta\u71df\u6536\u8ca0\u6210\u9577\u800c\u5fc5\u9808\u9032\u884c\u516c\u53f8\u6210\u7acb\u4ee5\u4f86\u7684\u9996\u6b21\u5927\u88c1\u54e1\uff0c\u88c1\u53bb13%\u4ee5\u4e0a\uff1b\u5fae\u8edf\uff08\u7f8e\u80a1\u4ee3\u78bc\uff1aMSFT\uff09\u4e5f\u89e3\u96c7\u4e86\u5927\u91cf\u7684\u54e1\u5de5\u3002\u4f46\u662f\u8403\u5955\u4eca\u5e74\u7b2c\u4e8c\u5b63\u5ea6\u7684\u71df\u6536\u9084\u80fd\u5e74\u589e+34.6%\uff0c\u7b2c\u4e09\u5b63\u4e5f\u5e74\u589e\uff0b31.6%\u3002\u9019\u4e0d\u50c5\u6bd4\u4eca\u5e74\u7684\u8a31\u591a\u5176\u4ed6\u79d1\u6280\u516c\u53f8\u8868\u73fe\u597d\u5f88\u591a\uff0c\u800c\u4e14\u52dd\u904e\u5927\u591a\u6578\u7684\u6578\u4f4d\u5ee3\u544a\u516c\u53f8\u7684\u8868\u73fe\u3002<\/p>\n\n\n\n<p>\u503c\u5f97\u4e00\u63d0\u7684\u662f\uff0c\u5ee3\u544a\u7522\u696d\u4e2d\u7684\u6240\u6709\u4f01\u696d\u5c0d\u7d93\u6fdf\u80cc\u666f\u5f88\u654f\u611f\uff0c\u5ee3\u544a\u9810\u7b97\u6703\u96a8\u8457\u7d93\u6fdf\u7684\u5f37\u5f31\u800c\u6ce2\u52d5\u3002\u56e0\u6b64\uff0c\u8a72\u5ee3\u544a\u7522\u696d\u6700\u8fd1\u4e00\u5e74\u591a\u8655\u65bc\u58d3\u529b\u4e4b\u4e0b\u3002\u5118\u7ba1\u5982\u6b64\uff0c\u8403\u5955\u900f\u901a\u904e\u5f88\u597d\u5730\u8655\u7406\u60e1\u52a3\u7684\u74b0\u5883\u986f\u793a\u4e86\u5b83\u7684\u4f01\u696d\u97cc\u6027\uff0c\u9019\u5728\u6700\u8fd1\u4e00\u5e74\u7684\u6bcf\u4e00\u5b63\u7684\u8ca1\u5831\u4e2d\uff0c\u90fd\u5f97\u5230\u4e86\u8b49\u660e\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%AE%83%E5%88%B0%E5%BA%95%E6%9C%89%E4%BD%95%E8%83%BD%E8%80%90%EF%BC%9F\"><\/span>\u5b83\u5230\u5e95\u6709\u4f55\u80fd\u8010\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u554f\u984c\u5c31\u4f86\u4e86\uff1a\u8403\u5955\u71df\u6536\u589e\u9577\u9760\u7684\u662f\u4ec0\u9ebc\uff1f\u96d6\u7136\u539f\u56e0\u4e0d\u53ea\u4e00\u9805\uff0c\u4f46\u672c\u6587\u5e0c\u671b\u80fd\u5f9e\u6f5b\u5728\u7684\u6a5f\u6703\u548c\u672a\u4f86\u7684\u696d\u52d9\u50ac\u5316\u5291\uff0c\u9019\u5169\u5927\u65b9\u9762\u4f86\u70ba\u60a8\u6aa2\u8996\u8403\u5955\u6240\u64c1\u6709\u7684\u7af6\u722d\u529b\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E8%90%83%E5%A5%95%E6%BD%9B%E5%9C%A8%E7%9A%84%E6%A9%9F%E6%9C%83\"><\/span>\u8403\u5955\u6f5b\u5728\u7684\u6a5f\u6703<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%85%B7%E5%BD%88%E6%80%A7%E7%9A%84%E5%95%86%E6%A5%AD%E6%A8%A1%E5%BC%8F\"><\/span>\u5177\u5f48\u6027\u7684\u5546\u696d\u6a21\u5f0f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u8403\u5955\u7d93\u71df\u7684\u662f\u4e00\u500b\u7a0b\u5f0f\u5316\u7684\u5ee3\u544a\u5e73\u53f0\uff0c\u8a72\u5e73\u53f0\u4f7f\u5176\u5ba2\u6236\uff08\u901a\u5e38\u662f\u516c\u53f8\u548c\u5ee3\u544a\u4ee3\u7406\u7684\u884c\u92b7\u90e8\u9580\uff09\u80fd\u5920\u5728\u6b63\u78ba\u7684\u6642\u9593\u51fa\u73fe\u5728\u6b63\u78ba\u7684\u53d7\u773e\u9762\u524d\u3002\u8403\u5955\u4f7f\u7528\u6236\u80fd\u5920\u6700\u5927\u9650\u5ea6\u5730\u63d0\u9ad8\u5ee3\u544a\u6295\u8cc7\u56de\u5831\uff0c\u4e26\u4e14\u4e00\u76f4\u662f\u7a0b\u5f0f\u5316\u5ee3\u544a\u9818\u57df\u7684\u9818\u5c0e\u8005\u3002\u516c\u53f8\u5229\u7528\u5411\u5ba2\u6236\u6536\u53d6\u5176\u5e73\u53f0\u5ee3\u544a\u7e3d\u652f\u51fa\u7684\u4e00\u5b9a\u767e\u5206\u6bd4\u4f86\u7522\u751f\u71df\u6536\u3002<\/p>\n\n\n\n<p>\u96d6\u7136\u5ee3\u544a\u7684\u4ed8\u8cbb\u7246\u2500\u2500\u2500\u2500\u4e3b\u8981\u662f\u5b57\u6bcd\u3001Meta\u3001\u4e9e\u99ac\u905c\u548c\u5fae\u8edf\u7b49\u64c1\u6709\u5c08\u6709\u7db2\u8def\u548c\u884c\u52d5\u61c9\u7528\u7a0b\u5f0f\u7684\u79d1\u6280\u5de8\u64d8\u2500\u2500\u2500\u2500\u9019\u4e9b\u79d1\u6280\u5de8\u64d8\u5728\u7a0b\u5e8f\u5316\u5ee3\u544a\u652f\u51fa\u4e2d\u7372\u5f97\u6700\u5927\u7684\u5e02\u5834\u4efd\u984d\u3002\u4f46\u4ed8\u8cbb\u7246\u4e4b\u5916\u7684\u4e00\u5207\u90fd\u662f\u958b\u6a5f\u6703\u4f9b\u5176\u5b83\u516c\u53f8\u722d\u53d6\uff0c\u800c\u8403\u5955\u5247\u662f\u5176\u4e2d\u7684\u4f7c\u4f7c\u8005\u3002<\/p>\n\n\n\n<p>\u96a8\u8457\u7d93\u6fdf\u7684\u4e0d\u78ba\u5b9a\u6027\u8feb\u5728\u7709\u776b\uff0c\u4f01\u696d\u6b63\u5728\u7aed\u76e1\u5168\u529b\u512a\u5316\u6210\u672c\uff0c\u63a1\u7528\u7a0b\u5f0f\u5316\u5ee3\u544a\u5e73\u53f0\u4f3c\u4e4e\u662f\u4e00\u500b\u8f03\u4ee4\u4eba\u4fe1\u670d\u7684\u9078\u64c7\u3002\u56e0\u6b64\uff0c\u96d6\u7136\u4e0d\u5b58\u5728\u80fd\u9810\u9632\u8870\u9000\u7684\u696d\u52d9\uff0c\u4f46\u8403\u5955\u5728\u8a72\u884c\u696d\u4e2d\u7684\u9818\u5c0e\u5730\u4f4d\u548c\u6280\u8853\uff0c\u4f7f\u5176\u80fd\u6210\u70ba\u76f8\u5c0d\u8f03\u5177\u6709\u5f48\u6027\u7684\u5546\u696d\u6a21\u5f0f\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E9%A0%98%E5%85%88%E7%9A%84%E6%8A%80%E8%A1%93%E5%B9%B3%E5%8F%B0\"><\/span>\u9818\u5148\u7684\u6280\u8853\u5e73\u53f0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u8209\u4e00\u500b\u6700\u8fd1\u7684\u4f8b\u5b50\uff0c\u7d93\u904e\u5169\u5e74\u7684\u7522\u54c1\u958b\u767c\u5de5\u4f5c\uff0c\u8403\u5955\u65bc2021\u5e74\u63a8\u51fa\u4e86Solimar\u5e73\u53f0\u3002Solimar\u63a1\u7528\u66f4\u7c21\u55ae\u7684\u6d41\u7a0b\u3001\u5148\u9032\u7684\u5b9a\u4f4d\u529f\u80fd\u3001\u6709\u6548\u7684\u6d3b\u52d5\u8ffd\u8e2a\uff0c\u548c\u5f37\u5927\u7684\u7528\u6236\u9ad4\u9a57\uff0c\u4f7f\u5176\u66f4\u6613\u65bc\u88ab\u5ba2\u6236\u63a1\u7528\u548c\u66f4\u5177\u5ba2\u6236\u7684\u7c98\u8457\u6027\u3002<\/p>\n\n\n\n<p>\u9577\u671f\u4ee5\u4f86\uff0c\u6578\u4f4d\u5ee3\u544a\u5546\u4e00\u76f4\u4f9d\u8cf4cookies\u7684\u6280\u8853\u2500\u2500\u2500\u2500\u7528\u6236\u8a2a\u554f\u7684\u7db2\u7ad9\u653e\u7f6e\u5728\u7528\u6236\u8a2d\u5099\u4e0a\u7684\u5c0f\u584a\u8cc7\u6599\uff0c\u4ee5\u4fbf\u7db2\u7ad9\u53ef\u4ee5\u8ffd\u8e2a\u7528\u6236\u7684\u700f\u89bd\u7fd2\u6163\u3001\u4e00\u822c\u8208\u8da3\u3001\u8cfc\u7269\u504f\u597d\u7b49\u3002\u70ba\u4e86\u80fd\u4fdd\u8b77\u6d88\u8cbb\u8005\u7684\u96b1\u79c1\uff0c\u5b57\u6bcd\u516c\u53f8\u5e7e\u5e74\u524d\u5ba3\u5e03\uff0c\u5b83\u8a08\u5283\u57282024\u5e74\u5e95\u524d\u505c\u5728\u5b57\u6bcd\u7684Chrome\u700f\u89bd\u5668\u4e0a\u652f\u63f4 cookie\u3002\u9019\u4e00\u6c7a\u5b9a\u9707\u64bc\u4e86\u6574\u500b\u5ee3\u544a\u696d\uff0c\u56e0\u70baChrome\u662f\u5168\u7403\u5e02\u4f54\u7b2c\u4e00\u7684\u7db2\u8def\u700f\u89bd\u5668\uff0c2022\u5e74\u6642\u64c1\u6709\u8d85\u904e67%\u7684\u5e02\u4f54\u3002<\/p>\n\n\n\n<p>\u53d6\u6d88\u5c0dcookie\u7684\u652f\u63f4\u6703\u524a\u5f31\u5ee3\u544a\u5546\u6709\u6548\u5b9a\u4f4d\u5ba2\u6236\u7684\u80fd\u529b\u3002\u8403\u5955\u9810\u898b\u5230\u9019\u4e00\u8b8a\u5316\u5c0d\u4e0b\u6e38\u7684\u5f71\u97ff\uff0c\u4e26\u63d0\u51fa\u4e86\u7d71\u4e00\u8b58\u7b26\u5225\uff08Unified ID\uff09 2.0\u7684\u6982\u5ff5\u2500\u2500\u2500\u2500\u4e00\u7a2e\u552f\u4e00\u7684\u52a0\u5bc6\u7528\u6236\u6a19\u8b58\u7b26\uff0c\u53ef\u5e6b\u52a9\u5ee3\u544a\u5546\u5411\u6f5b\u5728\u5ba2\u6236\u5c55\u793a\u76f8\u95dc\u5ee3\u544a\uff0c\u540c\u6642\u4fdd\u8b77\u4ed6\u5011\u7684\u96b1\u79c1\u3002\u8403\u5955\u547c\u7c72\u7522\u696d\u696d\u5408\u4f5c\u5925\u4f34\u589e\u52a0\u5c0d\u7d71\u4e00\u8b58\u7b26\u52252.0\u6846\u67b6\u7684\u63a1\u7528\uff0c\u70ba\u6c92\u6709cookie\u7684\u4e16\u754c\u5efa\u7acb\u65b0\u7684\u5ee3\u544a\u751f\u614b\u7cfb\u7d71\u3002<\/p>\n\n\n\n<p>\u7531\u9019\u4e9b\u6210\u5c31\u4f86\u770b\uff0c\u8403\u5955\u4e0d\u50c5\u50c5\u662f\u53e6\u4e00\u5bb6\u5178\u578b\u7684\u5ee3\u544a\u516c\u53f8\u3002\u4e00\u5982\u6211\u5728\u300a<a href=\"https:\/\/www.books.com.tw\/products\/0010935641?sloc=main\" target=\"_blank\" rel=\"noreferrer noopener\">10\u500d\u80a1\u6cd5\u5247<\/a>\u300b\u4e00\u66f8\u88e1\u5c0d\u5b83\u7684\u8a55\u50f9\uff1a\u5b83\u662f\u4e00\u500b\u9818\u5148\u696d\u754c\u7684\u6280\u8853\u5e73\u53f0\uff0c\u70ba\u6578\u4f4d\u5ee3\u544a\u696d\u8a2d\u5b9a\u65b0\u7684\u6a19\u6e96\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"OpenPath\"><\/span>OpenPath <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>OpenPath\u9019\u9805\u5c08\u6709\u7522\u54c1\u53ef\u4ee5\u8b93\u51fa\u7248\u5546\u6709\u6a5f\u6703\u76f4\u63a5\u9023\u63a5\u5230\u8403\u5955\u7684\u5ee3\u544a\u5e73\u53f0\u3002 \u9019\u53cd\u904e\u4f86\u53c8\u8b93\u5ee3\u544a\u5546\u53ef\u4ee5\u76f4\u63a5\u8a2a\u554f\u512a\u8cea\u6578\u5b57\u5ee3\u544a\u5eab\u5b58\u3002 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id=\"%E5%BC%B7%E5%81%A5%E7%9A%84%E8%B2%A1%E5%8B%99%E5%84%AA%E5%8B%A2\"><\/span>\u5f37\u5065\u7684\u8ca1\u52d9\u512a\u52e2<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u8403\u5955\u662f\u5f88\u5c11\u6578\u4e00\u4e0a\u5e02\u4ee5\u4f86\u5c31\u6709\u76c8\u9918\u7684\u79d1\u6280\u516c\u53f8\u3002\u8403\u5955\u7684\u5e73\u53f0\u5f15\u8d77\u4e86\u5ba2\u6236\u7684\u5171\u9cf4\uff0c\u5f9e2015\u5e74\u52302021\u5e74\uff0c\u516c\u53f8\u7684\u71df\u6536\u589e\u9577\u4e86\u5341\u500d\u3002\u5373\u4f7f\u5728\u7d93\u6fdf\u840e\u7e2e\u7684\u74b0\u5883\u4e0b\uff0c\u516c\u53f82022\u5e74\u7b2c\u4e8c\u5b63\u548c\u7b2c\u4e09\u5b63\u5ea6\u7684\u71df\u6536\u5165\u4e5f\u5206\u5225\u9054\u5230\u5e74\u6210\u957735%\u548c32%\u3002<\/p>\n\n\n\n<p>\u8403\u5955\u5927\u7d0495%\u7684\u71df\u6536\u5165\u4f86\u81ea\u9577\u671f\u5ba2\u6236\u7684\u670d\u52d9\u5354\u8b70\uff0c\u9019\u8868\u793a\u8457\u5b83\u7684\u696d\u52d9\u6a21\u5f0f\u76f8\u5c0d\u53ef\u9760\u4e14\u80fd\u91cd\u8986\u767c\u751f\u3002\u8207\u8a31\u591a\u5176\u4ed6\u5feb\u901f\u767c\u5c55\u7684\u516c\u53f8\u4e0d\u540c\uff0c\u8403\u5955\u81ea2016\u5e74\u4ee5\u4f86\u7684\u81ea\u7531\u73fe\u91d1\u6d41\u7686\u70ba\u6b63\u6578\u3002\u622a\u81f3 6\u670830\u65e5\uff0c\u8403\u5955\u64c1\u6709\u8d85\u904e12\u5104\u7f8e\u5143\u7684\u73fe\u91d1\u548c\u77ed\u671f\u6295\u8cc7\uff0c\u6c92\u6709\u50b5\u52d9\uff0c\u9019\u4f7f\u5176\u4fdd\u6709\u9032\u4e00\u6b65\u7684\u8ca1\u52d9\u5f48\u6027\u3002<\/p>\n\n\n\n<p>\u6295\u8cc7\u8005\u5c0d\u5ee3\u544a\u884c\u696d\u7684\u8fd1\u671f\u524d\u666f\uff0c\u56e0\u70ba\u7d93\u6fdf\u4e0b\u884c\u800c\u611f\u5230\u64d4\u6182\uff0c\u4f46\u6191\u85c9\u683c\u6797\u7684\u9818\u5c0e\u3001\u7a0b\u5f0f\u5316\u5ee3\u544a\u7684\u9577\u671f\u9806\u98a8\u3001\u8a72\u516c\u53f8\u7684\u65e9\u671f\u9818\u5148\u5730\u4f4d\u4ee5\u53ca\u5176\u6280\u8853\u5e73\u53f0\u7684\u512a\u52e2\uff0c\u8403\u5955\u7684\u5b9a\u4f4d\u975e\u5e38\u597d\uff0c\u53ef\u4ee5\u7e7c\u7e8c\u5176\u672a\u4f86\u5e7e\u5e74\u7684\u4e3b\u5c0e\u5730\u4f4d\u3002<\/p>\n\n\n\n<p>\u8a72\u516c\u53f8\u7684\u80a1\u7968\u5728\u50f9\u683c\u5c0d\u81ea\u7531\u73fe\u91d1\u6d41\u6216\u50f9\u683c\u5c0d\u92b7\u552e\u984d\u7684\u57fa\u790e\u4e0a\u53ef\u80fd\u770b\u8d77\u4f86\u4ecd\u7136\u6709\u4e9b\u8cb4\uff0c\u4f46\u76f8\u5c0d\u65bc\u4e09\u5e74\u5e73\u5747\u6c34\u5e73\u800c\u8a00\uff0c\u5b83\u5011\u4ecd\u7136\u4fbf\u5b9c\u5f97\u591a\u3002\u6240\u6709\u9019\u4e00\u5207\u90fd\u610f\u5473\u8457\u73fe\u5728\u6295\u8cc7\u8403\u5955\u53ef\u80fd\u6703\u70ba\u6295\u8cc7\u8005\u5e36\u4f86\u53ef\u89c0\u7684\u9577\u671f\u56de\u5831\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E4%B8%89%E5%A4%A7%E6%9C%89%E5%88%A9%E7%9A%84%E5%82%AC%E5%8C%96%E5%8A%91\"><\/span>\u4e09\u5927\u6709\u5229\u7684\u50ac\u5316\u5291<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%AE%A2%E8%A7%80%E4%B8%AD%E7%AB%8B%E6%80%A7\"><\/span>\u5ba2\u89c0\u4e2d\u7acb\u6027<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u9996\u5148\uff0c\u4f5c\u70ba\u898f\u6a21\u6700\u5927\u7684\u7368\u7acb\u5ba2\u89c0\u5ee3\u544a\u8cfc\u8cb7\u5e73\u53f0\uff0c\u8403\u5955\u5728\u7d50\u69cb\u4e0a\u5177\u6709\u512a\u52e2\u3002\u4f8b\u5982\uff0c\u548c\u5b57\u6bcd\u548c Meta\u4e0d\u540c\uff0c\u8403\u5955\u4e0d\u64c1\u6709\u4efb\u4f55\u901a\u904e\u5ee3\u544a\u7a7a\u9593\u7372\u5229\u7684\u5167\u5bb9\u3002<\/p>\n\n\n\n<p>\u6b64\u5916\uff0c\u8a72\u516c\u53f8\u53ea\u5f9e\u5ee3\u544a\u8cb7\u5bb6\u90a3\u88e1\u8cfa\u9322\u3002\u9019\u610f\u5473\u8457\u4f7f\u7528\u8403\u5955\u5e73\u53f0\u8cfc\u8cb7\u5ee3\u544a\u7684\u71df\u92b7\u4eba\u54e1\u548c\u5ee3\u544a\u4ee3\u7406\u5546\u53ef\u4ee5\u76f8\u4fe1\u8a72\u516c\u53f8\u6b63\u5728\u52aa\u529b\u5c0b\u627e\u958b\u653e\u7db2\u8def\u4e0a\u7684\u6700\u4f73\u5ee3\u544a\u6a5f\u6703\u3002\u8403\u5955\u7684\u9996\u5e2d\u71df\u6536\u5b98\u8482\u59c6\u897f\u59c6\u65af\u5728\u4eca\u5e74\u7684\u516c\u53f8\u6295\u8cc7\u8005\u65e5\u6f14\u8b1b\u4e2d\u5c31\u8868\u793a\uff1a\u300c\u9019\u662f\u6211\u5011\u5728\u5e02\u5834\u4e0a\u7684\u6700\u5927\u512a\u52e2\u300d\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E9%80%8F%E6%98%8E%E5%92%8C%E6%9C%80%E5%A4%A7%E7%9A%84%E5%9B%9E%E5%A0%B1\"><\/span>\u900f\u660e\u548c\u6700\u5927\u7684\u56de\u5831<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u8403\u5955\u589e\u9577\u7684\u53e6\u4e00\u500b\u9a45\u52d5\u529b\u2500\u2500\u2500\u2500\u5728\u4e0d\u78ba\u5b9a\u7684\u5b8f\u89c0\u7d93\u6fdf\u74b0\u5883\u4e2d\u7279\u5225\u6709\u6548\u2500\u2500\u2500\u2500\u662f\u8403\u5955\u5e73\u53f0\u4ee5\u6578\u64da\u9a45\u52d5\u7684\u71df\u904b\u6a21\u5f0f\u3002\u96a8\u8457\u4f01\u696d\u9762\u81e8\u7684\u7d93\u6fdf\u4e0d\u78ba\u5b9a\u6027\uff0c\u78ba\u4fdd\u6bcf\u4e00\u7f8e\u5143\u7684\u5ee3\u544a\u652f\u51fa\u76e1\u53ef\u80fd\u5730\u767c\u63ee\u4f5c\u7528\u5c0d\u6240\u6709\u4f01\u696d\u4f86\u8aaa\uff0c\u8b8a\u5f97\u6bd4\u4ee5\u5f80\u4efb\u4f55\u6642\u5019\u90fd\u66f4\u52a0\u91cd\u8981\u3002\u9019\u6703\u8b93\u81f4\u5ee3\u544a\u9810\u7b97\u52a0\u901f\u8f49\u5411\u6700\u5ba2\u89c0\u3001\u6578\u64da\u9a45\u52d5\u50cf\u8403\u5955\u9019\u50cf\u7684\u4e2d\u7acb\u800c\u4e14\u8f03\u6709\u6548\u7387\u7684\u5ee3\u544a\u5e73\u53f0\uff0c\u56e0\u70ba\u5b83\u80fd\u70ba\u5ba2\u6236\u53d6\u5f97\u5ee3\u544a\u652f\u51fa\u7684\u6700\u5927\u56de\u5831\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E9%80%A3%E7%B6%B2%E9%9B%BB%E8%A6%96\"><\/span>\u9023\u7db2\u96fb\u8996<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u6700\u5f8c\uff0c\u8403\u5955\u8655\u65bc\u6709\u5229\u4f4d\u7f6e\uff0c\u53ef\u4ee5\u5f9e\u8fc4\u4eca\u70ba\u6b62\u6578\u4f4d\u5ee3\u544a\u4e2d\u6700\u5927\u7684\u50ac\u5316\u5291\u4e4b\u4e00\u4e2d\u53d7\u76ca\uff1a\u90a3\u5c31\u662f\u4e32\u6d41\u5f71\u97f3\u7684\u666e\u53ca\u5316\uff0c\u4fc3\u4f7f\u5ee3\u544a\u9810\u7b97\u5f9e\u50b3\u7d71\u96fb\u8996\u8f49\u79fb\u5230\u9023\u7db2\u96fb\u8996\uff08CTV\uff09\u3002\u56e0\u6b64\uff0cCTV\u6b63\u5728\u6210\u70ba\u5fc5\u9808\u8cfc\u8cb7\u7684\u6771\u897f\uff0c\u5728\u67d0\u4e9b\u60c5\u6cc1\u4e0b\uff0c\u5b83\u662f\u884c\u92b7\u4eba\u54e1\u6578\u4f4d\u5a92\u9ad4\u8a08\u5283\u4e2d\u6700\u91cd\u8981\u7684\u90e8\u5206\uff0c\u8403\u5955\u57f7\u884c\u9577\u683c\u6797\u5728\u516c\u53f8\u7b2c\u4e8c\u5b63\u5ea6\u8ca1\u5831\u96fb\u8a71\u6703\u8b70\u4e0a\u5c31\u9019\u9ebc\u8868\u793a\u904e\u3002<\/p>\n\n\n\n<p>\u683c\u6797\u7d93\u5e38\u8aaa\uff0cCTV\u662f\u516c\u53f8\u6700\u91cd\u8981\u7684\u50ac\u5316\u5291\u4e4b\u4e00\uff0c\u56e0\u70ba\u8207\u641c\u5c0b\u548c\u793e\u4ea4\u5a92\u9ad4\u5ee3\u544a\u901a\u8def\u4e0d\u540c\uff0cCTV\u5ee3\u544a\u5e02\u5834\u9ad8\u5ea6\u5206\u6563\u3002\u9019\u610f\u5473\u8457\u8207\u5b57\u6bcd\u548cMeta\u76f8\u6bd4\uff0c\u8403\u5955\u5728CTV\u5ee3\u544a\u6a5f\u6703\u4e2d\u7684\u898f\u6a21\u6bd4\u4efb\u4f55\u5ee3\u544a\u5546\u90fd\u5927\uff0c\u9019\u8207\u5b83\u5728\u641c\u5c0b\u548c\u793e\u4ea4\u5a92\u9ad4\u4e2d\u7684\u8f03\u5c0f\u5730\u4f4d\u4e0d\u540c\u3002<\/p>\n\n\n\n<p>\u6211\u5011\u5f88\u96e3\u4e0d\u5f37\u8abfCTV\u5c0d\u8403\u5955\u696d\u52d9\u7684\u91cd\u8981\u6027\u3002\u516c\u53f8\u8ca1\u52d9\u9577\u5e03\u840a\u514b\u683c\u96f7\u68ee\u5728\u516c\u53f8\u7b2c\u4e8c\u5b63\u7684\u8ca1\u5831\u96fb\u8a71\u6703\u8b70\u4e0a\u8868\u793a\uff0cCTV\u662f\u8a72\u516c\u53f8\u5728\u6b64\u671f\u9593\u5927\u5e45\u5ea6\u589e\u9577\u6700\u5feb\u7684\u5ee3\u544a\u901a\u8def\u2500\u2500\u2500\u2500\u4e8b\u5be6\u4e0a\uff0c\u81ea\u516c\u53f8\u4e0a\u5e02\u4ee5\u4f86\uff0c\u6709\u4e86CTV\u4ee5\u5f8c\uff0c\u4e00\u76f4\u90fd\u662f\u5982\u6b64\u3002<br><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"72\" height=\"71\" src=\"https:\/\/www.granitefirm.com\/blog\/wp-content\/uploads\/2022\/11\/ttd.jpg\" alt=\"\u8403\u5955\" class=\"wp-image-27840\"\/><figcaption class=\"wp-element-caption\">credit: \u8403\u5955<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E7%86%8A%E5%B8%82%E4%B8%8B%E7%9A%84%E6%A5%AD%E5%8B%99%E8%A1%A8%E7%8F%BE\"><\/span>\u718a\u5e02\u4e0b\u7684\u696d\u52d9\u8868\u73fe<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%92%8C%E4%B8%BB%E8%A6%81%E7%AB%B6%E7%88%AD%E5%BB%A0%E5%95%86%E7%9A%84%E6%AF%94%E8%BC%83\"><\/span>\u548c\u4e3b\u8981\u7af6\u722d\u5ee0\u5546\u7684\u6bd4\u8f03<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>\u4f01\u696d\u540d\u7a31<\/td><td>\u7b2c\u4e09\u5b63\u71df\u6536\u5e74\u6210\u9577\u7387<\/td><td>\u672c\u76ca\u6bd4<\/td><td>2022\u5e74\u81f311\/16\/2022\u7684\u80a1\u50f9\u8868\u73fe<\/td><\/tr><tr><td>\u8403\u5955<\/td><td>+31%<\/td><td>595.11<\/td><td>-40.56%<\/td><\/tr><tr><td>\u5b57\u6bcd<\/td><td>+6%<\/td><td>20.18<\/td><td>-32.11%<\/td><\/tr><tr><td>Meta<\/td><td>-4.5%<\/td><td>11.17<\/td><td>-66.42%<\/td><\/tr><tr><td>Roku<\/td><td>+15%<\/td><td>50.06<\/td><td>-74.67%<\/td><\/tr><tr><td>PubMatic<\/td><td>+11%<\/td><td>14.62%<\/td><td>-50.74%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E6%8A%B5%E6%8A%97%E7%86%8A%E5%B8%82%E7%9A%84%E8%83%BD%E5%8A%9B\"><\/span>\u62b5\u6297\u718a\u5e02\u7684\u80fd\u529b<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u4ee5\u4e0a\u5c31\u662f\u5728\u718a\u5e02\u7576\u982d\u76842022\u5e74\u7b2c\u4e09\u5b63\uff0c\u8403\u5955\u7684\u5e7e\u5bb6\u4e3b\u8981\u7af6\u722d\u8005\u7684\u7576\u5b63\u71df\u6536\u5e74\u6210\u9577\u7387\uff1bMeta\u751a\u81f3\u65bc\u9084\u5275\u4e0b\u516c\u53f8\u6210\u7acb19\u5e74\u4ee5\u4f86\u9996\u6b21\u7684\u5b63\u71df\u6536\u8ca0\u6210\u9577\u7684\u96e3\u582a\u8a18\u9304\uff0c\u53ea\u6709\u8403\u5955\u4e00\u5bb6\u8868\u73fe\u7a81\u51fa\u3002\u66f4\u96e3\u5f97\u7684\u662f\u8403\u5955\u5728\u718a\u5e02\u958b\u59cb\u76842021\u5e74\u7b2c\u4e09\u5b63\u81f32022\u5e74\u7b2c\u4e09\u5b63\u7684\u9023\u7e8c\u4e94\u5b63\u71df\u6536\u6210\u9577\u7387\u5206\u5225\u70ba\u70ba+39.3%\u3001+23.7%\u3001+43.5%\u3001+34.6\u3001+31.1%\uff1b\u5e7e\u4e4e\u6c92\u6709\u5f88\u5927\u7684\u6ce2\u52d5\uff0c\u9019\u662f\u5f88\u96e3\u5f97\u7684\u6210\u5c31\uff0c\u8b49\u660e\u5b83\u7684\u696d\u52d9\u5177\u6709\u62b5\u64cb\u7d93\u6fdf\u4e0b\u6ed1\u7684\u80fd\u529b\u3002\u800c\u5176\u5b83\u7684\u5ee3\u544a\u5546\uff0c\u5e7e\u4e4e\u90fd\u662f\u5ba2\u6236\u5728\u718a\u5e02\u7e2e\u6e1b\u9810\u7b97\u4e0b\u7684\u7b2c\u4e00\u500b\u72a7\u7272\u54c1\uff0c\u71df\u6536\u5168\u53d7\u5230\u91cd\u5275\u3002<\/p>\n\n\n\n<p><em>\u672c\u4eba\u70ba\u539f\u6587\u4f5c\u8005\uff0c\u672c\u6587\u7cbe\u7c21\u7248\u539f\u520a\u767b\u5728Smart\u667a\u5bcc\u6708\u520b<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E7%9B%B8%E9%97%9C%E6%96%87%E7%AB%A0\"><\/span>\u76f8\u95dc\u6587\u7ae0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u300a<a href=\"https:\/\/www.granitefirm.com\/blog\/blog\/2023\/02\/02\/%e8%90%83%e5%a5%95%e7%9a%84%e6%a0%b8%e5%bf%83%e7%ab%b6%e7%88%ad%e5%8a%9b\/\">\u8403\u5955\uff08The Trade Desk\uff09\u7684\u6838\u5fc3\u7af6\u722d\u529b<\/a>\u300b<\/li>\n\n\n\n<li>\u300a<a href=\"https:\/\/www.granitefirm.com\/blog\/blog\/2025\/02\/26\/%e6%b7%b1%e5%85%a5%e6%8e%a2%e8%a8%8e%e4%ba%ba%e5%b7%a5%e6%99%ba%e6%85%a7%e8%aa%9e%e9%9f%b3%e7%ac%ac%e4%b8%80%e8%82%a1soundhound\/\">\u6df1\u5165\u63a2\u8a0e\u4eba\u5de5\u667a\u6167\u8a9e\u97f3\u7b2c\u4e00\u80a1SoundHound<\/a>\u300b<\/li>\n\n\n\n<li><a href=\"https:\/\/www.granitefirm.com\/blog\/blog\/2021\/10\/23\/%E8%98%8B%E6%9E%9Capple%E7%9A%84%E9%9A%B1%E7%A7%81%E5%B0%8F%E5%8A%9F%E8%83%BD\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u300a\u860b\u679c\uff08Apple\uff09\u7684\u96b1\u79c1\u5c0f\u529f\u80fd\u8b8a\u66f4\u4e00\u5929\u5167\u4f7f\u7f8e\u80a1\u84b8\u767c2,000\u5104\u7f8e\u91d1<\/a>\u300b<\/li>\n\n\n\n<li>\u300a<a href=\"https:\/\/www.granitefirm.com\/blog\/blog\/2021\/06\/01\/%E7%82%BA%E4%BD%95%E8%98%8B%E6%9E%9C%E7%9A%84%E9%9A%B1%E7%A7%81%E6%AC%8A%E6%94%BF%E7%AD%96%E9%9D%9E%E5%B8%B8%E9%87%8D%E8%A6%81%EF%BC%9F\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u70ba\u4f55\u860b\u679c\uff08Apple\uff09\u7684\u96b1\u79c1\u6b0a\u653f\u7b56\u5982\u6b64\u91cd\u8981\uff1f<\/a>\u300b<\/li>\n\n\n\n<li>\u300a<a href=\"https:\/\/www.granitefirm.com\/blog\/blog\/2022\/02\/05\/%e7%8f%be%e4%bb%a3%e9%82%aa%e6%83%a1%e5%b8%9d%e5%9c%8bmeta\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u73fe\u4ee3\u90aa\u60e1\u5e1d\u570bMeta\u96e3\u6328\u76841\u5929<\/a>\u300b<\/li>\n\n\n\n<li>\u300a<a href=\"https:\/\/www.granitefirm.com\/blog\/blog\/2025\/03\/04\/%e5%b8%95%e8%98%ad%e6%b3%b0%e7%88%be%e7%9a%84%e5%83%b9%e5%80%bc%e7%a9%b6%e7%ab%9f%e5%9c%a8%e5%93%aa%e8%a3%a1%e6%8a%95%e8%b3%87%e5%b8%95%e8%98%ad%e6%b3%b0%e7%88%be%e7%9a%84%e5%88%a9%e5%bc%8a\/\">\u5e15\u862d\u6cf0\u723e\uff08Palantir\uff09\u7684\u50f9\u503c\u7a76\u7adf\u5728\u54ea\u88e1\uff1f\u6295\u8cc7\u5e15\u862d\u6cf0\u723e\u7684\u5229\u5f0a\uff1f<\/a>\u300b<\/li>\n\n\n\n<li><a href=\"https:\/\/www.granitefirm.com\/blog\/stocks\/us-stocks\/palantir%e6%98%af%e4%b8%80%e5%ae%b6%e4%bb%80%e9%ba%bc%e6%a8%a3%e7%9a%84%e4%bc%81%e6%a5%ad%ef%bc%9f\/\">\u300aPalantir\uff08\u5e15\u862d\u6cf0\u723e\uff09\u662f\u4e00\u5bb6\u4ec0\u9ebc\u6a23\u7684\u4f01\u696d\uff1f\u300b<\/a><\/li>\n<\/ul>\n\n\n\n<p><em><strong>\u91cd\u8981\u8072\u660e<\/strong><\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>\u672c\u7ad9\u5167\u5bb9\u70ba\u4f5c\u8005\u500b\u4eba\u610f\u898b\uff0c\u50c5\u4f9b\u53c3\u8003\uff0c\u672c\u4eba\u4e0d\u5c0d\u6587\u7ae0\u5167\u5bb9\u3001\u8cc7\u6599\u4e4b\u6b63\u78ba\u6027\u3001\u770b\u6cd5\u3001\u8207\u5373\u6642\u6027\u8ca0\u4efb\u4f55\u8cac\u4efb\uff0c\u8b80\u8005\u8acb\u52d9\u5fc5\u81ea\u884c\u5224\u65b7\u3002<\/em><\/li>\n\n\n\n<li><em>\u5c0d\u65bc\u8b80\u8005\u76f4\u63a5\u6216\u9593\u63a5\u4f9d\u8cf4\u4e26\u53c3\u8003\u672c\u7ad9\u8cc7\u8a0a\u5f8c\uff0c\u63a1\u53d6\u4efb\u4f55\u6295\u8cc7\u884c\u70ba\u6240\u5c0e\u81f4\u4e4b\u76f4\u63a5\u6216\u9593\u63a5\u640d\u5931\uff0c\u6216\u56e0\u6b64\u7522\u751f\u4e4b\u4e00\u5207\u8cac\u4efb\uff0c\u672c\u4eba\u5747\u4e0d\u8ca0\u4efb\u4f55\u640d\u5bb3\u8ce0\u511f\u53ca\u5176\u4ed6\u6cd5\u5f8b\u4e0a\u7684\u8cac\u4efb<\/em><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\u8403\u5955\u662f\u5168\u7403\u6700\u5927\u7684\u7368\u7acb DSP\uff08\u9700\u6c42\u65b9\u5e73\u53f0\uff09\uff0c\u9019\u8868\u793a\u5b83\u53ef\u4ee5\u5e6b\u52a9\u5ee3\u544a\u4e3b\u5728\u5404\u7a2e\u5e73\u53f0\u4e0a\u8cfc\u8cb7\u5ee3\u544a\u7a7a\u9593\u3002 DSP \u901a\u5e38\u8207\u8ce3\u65b9\u5e73\u53f0 (SSP) \u5408\u4f5c\uff0c\u5e6b\u52a9\u767c\u5e03\u5546\u92b7\u552e\u81ea\u5df1\u7684\u5ee3\u544a\u5eab\u5b58\u3002<\/p>\n","protected":false},"author":1,"featured_media":27840,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[458,3],"tags":[165,280,152,816,153,640,168,138],"class_list":["post-27833","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertisement","category-us-stocks","tag-amzn","tag-goog","tag-googl","tag-meta","tag-msft","tag-pubm","tag-roku","tag-ttd"],"_links":{"self":[{"href":"https:\/\/www.granitefirm.com\/blog\/wp-json\/wp\/v2\/posts\/27833","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.granitefirm.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.granitefirm.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.granitefirm.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.granitefirm.com\/blog\/wp-json\/wp\/v2\/comments?post=27833"}],"version-history":[{"count":0,"href":"https:\/\/www.granitefirm.com\/blog\/wp-json\/wp\/v2\/posts\/27833\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.granitefirm.com\/blog\/wp-json\/wp\/v2\/media\/27840"}],"wp:attachment":[{"href":"https:\/\/www.granitefirm.com\/blog\/wp-json\/wp\/v2\/media?parent=27833"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.granitefirm.com\/blog\/wp-json\/wp\/v2\/categories?post=27833"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.granitefirm.com\/blog\/wp-json\/wp\/v2\/tags?post=27833"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}