{"id":2871,"date":"2021-08-07T23:56:00","date_gmt":"2021-08-07T15:56:00","guid":{"rendered":"https:\/\/www.granitefirm.com\/blog\/?p=2871"},"modified":"2025-12-19T09:52:59","modified_gmt":"2025-12-19T01:52:59","slug":"%e7%be%8e%e8%82%a1%e5%92%8c%e5%8f%b0%e8%82%a1%e6%8a%95%e8%b3%87%e4%ba%ba%e4%bc%b0%e5%80%bc%e6%96%b9%e5%bc%8f%e6%a0%b9%e6%9c%ac%e4%b8%8a%e7%9a%84%e4%b8%8d%e5%90%8c","status":"publish","type":"post","link":"https:\/\/www.granitefirm.com\/blog\/blog\/2021\/08\/07\/%e7%be%8e%e8%82%a1%e5%92%8c%e5%8f%b0%e8%82%a1%e6%8a%95%e8%b3%87%e4%ba%ba%e4%bc%b0%e5%80%bc%e6%96%b9%e5%bc%8f%e6%a0%b9%e6%9c%ac%e4%b8%8a%e7%9a%84%e4%b8%8d%e5%90%8c\/","title":{"rendered":"\u7f8e\u80a1\u548c\u53f0\u80a1\u4f30\u503c\u65b9\u5f0f\u622a\u7136\u4e0d\u540c"},"content":{"rendered":"\n<p>\u5148\u8aaa\u7d50\u8ad6\uff0c\u7f8e\u80a1\u6295\u8cc7\u4eba\u4f30\u503c\u65b9\u5f0f\u4e3b\u8981\u662f\u770b\u80a1\u50f9\u71df\u6536\u6bd4\uff08Price-to-Sales Ratio\uff0cP\/S\u6216PSR\uff09\uff0c\u4e5f\u8ac7\u672c\u76ca\u6bd4\uff0c\u4f46\u6c92\u50cf\u5c0d\u80a1\u50f9\u71df\u6536\u6bd4\u90a3\u9ebc\u91cd\u8996 \uff08\u8acb\u6ce8\u610f\u6211\u662f\u6307\u76f8\u5c0d\u800c\u8a00\uff0c\u672c\u76ca\u6bd4\u7576\u7136\u975e\u5e38\u91cd\u8981\uff0c\u5c24\u5176\u5c0d\u6210\u719f\u7a33\u5b9a\u7684\u516c\u53f8\u4f86\u8aaa\uff0c\u91cd\u8981\u6027\u7121\u53ef\u66ff\u4ee3\uff09\u3002 \u800c\u53f0\u80a1\u6295\u8cc7\u4eba\u8f03\u57f7\u8457\u65bc\u672c\u76ca\u6bd4\uff08P\/E\uff0cPirce-to-earning per sale\uff09\uff0c\u5e7e\u4e4e\u4e0d\u8ac7\u80a1\u50f9\u71df\u6536\u6bd4 \u3002<\/p>\n\n\n\n<p>\u9019\u5169\u7a2e\u5b8c\u5168\u4e0d\u540c\u7684\u4f30\u503c\u65b9\u5f0f\u548c\u91cd\u8996\u7a0b\u5ea6\uff0c\u9020\u6210\u4e86\u5f88\u591a\u7f8e\u80a1\u548c\u53f0\u80a1\u8ca1\u5831\u7126\u9ede\u3001\u6295\u8cc7\u4eba\u5fc3\u614b\u3001\u6301\u80a1\u6642\u9593\u3001\u5c0d\u65b0\u5275\u4f01\u696d\u7684\u63a5\u53d7\u5ea6\u3001\u80a1\u50f9\u7206\u767c\u7684\u53ef\u80fd\u6027\u4e0a\u7684\u5357\u8f45\u5317\u8f4d\u3002<\/p>\n\n\n\n<p>\u8209\u4e00\u500b\u6700\u5927\u7684\u4e0d\u540c\u4e4b\u8655\uff0c\u5efa\u8b70\u60a8\u53ef\u4ee5\u53c3\u8003\u6211\u7684\u53e6\u4e00\u7bc7\u90e8\u843d\u683c\u6587\u7ae0\u300a<a href=\"https:\/\/www.granitefirm.com\/blog\/blog\/2021\/08\/26\/%e5%9b%9b%e5%8d%81%e6%b3%95%e5%89%87%ef%bc%88rule-40%ef%bc%89\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u56db\u5341\u6cd5\u5247\uff08Rule 40\uff09SaaS\u516c\u53f8\u7684\u4f30\u503c<\/a>\u300b\u7684\u8aaa\u660e\u3002<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u986f\u793a\/\u96b1\u85cf\u5167\u5bb9\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #ffffff;color:#ffffff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #ffffff;color:#ffffff\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.granitefirm.com\/blog\/blog\/2021\/08\/07\/%e7%be%8e%e8%82%a1%e5%92%8c%e5%8f%b0%e8%82%a1%e6%8a%95%e8%b3%87%e4%ba%ba%e4%bc%b0%e5%80%bc%e6%96%b9%e5%bc%8f%e6%a0%b9%e6%9c%ac%e4%b8%8a%e7%9a%84%e4%b8%8d%e5%90%8c\/#%E8%B2%A1%E5%A0%B1%E7%84%A6%E9%BB%9E\" >\u8ca1\u5831\u7126\u9ede<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.granitefirm.com\/blog\/blog\/2021\/08\/07\/%e7%be%8e%e8%82%a1%e5%92%8c%e5%8f%b0%e8%82%a1%e6%8a%95%e8%b3%87%e4%ba%ba%e4%bc%b0%e5%80%bc%e6%96%b9%e5%bc%8f%e6%a0%b9%e6%9c%ac%e4%b8%8a%e7%9a%84%e4%b8%8d%e5%90%8c\/#%E5%B0%8D%E6%96%B0%E5%89%B5%E4%BC%81%E6%A5%AD%E7%9A%84%E6%8E%A5%E5%8F%97%E5%BA%A6\" >\u5c0d\u65b0\u5275\u4f01\u696d\u7684\u63a5\u53d7\u5ea6<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.granitefirm.com\/blog\/blog\/2021\/08\/07\/%e7%be%8e%e8%82%a1%e5%92%8c%e5%8f%b0%e8%82%a1%e6%8a%95%e8%b3%87%e4%ba%ba%e4%bc%b0%e5%80%bc%e6%96%b9%e5%bc%8f%e6%a0%b9%e6%9c%ac%e4%b8%8a%e7%9a%84%e4%b8%8d%e5%90%8c\/#%E8%82%A1%E5%83%B9%E7%88%86%E7%99%BC%E7%9A%84%E5%8F%AF%E8%83%BD%E6%80%A7\" >\u80a1\u50f9\u7206\u767c\u7684\u53ef\u80fd\u6027<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.granitefirm.com\/blog\/blog\/2021\/08\/07\/%e7%be%8e%e8%82%a1%e5%92%8c%e5%8f%b0%e8%82%a1%e6%8a%95%e8%b3%87%e4%ba%ba%e4%bc%b0%e5%80%bc%e6%96%b9%e5%bc%8f%e6%a0%b9%e6%9c%ac%e4%b8%8a%e7%9a%84%e4%b8%8d%e5%90%8c\/#%E6%8A%95%E8%B3%87%E4%BA%BA%E5%BF%83%E6%85%8B%E5%92%8C%E6%8C%81%E8%82%A1%E6%9C%9F%E7%9A%84%E9%95%B7%E7%9F%AD\" >\u6295\u8cc7\u4eba\u5fc3\u614b\u548c\u6301\u80a1\u671f\u7684\u9577\u77ed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.granitefirm.com\/blog\/blog\/2021\/08\/07\/%e7%be%8e%e8%82%a1%e5%92%8c%e5%8f%b0%e8%82%a1%e6%8a%95%e8%b3%87%e4%ba%ba%e4%bc%b0%e5%80%bc%e6%96%b9%e5%bc%8f%e6%a0%b9%e6%9c%ac%e4%b8%8a%e7%9a%84%e4%b8%8d%e5%90%8c\/#%E6%9C%80%E6%A0%B9%E6%9C%AC%E7%9A%84%E5%8E%9F%E5%9B%A0\" >\u6700\u6839\u672c\u7684\u539f\u56e0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.granitefirm.com\/blog\/blog\/2021\/08\/07\/%e7%be%8e%e8%82%a1%e5%92%8c%e5%8f%b0%e8%82%a1%e6%8a%95%e8%b3%87%e4%ba%ba%e4%bc%b0%e5%80%bc%e6%96%b9%e5%bc%8f%e6%a0%b9%e6%9c%ac%e4%b8%8a%e7%9a%84%e4%b8%8d%e5%90%8c\/#%E7%9B%B8%E9%97%9C%E6%96%87%E7%AB%A0\" >\u76f8\u95dc\u6587\u7ae0<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading has-medium-font-size\"><span class=\"ez-toc-section\" id=\"%E8%B2%A1%E5%A0%B1%E7%84%A6%E9%BB%9E\"><\/span><strong>\u8ca1\u5831\u7126\u9ede <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u6211\u5728<a href=\"https:\/\/www.books.com.tw\/products\/0010889106?sloc=main\" target=\"_blank\" rel=\"noopener\">\u300a\u8d85\u7d1a\u6210\u9577\u80a1\u6295\u8cc7\u6cd5\u5247\u300b<\/a>\u4e00\u66f84-2\u7bc0\u7b2c269\u9801\u66fe\u63d0\u51fa\u71df\u6536\u5c0d\u6240\u6709\u4f01\u696d\u7684\u91cd\u8981\u6027\uff0c\u4ee5\u53ca\u4e0d\u53ef\u53d6\u4ee3\u6027\uff0c\u56e0\u70ba\u8ca1\u5831\u4e2d\u57fa\u672c\u4e0a\u53ea\u6709\u9019\u500b\u6578\u5b57\u662f\u771f\u5be6\u53ef\u4fe1\u7684\uff0c\u5176\u5b83\u7684\u6578\u5b57\u90fd\u662f\u53ef\u4ee5\u900f\u904e\u8ca1\u52d9\u5de5\u7a0b\u548c\u6703\u8a08\u624b\u6cd5\u9032\u884c\uff02\u5408\u6cd5\u5730\uff02\u8abf\u6574 <strong style=\"font-size: revert;\">\u2500\u2500<\/strong><span style=\"font-size: revert;\">\u2500\u2500<\/span>\u6295\u8cc7\u4eba\u52d9\u5fc5\u6c38\u9060\u8a18\u4f4f\u9019\u53e5\u8a71\u3002\u9019\u4e5f\u662f\u70ba\u4f55\u7f8e\u80a1\u6295\u8cc7\u4eba\uff0c\u4ee5\u83ef\u723e\u8857\u70ba\u4ee3\u8868\uff0c\u5e7e\u4e4e\u90fd\u6703\u4ee5\u5b63\u5ea6\u71df\u6536\u7684\u6210\u9577\u4f86\u6c7a\u5b9a\u4f01\u696d\u7684\u71df\u904b\u5065\u5eb7\u7a0b\u5ea6\u7684\u4e3b\u8981\u6307\u6a19\u3002\u64da\u6b64\uff0c\u5247\u4ee5\u80a1\u50f9\u71df\u6536\u6bd4\u4f86\u548c\u76f8\u540c\u884c\u696d\u88e1\u7684\u4e0d\u540c\u516c\u53f8\u9032\u884c\u6bd4\u8f03\u3002<\/p>\n\n\n\n<p>\u53cd\u89c0\u53f0\u80a1\u6295\u8cc7\u4eba\uff0c\u5927\u90e8\u4efd\u4eba\u90fd\u6975\u7aef\u91cd\u8996\u516c\u53f8\u7684\u6bcf\u80a1\u76c8\u9918\uff08EPS\uff09\uff0c\u5e7e\u4e4e\u6240\u770b\u5230\u7684\u5206\u6790\u5831\u544a\u90fd\u662f\u6839\u64da\u6bcf\u80a1\u76c8\u9918\u518d\u4e58\u4ee5\u500b\u5225\u884c\u696d\u7684\u500d\u6578\uff0c\u76f4\u63a5\u5f97\u51fa\u4f01\u696d\u7684\u5408\u7406\u4f30\u503c\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\"><span class=\"ez-toc-section\" id=\"%E5%B0%8D%E6%96%B0%E5%89%B5%E4%BC%81%E6%A5%AD%E7%9A%84%E6%8E%A5%E5%8F%97%E5%BA%A6\"><\/span><strong>\u5c0d\u65b0\u5275\u4f01\u696d\u7684\u63a5\u53d7\u5ea6 <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u56e0\u70ba\u53f0\u80a1\u6295\u8cc7\u4eba\u6975\u7aef\u91cd\u8996\u516c\u53f8\u7684\u6bcf\u80a1\u76c8\u9918\uff0c\u9020\u6210\u6c92\u6709\u76c8\u9918\u7684\u65b0\u5275\u516c\u53f8\u6216\u7368\u89d2\u7378\uff0c\u5e7e\u4e4e\u4e0d\u53ef\u80fd\u5728\u53f0\u80a1\u751f\u5b58\u3002\u7576\u7136\u9019\u53ea\u662f\u5176\u4e2d\u4e00\u500b\u539f\u56e0\uff0c\u53e6\u4e00\u500b\u539f\u56e0\u662f\uff0c\u6c92\u6709\u76c8\u9918\u7684\u65b0\u5275\u516c\u53f8\u6216\u7368\u89d2\u7378\u4e0d\u53ef\u80fd\u901a\u904e\u53f0\u80a1\u56b4\u683c\u7684\u4e0a\u5e02\u6cd5\u898f\uff0c\u5be9\u6838\u4e0d\u53ef\u80fd\u904e\u95dc\u3002\u9019\u4e5f\u662f\u70ba\u4ec0\u9ebc\u8fd1\u5e74\u96e3\u5f97\u898b\u5230\u7684<a href=\"https:\/\/english.cw.com.tw\/article\/article.action?id=2950\" target=\"_blank\" rel=\"noreferrer noopener\">\u53f0\u7063\u8edf\u9ad4\u7368\u89d2\u7378\u6c9b\u661f\uff08Appier\uff09<\/a>\uff0c\u8dd1\u53bb\u65e5\u672c\u4e0a\u5e02\u7684\u4e3b\u8981\u539f\u56e0\uff08\u9084\u6709\u8a31\u591a\u96fb\u5b50\u516c\u53f8\u8dd1\u53bb\u7f8e\u80a1\u4e0a\u5e02\uff0c\u4e5f\u662f\u76f8\u540c\u7684\u539f\u56e0\uff09\u3002<\/p>\n\n\n\n<p>\u800c\u7f8e\u80a1\u5462\uff1f\u4e26\u6c92\u6709\u898f\u5b9a\u6c92\u6709\u76c8\u9918\u7684\u4f01\u696d\u4e0d\u80fd\u4e0a\u5e02\u3002\u76f8\u53cd\u5730\uff0c\u6211\u5011\u770b\u5230\u8fd1\u5e74\u4e0a\u5e02\u7684\u4f01\u696d\u53cd\u800c\u5e7e\u4e4e\u90fd\u662f\u6c92\u6709\u76c8\u9918\u7684\u4f01\u696d\uff0c\u9019\u4e9b\u4f01\u696d\u672c\u4f86\u5c31\u60f3\u900f\u904e\u4e0a\u5e02\u4f86\u511f\u9084\u65e9\u671f\u6295\u8cc7\u4eba\u7684\u8cc7\u91d1\uff0c\u9019\u5728\u7f8e\u80a1\u662f\u7406\u6240\u7576\u7136\u7684\u4e8b\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\"><span class=\"ez-toc-section\" id=\"%E8%82%A1%E5%83%B9%E7%88%86%E7%99%BC%E7%9A%84%E5%8F%AF%E8%83%BD%E6%80%A7\"><\/span><strong>\u80a1\u50f9\u7206\u767c\u7684\u53ef\u80fd\u6027<\/strong> <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u7f8e\u80a1\u6c92\u6709\u6f32\u8dcc\u5e45\u9650\u5236\uff08\u4f46\u6709\u7194\u65b7\u898f\u5b9a\uff09\uff0c\u5c0d\u4f01\u696d\u71df\u904b\u548c\u524d\u666f\u7684\u53cd\u6620\u662f\u7acb\u5373\u4e14\u5168\u90e8\u5730\uff0c\u4e0d\u6703\u6709\u4efb\u4f55\u4fdd\u7559\u3002\u7f8e\u80a1\u4e0d\u6703\u50cf\u53f0\u80a1\u6709\u9023\u7e8c\u6f32\u8dcc\u505c\u591a\u65e5\u9019\u7a2e\u4ee4\u4eba\u63d0\u5fc3\u540a\u81bd\u597d\u5e7e\u5929\u7684\u60c5\u5f62\uff0c\u6709\u91cd\u5927\u6d88\u606f\uff0c\u7576\u5929\u5c31\u7acb\u5373\u5168\u6578\u53cd\u6620\u5730\u6f32\u8db3\u6216\u8dcc\u8db3\u61c9\u8a72\u6709\u7684\u5e45\u5ea6\u3002\u6b64\u5916\uff0c\u901a\u5e38\u7d93\u71df\u826f\u597d\u6709\u524d\u666f\u7684\u79d1\u6280\u4f01\u696d\uff0c\u958b\u59cb\u5e7e\u5e74\u4e0d\u53ef\u80fd\u6703\u6709\u76c8\u9918\uff0c\u56e0\u70ba\u4ed6\u5011\u9700\u8981\u5927\u91cf\u8cc7\u91d1\u6295\u5165\u4ee5\u9032\u884c\u64f4\u5f35\uff0c\u4e5f\u56e0\u70ba\u5728\u5168\u529b\u767c\u5c55\u7684\u521d\u671f\uff0c\u6240\u4ee5\u71df\u6536\u7684\u6210\u9577\u5e45\u5ea6\u90fd\u6703\u76f8\u7576\u5927\uff1b\u82e5\u662f\u4e0a\u5e02\u4f01\u696d\uff0c\u5c31\u6703\u7acb\u5373\u53cd\u6620\u5728\u80a1\u50f9\u4e0a\u3002 \u53cd\u4e4b\uff0c\u6210\u719f\u7684\u4f01\u696d\uff0c\u56e0\u70ba\u5df2\u7d93\u904e\u4e86\u6210\u9577\u7206\u767c\u671f\uff0c\u4e00\u822c\u800c\u8a00\u4e5f\u90fd\u5df1\u7d93\u4e0d\u9700\u8981\u8cc7\u91d1\u64f4\u5f35\uff0c\u4f46\u4e5f\u56e0\u6b64\u71df\u6536\u7684\u6210\u9577\u6709\u9650\uff0c\u53cd\u6620\u5728\u80a1\u50f9\u4e0a\uff0c\u7576\u7136\u8868\u73fe\u4e0d\u4f73\u3002<\/p>\n\n\n\n<p>\u5728\u53f0\u80a1\uff0c\u6211\u5011\u770b\u4e0d\u5230\u9019\u6a23\u5b50\u7684\u53ef\u80fd\u6027\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\"><span class=\"ez-toc-section\" id=\"%E6%8A%95%E8%B3%87%E4%BA%BA%E5%BF%83%E6%85%8B%E5%92%8C%E6%8C%81%E8%82%A1%E6%9C%9F%E7%9A%84%E9%95%B7%E7%9F%AD\"><\/span><strong>\u6295\u8cc7\u4eba\u5fc3\u614b\u548c\u6301\u80a1\u671f\u7684\u9577\u77ed<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u57fa\u65bc\u4e0a\u9762\u7684\u5404\u9805\u5dee\u7570\uff0c\u9020\u6210\u53f0\u80a1\u7684\u6295\u8cc7\u4eba\u901a\u5e38\u5c0d\u4f01\u696d\u7684\u8667\u640d\u5fcd\u53d7\u5ea6\u5f88\u4f4e\uff0c\u751a\u81f3\u8996\u70ba\u6d2a\u6c34\u731b\u7378\uff0c\u4e00\u898b\u4f01\u696d\u6c92\u6709\u76c8\u9918\uff0c\u4e5f\u4e0d\u53bb\u6df1\u7a76\u539f\u56e0\uff0c\u5927\u90e8\u4efd\u6563\u6236\u90fd\u6703\u7acb\u5373\u8b8a\u5fc3\u8ce3\u80a1\uff0c\u7acb\u5373\u68c4\u4e4b\u5982\u655d\u5c63\u3002&nbsp;<\/p>\n\n\n\n<p>\u4f46\u5982\u679c\u5728\u7f8e\u80a1\uff0c\u8a31\u591a\u73fe\u5728\u7684\u79d1\u6280\u5de8\u64d8\uff0c\u5728\u5f88\u9577\u7684\u6642\u9593\uff08\u8fd1\u5341\u5e74\uff09\u90fd\u662f\u6c92\u6709\u76c8\u9918\u7684\uff0c\u4f46\u7f8e\u80a1\u6295\u8cc7\u4eba\u82e5\u662f\u9577\u671f\u6295\u8cc7\u8005\uff0c\u5224\u65b7\u6b63\u78ba\uff0c\u9019\u4e9b\u597d\u7684\u4f01\u696d\u7684\u597d\u65e5\u5b50\u53cd\u800c\u662f\u5728\u5f8c\u982d\u3002\u6211\u96a8\u4fbf\u8209\u4f8b\u5c31\u662f\u4e00\u5806\u4f8b\u5b50\uff1a\u5948\u98db\uff08NFLX\uff09\u3001\u7279\u65af\u62c9\uff08TSLA\uff09\u3001\u4e9e\u99ac\u905c\uff08AMZN\uff09\u3001\u8cfd\u5bcc\u6642\uff08CRM\uff09\u90fd\u66fe\u9023\u7e8c\u8667\u640d\u8fd1\u5341\u5e74\u3002<\/p>\n\n\n\n<p>\u4f30\u503c\u65b9\u5f0f\u6c92\u6709\u512a\u52a3\uff0c\u53ea\u6709\u9069\u4e0d\u9069\u5408\u3002\u4e00\u5982\u6211\u5728<a href=\"https:\/\/www.books.com.tw\/products\/0010889106?sloc=main\" target=\"_blank\" rel=\"noopener\">\u300a\u8d85\u7d1a\u6210\u9577\u80a1\u6295\u8cc7\u6cd5\u5247\u300b<\/a>\u4e00\u66f85-1\u7bc0\u7b2c337\u9801\u6240\u8aaa\u7684\uff0c\u6295\u8cc7\u4eba\u5207\u83ab\u53ea\u7528\u4e00\u7a2e\u4f30\u503c\u65b9\u5f0f\uff0c\u591a\u7528\u5e7e\u7a2e\u4f30\u503c\u65b9\u5f0f\u53ea\u6709\u597d\u8655\uff0c\u6c92\u6709\u58de\u8655\u3002\u6703\u56e0\u6b64\u82b1\u53bb\u5f88\u591a\u5fc3\u795e\u662f\u4e00\u5b9a\u7684\uff0c\u56e0\u70ba\u90a3\u662f\u60a8\u7684\u8f9b\u82e6\u9322\u554a\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"167\" height=\"98\" src=\"https:\/\/www.granitefirm.com\/blog\/wp-content\/uploads\/2022\/09\/vikingmergers-1600x1200-1.jpg\" alt=\"\u4f30\u503c\u65b9\u5f0f\" class=\"wp-image-25369\"\/><figcaption class=\"wp-element-caption\">credit: vikingmergers<\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\"><span class=\"ez-toc-section\" id=\"%E6%9C%80%E6%A0%B9%E6%9C%AC%E7%9A%84%E5%8E%9F%E5%9B%A0\"><\/span><strong>\u6700\u6839\u672c\u7684\u539f\u56e0 <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u6700\u5f8c\uff0c\u9020\u6210\u9019\u500b\u73fe\u8c61\u5dee\u7570\u6700\u6839\u672c\u7684\u539f\u56e0\u662f<strong style=\"font-size: revert;\">\u2500\u2500<\/strong><span style=\"font-size: revert;\">\u2500\u2500<\/span>\u7f8e\u80a1\u4e0a\u5e02\u4f01\u696d\u624d\u662f\u6c7a\u5b9a\u53f0\u80a1\u4e0a\u5e02\u4f01\u696d\u71df\u6536\u548c\u8a02\u55ae\u7684\u4f86\u6e90\u3002\u56e0\u6b64\u9020\u6210\u53f0\u80a1\u4e0a\u5e02\u4f01\u696d\u53ea\u80fd\u5728\u6210\u672c\u5229\u6f64\u7387\u548c\u6de8\u5229\u4e0a\u6253\u8f49\uff0c\u8ac7\u71df\u6536\u6210\u9577\u6c92\u6709\u591a\u5927\u610f\u7fa9\uff0c\u56e0\u70ba\u57fa\u672c\u4e0a\u53f0\u80a1\u4e0a\u5e02\u4f01\u696d\u81ea\u5df1\u6c92\u6709\u4e3b\u63a7\u6b0a\uff1b\u9019\u9ede<span style=\"font-size: revert;\">\u6211\u5728<\/span><a style=\"font-size: revert;\" href=\"https:\/\/www.books.com.tw\/products\/0010889106?sloc=main\" target=\"_blank\" rel=\"noopener\">\u300a\u8d85\u7d1a\u6210\u9577\u80a1\u6295\u8cc7\u6cd5\u5247\u300b<\/a><span style=\"font-size: revert;\">\u4e00\u66f8\u4e2d\u7b2c\u4e00\u7ae0\u7b2c68\u9801\u7684\u5167\u5bb9\u5c31\u66fe\u5f37\u8abf\u904e<\/span> \u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E7%9B%B8%E9%97%9C%E6%96%87%E7%AB%A0\"><\/span>\u76f8\u95dc\u6587\u7ae0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u300a<a href=\"https:\/\/www.granitefirm.com\/blog\/blog\/2025\/12\/18\/%e5%8f%b0%e7%81%a3%e6%8a%95%e8%b3%87%e4%ba%ba%e7%9a%84%e6%8a%95%e8%b3%87%e7%bf%92%e6%80%a7\/\">\u53f0\u7063\u6295\u8cc7\u4eba\u7684\u6295\u8cc7\u7fd2\u6027<\/a>\u300b<\/li>\n\n\n\n<li>\u300a<a href=\"https:\/\/www.granitefirm.com\/blog\/blog\/2025\/11\/26\/%e5%8f%b0%e7%81%a3%e5%b9%be%e4%b9%8e%e7%84%a1%e4%ba%ba%e6%83%b3%e9%80%b2%e8%a1%8c%e9%95%b7%e6%9c%9f%e6%8a%95%e8%b3%87\/\">\u53f0\u7063\u5e7e\u4e4e\u7121\u4eba\u60f3\u9032\u884c\u9577\u671f\u6295\u8cc7<\/a>\u300b<\/li>\n\n\n\n<li>\u300a<a href=\"https:\/\/www.granitefirm.com\/blog\/blog\/2025\/12\/14\/%e5%8f%b0%e7%81%a3%e5%b9%be%e4%b9%8e%e7%84%a1%e4%ba%ba%e6%83%b3%e9%80%b2%e8%a1%8c%e9%95%b7%e6%9c%9f%e6%8a%95%e8%b3%87%e7%9a%84%e7%86%b1%e7%83%88%e8%bf%b4%e9%9f%bf\/\">\u8b80\u8005\u7684\u71b1\u70c8\u8ff4\u97ff\u300a\u53f0\u7063\u5e7e\u4e4e\u7121\u4eba\u60f3\u9032\u884c\u9577\u671f\u6295\u8cc7\u300b<\/a>\u300b<\/li>\n\n\n\n<li>\u300a<a href=\"https:\/\/www.granitefirm.com\/blog\/blog\/2021\/08\/07\/%E7%BE%8E%E8%82%A1%E5%92%8C%E5%8F%B0%E8%82%A1%E6%8A%95%E8%B3%87%E4%BA%BA%E4%BC%B0%E5%80%BC%E6%96%B9%E5%BC%8F%E6%A0%B9%E6%9C%AC%E4%B8%8A%E7%9A%84%E4%B8%8D%E5%90%8C\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u7f8e\u80a1\u548c\u53f0\u80a1\u4f30\u503c\u65b9\u5f0f\u622a\u7136\u4e0d\u540c<\/a>\u300b<\/li>\n\n\n\n<li>\u300a<a href=\"https:\/\/www.granitefirm.com\/blog\/blog\/2025\/09\/24\/%e7%be%8e%e8%82%a1%e5%92%8c%e5%8f%b0%e8%82%a1%e5%90%84%e9%a0%85%e4%bc%b0%e5%80%bc%e6%af%94%e8%bc%83%ef%bc%8c%e7%9b%ae%e5%89%8d%e5%85%a9%e8%80%85%e7%9a%86%e8%99%95%e5%8f%b2%e4%b8%8a%e9%ab%98%e9%bb%9e\/\">\u7f8e\u80a1\u548c\u53f0\u80a1\u5404\u9805\u4f30\u503c\u6bd4\u8f03\uff0c\u76ee\u524d\u5169\u8005\u7686\u8655\u53f2\u4e0a\u9ad8\u9ede<\/a>\u300b<\/li>\n\n\n\n<li>\u300a<a href=\"https:\/\/www.granitefirm.com\/blog\/blog\/2022\/11\/12\/%e7%b5%a6%e6%83%b3%e6%8a%95%e8%b3%87%e7%be%8e%e8%82%a1%e7%9a%84%e5%8f%b0%e8%82%a1%e6%8a%95%e8%b3%87%e4%ba%ba\/\">\u53f0\u80a1\u548c\u7f8e\u80a1\u7684\u5dee\u7570\uff1a\u5beb\u7d66\u60f3\u6295\u8cc7\u7f8e\u80a1\u7684\u53f0\u80a1\u6295\u8cc7\u4eba<\/a>\u300b<\/li>\n\n\n\n<li>\u300a<a href=\"https:\/\/www.granitefirm.com\/blog\/blog\/2023\/08\/05\/%e5%8f%b0%e8%82%a15%e5%a4%a7%e9%ab%98%e8%82%a1%e6%81%afetf%e4%b8%8d%e5%8f%af%e9%80%86%e7%9a%84%e8%b6%a8%e5%8b%a2\/\">\u8a73\u8ad6\u53f0\u80a15\u5927\u9ad8\u80a1\u606fETF\uff0c\u4e0d\u53ef\u9006\u7684\u8da8\u52e2\uff0c\u548c\u53f0\u7063\u4eba\u6709\u591a\u559c\u6b61\u9ad8\u80a1\u606f\u53f0\u80a1ETF<\/a>\u300b<\/li>\n\n\n\n<li>\u300a<a href=\"https:\/\/www.granitefirm.com\/blog\/blog\/2023\/09\/26\/%e5%a4%a7%e7%9b%a4%e5%af%a6%e9%9a%9b%e6%8c%87%e6%95%b8%e5%92%8c%e5%a4%a7%e7%9b%a4%e6%8c%87%e6%95%b8etf%e8%a1%a8%e7%8f%be%e4%b8%a6%e4%b8%8d%e7%9b%b8%e5%90%8c\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u5927\u76e4\u5be6\u969b\u6307\u6578\u548c\u5927\u76e4\u6307\u6578ETF\u8868\u73fe\u4e26\u4e0d\u76f8\u540c<\/a>\u300b<\/li>\n\n\n\n<li>\u300a<a href=\"https:\/\/www.granitefirm.com\/blog\/blog\/2023\/07\/28\/%e5%8f%b0%e8%82%a1%e5%8a%a0%e6%ac%8a%e6%8c%87%e6%95%b8%e5%92%8c%e6%a8%99%e6%99%ae500%e6%8c%87%e6%95%b8%e9%95%b7%e6%9c%9f%e5%a0%b1%e9%85%ac%e5%b7%ae%e8%b7%9d%e4%b8%8d%e5%a4%a7\/\">\u53f0\u80a1\u52a0\u6b0a\u6307\u6578\u548c\u6a19\u666e500\u6307\u6578\u9577\u671f\u5831\u916c\u5dee\u8ddd\u4e0d\u5927<\/a>\u300b<\/li>\n<\/ul>\n\n\n\n<p><em><strong>\u91cd\u8981\u8072\u660e<\/strong><\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>\u672c\u7ad9\u5167\u5bb9\u70ba\u4f5c\u8005\u500b\u4eba\u610f\u898b\uff0c\u50c5\u4f9b\u53c3\u8003\uff0c\u672c\u4eba\u4e0d\u5c0d\u6587\u7ae0\u5167\u5bb9\u3001\u8cc7\u6599\u4e4b\u6b63\u78ba\u6027\u3001\u770b\u6cd5\u3001\u8207\u5373\u6642\u6027\u8ca0\u4efb\u4f55\u8cac\u4efb\uff0c\u8b80\u8005\u8acb\u52d9\u5fc5\u81ea\u884c\u5224\u65b7\u3002<\/em><\/li>\n\n\n\n<li><em>\u5c0d\u65bc\u8b80\u8005\u76f4\u63a5\u6216\u9593\u63a5\u4f9d\u8cf4\u4e26\u53c3\u8003\u672c\u7ad9\u8cc7\u8a0a\u5f8c\uff0c\u63a1\u53d6\u4efb\u4f55\u6295\u8cc7\u884c\u70ba\u6240\u5c0e\u81f4\u4e4b\u76f4\u63a5\u6216\u9593\u63a5\u640d\u5931\uff0c\u6216\u56e0\u6b64\u7522\u751f\u4e4b\u4e00\u5207\u8cac\u4efb\uff0c\u672c\u4eba\u5747\u4e0d\u8ca0\u4efb\u4f55\u640d\u5bb3\u8ce0\u511f\u53ca\u5176\u4ed6\u6cd5\u5f8b\u4e0a\u4e4b\u8cac\u4efb\u3002<\/em><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\u7f8e\u80a1\u548c\u53f0\u80a1\u4f30\u503c\u65b9\u5f0f\u622a\u7136\u4e0d\u540c, \u5148\u8aaa\u7d50\u8ad6\uff0c\u7f8e\u80a1\u6295\u8cc7\u4eba\u4f30\u503c\u65b9\u5f0f\u4e3b\u8981\u662f\u770b\u80a1\u50f9\u71df\u6536\u6bd4\uff08Price-to-Sales Ratio\uff0cP\/S\u6216PSR\uff09\uff0c\u4e5f\u8ac7\u672c\u76ca\u6bd4\uff0c\u4f46\u6c92\u50cf\u5c0d\u80a1\u50f9\u71df\u6536\u6bd4\u90a3\u9ebc\u91cd\u8996 \uff08\u8acb\u6ce8\u610f\u6211\u662f\u6307\u76f8\u5c0d\u800c\u8a00\uff0c\u672c\u76ca\u6bd4\u7576\u7136\u975e\u5e38\u91cd\u8981\uff0c\u5c24\u5176\u5c0d\u6210\u719f\u7a33\u5b9a\u7684\u516c\u53f8\u4f86\u8aaa\uff0c\u91cd\u8981\u6027\u7121\u53ef\u66ff\u4ee3\uff09\u3002 \u800c\u53f0\u80a1\u6295\u8cc7\u4eba\u8f03\u57f7\u8457\u65bc\u672c\u76ca\u6bd4\uff08P\/E\uff0cPirce-to-earning per sale\uff09\uff0c\u5e7e\u4e4e\u4e0d\u8ac7\u80a1\u50f9\u71df\u6536\u6bd4 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