{"id":29253,"date":"2022-12-31T23:56:00","date_gmt":"2022-12-31T15:56:00","guid":{"rendered":"https:\/\/www.granitefirm.com\/blog\/?p=29253"},"modified":"2025-07-28T07:37:39","modified_gmt":"2025-07-27T23:37:39","slug":"%e5%9f%b7%e8%a1%8c%e9%95%b7%e5%9b%9e%e4%bb%bb%e4%bc%81%e6%a5%ad%e7%9a%84%e5%84%aa%e5%8a%a3","status":"publish","type":"post","link":"https:\/\/www.granitefirm.com\/blog\/blog\/2022\/12\/31\/%e5%9f%b7%e8%a1%8c%e9%95%b7%e5%9b%9e%e4%bb%bb%e4%bc%81%e6%a5%ad%e7%9a%84%e5%84%aa%e5%8a%a3\/","title":{"rendered":"\u57f7\u884c\u9577\u56de\u4efb\u4f01\u696d\u7684\u512a\u52a3"},"content":{"rendered":"\n<p>\u7f8e\u570b\u4f01\u696d\u56de\u934b\u64d4\u4efb\u57f7\u884c\u9577\u7684\u4eba\u6578\u5df2\u6500\u62b5\u5341\u5e74\u65b0\u9ad8\uff0c\u986f\u793a\u5728\u4ea4\u68d2\u8a08\u756b\u53d7\u632b\u5f8c\uff0c\u4f01\u696d\u8463\u4e8b\u6703\u50be\u5411\u627e\u56de\u8001\u5c07\u3002<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u986f\u793a\/\u96b1\u85cf\u5167\u5bb9\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #ffffff;color:#ffffff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #ffffff;color:#ffffff\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.granitefirm.com\/blog\/blog\/2022\/12\/31\/%e5%9f%b7%e8%a1%8c%e9%95%b7%e5%9b%9e%e4%bb%bb%e4%bc%81%e6%a5%ad%e7%9a%84%e5%84%aa%e5%8a%a3\/#%E4%BA%8B%E5%AF%A6%E8%AA%AA%E8%A9%B1\" >\u4e8b\u5be6\u8aaa\u8a71<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.granitefirm.com\/blog\/blog\/2022\/12\/31\/%e5%9f%b7%e8%a1%8c%e9%95%b7%e5%9b%9e%e4%bb%bb%e4%bc%81%e6%a5%ad%e7%9a%84%e5%84%aa%e5%8a%a3\/#%E6%A9%9F%E7%8E%87%E5%A4%9A%E9%AB%98%EF%BC%9F\" >\u6a5f\u7387\u591a\u9ad8\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.granitefirm.com\/blog\/blog\/2022\/12\/31\/%e5%9f%b7%e8%a1%8c%e9%95%b7%e5%9b%9e%e4%bb%bb%e4%bc%81%e6%a5%ad%e7%9a%84%e5%84%aa%e5%8a%a3\/#%E6%9C%89%E9%82%A3%E4%BA%9B%E8%91%97%E5%90%8D%E7%9A%84%E4%BC%81%E6%A5%AD\" >\u6709\u90a3\u4e9b\u8457\u540d\u7684\u4f01\u696d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.granitefirm.com\/blog\/blog\/2022\/12\/31\/%e5%9f%b7%e8%a1%8c%e9%95%b7%e5%9b%9e%e4%bb%bb%e4%bc%81%e6%a5%ad%e7%9a%84%e5%84%aa%e5%8a%a3\/#%E6%9C%80%E8%91%97%E5%90%8D%E5%92%8C%E6%88%90%E5%8A%9F%E7%9A%84%E6%A1%88%E4%BE%8B\" >\u6700\u8457\u540d\u548c\u6210\u529f\u7684\u6848\u4f8b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.granitefirm.com\/blog\/blog\/2022\/12\/31\/%e5%9f%b7%e8%a1%8c%e9%95%b7%e5%9b%9e%e4%bb%bb%e4%bc%81%e6%a5%ad%e7%9a%84%e5%84%aa%e5%8a%a3\/#%E8%AA%B0%E6%98%AF%E4%B8%8B%E4%B8%80%E5%80%8B\" >\u8ab0\u662f\u4e0b\u4e00\u500b<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.granitefirm.com\/blog\/blog\/2022\/12\/31\/%e5%9f%b7%e8%a1%8c%e9%95%b7%e5%9b%9e%e4%bb%bb%e4%bc%81%e6%a5%ad%e7%9a%84%e5%84%aa%e5%8a%a3\/#%E9%80%99%E4%BA%9B%E4%BC%81%E6%A5%AD%E6%99%AE%E9%81%8D%E7%9A%84%E7%89%B9%E8%89%B2\" >\u9019\u4e9b\u4f01\u696d\u666e\u904d\u7684\u7279\u8272<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.granitefirm.com\/blog\/blog\/2022\/12\/31\/%e5%9f%b7%e8%a1%8c%e9%95%b7%e5%9b%9e%e4%bb%bb%e4%bc%81%e6%a5%ad%e7%9a%84%e5%84%aa%e5%8a%a3\/#%E9%AB%98%E7%9F%A5%E5%90%8D%E5%BA%A6\" >\u9ad8\u77e5\u540d\u5ea6<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.granitefirm.com\/blog\/blog\/2022\/12\/31\/%e5%9f%b7%e8%a1%8c%e9%95%b7%e5%9b%9e%e4%bb%bb%e4%bc%81%e6%a5%ad%e7%9a%84%e5%84%aa%e5%8a%a3\/#%E8%97%8D%E7%B1%8C%E8%82%A1\" >\u85cd\u7c4c\u80a1<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.granitefirm.com\/blog\/blog\/2022\/12\/31\/%e5%9f%b7%e8%a1%8c%e9%95%b7%e5%9b%9e%e4%bb%bb%e4%bc%81%e6%a5%ad%e7%9a%84%e5%84%aa%e5%8a%a3\/#%E8%83%8C%E8%B2%A0%E7%9C%BE%E4%BA%BA%E7%9A%84%E8%A8%B1%E5%A4%9A%E6%9C%9F%E6%9C%9B\" >\u80cc\u8ca0\u773e\u4eba\u7684\u8a31\u591a\u671f\u671b<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.granitefirm.com\/blog\/blog\/2022\/12\/31\/%e5%9f%b7%e8%a1%8c%e9%95%b7%e5%9b%9e%e4%bb%bb%e4%bc%81%e6%a5%ad%e7%9a%84%e5%84%aa%e5%8a%a3\/#%E5%9F%B7%E8%A1%8C%E9%95%B7%E5%9B%9E%E4%BB%BB%E7%9A%84%E5%A5%BD%E8%99%95%E5%92%8C%E5%A3%9E%E8%99%95\" >\u57f7\u884c\u9577\u56de\u4efb\u7684\u597d\u8655\u548c\u58de\u8655<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.granitefirm.com\/blog\/blog\/2022\/12\/31\/%e5%9f%b7%e8%a1%8c%e9%95%b7%e5%9b%9e%e4%bb%bb%e4%bc%81%e6%a5%ad%e7%9a%84%e5%84%aa%e5%8a%a3\/#%E5%9F%B7%E8%A1%8C%E9%95%B7%E5%9B%9E%E4%BB%BB%E7%9A%84%E5%A5%BD%E8%99%95\" >\u57f7\u884c\u9577\u56de\u4efb\u7684\u597d\u8655<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.granitefirm.com\/blog\/blog\/2022\/12\/31\/%e5%9f%b7%e8%a1%8c%e9%95%b7%e5%9b%9e%e4%bb%bb%e4%bc%81%e6%a5%ad%e7%9a%84%e5%84%aa%e5%8a%a3\/#%E5%9F%B7%E8%A1%8C%E9%95%B7%E5%9B%9E%E4%BB%BB%E7%9A%84%E5%A3%9E%E8%99%95\" >\u57f7\u884c\u9577\u56de\u4efb\u7684\u58de\u8655<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.granitefirm.com\/blog\/blog\/2022\/12\/31\/%e5%9f%b7%e8%a1%8c%e9%95%b7%e5%9b%9e%e4%bb%bb%e4%bc%81%e6%a5%ad%e7%9a%84%e5%84%aa%e5%8a%a3\/#%E5%89%B5%E8%BE%A6%E4%BA%BA%E5%9B%9E%E4%BB%BB%E5%B0%A4%E5%85%B6%E8%A6%81%E5%B0%8F%E5%BF%83\" >\u5275\u8fa6\u4eba\u56de\u4efb\u5c24\u5176\u8981\u5c0f\u5fc3<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.granitefirm.com\/blog\/blog\/2022\/12\/31\/%e5%9f%b7%e8%a1%8c%e9%95%b7%e5%9b%9e%e4%bb%bb%e4%bc%81%e6%a5%ad%e7%9a%84%e5%84%aa%e5%8a%a3\/#%E8%82%A1%E7%A5%A8%E8%A1%A8%E7%8F%BE\" >\u80a1\u7968\u8868\u73fe<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.granitefirm.com\/blog\/blog\/2022\/12\/31\/%e5%9f%b7%e8%a1%8c%e9%95%b7%e5%9b%9e%e4%bb%bb%e4%bc%81%e6%a5%ad%e7%9a%84%e5%84%aa%e5%8a%a3\/#%E4%BB%A5%E5%BE%80%E7%9A%84%E8%82%A1%E5%83%B9%E8%A1%A8%E7%8F%BE\" >\u4ee5\u5f80\u7684\u80a1\u50f9\u8868\u73fe<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.granitefirm.com\/blog\/blog\/2022\/12\/31\/%e5%9f%b7%e8%a1%8c%e9%95%b7%e5%9b%9e%e4%bb%bb%e4%bc%81%e6%a5%ad%e7%9a%84%e5%84%aa%e5%8a%a3\/#%E5%9F%B7%E8%A1%8C%E9%95%B7%E5%9B%9E%E4%BB%BB%E5%BE%8C%E7%9A%84%E8%A1%A8%E7%8F%BE\" >\u57f7\u884c\u9577\u56de\u4efb\u5f8c\u7684\u8868\u73fe<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.granitefirm.com\/blog\/blog\/2022\/12\/31\/%e5%9f%b7%e8%a1%8c%e9%95%b7%e5%9b%9e%e4%bb%bb%e4%bc%81%e6%a5%ad%e7%9a%84%e5%84%aa%e5%8a%a3\/#%E7%B5%90%E8%AB%96\" >\u7d50\u8ad6<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.granitefirm.com\/blog\/blog\/2022\/12\/31\/%e5%9f%b7%e8%a1%8c%e9%95%b7%e5%9b%9e%e4%bb%bb%e4%bc%81%e6%a5%ad%e7%9a%84%e5%84%aa%e5%8a%a3\/#%E7%9B%B8%E9%97%9C%E6%96%87%E7%AB%A0\" >\u76f8\u95dc\u6587\u7ae0<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E4%BA%8B%E5%AF%A6%E8%AA%AA%E8%A9%B1\"><\/span>\u4e8b\u5be6\u8aaa\u8a71<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E6%A9%9F%E7%8E%87%E5%A4%9A%E9%AB%98%EF%BC%9F\"><\/span>\u6a5f\u7387\u591a\u9ad8\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>1992\u5e74\u81f32017\u5e74\uff0c\u6a19\u6e96\u666e\u723e\u7d9c\u54081500\u6307\u6578\u4e0a\u5e02\u516c\u53f8\u4e2d\u6709167\u4f4d\u57f7\u884c\u9577\u56de\u4efb\uff0c\u9019\u985e\u57f7\u884c\u9577\u88ab\u7a31\u70ba\u8ff4\u529b\u93e2\u57f7\u884c\u9577\uff08boomerang CEO\uff09\u3002&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E6%9C%89%E9%82%A3%E4%BA%9B%E8%91%97%E5%90%8D%E7%9A%84%E4%BC%81%E6%A5%AD\"><\/span>\u6709\u90a3\u4e9b\u8457\u540d\u7684\u4f01\u696d<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u860b\u679c\uff08\u7f8e\u80a1\u4ee3\u78bc\uff1aAAPL\uff09\u3001\u5fb7\u5dde\u5100\u5668\uff08\u7f8e\u80a1\u4ee3\u78bc\uff1aTXN\uff09\u3001\u661f\u5df4\u514b\uff08\u7f8e\u80a1\u4ee3\u78bc\uff1aSBUX\uff09\u3001\u8fea\u58eb\u5c3c\uff08\u7f8e\u80a1\u4ee3\u78bc\uff1aDIS\uff09\u3001\u8cfd\u798f\u6642\uff08\u7f8e\u80a1\u4ee3\u78bc\uff1aCRM\uff09\u3001\u7532\u9aa8\u6587\uff08\u7f8e\u80a1\u4ee3\u78bc\uff1aORCL\uff09\u3001\u5e0c\u6377\u79d1\u6280\uff08\u7f8e\u80a1\u4ee3\u78bc\uff1aSTX\uff09\u3001\u6234\u723e\uff08\u7f8e\u80a1\u4ee3\u78bc\uff1aDELL\uff09\u3001\u5b89\u7136\u3001\u8c37\u6b4c\uff08\u7f8e\u80a1\u4ee3\u78bc\uff1aGOOG\u548cGOOGL\uff09\u3001\u63a8\u7279\u3001\u5947\u6ce2\u96f7\u58a8\u897f\u54e5\u71d2\u70e4\uff08\u7f8e\u80a1\u4ee3\u78bc\uff1aCMG\uff09\u3001\u8272\u62c9\u5e03\uff08\u7f8e\u80a1\u4ee3\u78bc\uff1aSNAP\uff09\u3001\u767e\u601d\u8cb7\uff08\u7f8e\u80a1\u4ee3\u78bc\uff1aBBY\uff09\u3001\u5168\u9304\uff08\u7f8e\u80a1\u4ee3\u78bc\uff1aXRX\uff09\u3001\u63a8\u7279\u3001\u96c5\u864e\u3001\u675c\u90a6\uff08\u7f8e\u80a1\u4ee3\u78bc\uff1aDD\uff09\u3001\u5bf6\u50d1\uff08\u7f8e\u80a1\u4ee3\u78bc\uff1aPG\uff09\u3001JC Penney\u3001Reddit\u3001\u5f6d\u535a\u793e\u3001Urban Outfitters\uff08\u7f8e\u80a1\u4ee3\u78bc\uff1aURBN\uff09\u548c\u5609\u4fe1\u7406\u8ca1\uff08\u7f8e\u80a1\u4ee3\u78bc\uff1aSCHW\uff09\u7b49\u516c\u53f8\u7684\u524d\u4efb\u57f7\u884c\u9577\u90fd\u56de\u4efb\u4ed6\u5011\u66fe\u9818\u5c0e\u7684\u4f01\u696d\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E6%9C%80%E8%91%97%E5%90%8D%E5%92%8C%E6%88%90%E5%8A%9F%E7%9A%84%E6%A1%88%E4%BE%8B\"><\/span>\u6700\u8457\u540d\u548c\u6210\u529f\u7684\u6848\u4f8b<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>1985\u5e74\u6625\u5929\uff0c\u860b\u679c\u8463\u4e8b\u6703\u505a\u51fa\u4e86\u5c07\u806f\u5408\u5275\u59cb\u4eba\u8cc8\u4f2f\u65af\u8d95\u4e0b\u53f0\u7684\u6c7a\u5b9a\u6027\u6c7a\u5b9a\u3002\u860b\u679c\u5728\u63a5\u4e0b\u4f86\u7684\u5341\u5e74\u88e1\u82e6\u82e6\u6399\u624e\uff0c\u5931\u53bb\u4e86\u5927\u90e8\u5206\u5e02\u5834\u4efd\u984d\u548c\u5728\u500b\u4eba\u96fb\u8166\u884c\u696d\u7684\u4e3b\u5c0e\u5730\u4f4d\u3002\u7576\u5b83\u5728 1996\u5e74\u7015\u81e8\u5d29\u6f70\u6642\uff0c\u8cc8\u4f2f\u65af\u56de\u4f86\u91cd\u65b0\u638c\u7ba1\u4ed6\u5275\u5efa\u7684\u516c\u53f8\u3002\u900f\u904e\u4e00\u7cfb\u5217\u8f1d\u714c\u7684\u8b8a\u9769\u548c\u5275\u65b0\uff0c\u8cc8\u4f2f\u65af\u5e6b\u52a9\u860b\u679c\u516c\u53f8\u91cd\u65b0\u5b9a\u4f4d\u548c\u91cd\u5efa\uff0c\u6700\u7d42\u6210\u70ba\u4e16\u754c\u4e0a\u6700\u5927\u3001\u6700\u5f37\u5927\u7684\u516c\u53f8\u4e4b\u4e00\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E8%AA%B0%E6%98%AF%E4%B8%8B%E4%B8%80%E5%80%8B\"><\/span>\u8ab0\u662f\u4e0b\u4e00\u500b<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u4e9e\u99ac\u905c\uff08\u7f8e\u80a1\u4ee3\u78bc\uff1aAMZN\uff09\u73fe\u5728\u5c31\u88ab\u8a31\u591a\u4eba\u6307\u540d\uff0c\u662f\u5426\u662f\u4e0b\u4e00\u5bb6\u57f7\u884c\u9577\u56de\u4efb\u7684\u4f01\u696d\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E9%80%99%E4%BA%9B%E4%BC%81%E6%A5%AD%E6%99%AE%E9%81%8D%E7%9A%84%E7%89%B9%E8%89%B2\"><\/span>\u9019\u4e9b\u4f01\u696d\u666e\u904d\u7684\u7279\u8272<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E9%AB%98%E7%9F%A5%E5%90%8D%E5%BA%A6\"><\/span>\u9ad8\u77e5\u540d\u5ea6<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u5728\u5404\u65b9\u9762\uff0c\u81f3\u5c11\u90fd\u66fe\u7d93\u6709\u8457\u8f1d\u714c\u7684\u6b77\u53f2\uff1b\u800c\u4e14\u591a\u70ba\u67d0\u500b\u9818\u57df\u7684\u9818\u5c0e\u5546\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E8%97%8D%E7%B1%8C%E8%82%A1\"><\/span>\u85cd\u7c4c\u80a1<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u4f01\u696d\u7684\u80a1\u50f9\u90fd\u6703\u5728\u6c34\u6e96\u4ee5\u4e0a\uff0c\u591a\u6578\u90fd\u6703\u914d\u767c\u80a1\u5229\uff0c\u80a1\u50f9\u4e0d\u6703\u66b4\u8d77\u66b4\u843d\uff1b\u4e5f\u5c31\u662f\u85cd\u7c4c\u80a1\u8f03\u9069\u5408\u4e00\u822c\u6295\u8cc7\u6563\u6236\u9577\u671f\u6301\u6709\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E8%83%8C%E8%B2%A0%E7%9C%BE%E4%BA%BA%E7%9A%84%E8%A8%B1%E5%A4%9A%E6%9C%9F%E6%9C%9B\"><\/span>\u80cc\u8ca0\u773e\u4eba\u7684\u8a31\u591a\u671f\u671b<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u56e0\u70ba\u9019\u4e9b\u4f01\u696d\u7d93\u71df\u90fd\u5f88\u6210\u529f\uff0c\u80cc\u8ca0\u8457\u773e\u4eba\u7684\u8a31\u591a\u671f\u671b\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%9F%B7%E8%A1%8C%E9%95%B7%E5%9B%9E%E4%BB%BB%E7%9A%84%E5%A5%BD%E8%99%95%E5%92%8C%E5%A3%9E%E8%99%95\"><\/span>\u57f7\u884c\u9577\u56de\u4efb\u7684\u597d\u8655\u548c\u58de\u8655<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%9F%B7%E8%A1%8C%E9%95%B7%E5%9B%9E%E4%BB%BB%E7%9A%84%E5%A5%BD%E8%99%95\"><\/span>\u57f7\u884c\u9577\u56de\u4efb\u7684\u597d\u8655<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u516c\u53f8\u6709\u6642\u6703\u5728\u5371\u6a5f\u6642\u671f\u6c42\u52a9\u65bc\u524d\u4efb\u57f7\u884c\u9577\u2500\u2500\u2500\u9019\u901a\u5e38\u610f\u5473\u8457\u4ed6\u5011\u7684\u7e7c\u4efb\u8005\u9677\u5165\u56f0\u5883\uff08\u901a\u5e38\u8868\u73fe\u5728\u80a1\u50f9\u5927\u5e45\u8d70\u8dcc\uff09\uff0c\u8981\u9ebc\u8fad\u8077\uff0c\u8981\u9ebc\u7a81\u7136\u88ab\u89e3\u50f1\u3002\u53ec\u56de\u524d\u4efb\u57f7\u884c\u9577\u7684\u6700\u4f73\u8ad6\u64da\u4e4b\u4e00\u662f\uff0c\u4ed6\u5011\u4e4b\u524d\u6240\u7de0\u9020\u7684\u8c50\u529f\u5049\u7e3e\u662f\u773e\u6240\u5468\u77e5\u7684\uff0c\u5c0d\u65bc\u5c0b\u6c42\u516c\u53f8\u80fd\u5920\u91cd\u56de\u6b63\u8ecc\u7684\u54e1\u5de5\u548c\u6295\u8cc7\u8005\u800c\u8a00\uff0c\u9019\u4e00\u9ede\u901a\u5e38\u5f88\u91cd\u8981\u3002<\/p>\n\n\n\n<p>\u7576\u516c\u53f8\u9700\u8981\u4e00\u4f4d\u80fd\u5920\u7acb\u65bc\u4e0d\u6557\u4e4b\u5730\u7684\u9818\u5c0e\u8005\u6642\uff0c\u4ed6\u5011\u4e5f\u6703\u9078\u64c7\u8b93\u57f7\u884c\u9577\u56de\u4efb\u3002\u5927\u591a\u6578\u65b0\u4efb\u57f7\u884c\u9577\u5fc5\u9808\u7d93\u6b77\u6700\u521d\u7684\u5b78\u7fd2\u671f\uff0c\u719f\u6089\u65b0\u516c\u53f8\u7684\u6240\u6709\u71df\u904b\u3002\u5373\u4f7f\u5c0d\u65bc\u7d93\u9a57\u8c50\u5bcc\u7684\u9ad8\u7ba1\u4f86\u8aaa\uff0c\u7372\u5f97\u7279\u5b9a\u516c\u53f8\u57f7\u884c\u9577\u8077\u4f4d\u6240\u7279\u6709\u7684\u77e5\u8b58\u548c\u6280\u80fd\u4e5f\u9700\u8981\u6642\u9593\u3002\u7136\u800c\uff0c\u5c0d\u65bc\u975e\u5e38\u719f\u6089\u696d\u52d9\u7684\u524d\u4efb\u57f7\u884c\u9577\u4f86\u8aaa\uff0c\u9019\u7a2e\u5b78\u7fd2\u6642\u9593\u7684\u5927\u90e8\u5206\u53ef\u80fd\u6703\u8f03\u5c11\u751a\u81f3\u6c92\u6709\u3002<\/p>\n\n\n\n<p>\u5e7e\u500b\u6700\u8457\u540d\u7684\u8ff4\u65cb\u93e2\u57f7\u884c\u9577\u7684\u4f8b\u5b50\u770b\u4f3c\u90fd\u975e\u5e38\u6210\u529f\u3002\u4f8b\u5982\uff0c\u970d\u83ef\u5fb7\u00b7\u8212\u8332 (Howard Schultz) \u5728\u4e2d\u65b7\u516b\u5e74\u4e4b\u5f8c\u300c\u9996\u6b21\u300d\u91cd\u8fd4\u661f\u5df4\u514b\uff08\u8212\u8332\u56de\u4efb\u904e\u5169\u6b21\uff09\uff0c\u7576\u6642\u516c\u53f8\u7684\u80a1\u50f9\u6b63\u5728\u906d\u53d7\u91cd\u5275\u3002\u70ba\u4e86\u8ffd\u6c42\u5feb\u901f\u589e\u9577\uff0c\u4ed6\u7684\u7e7c\u4efb\u8005\u9032\u884c\u4e86\u4e00\u7cfb\u5217\u8b8a\u9769\u2500\u2500\u2500\u4f8b\u5982\u5f15\u5165\u81ea\u52d5\u6fc3\u7e2e\u5496\u5561\u6a5f\u548c\u66f4\u201c\u7121\u83cc\u201d\u7684\u5e97\u9762\u8a2d\u8a08\u2500\u2500\u2500\u9019\u964d\u4f4e\u4e86\u661f\u5df4\u514b\u9ad8\u63a5\u89f8\u3001\u9ad8\u54c1\u8cea\u7684\u9ad4\u9a57\u3002\u901a\u904e\u91cd\u65b0\u95dc\u6ce8\u6700\u521d\u4f7f\u9ad8\u7aef\u54c1\u724c\u53d6\u5f97\u6210\u529f\u7684\u516c\u53f8\u6838\u5fc3\u539f\u5247\uff0c\u8212\u723e\u8328\u80fd\u5920\u5e6b\u52a9\u5ba2\u6236\u548c\u54e1\u5de5\u91cd\u65b0\u611b\u4e0a\u661f\u5df4\u514b\uff0c\u5728\u4ed6\u7684\u7b2c\u4e8c\u500b\u4efb\u671f\u5167\uff0c\u661f\u5df4\u514b\u7684\u80a1\u50f9\u4e0a\u6f32\u4e86\u5169\u500d\u591a\u3002<\/p>\n\n\n\n<p>\u540c\u6a23\u7684\uff0c\u65af\u8482\u82ac\u00b7\u76e7\u4f50 (Stephen Luczo) \u5728\u71df\u6536\u4e0b\u964d\u548c\u80a1\u50f9\u5275\u6b77\u53f2\u65b0\u4f4e\u7684\u60c5\u6cc1\u4e0b\uff0c\u65bc2009\u5e74\u91cd\u8fd4\u5e0c\u6377\u79d1\u6280\u3002\u516c\u53f8\u7684\u80a1\u7968\u5728\u4ed6\u7684\u7b2c\u4e8c\u500b\u4efb\u671f\u5167\u5927\u5e45\u4e0a\u6f32\uff0c\u8e8b\u8eab\u6a19\u6e96\u666e\u723e500\u6307\u6578\u4e2d\u8868\u73fe\u6700\u597d\u7684\u524d\u4e94\u540d\u80a1\u7968\u4e4b\u5217\uff0c\u4e26\u4f7f\u76e7\u4f50\u5728\u300a\u54c8\u4f5b\u5546\u696d\u8a55\u8ad6\u300b2017\u5e74\u5168\u7403\u6700\u4f73\u57f7\u884c\u9577\u699c\u55ae\u4e2d\u540d\u5217\u524d\u8305\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%9F%B7%E8%A1%8C%E9%95%B7%E5%9B%9E%E4%BB%BB%E7%9A%84%E5%A3%9E%E8%99%95\"><\/span>\u57f7\u884c\u9577\u56de\u4efb\u7684\u58de\u8655<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u96d6\u7136\u9019\u4e9b\u5099\u53d7\u77da\u76ee\u7684\u8efc\u4e8b\u5728\u4f01\u696d\u9818\u5c0e\u5c64\u548c\u5546\u696d\u5a92\u9ad4\u4e2d\u5f15\u8d77\u4e86\u6975\u5927\u95dc\u6ce8\uff0c\u300c\u4f46\u4e8b\u5be6\u8b49\u660e\uff0c\u9019\u4e9b\u6210\u529f\u6848\u4f8b\u662f\u4f8b\u5916\u800c\u975e\u5e38\u614b\u300d\uff1a\u8ff4\u65cb\u93e2\u57f7\u884c\u9577\u7684\u8868\u73fe\u78ba\u5be6\u6bd4\u5176\u4ed6\u985e\u578b\u7684\u57f7\u884c\u9577\u5dee\u5f88\u591a\u3002\u5e73\u5747\u800c\u8a00\uff0c\u8ff4\u65cb\u93e2\u57f7\u884c\u9577\u9818\u5c0e\u7684\u516c\u53f8\u7684\u5e74\u5ea6\u80a1\u7968\u8868\u73fe\u6bd4\u4ed6\u5011\u7684\u7b2c\u4e00\u4efb\u540c\u884c\u4f4e10.1%<em>\u3002<\/em><\/p>\n\n\n\n<p>\u70ba\u4ec0\u9ebc\u8ff4\u65cb\u93e2\u57f7\u884c\u9577\u5f88\u5c11\u6210\u529f\uff1f\u9996\u5148\uff0c\u8a31\u591a\u8ff4\u65cb\u93e2\u57f7\u884c\u9577\u56de\u4efb\u5f8c\u5e7e\u4e4e\u8a8d\u4e0d\u5f97\u9019\u5bb6\u81ea\u5df1\u66fe\u9818\u5c0e\u904e\u7684\u516c\u53f8\uff0c\u56e0\u70ba\u696d\u52d9\u72c0\u6cc1\u8207\u4ed6\u5011\u7b2c\u4e00\u6b21\u64d4\u4efb\u57f7\u884c\u9577\u6642\u5df2\u7d93\u5927\u4e0d\u76f8\u540c\u3002\u5728\u4ed6\u5011\u96e2\u958b\u548c\u8fd4\u56de\u4e4b\u9593\uff0c\u6d88\u8cbb\u8005\u504f\u597d\u3001\u7af6\u722d\u5c0d\u624b\u3001\u4f9b\u61c9\u5546\u3001\u4eba\u53e3\u7d71\u8a08\u6578\u64da\u3001\u6216\u66f4\u5ee3\u6cdb\u7684\u7d93\u6fdf\u4e0d\u53ef\u907f\u514d\u5730\u6703\u767c\u751f\u8b8a\u5316\u3002\u9019\u4e9b\u8b8a\u5316\u5728\u5145\u6eff\u6d3b\u529b\u548c\u5feb\u901f\u8b8a\u5316\u7684\u884c\u696d\u4e2d\u5c24\u70ba\u660e\u986f\u4e14\u5b58\u5728\u554f\u984c\u2500\u2500\u2500\u5728\u9019\u985e\u884c\u696d\u4e2d\uff0c\u8ff4\u65cb\u93e2\u57f7\u884c\u9577\u7684\u8868\u73fe\u8981\u5dee\u5f97\u591a\u2500\u2500\u2500\u56e0\u70ba\u8ff4\u65cb\u93e2\u57f7\u884c\u9577\u7a4d\u7d2f\u7684\u7d93\u9a57\u50f9\u503c\u8cb6\u503c\u5f97\u66f4\u5feb\u3002\u5118\u7ba1\u4e00\u4e9b\u9ad8\u7ba1\u53ef\u80fd\u80fd\u5920\u9069\u61c9\u9019\u4e9b\u65b0\u6311\u6230\uff0c\u4f46\u8b49\u64da\u8868\u660e\u5927\u591a\u6578\u4eba\u505a\u4e0d\u5230\u3002<\/p>\n\n\n\n<p>\u4fdd\u7f85\u00b7\u963f\u840a\u723e (Paul Allaire) \u5c31\u662f\u4e00\u500b\u9019\u6a23\u7684\u4f8b\u5b50\uff0c\u4ed6\u5728\u65b0\u6578\u4f4d\u6280\u8853\u5e36\u4f86\u7684\u65b0\u6311\u6230\u548c\u4e0d\u65b7\u8b8a\u5316\u7684\u5e02\u5834\u689d\u4ef6\u7684\u885d\u64ca\u4e0b\uff0c\u65bc2000\u5e74\u91cd\u8fd4\u5168\u9304\u3002\u7531\u65bc\u7121\u6cd5\u6709\u6548\u61c9\u5c0d\u9019\u4e9b\u983b\u7e41\u767c\u751f\u7684\u6839\u672c\u6027\u6311\u6230\u548c\u8b8a\u5316\uff0c\u963f\u840a\u723e\u6700\u7d42\u65bc2001\u5e74\u96e2\u958b\u5168\u9304\uff0c\u80a1\u50f9\u8f03\u4ed6\u56de\u6b78\u6642\u66b4\u8dcc60%\u3002\u540c\u6a23\uff0c\u96f7\u5bcc\u79ae(AG Lafley)\u5728\u516c\u53f8\u5728\u5176\u7e7c\u4efb\u8005\u7684\u9818\u5c0e\u4e0b\u906d\u53d7\u91cd\u5275\u5f8c\u91cd\u8fd4\u5bf6\u50d1\u516c\u53f8\u64d4\u4efb\u57f7\u884c\u9577\uff0c\u6295\u8cc7\u8005\u5e0c\u671b\u770b\u5230\u201c\u8cc8\u4f2f\u65af\u5f0f\u7684\u7e8c\u96c6\u201d\u3002\u4e0d\u5e78\u7684\u662f\uff0c\u7e8c\u96c6\u4e26\u6c92\u6709\u767c\u751f\uff1a\u5bf6\u50d1\u5728\u96f7\u5bcc\u79ae\u7684\u7b2c\u4e8c\u500b\u4efb\u671f\u5167\u8868\u73fe\u5e73\u5e73\uff0c\u96a8\u8457\u516c\u53f8\u5931\u53bb\u5e02\u4f54\uff0c\u516c\u53f8\u7684\u80a1\u50f9\u8207\u7af6\u722d\u5c0d\u624b\u76f8\u6bd4\u8868\u73fe\u4e0d\u4f73\u3002\u7576\u7136\uff0c\u5f88\u96e3\u5fd8\u8a18 Kenneth Lay\uff0c\u4ed6\u7684\u5728\u5b89\u7136\u7684\u7b2c\u4e8c\u6b21\u4efb\u8077\u7d93\u6b77\u4e86\u516c\u53f8\u6b77\u53f2\u4e0a\u6700\u4ee4\u4eba\u9a5a\u8a1d\u548c\u6700\u5177\u7834\u58de\u6027\u7684\u5931\u6557\u4e4b\u4e00\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%89%B5%E8%BE%A6%E4%BA%BA%E5%9B%9E%E4%BB%BB%E5%B0%A4%E5%85%B6%E8%A6%81%E5%B0%8F%E5%BF%83\"><\/span>\u5275\u8fa6\u4eba<strong style=\"font-weight: bold;\">\u56de<\/strong>\u4efb<strong>\u5c24\u5176\u8981\u5c0f\u5fc3<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u5728\u6240\u6709\u8ff4\u65cb\u93e2\u57f7\u884c\u9577\u4e2d\uff0c\u4e5f\u8a31\u6700\u5f15\u4eba\u6ce8\u76ee\u548c\u6700\u5e38\u898b\u7684\u4e00\u985e\u662f\u5275\u59cb\u4eba\uff0c\u4ed6\u5011\u56de\u6b78\u4f75\u91cd\u65b0\u9818\u5c0e\u4ed6\u5011\u5275\u8fa6\u7684\u516c\u53f8\u3002\u96d6\u7136\u5275\u59cb\u4eba\u50c5\u5360\u6a23\u672c\u76844%\uff0c\u4f46\u4ed6\u5011\u4f54\u8ff4\u65cb\u93e2\u57f7\u884c\u9577\u768444%\u3002\u5728\u5c11\u6578\u60c5\u6cc1\u4e0b\uff0c\u9019\u4e9b\u5275\u59cb\u4eba\u8868\u73fe\u7279\u5225\u51fa\u8272\u3002\u4f8b\u5982\uff0cPanera Bread\u5275\u59cb\u4ebaRon Shaich\u5728\u589e\u9577\u7de9\u6162\u7684\u60c5\u6cc1\u4e0b\u91cd\u65b0\u64d4\u4efb\u57f7\u884c\u9577\uff0c\u4e26\u70ba\u516c\u53f8\u6ce8\u5165\u4e86\u65b0\u7684\u6d3b\u529b\uff0c\u6700\u7d42\u4f7f\u5176\u6210\u70ba\u8fd1\u671f\u6b77\u53f2\u4e0a\u8868\u73fe\u6700\u597d\u7684\u9910\u5ef3\u80a1\u7968\u4e4b\u4e00\u3002\u53e6\u4e00\u500b\u662f\u67e5\u723e\u65af\u65bd\u74e6\u5e03\uff0c\u5609\u4fe1\u5728\u4ed6\u56de\u6b78\u64d4\u4efb\u57f7\u884c\u9577\u5f8c\u7d93\u6b77\u4e86\u696d\u52d9\u7684\u5feb\u901f\u589e\u9577\u3002<\/p>\n\n\n\n<p>\u7136\u800c\uff0c\u9019\u4e9b\u5275\u59cb\u4eba\u518d\u6b21\u6210\u70ba\u4f8b\u5916\u800c\u4e0d\u662f\u898f\u5247\u3002\u6211\u5011\u6578\u64da\u4e2d\u7684\u5927\u591a\u6578\u8ff4\u65cb\u93e2\u5275\u59cb\u4eba\u8868\u73fe\u7279\u5225\u5dee\u3002\u5118\u7ba1\u5275\u8fa6\u4eba\u64c1\u6709\u9818\u5c0e\u65b0\u4f01\u696d\u6240\u9700\u7684\u5275\u696d\u6280\u80fd\uff0c\u4f46\u4ed6\u5011\u5f80\u5f80\u7f3a\u4e4f\u5fc5\u8981\u7684\u7ba1\u7406\u6280\u80fd\u4f86\u61c9\u5c0d\u8207\u66f4\u5927\u3001\u66f4\u8907\u96dc\u7684\u7d44\u7e54\u76f8\u95dc\u7684\u6311\u6230\u3002\u5982\u679c\u516c\u53f8\u9677\u5165\u5371\u6a5f\u6216\u9700\u8981\u626d\u8667\u70ba\u76c8\uff0c\u9019\u8207\u5275\u7acb\u65b0\u4f01\u696d\u76f8\u6bd4\uff0c\u986f\u7136\u9700\u8981\u4e00\u5957\u622a\u7136\u4e0d\u540c\u7684\u7ba1\u7406\u80fd\u529b\u3002<\/p>\n\n\n\n<p>\u4f8b\u5982\uff0c\u5947\u6ce2\u96f7\u58a8\u897f\u54e5\u71d2\u70e4\u7684\u5275\u59cb\u4eba\u53f2\u8482\u592b\u00b7\u57c3\u723e\u65af (Steve Ells) \u64d4\u4efb\u57f7\u884c\u9577\u7684\u7b2c\u4e00\u500b\u4efb\u671f\u4ee5\u696d\u52d9\u5feb\u901f\u589e\u9577\uff0c\u5efa\u7acb\u4e00\u500b\u975e\u51e1\u6210\u529f\u7684\u4f01\u696d\u6210\u70ba\u4ed6\u7684\u7279\u5fb5\u3002\u7136\u800c\uff0c\u7576\u4ed6\u57282016\u5e74\u91cd\u65b0\u9818\u5c0e\u516c\u53f8\u6642\uff0c\u516c\u53f8\u6b63\u7d93\u6b77\u8457\u4e00\u7cfb\u5217\u98df\u54c1\u5b89\u5168\u919c\u805e\u3001\u65b0\u7af6\u722d\u5c0d\u624b\u7684\u6e67\u5165\u4ee5\u53ca\u5ba2\u6236\u7fa4\u7684\u4e0b\u964d\u3002\u9019\u4e9b\u689d\u4ef6\u8b49\u660e\u4e0d\u9069\u5408\u57c3\u723e\u65af\u7684\u6280\u80fd\u7d44\u5408\uff0c\u4e00\u5e74\u5f8c\u4ed6\u653e\u68c4\u4e86\u57f7\u884c\u9577\u8077\u4f4d\uff0c\u627f\u8a8d\u9700\u8981\u6539\u9032\uff0c\u800c\u4ed6\u7121\u6cd5\u76e3\u7763\u3002\u540c\u6a23\uff0c\u694a\u81f4\u9060\u5728\u96c5\u864e\u7684\u7b2c\u4e8c\u6b21\u4efb\u8077\u901a\u5e38\u88ab\u8a8d\u70ba\u5c0e\u81f4\u4e86\u516c\u53f8\u7684\u5012\u9589\uff0c\u56e0\u70ba\u8a31\u591a\u6295\u8cc7\u8005\u8a8d\u70ba\u4ed6\u6c92\u6709\u8cc7\u683c\u505a\u51fa\u75db\u82e6\u4f46\u9700\u8981\u7684\u6230\u7565\u9078\u64c7\u3002\u5177\u6709\u8af7\u523a\u610f\u5473\u7684\u662f\uff0c\u516c\u53f8\u5275\u59cb\u4eba\u7d93\u5e38\u56de\u4f86\u63a8\u52d5\u9032\u6b65\uff0c\u4f46\u4ed6\u5011\u7684\u7559\u4efb\u53ef\u80fd\u6703\u963b\u7919\u9032\u6b65\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E8%82%A1%E7%A5%A8%E8%A1%A8%E7%8F%BE\"><\/span>\u80a1\u7968\u8868\u73fe<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E4%BB%A5%E5%BE%80%E7%9A%84%E8%82%A1%E5%83%B9%E8%A1%A8%E7%8F%BE\"><\/span>\u4ee5\u5f80\u7684\u80a1\u50f9\u8868\u73fe<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u9996\u5148\uff0c\u9019\u4e9b\u4f01\u696d\u591a\u70ba\u85cd\u7c4c\u80a1\uff0c\u4e0a\u5e02\u5df2\u7d93\u8a31\u591a\u5e74\u4e86\uff0c\u5e02\u503c\u4e5f\u4e0d\u6703\u592a\u5c0f\uff0c\u800c\u4e14\u90fd\u6709\u4e0d\u77ed\u7684\u4f01\u696d\u6b77\u53f2\uff0c\u80a1\u50f9\u8868\u73fe\u4e00\u822c\u800c\u8a00\u5f88\u7a33\u5b9a\uff0c\u4e0d\u6703\u5f88\u5dee\uff0c\u81f3\u5c11\u4e0d\u6703\u843d\u5f8c\u5927\u76e4\uff0c\u662f\u7f8e\u80a1\u7684\u4e2d\u5805\u529b\u91cf\u3002\u4f46\u662f\uff0c\u9019\u4e5f\u8868\u793a\uff0c\u9019\u985e\u80a1\u7968\u8868\u73fe\u5f88\u96e3\u300c\u5927\u5e45\u300d\u8d85\u904e\u5927\u76e4\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%9F%B7%E8%A1%8C%E9%95%B7%E5%9B%9E%E4%BB%BB%E5%BE%8C%E7%9A%84%E8%A1%A8%E7%8F%BE\"><\/span>\u57f7\u884c\u9577\u56de\u4efb\u5f8c\u7684\u8868\u73fe<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u4e26\u975e\u6240\u6709\u56de\u6b78\u7684\u57f7\u884c\u9577\u7b2c\u4e8c\u6b21\u90fd\u505a\u5f97\u66f4\u597d\u3002 \u5e73\u5747\u800c\u8a00\uff0c<a href=\"https:\/\/sloanreview.mit.edu\/article\/boomerang-ceos-what-happens-when-the-ceo-comes-back\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u8ff4\u65cb\u93e2\u57f7\u884c\u9577\u7684\u5e74\u5ea6\u80a1\u7968\u8868\u73fe\u8f03\u5dee\u2500\u2500\u2500\u4f4e\u65bc 10.1%<\/a>\u2500\u2500\u2500\u8207\u90a3\u4e9b\u6839\u64da\u767c\u8868\u5728\u300a\u9ebb\u7701\u7406\u5de5\u5b78\u9662\u65af\u9686\u7ba1\u7406\u8a55\u8ad6\u300b\u4e0a\u7684 2020 \u5e74\u7814\u7a76\uff0c\u57f7\u884c\u9577\u5011\u7684\u7b2c\u4e00\u8f2a\u5de5\u4f5c\u3002<\/p>\n\n\n\n<p>Spencer Stuart\u7684\u5206\u6790\u986f\u793a\uff0c\u56de\u934b\u57f7\u884c\u9577\u5728\u7b2c\u4e8c\u4efb\u671f\u7684\u80a1\u6771\u5831\u916c\u7387\uff0c\u5f80\u5f80\u4f4e\u65bc\u7b2c\u4e00\u4efb\u671f\u3002\u8a72\u516c\u53f8\u5206\u6790\u6a19\u666e1500\u6307\u6578\u6210\u5206\u4f01\u696d\u5f9e2000\u5e74\u4ee5\u4f86\u768486\u540d\u56de\u934b\u57f7\u884c\u9577\u8868\u73fe\uff0c\u767c\u73fe\u9019\u4e9b\u57f7\u884c\u9577\u5728\u7b2c\u4e00\u4efb\u671f\u7684\u80a1\u6771\u5831\u916c\u7387\u6bcf\u5e74\u5e73\u5747\u52dd\u904e\u5927\u76e45.5%\uff0c\u7b2c\u4e8c\u4efb\u671f\u537b\u843d\u5f8c7.4%\u3002<\/p>\n\n\n\n<p>\u539f\u56e0\u53ef\u80fd\u5305\u62ec\u57f7\u884c\u9577\u96e2\u8077\u5f8c\u884c\u696d\u548c\u516c\u53f8\u672c\u8eab\u767c\u751f\u7684\u8b8a\u5316\u3002 \u5982\u679c\u4e00\u500b\u57f7\u884c\u9577\u6709\u96e2\u958b\u5f88\u9577\u4e00\u6bb5\u6642\u9593\uff0c\u9019\u53ef\u80fd\u610f\u5473\u8457\u56de\u5230\u4e00\u5bb6\u5168\u65b0\u7684\u516c\u53f8\u800c\u4e0d\u662f\u4ed6\u5011\u96e2\u958b\u7684\u516c\u53f8\u3002\u63db\u53e5\u8a71\u8aaa\uff0c\u904e\u53bb\u7684\u6210\u529f\u4e26\u4e0d\u4e00\u5b9a\u9810\u793a\u8457\u672a\u4f86\u7684\u6210\u529f\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E7%B5%90%E8%AB%96\"><\/span>\u7d50\u8ad6<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u4f01\u696d\u5728\u8acb\u56de\u524d\u4efb\u8001\u95c6\u4ee5\u7a69\u5b9a\u7d44\u7e54\u4e4b\u524d\u61c9\u8a72\u4e09\u601d\u3002\u5118\u7ba1\u539f\u5247\u4e0a\u9019\u4f3c\u4e4e\u662f\u4e00\u500b\u660e\u667a\u7684\u9078\u64c7\uff0c\u4f46\u6211\u5011\u7684\u7814\u7a76\u8868\u660e\u9019\u5728\u5be6\u8e10\u4e2d\u53ef\u80fd\u662f\u4e00\u500b\u7cdf\u7cd5\u7684\u9078\u64c7\u3002<\/p>\n\n\n\n<p>\u540c\u6a23\u7684\u5efa\u8b70\u4e5f\u9069\u7528\u65bc\u90a3\u4e9b\u6b63\u5728\u8003\u616e\u6372\u571f\u91cd\u4f86\u4e26\u91cd\u8fd4\u524d\u516c\u53f8\u7684\u57f7\u884c\u9577\uff1b\u6c38\u9060\u4fdd\u6301\u9818\u5148\u5730\u4f4d\u5f88\u96e3\uff0c\u6700\u597d\u7684\u9078\u64c7\u53ef\u80fd\u662f\u5c07\u706b\u70ac\u50b3\u905e\u7d66\u5176\u4ed6\u4eba\uff0c\u800c\u4e0d\u662f\u5192\u8457\u73b7\u6c61\u60a8\u4f86\u4e4b\u4e0d\u6613\u7684\u4fe1\u8b7d\u548c\u98a8\u8a55\u7684\u98a8\u96aa\u3002\u96d6\u7136\u57f7\u884c\u9577\u4e00\u76f4\u662f\u4e26\u5c07\u7e7c\u7e8c\u662f\u516c\u53f8\u6210\u529f\u7684\u95dc\u9375\uff0c\u4f46\u90a3\u4e9b\u8ff4\u529b\u93e2\u53ef\u80fd\u6703\u56de\u4f86\u54ac\u4eba\u800c\u4e0d\u662f\u4f7f\u7d44\u7e54\u53d7\u76ca\u3002<\/p>\n\n\n\n<p>\u4f46\u4e8b\u5be6\u8b49\u660e\uff0c\u57f7\u884c\u9577\u56de\u4efb\u7684\u6210\u529f\u6848\u4f8b\u662f\u4f8b\u5916\u800c\u975e\u5e38\u614b\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"162\" height=\"125\" src=\"https:\/\/www.granitefirm.com\/blog\/wp-content\/uploads\/2023\/01\/back-1600x1200-1.jpg\" alt=\"\u57f7\u884c\u9577\u56de\u4efb\" class=\"wp-image-30866\"\/><figcaption class=\"wp-element-caption\">credit: mit.edu<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E7%9B%B8%E9%97%9C%E6%96%87%E7%AB%A0\"><\/span>\u76f8\u95dc\u6587\u7ae0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u300a<a href=\"https:\/\/www.granitefirm.com\/blog\/blog\/2023\/06\/04\/%e7%95%b6%e5%9f%b7%e8%a1%8c%e9%95%b7%e6%8c%81%e8%82%a1%e6%84%88%e5%a4%9a%ef%bc%8c%e8%82%a1%e7%a5%a8%e5%9b%9e%e5%a0%b1%e7%8e%87%e6%84%88%e9%ab%98\/\">\u7576\u57f7\u884c\u9577\u6301\u80a1\u6108\u591a\uff0c\u80a1\u7968\u56de\u5831\u7387\u6108\u9ad8<\/a>\u300b<\/li>\n\n\n\n<li>\u300a<a href=\"https:\/\/www.granitefirm.com\/blog\/blog\/2022\/12\/31\/%E5%9F%B7%E8%A1%8C%E9%95%B7%E5%9B%9E%E4%BB%BB%E4%BC%81%E6%A5%AD%E7%9A%84%E5%84%AA%E5%8A%A3\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u57f7\u884c\u9577\u56de\u4efb\u4f01\u696d\u7684\u512a\u52a3<\/a>\u300b<\/li>\n\n\n\n<li>\u300a<a href=\"https:\/\/www.granitefirm.com\/blog\/blog\/2023\/03\/06\/%e5%89%b5%e8%be%a6%e4%ba%ba%e5%85%bc%e5%9f%b7%e8%a1%8c%e9%95%b7%e7%9a%84%e8%82%a1%e5%83%b9%e8%a1%a8%e7%8f%be%e6%98%8e%e9%a1%af%e8%bc%83%e4%bd%b3\/\">\u5275\u8fa6\u4eba\u517c\u57f7\u884c\u9577\uff0c\u80a1\u50f9\u8868\u73fe\u660e\u986f\u8f03\u4f73<\/a>\u300b<\/li>\n\n\n\n<li>\u300a<a href=\"https:\/\/www.granitefirm.com\/blog\/blog\/2022\/12\/31\/%E5%9F%B7%E8%A1%8C%E9%95%B7%E5%9B%9E%E4%BB%BB%E4%BC%81%E6%A5%AD%E7%9A%84%E5%84%AA%E5%8A%A3\/\">\u57f7\u884c\u9577\u56de\u4efb\u4f01\u696d\u7684\u512a\u52a3<\/a>\u300b<\/li>\n\n\n\n<li>\u300a<a href=\"https:\/\/www.granitefirm.com\/blog\/blog\/2023\/10\/04\/%e7%82%ba%e4%bd%95%e8%a1%a8%e7%8f%be%e4%b8%8d%e4%bd%b3%e7%9a%84%e5%9f%b7%e8%a1%8c%e9%95%b7%e5%8f%af%e4%bb%a5%e4%bf%9d%e4%bd%8f%e4%bd%8d%e5%ad%90\/\">\u70ba\u4f55\u8868\u73fe\u4e0d\u4f73\u7684\u57f7\u884c\u9577\u53ef\u4ee5\u4fdd\u4f4f\u4f4d\u5b50\uff1f<\/a>\u300b<\/li>\n\n\n\n<li>\u300a<a href=\"https:\/\/www.granitefirm.com\/blog\/blog\/2025\/03\/14\/%e5%85%a8%e7%90%83%e5%8d%8a%e5%b0%8e%e9%ab%94%e4%bc%81%e6%a5%ad%e7%9a%84%e8%91%97%e5%90%8d%e8%8f%af%e8%a3%94%e5%89%b5%e8%be%a6%e4%ba%ba%ef%bc%8c%e5%9f%b7%e8%a1%8c%e9%95%b7%ef%bc%8c%e5%92%8c%e5%90%8d\/\">\u5168\u7403\u534a\u5c0e\u9ad4\u4f01\u696d\u7684\u8457\u540d\u83ef\u88d4\u5275\u8fa6\u4eba\u548c\u57f7\u884c\u9577<\/a>\u300b<\/li>\n\n\n\n<li>\u300a<a href=\"https:\/\/www.granitefirm.com\/blog\/blog\/2025\/04\/07\/%e5%b7%b4%e8%8f%b2%e7%89%b9%e5%a6%82%e4%bd%95%e6%b1%ba%e5%ae%9a%e5%9f%b7%e8%a1%8c%e9%95%b7%e4%ba%ba%e9%81%b8%ef%bc%9f\/\">\u5df4\u83f2\u7279\u5982\u4f55\u6c7a\u5b9a\u57f7\u884c\u9577\u4eba\u9078\uff1f<\/a>\u300b<\/li>\n\n\n\n<li>\u300a<a href=\"https:\/\/www.granitefirm.com\/blog\/blog\/2023\/10\/18\/%E5%B7%B4%E8%8F%B2%E7%89%B9%E6%98%AF%E5%A6%82%E4%BD%95%E7%AE%A1%E7%90%86%E6%B3%A2%E5%85%8B%E5%A4%8F%E7%9A%84%EF%BC%9F\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u5df4\u83f2\u7279\u662f\u5982\u4f55\u7ba1\u7406\u6ce2\u514b\u590f\u7684<\/a>\u300b<\/li>\n\n\n\n<li><a href=\"https:\/\/www.granitefirm.com\/blog\/blog\/2021\/06\/22\/%e5%82%91%e5%85%8b%ef%bc%8e%e5%a4%9a%e8%a5%bf%ef%bc%88jack-dorsey%ef%bc%89\/\">\u300a\u5091\u514b\uff0e\u591a\u897f\uff08Jack Dorsey\uff09\u7c21\u4ecb\u300b<\/a> <\/li>\n\n\n\n<li>\u300a<a href=\"https:\/\/www.granitefirm.com\/blog\/blog\/2021\/06\/28\/%e5%a4%b1%e5%8e%bb%e8%b3%88%e4%bc%af%e6%96%af%e5%be%8c%e7%9a%84%e8%98%8b%e6%9e%9c%e5%89%b5%e6%96%b0%e4%b8%8d%e5%9c%a8%ef%bc%8c%e7%9c%9f%e7%9a%84%e6%98%af%e9%80%99%e6%a8%a3%e5%97%8e%ef%bc%9f\/#:~:text=%E4%BA%BA%E5%80%91%E5%8F%AA%E8%A6%81%E6%8F%90%E9%81%8E%E8%98%8B%E6%9E%9C,%E6%B2%92%E6%9C%89%E5%89%B5%E6%96%B0%E7%9A%84%E7%94%A2%E5%93%81%E3%80%82\" target=\"_blank\" rel=\"noreferrer noopener\">\u5931\u53bb\u8cc8\u4f2f\u65af\u7684\u860b\u679c\uff08Apple\uff09\u5275\u65b0\u4e0d\u5728\u4e86\u55ce\uff1f<\/a>\u300b<\/li>\n\n\n\n<li>\u300a<a href=\"https:\/\/www.granitefirm.com\/blog\/blog\/2022\/06\/11\/%e6%98%9f%e5%b7%b4%e5%85%8b%e5%a6%82%e4%bd%95%e8%b3%ba%e9%8c%a2%ef%bc%9f%e4%bb%a5%e5%8f%8a%e7%9b%ae%e5%89%8d%e7%9a%84%e5%9b%b0%e5%a2%83\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u661f\u5df4\u514b\uff08Starbucks\uff09\u5982\u4f55\u8cfa\u9322\uff1f\u4ee5\u53ca\u76ee\u524d\u7684\u56f0\u5883<\/a>\u300b<\/li>\n<\/ul>\n\n\n\n<p><em><strong>\u91cd\u8981\u8072\u660e<\/strong><\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>\u672c\u7ad9\u5167\u5bb9\u70ba\u4f5c\u8005\u500b\u4eba\u610f\u898b\uff0c\u50c5\u4f9b\u53c3\u8003\uff0c\u672c\u4eba\u4e0d\u5c0d\u6587\u7ae0\u5167\u5bb9\u3001\u8cc7\u6599\u4e4b\u6b63\u78ba\u6027\u3001\u770b\u6cd5\u3001\u8207\u5373\u6642\u6027\u8ca0\u4efb\u4f55\u8cac\u4efb\uff0c\u8b80\u8005\u8acb\u52d9\u5fc5\u81ea\u884c\u5224\u65b7\u3002<\/em><\/li>\n\n\n\n<li><em>\u5c0d\u65bc\u8b80\u8005\u76f4\u63a5\u6216\u9593\u63a5\u4f9d\u8cf4\u4e26\u53c3\u8003\u672c\u7ad9\u8cc7\u8a0a\u5f8c\uff0c\u63a1\u53d6\u4efb\u4f55\u6295\u8cc7\u884c\u70ba\u6240\u5c0e\u81f4\u4e4b\u76f4\u63a5\u6216\u9593\u63a5\u640d\u5931\uff0c\u6216\u56e0\u6b64\u7522\u751f\u4e4b\u4e00\u5207\u8cac\u4efb\uff0c\u672c\u4eba\u5747\u4e0d\u8ca0\u4efb\u4f55\u640d\u5bb3\u8ce0\u511f\u53ca\u5176\u4ed6\u6cd5\u5f8b\u4e0a\u4e4b\u8cac\u4efb\u3002<\/em><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>1992\u5e74\u81f32017\u5e74\uff0c\u6a19\u6e96\u666e\u723e\u7d9c\u54081500\u6307\u6578\u4e0a\u5e02\u516c\u53f8\u4e2d\u6709167\u4f4d\u57f7\u884c\u9577\u56de\u4efb<\/p>\n","protected":false},"author":1,"featured_media":30866,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[464,514],"tags":[169,165,1068,1069,384,1067,476,128,280,152,290,254,490,110,432,230,1070,408,1066,268],"class_list":["post-29253","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ceo","category-founders","tag-aapl","tag-amzn","tag-bby","tag-cmg","tag-crm","tag-dd","tag-dell","tag-dis","tag-goog","tag-googl","tag-orcl","tag-pg","tag-reddit","tag-sbux","tag-schw","tag-snap","tag-stx","tag-txn","tag-urbn","tag-xrx"],"_links":{"self":[{"href":"https:\/\/www.granitefirm.com\/blog\/wp-json\/wp\/v2\/posts\/29253","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.granitefirm.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.granitefirm.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.granitefirm.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.granitefirm.com\/blog\/wp-json\/wp\/v2\/comments?post=29253"}],"version-history":[{"count":3,"href":"https:\/\/www.granitefirm.com\/blog\/wp-json\/wp\/v2\/posts\/29253\/revisions"}],"predecessor-version":[{"id":70274,"href":"https:\/\/www.granitefirm.com\/blog\/wp-json\/wp\/v2\/posts\/29253\/revisions\/70274"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.granitefirm.com\/blog\/wp-json\/wp\/v2\/media\/30866"}],"wp:attachment":[{"href":"https:\/\/www.granitefirm.com\/blog\/wp-json\/wp\/v2\/media?parent=29253"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.granitefirm.com\/blog\/wp-json\/wp\/v2\/categories?post=29253"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.granitefirm.com\/blog\/wp-json\/wp\/v2\/tags?post=29253"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}