{"id":34854,"date":"2023-05-27T23:56:00","date_gmt":"2023-05-27T15:56:00","guid":{"rendered":"https:\/\/www.granitefirm.com\/blog\/?p=34854"},"modified":"2025-12-17T09:48:09","modified_gmt":"2025-12-17T01:48:09","slug":"%e7%b6%93%e7%87%9f%e7%ad%96%e7%95%a5%e6%88%90%e5%8a%9f%e7%9a%84%e9%9c%b2%e9%9c%b2%e6%aa%b8%e6%aa%ac","status":"publish","type":"post","link":"https:\/\/www.granitefirm.com\/blog\/blog\/2023\/05\/27\/%e7%b6%93%e7%87%9f%e7%ad%96%e7%95%a5%e6%88%90%e5%8a%9f%e7%9a%84%e9%9c%b2%e9%9c%b2%e6%aa%b8%e6%aa%ac\/","title":{"rendered":"\u7d93\u71df\u7b56\u7565\u6210\u529f\u7684\u9732\u9732\u6ab8\u6aac\uff08Lululemon\uff09"},"content":{"rendered":"\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u986f\u793a\/\u96b1\u85cf\u5167\u5bb9\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #ffffff;color:#ffffff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #ffffff;color:#ffffff\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.granitefirm.com\/blog\/blog\/2023\/05\/27\/%e7%b6%93%e7%87%9f%e7%ad%96%e7%95%a5%e6%88%90%e5%8a%9f%e7%9a%84%e9%9c%b2%e9%9c%b2%e6%aa%b8%e6%aa%ac\/#%E6%88%91%E7%9A%84%E6%9B%B8%E4%B8%AD%E7%9B%B8%E9%97%9C%E7%9A%84%E5%85%A7%E5%AE%B9\" >\u6211\u7684\u66f8\u4e2d\u76f8\u95dc\u7684\u5167\u5bb9<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.granitefirm.com\/blog\/blog\/2023\/05\/27\/%e7%b6%93%e7%87%9f%e7%ad%96%e7%95%a5%e6%88%90%e5%8a%9f%e7%9a%84%e9%9c%b2%e9%9c%b2%e6%aa%b8%e6%aa%ac\/#%E7%B0%A1%E4%BB%8B\" >\u7c21\u4ecb<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.granitefirm.com\/blog\/blog\/2023\/05\/27\/%e7%b6%93%e7%87%9f%e7%ad%96%e7%95%a5%e6%88%90%e5%8a%9f%e7%9a%84%e9%9c%b2%e9%9c%b2%e6%aa%b8%e6%aa%ac\/#%E7%9B%B4%E6%8E%A5%E9%9D%A2%E5%90%91%E6%B6%88%E8%B2%BB%E8%80%85%E7%9A%84%E9%8A%B7%E5%94%AE\" >\u76f4\u63a5\u9762\u5411\u6d88\u8cbb\u8005\u7684\u92b7\u552e<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.granitefirm.com\/blog\/blog\/2023\/05\/27\/%e7%b6%93%e7%87%9f%e7%ad%96%e7%95%a5%e6%88%90%e5%8a%9f%e7%9a%84%e9%9c%b2%e9%9c%b2%e6%aa%b8%e6%aa%ac\/#%E5%8F%96%E5%BE%97%E5%B8%82%E4%BD%94\" >\u53d6\u5f97\u5e02\u4f54<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.granitefirm.com\/blog\/blog\/2023\/05\/27\/%e7%b6%93%e7%87%9f%e7%ad%96%e7%95%a5%e6%88%90%e5%8a%9f%e7%9a%84%e9%9c%b2%e9%9c%b2%e6%aa%b8%e6%aa%ac\/#%E7%82%BA%E4%BB%80%E9%BA%BC%E5%88%A9%E6%BD%A4%E8%83%BD%E6%8C%81%E7%BA%8C%E5%A2%9E%E9%95%B7%EF%BC%9F\" >\u70ba\u4ec0\u9ebc\u5229\u6f64\u80fd\u6301\u7e8c\u589e\u9577\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.granitefirm.com\/blog\/blog\/2023\/05\/27\/%e7%b6%93%e7%87%9f%e7%ad%96%e7%95%a5%e6%88%90%e5%8a%9f%e7%9a%84%e9%9c%b2%e9%9c%b2%e6%aa%b8%e6%aa%ac\/#%E4%BC%B0%E5%80%BC%E4%B8%8D%E5%90%88%E7%90%86\" >\u4f30\u503c\u4e0d\u5408\u7406<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.granitefirm.com\/blog\/blog\/2023\/05\/27\/%e7%b6%93%e7%87%9f%e7%ad%96%e7%95%a5%e6%88%90%e5%8a%9f%e7%9a%84%e9%9c%b2%e9%9c%b2%e6%aa%b8%e6%aa%ac\/#%E6%8A%95%E8%B3%87%E4%BA%BA%E6%87%89%E5%B0%8F%E5%BF%83%E6%B3%A1%E6%B2%AB%E5%8C%96%E7%9A%84%E4%BC%B0%E5%80%BC\" >\u6295\u8cc7\u4eba\u61c9\u5c0f\u5fc3\u6ce1\u6cab\u5316\u7684\u4f30\u503c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.granitefirm.com\/blog\/blog\/2023\/05\/27\/%e7%b6%93%e7%87%9f%e7%ad%96%e7%95%a5%e6%88%90%e5%8a%9f%e7%9a%84%e9%9c%b2%e9%9c%b2%e6%aa%b8%e6%aa%ac\/#%E7%9B%B8%E9%97%9C%E6%96%87%E7%AB%A0\" >\u76f8\u95dc\u6587\u7ae0<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E6%88%91%E7%9A%84%E6%9B%B8%E4%B8%AD%E7%9B%B8%E9%97%9C%E7%9A%84%E5%85%A7%E5%AE%B9\"><\/span>\u6211\u7684\u66f8\u4e2d\u76f8\u95dc\u7684\u5167\u5bb9<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u6211\u5728\u6211\u7684\u66f8\u4e2d\u5c08\u6587\u4ecb\u7d39\u904e\u9732\u9732\u6ab8\u6aac\uff08\u7f8e\u80a1\u4ee3\u78bc\uff1aLULU\uff09\u9019\u5bb6\u516c\u53f8\uff0c\u66f8\u4e2d\u7684\u5167\u5bb9\u4e0d\u518d\u91cd\u8986\uff0c\u8acb\u6295\u8cc7\u4eba\u53c3\u8003\u6211\u66f8\u4e2d\u5c08\u9580\u5c0f\u7bc0\u7684\u4ecb\u7d39\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5728\u300a<a href=\"https:\/\/www.books.com.tw\/products\/0010935641?sloc=main\" target=\"_blank\" rel=\"noreferrer noopener\">10\u500d\u80a1\u6cd5\u5247<\/a>\u300b\u4e00\u66f8\u76845-2\u5c0f\u7bc0\u4e2d\uff0c227-229\u9801\uff1a\u9019\u4e00\u6574\u500b\u5c0f\u7bc0\u5c0d\u9732\u9732\u6ab8\u6aac\u9019\u5bb6\u516c\u53f8\u6709\u5c08\u6587\u7684\u4ecb\u7d39\u3002<\/li>\n\n\n\n<li>\u5728\u300a<a href=\"https:\/\/www.books.com.tw\/products\/0010935641?sloc=main\" target=\"_blank\" rel=\"noreferrer noopener\">10\u500d\u80a1\u6cd5\u5247<\/a>\u300b\u4e00\u66f8\u76843-5\u5c0f\u7bc0\u4e2d\uff0c157-158\u9801\u3002<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E7%B0%A1%E4%BB%8B\"><\/span>\u7c21\u4ecb<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u96d6\u7136\u8010\u5409\uff08\u7f8e\u80a1\u4ee3\u78bc\uff1aNKE\uff09\u901a\u5e38\u88ab\u8a8d\u70ba\u662f\u904b\u52d5\u670d\u88dd\u4e4b\u738b\uff0c\u4f46\u81ea 2007 \u5e74\u9996\u6b21\u516c\u958b\u52df\u80a1\u4ee5\u4f86\uff0c\u4e00\u500b\u76f8\u5c0d\u8f03\u65b0\u4e14\u898f\u6a21\u8f03\u5c0f\u7684\u7af6\u722d\u5c0d\u624b\u9732\u9732\u6ab8\u6aac\u5df2\u88ab\u8b49\u660e\u662f\u4e00\u9805\u5353\u8d8a\u7684\u6295\u8cc7\u3002\u9732\u9732\u6ab8\u6aac\u7d93\u5e38\u88ab\u5176\u8f03\u5927\u7684\u516c\u53f8\u6240\u63a9\u84cb\u65b0\u805e\u4e2d\u7684\u7af6\u722d\u5c0d\u624b\uff0c\u4f46\u6b63\u5982\u5176\u80a1\u7968\u8868\u73fe\u6240\u986f\u793a\u7684\u90a3\u6a23\uff0c\u5ffd\u8996\u9732\u9732\u6ab8\u6aac\u800c\u652f\u6301\u8010\u5409\u5c0d\u6295\u8cc7\u8005\u4f86\u8aaa\u53ef\u80fd\u662f\u4e00\u500b\u932f\u8aa4\u3002<\/p>\n\n\n\n<p>\u8003\u616e\u5230\u5176\u7372\u5f97\u5e02\u5834\u4efd\u984d\u548c\u5be6\u73fe\u6301\u7e8c\u5229\u6f64\u589e\u9577\u7684\u6b77\u53f2\uff0c\u9732\u9732\u6ab8\u6aac\u4f5c\u70ba\u6295\u8cc7\u6a5f\u6703\uff0c\u5df2\u7d93\u986f\u793a\u51fa\u5de8\u5927\u7684\u6f5b\u529b\u3002\u672c\u6587\u5c07\u7814\u7a76\u63a8\u52d5\u516c\u53f8\u7a4d\u6975\u57fa\u672c\u9762\u7684\u6709\u5229\u5e02\u5834\u8da8\u52e2\uff0c\u4e26\u89e3\u91cb\u5176\u5546\u696d\u6a21\u5f0f\u5982\u4f55\u6700\u5927\u7a0b\u5ea6\u5730\u5229\u7528\u9019\u4e9b\u8da8\u52e2\u3002\u5118\u7ba1\u9732\u9732\u6ab8\u6aac\u7684\u80a1\u7968\u9577\u671f\u4ee5\u4f86\u90fd\u5177\u6709\u6ea2\u50f9\u4ea4\u6613\uff0c\u4f46\u8a72\u80a1\u4ecd\u5177\u6709\u9577\u671f\u589e\u9577\u7684\u6f5b\u529b\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E7%9B%B4%E6%8E%A5%E9%9D%A2%E5%90%91%E6%B6%88%E8%B2%BB%E8%80%85%E7%9A%84%E9%8A%B7%E5%94%AE\"><\/span><strong>\u76f4\u63a5\u9762\u5411\u6d88\u8cbb\u8005\u7684\u92b7\u552e<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u9732\u9732\u6ab8\u6aac\u63a1\u7528\u76f4\u63a5\u9762\u5411\u6d88\u8cbb\u8005\u7684\u5546\u696d\u6a21\u5f0f\uff0c\u4f7f\u516c\u53f8\u80fd\u5920\u638c\u63a7\u5176\u5927\u90e8\u5206\u92b7\u552e\u901a\u8def\u30022022\u5e74\u7684\u7b2c\u56db\u500b\u5b63\u5ea6\uff0c\u5be6\u9ad4\u5e97\u92b7\u552e\u984d\u70ba11\u5104\u7f8e\u5143\uff0c\u540c\u6bd4\u589e\u9577\u4e8615%\u3002<\/p>\n\n\n\n<p>\u8207\u6b64\u540c\u6642\uff0c\u96fb\u5b50\u5546\u52d9\u92b7\u552e\u984d\u4f54\u516c\u53f8\u7e3d\u71df\u6536\u7684\u8fd152%\uff0c\u92b7\u552e\u984d\u70ba14\u5104\u7f8e\u5143\uff0c\u540c\u6bd4\u589e\u9577 37%\u3002\u9732\u9732\u6ab8\u6aac\u7684\u6279\u767c\u6536\u5165\u50c5\u4f54\u5176\u7e3d\u71df\u6536\u76848%\uff0c\u8d85\u904e90%\u7684\u92b7\u552e\u984d\u901a\u904e\u516c\u53f8\u81ea\u71df\u5546\u5e97\u6216\u7dda\u4e0a\u7db2\u7ad9\u76f4\u63a5\u8ce3\u7d66\u6d88\u8cbb\u8005\u3002<\/p>\n\n\n\n<p>\u5c0d\u5206\u92b7\u7684\u63a7\u5236\u6975\u5927\u5730\u5f71\u97ff\u4e86\u516c\u53f8\u901a\u904e\u6d88\u9664\u4e2d\u9593\u5546\u8cfa\u53d6\u66f4\u9ad8\u5229\u6f64\u7387\u7684\u80fd\u529b\u3002\u96fb\u5546\u92b7\u552e\u7684\u589e\u9577\u4e5f\u70ba\u9732\u9732\u6ab8\u6aac\u5e36\u4f86\u4e86\u798f\u97f3\uff0c\u4f7f\u5176\u5f97\u4ee5\u5728\u56f0\u96e3\u6642\u671f\u84ec\u52c3\u767c\u5c55\u3002\u9664\u4e86\u7c21\u55ae\u5730\u652f\u6301\u516c\u53f8\u7684\u7dda\u4e0a\u696d\u52d9\u5916\uff0c\u65b0\u51a0\u5927\u6d41\u884c\u671f\u9593\u9084\u52a0\u901f\u4e86\u9732\u9732\u6ab8\u6aac\u5be6\u73fe\u5176 2023 \u5e74\u96fb\u5b50\u5546\u52d9\u696d\u52d9\u7ffb\u500d\u6210\u9577\u7684\u76ee\u6a19\uff0c\u516c\u53f8\u5c07\u9019\u500b\u91cc\u7a0b\u7891\u63d0\u524d\u4e09\u5e74\u5be6\u73fe\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%8F%96%E5%BE%97%E5%B8%82%E4%BD%94\"><\/span><strong>\u53d6\u5f97\u5e02\u4f54<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u9732\u9732\u6ab8\u6aac\u8fc4\u4eca\u70ba\u6b62\u7684\u975e\u51e1\u9032\u6b65\u8b49\u660e\u4e86\u5176\u5728\u672a\u4f86\u5e7e\u5e74\u7684\u5de8\u5927\u589e\u9577\u6f5b\u529b\u3002\u6839\u64da Statista \u7684\u6578\u64da\uff0c\u5168\u7403\u904b\u52d5\u670d\u5e02\u5834\u9810\u8a08\u5c07\u5728 2021 \u5e74\u81f3 2028 \u5e74\u671f\u9593\u5be6\u73fe\u5927\u5e45\u589e\u9577\u3002\u6839\u64da Statista \u7684\u6578\u64da\uff0c\u622a\u81f3 2022 \u5e74\uff0c\u5168\u7403\u904b\u52d5\u670d\u88dd\u5e02\u5834\u898f\u6a21\u7d04\u70ba 3194 \u5104\u7f8e\u5143\uff0c\u9810\u8a08\u5230 2028 \u5e74\u5c07\u98c6\u5347\u81f3 4500 \u5104\u7f8e\u5143\u4ee5\u4e0a\u3002\u5118\u7ba1\u9732\u9732\u6ab8\u6aac\u8fc4\u4eca\u70ba\u6b62\u589e\u9577\u986f\u8457\uff0c\u4f46\u4ecd\u6709\u5f88\u5927\u7684\u589e\u9577\u7a7a\u9593\u3002<\/p>\n\n\n\n<p>\u9732\u9732\u6ab8\u6aac\u80fd\u5920\u6436\u5360\u5e02\u5834\u4efd\u984d\u7684\u95dc\u9375\u56e0\u7d20\u4e4b\u4e00\u662f\u5176\u5206\u92b7\u63a7\u5236\u6b0a\u3002\u5b83\u5c0d\u5176\u92b7\u552e\u9053\u8def\u7684\u56b4\u683c\u63a7\u5236\u5e6b\u52a9\u8a72\u516c\u53f8\u4fdd\u6301\u4e86\u5c0d\u5176\u54c1\u724c\u7684\u5f37\u5927\u63a7\u5236\uff0c\u9032\u800c\u63d0\u9ad8\u4e86\u5728\u5ba2\u6236\u5fc3\u4e2d\u7684\u4efd\u91cf\u3002\u9732\u9732\u6ab8\u6aac\u5728 2022 \u5e74\u7b2c\u56db\u5b63\u5ea6\u7372\u5f97\u4e86 2.3% \u7684\u7f8e\u570b\u5e02\u5834\u4efd\u984d\uff0c\u5118\u7ba1\u904b\u52d5\u670d\u88dd\u985e\u5225\u7684\u71df\u6536\u4e0b\u964d\u4e865%\u3002\u9019\u7a2e\u4e0b\u964d\u8de1\u8c61\u53ef\u80fd\u8868\u793a\u5ba2\u6236\u6b63\u5728\u8f49\u5411\u9732\u9732\u6ab8\u6aac\u7684\u9ad8\u7aef\u54c1\u724c\uff0c\u800c\u4e0d\u662f\u6295\u5411\u5176\u5b83\u7684\u7af6\u722d\u5c0d\u624b\u3002<\/p>\n\n\n\n<p>\u9732\u9732\u6ab8\u6aac\u7684\u5275\u65b0\u5546\u696d\u6a21\u5f0f\u662f\u4fc3\u6210\u5176\u589e\u9577\u7684\u53e6\u4e00\u500b\u56e0\u7d20\u3002\u8a72\u516c\u53f8\u4ee5\u5176\u7368\u7279\u7684\u5ba2\u6236\u9ad4\u9a57\u800c\u805e\u540d\uff0c\u5305\u62ec\u500b\u6027\u5316\u7684\u8cfc\u7269\u65b9\u5f0f\u3001\u9ad8\u54c1\u8cea\u7684\u7522\u54c1\u548c\u5353\u8d8a\u7684\u5ba2\u6236\u670d\u52d9\u3002\u9019\u5e6b\u52a9\u9732\u9732\u6ab8\u6aac\u57f9\u990a\u4e86\u5fe0\u5be6\u7684\u5ba2\u6236\u7fa4\u4e26\u6a39\u7acb\u4e86\u5f37\u5927\u7684\u54c1\u724c\u5f62\u8c61\u3002\u9732\u9732\u6ab8\u6aac\u9069\u61c9\u4e0d\u65b7\u8b8a\u5316\u7684\u5e02\u5834\u8da8\u52e2\u7684\u80fd\u529b\u4f7f\u516c\u53f8\u59cb\u7d42\u8655\u65bc\u9818\u5148\u5730\u4f4d\u3002<\/p>\n\n\n\n<p>\u9732\u9732\u6ab8\u6aac\u7684\u589e\u9577\u4e5f\u5f88\u5927\u7a0b\u5ea6\u4e0a\u5f97\u76ca\u65bc\u5176\u5411\u65b0\u5e02\u5834\u7684\u64f4\u5f35\uff0c\u5c24\u5176\u662f\u5728\u4e9e\u6d32\u548c\u6b50\u6d32\u3002\u8a72\u516c\u53f8\u4e00\u76f4\u5728\u9010\u6b65\u589e\u52a0\u5176\u5728\u570b\u969b\u5e02\u5834\u4e0a\u7684\u5f71\u97ff\u529b\u3002\u9019\u5e6b\u52a9\u9732\u9732\u6ab8\u6aac\u958b\u767c\u4e86\u65b0\u7684\u5ba2\u6236\u7fa4\u4e26\u5be6\u73fe\u4e86\u71df\u6536\u4f86\u6e90\u7684\u591a\u5143\u5316\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E7%82%BA%E4%BB%80%E9%BA%BC%E5%88%A9%E6%BD%A4%E8%83%BD%E6%8C%81%E7%BA%8C%E5%A2%9E%E9%95%B7%EF%BC%9F\"><\/span><strong>\u70ba\u4ec0\u9ebc\u5229\u6f64\u80fd\u6301\u7e8c\u589e\u9577<\/strong>\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u5c07\u9732\u9732\u6ab8\u6aac\u8207\u8010\u5409\u9032\u884c\u6bd4\u8f03\u6642\uff0c\u5f88\u660e\u986f\u5730\uff0c\u9732\u9732\u6ab8\u6aac\u5728\u5e7e\u500b\u95dc\u9375\u6307\u6a19\u4e0a\u7684\u8868\u73fe\u512a\u65bc\u8010\u5409\u3002\u5728\u904e\u53bb\u5341\u5e74\u4e2d\uff0c\u9732\u9732\u6ab8\u6aac\u7684\u92b7\u552e\u984d\u5e73\u5747\u6bcf\u5e74\u589e\u9577\u8fd1 20%\u3002\u9019\u4e00\u901f\u5ea6\u660e\u986f\u9ad8\u65bc\u8010\u5409\u540c\u671f\u5e73\u5747\u6bcf\u5e748.7%\u7684\u6536\u5165\u589e\u9577\u7387\u3002\u4e8b\u5be6\u4e0a\uff0c\u5728\u904e\u53bb\u4e94\u5e74\u671f\u9593\uff0c\u9732\u9732\u6ab8\u6aac\u7684\u5e73\u5747\u6bcf\u80a1\u6536\u5165\u589e\u9577\u7387\u9054\u5230\u4e86\u4ee4\u4eba\u5370\u8c61\u6df1\u523b\u7684\u6bcf\u5e74 25.80%\uff0c\u800c\u8010\u5409\u7684\u5e74\u589e\u9577\u7387\u70ba 7.30%\u3002<\/p>\n\n\n\n<p>\u9019\u4e00\u8da8\u52e2\u4e5f\u53cd\u6620\u5728\u9732\u9732\u6ab8\u6aac\u7684\u6bcf\u80a1\u6536\u76ca\u589e\u9577\u7387\u4e0a\uff0c\u5728\u904e\u53bb\u5341\u5e74\u4e2d\u4e00\u76f4\u8dd1\u8d0f\u8010\u5409\u3002\u904e\u53bb\u4e09\u5e74\uff0c\u9732\u9732\u6ab8\u6aac\u4e0d\u542b NRI \u7684\u5e73\u5747 EPS \u589e\u9577\u7387\u70ba 10.70%\uff0c\u800c Nike \u70ba 14.60%\u3002\u5728\u904e\u53bb\u4e94\u5e74\u4e2d\uff0c\u9732\u9732\u6ab8\u6aac\u4e0d\u8a08\u5165 NRI \u7684\u5e73\u5747\u6bcf\u80a1\u6536\u76ca\u589e\u9577\u7387\u70ba\u6bcf\u5e74 27.1%\uff0c\u800c\u8010\u5409\u7684\u5e74\u589e\u9577\u7387\u70ba 15%\u3002\u904e\u53bb 10 \u5e74\uff0c\u9732\u9732\u6ab8\u6aac\u4e0d\u8a08\u5165 NRI \u7684\u5e73\u5747\u6bcf\u80a1\u6536\u76ca\u589e\u9577\u7387\u70ba\u6bcf\u5e74 17%\uff0c\u800c\u8010\u5409\u7684\u5e74\u589e\u9577\u7387\u50c5\u70ba 9.3%\u3002<\/p>\n\n\n\n<p>\u904e\u53bb\u4e26\u4e0d\u80fd\u4fdd\u8b49\u672a\u4f86\u7684\u7d50\u679c\uff0c\u4f46\u8003\u616e\u5230\u8010\u5409\u7684\u5e02\u503c\u4ecd\u7136\u662f\u9732\u9732\u6ab8\u6aac\u7684\u56db\u500d\u591a\uff0c\u6211\u5f88\u5bb9\u6613\u5c0d \u9732\u9732\u6ab8\u6aac\u7684\u589e\u9577\u611f\u5230\u6a02\u89c0\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E4%BC%B0%E5%80%BC%E4%B8%8D%E5%90%88%E7%90%86\"><\/span><strong>\u4f30\u503c\u4e0d\u5408\u7406<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u9732\u9732\u6ab8\u6aac\u7b2c\u56db\u8ca1\u5b63\u8ca1\u5831\u986f\u793a\u6536\u5165\u548c\u76c8\u5229\u589e\u9577\u4ee4\u4eba\u77da\u76ee\uff0c\u6536\u5165\u589e\u9577 30.3% \u81f3 27.7 \u5104\u7f8e\u5143\uff0c\u6bcf\u80a1\u6536\u76ca\u70ba 4.40 \u7f8e\u5143\uff0c\u8d85\u51fa\u9810\u671f\u4e26\u63a8\u52d5\u80a1\u50f9\u4e0a\u6f32 13%\u3002\u53ef\u6bd4\u7e3d\u92b7\u552e\u984d\u589e\u9577\u4e86 27%\uff0c\u53ef\u6bd4\u5e97\u9762\u92b7\u552e\u984d\u589e\u9577\u4e86 15%\uff0c\u76f4\u63a5\u9762\u5411\u6d88\u8cbb\u8005\u7684\u6de8\u6536\u5165\u589e\u9577\u4e86 37%\u3002\u5118\u7ba1\u5eab\u5b58\u6bd4 2021 \u5e74\u540c\u671f\u589e\u52a0\u4e86 50%\uff0c\u4f46\u9019\u4ecd\u4f4e\u65bc\u7b2c\u4e09\u8ca1\u5b63 85% \u7684\u6fc0\u589e\u3002<\/p>\n\n\n\n<p>\u9996\u5e2d\u8ca1\u52d9\u5b98\u6885\u6839\u5f17\u862d\u514b\u8868\u9054\u4e86\u5c0d\u516c\u53f8\u696d\u7e3e\u7684\u4fe1\u5fc3\uff0c\u7a31\u5176\u5728\u7522\u54c1\u985e\u5225\u3001\u6e20\u9053\u548c\u5730\u5340\u4e4b\u9593\u4fdd\u6301\u5e73\u8861\u3002\u9732\u9732\u6ab8\u6aac\u5c0d\u672a\u4f86\u70ba\u5229\u76ca\u76f8\u95dc\u8005\u5e36\u4f86\u6301\u7e8c\u589e\u9577\u548c\u9577\u671f\u50f9\u503c\u6301\u6a02\u89c0\u614b\u5ea6\uff0c\u9810\u8a08 2023 \u8ca1\u5e74\u6bcf\u80a1\u6536\u76ca\u70ba 11.50 \u7f8e\u5143\u81f3 11.72 \u7f8e\u5143\uff0c\u92b7\u552e\u984d\u5728 93 \u5104\u7f8e\u5143\u81f3 94.1 \u5104\u7f8e\u5143\u4e4b\u9593\uff0c\u9ad8\u65bc\u5206\u6790\u5e2b\u7684\u9810\u671f\u3002<\/p>\n\n\n\n<p>\u5118\u7ba1\u9732\u9732\u6ab8\u6aac\u8868\u73fe\u5f37\u52c1\uff0c\u4f46\u5176\u80a1\u50f9\u73fe\u5728\u88ab\u8a8d\u70ba\u4f30\u503c\u904e\u9ad8\uff0c\u5e02\u76c8\u7387\u70ba54.54%\u3002\u9019\u4e00\u4f30\u503c\u751a\u81f3\u9ad8\u65bc\u8010\u540934.65\u7684\u672c\u76ca\u6bd4\u3002<\/p>\n\n\n\n<p>\u5118\u7ba1\u6709\u8de1\u8c61\u8868\u660e\u52a0\u606f\u9031\u671f\u6b63\u5728\u7d50\u675f\uff0c\u4f46\u7d93\u6fdf\u72c0\u6cc1\u4ecd\u4ee4\u4eba\u64d4\u6182\u3002\u5728\u9019\u7a2e\u60c5\u6cc1\u4e0b\u652f\u4ed8\u6ea2\u50f9\u672a\u5fc5\u662f\u660e\u667a\u7684\u9078\u64c7\u3002\u5118\u7ba1\u9732\u9732\u6ab8\u6aac\u7684\u696d\u7e3e\u548c\u589e\u9577\u524d\u666f\u5f37\u52c1\uff0c\u4f46\u6295\u8cc7\u8005\u5728\u505a\u51fa\u6295\u8cc7\u6c7a\u5b9a\u4e4b\u524d\u61c9\u8b39\u614e\u884c\u4e8b\u4e26\u8003\u616e\u516c\u53f8\u7684\u4f30\u503c\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E6%8A%95%E8%B3%87%E4%BA%BA%E6%87%89%E5%B0%8F%E5%BF%83%E6%B3%A1%E6%B2%AB%E5%8C%96%E7%9A%84%E4%BC%B0%E5%80%BC\"><\/span><strong>\u6295\u8cc7\u4eba\u61c9\u5c0f\u5fc3\u6ce1\u6cab\u5316\u7684\u4f30\u503c<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u9732\u9732\u6ab8\u6aac\u5728\u904e\u53bb\u5341\u5e74\u4e2d\u7d93\u6b77\u4e86\u4ee4\u4eba\u5370\u8c61\u6df1\u523b\u7684\u6536\u5165\u548c\u76c8\u5229\u589e\u9577\uff0c\u8d85\u904e\u4e86\u5176\u4e3b\u8981\u7af6\u722d\u5c0d\u624b\u8010\u5409\u3002\u7136\u800c\uff0c\u5373\u4f7f\u5728\u65b0\u51a0\u6d41\u884c\u63a8\u5347\u7684\u5e02\u5834\u6ce1\u6cab\u7834\u6ec5\u4e4b\u5f8c\uff0c\u8a72\u80a1\u7684\u4f30\u503c\u4ecd\u7136\u904e\u9ad8\u3002\u56e0\u6b64\uff0c\u5c0d\u65bc\u6ce8\u91cd\u50f9\u503c\u7684\u6295\u8cc7\u8005\u800c\u8a00\uff0c\u76ee\u524d\u7684\u4f30\u503c\u53ef\u80fd\u904e\u9ad8\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"119\" height=\"119\" src=\"https:\/\/www.granitefirm.com\/blog\/wp-content\/uploads\/2023\/04\/lu.png\" alt=\"\u9732\u9732\u6ab8\u6aac\" class=\"wp-image-34856\"\/><figcaption class=\"wp-element-caption\">credit: \u9732\u9732\u6ab8\u6aac<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E7%9B%B8%E9%97%9C%E6%96%87%E7%AB%A0\"><\/span>\u76f8\u95dc\u6587\u7ae0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-size: revert;\">\u300a<\/span><a href=\"https:\/\/www.granitefirm.com\/blog\/blog\/2025\/07\/24\/%e5%b0%8f%e7%9c%be%e5%b0%88%e6%a5%ad%e7%9a%84%e9%81%8b%e5%8b%95%e7%94%a8%e5%93%81%e5%95%86%e6%98%82%e8%b7%91on%e8%a1%a8%e7%8f%be%e4%b8%8d%e4%bf%97\/\">\u5c0f\u773e\u5c08\u696d\u7684\u904b\u52d5\u7528\u54c1\u5546\u6602\u8dd1\uff08On\uff09\u8868\u73fe\u4e0d\u4fd7<\/a><span style=\"font-size: revert;\">\u300b<\/span><\/li>\n\n\n\n<li><span style=\"font-size: revert;\">\u300a<\/span><a href=\"https:\/\/www.granitefirm.com\/blog\/blog\/2025\/12\/16\/%e5%be%b7%e5%85%8b%e6%96%af%e6%88%b6%e5%a4%96deckers-outdoor%e5%a6%82%e4%bd%95%e8%b3%ba%e9%8c%a2\/\">\u65b0\u7ac4\u8d77\u7684\u7b2c\u4e09\u5927\u904b\u52d5\u978b\u5546\u5fb7\u514b\u65af\u6236\u5916\uff08Deckers Outdoor\uff09\u5982\u4f55\u8cfa\u9322\uff1f<\/a><span style=\"font-size: revert;\">\u300b<\/span><\/li>\n\n\n\n<li><span style=\"font-size: revert;\">\u300a<a href=\"https:\/\/www.granitefirm.com\/blog\/blog\/2021\/05\/16\/%e7%99%bc%e7%8f%be%e6%b0%91%e7%94%9f%e7%94%a2%e6%a5%ad%e8%a3%a1%e7%9a%84%e8%b6%85%e7%b4%9a%e6%88%90%e9%95%b7%e8%82%a1%e7%9a%84%e5%8f%af%e8%83%bd%e6%80%a7\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u767c\u73fe\u6c11\u751f\u7522\u696d\u88e1\u8d85\u7d1a\u6210\u9577\u80a1\u7684\u53ef\u80fd\u6027<\/a>\u300b<\/span><\/li>\n\n\n\n<li>\u300a<a href=\"https:\/\/www.granitefirm.com\/blog\/blog\/2024\/07\/06\/%E8%B3%A3%E5%88%B6%E6%9C%8D%E8%B3%A3%E5%88%B0%E8%B3%BA%E5%A4%A7%E9%8C%A2%E7%9A%84%E4%BF%A1%E9%81%94%E6%80%9D%EF%BC%88cintas%EF%BC%89\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u8ce3\u5236\u670d\u8ce3\u5230\u8cfa\u5927\u9322\u7684\u4fe1\u9054\u601d\uff08Cintas\uff09<\/a><span style=\"font-size: revert;\">\u300b<\/span><\/li>\n\n\n\n<li>\u300a<a href=\"https:\/\/www.granitefirm.com\/blog\/blog\/2023\/05\/27\/%E7%B6%93%E7%87%9F%E7%AD%96%E7%95%A5%E6%88%90%E5%8A%9F%E7%9A%84%E9%9C%B2%E9%9C%B2%E6%AA%B8%E6%AA%AC\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u7d93\u71df\u7b56\u7565\u6210\u529f\u7684\u9732\u9732\u6ab8\u6aac\uff08Lululemon\uff09<\/a><span style=\"font-size: revert;\">\u300b<\/span><\/li>\n\n\n\n<li><span style=\"font-size: revert;\">\u300a<\/span><a href=\"https:\/\/www.granitefirm.com\/blog\/blog\/2022\/12\/29\/%e6%af%94%e6%a8%99%e6%99%ae500%e6%8c%87%e6%95%b8%e9%82%84%e6%a3%92%e7%9a%84%e8%82%a1%e7%a5%a8%e5%af%b6%e5%83%91%ef%bc%88pg%ef%bc%89\/\">\u6bd4\u6a19\u666e500\u6307\u6578\u9084\u68d2\u7684\u80a1\u7968\u5bf6\u50d1\uff08P&amp;G\uff09<\/a><span style=\"font-size: revert;\">\u300b<\/span><\/li>\n\n\n\n<li><span style=\"font-size: revert;\">\u300a<\/span><a href=\"https:\/\/www.granitefirm.com\/blog\/blog\/2022\/04\/13\/%e6%b0%91%e7%94%9f%e7%94%a2%e6%a5%ad%e6%88%90%e9%95%b7%e8%82%a1%e7%9a%84%e5%85%b8%e7%af%84%e8%80%90%e5%90%89%ef%bc%88nike%ef%bc%89\/\">\u8010\u5409\uff08Nike\uff09\u5982\u4f55\u8cfa\u9322\uff1f\u6c11\u751f\u7522\u696d\u6210\u9577\u80a1\u7684\u5178\u7bc4<\/a><span style=\"font-size: revert;\">\u300b<\/span><\/li>\n<\/ul>\n\n\n\n<p><em><strong>\u91cd\u8981\u8072\u660e<\/strong><\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>\u672c\u7ad9\u5167\u5bb9\u70ba\u4f5c\u8005\u500b\u4eba\u610f\u898b\uff0c\u50c5\u4f9b\u53c3\u8003\uff0c\u672c\u4eba\u4e0d\u5c0d\u6587\u7ae0\u5167\u5bb9\u3001\u8cc7\u6599\u4e4b\u6b63\u78ba\u6027\u3001\u770b\u6cd5\u3001\u8207\u5373\u6642\u6027\u8ca0\u4efb\u4f55\u8cac\u4efb\uff0c\u8b80\u8005\u8acb\u52d9\u5fc5\u81ea\u884c\u5224\u65b7\u3002<\/em><\/li>\n\n\n\n<li><em>\u5c0d\u65bc\u8b80\u8005\u76f4\u63a5\u6216\u9593\u63a5\u4f9d\u8cf4\u4e26\u53c3\u8003\u672c\u7ad9\u8cc7\u8a0a\u5f8c\uff0c\u63a1\u53d6\u4efb\u4f55\u6295\u8cc7\u884c\u70ba\u6240\u5c0e\u81f4\u4e4b\u76f4\u63a5\u6216\u9593\u63a5\u640d\u5931\uff0c\u6216\u56e0\u6b64\u7522\u751f\u4e4b\u4e00\u5207\u8cac\u4efb\uff0c\u672c\u4eba\u5747\u4e0d\u8ca0\u4efb\u4f55\u640d\u5bb3\u8ce0\u511f\u53ca\u5176\u4ed6\u6cd5\u5f8b\u4e0a\u4e4b\u8cac\u4efb\u3002<\/em><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\u9732\u9732\u6ab8\u6aac\u5df2\u88ab\u8b49\u660e\u662f\u4e00\u9805\u5353\u8d8a\u7684\u6295\u8cc7\uff0c\u4f46\u4f30\u503c\u660e\u986f\u4e0d\u5408\u7406<\/p>\n","protected":false},"author":1,"featured_media":34856,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[455,570,454],"tags":[108,109],"class_list":["post-34854","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-apparel","category-canada-stock-market","category-consumer-cyclical","tag-lulu","tag-nke"],"_links":{"self":[{"href":"https:\/\/www.granitefirm.com\/blog\/wp-json\/wp\/v2\/posts\/34854","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.granitefirm.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.granitefirm.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.granitefirm.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.granitefirm.com\/blog\/wp-json\/wp\/v2\/comments?post=34854"}],"version-history":[{"count":2,"href":"https:\/\/www.granitefirm.com\/blog\/wp-json\/wp\/v2\/posts\/34854\/revisions"}],"predecessor-version":[{"id":76462,"href":"https:\/\/www.granitefirm.com\/blog\/wp-json\/wp\/v2\/posts\/34854\/revisions\/76462"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.granitefirm.com\/blog\/wp-json\/wp\/v2\/media\/34856"}],"wp:attachment":[{"href":"https:\/\/www.granitefirm.com\/blog\/wp-json\/wp\/v2\/media?parent=34854"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.granitefirm.com\/blog\/wp-json\/wp\/v2\/categories?post=34854"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.granitefirm.com\/blog\/wp-json\/wp\/v2\/tags?post=34854"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}