The importance of cash, Apple’s experience in using cash

Apple, managed by Steve Jobs, adopted a conservative financial policy and reserved more cash for the company’s research and development and operations. This was not unreasonable at the time, but Cook’s financial management was more efficient.

Risk vs Uncertainty

Risk vs uncertainty: risk is predictable, uncertainty is not. Risk refers to a known probability, which can be measured as long as there is a number. You can use it as a basis for assessing risk. Risk is predictable, uncertainty is not.

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